Latest SEO News & Tips From Ahrefs Blog

Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this…

In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. A marketing funnel is a visual representation of the stages a customer goes…

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. A funnel in…

No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of…

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to…

Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got…

Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found another 6.45% with temporary errors. We don’t know if they’re still there or not….

SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase…

Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well…

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet…

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even…

  First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.  In this article,…

  That may sound easy enough, but avoiding technical issues along the way is a challenge.  This guide teaches you how to navigate the e-commerce SEO minefield to drive more…

Want to know some of the best ways to monetize your SEO skills? Let me show you how. Selling productized SEO services or, in other words, creating standardized versions of…

Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. …

Both have their uses, and one isn’t inherently better than the other. In this guide, you’ll learn why that is and how to create an organic marketing strategy: Basics of…

In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple…

It is widely known that the search traffic numbers in Ahrefs are merely estimations. But how far do they deviate from the actual traffic numbers? We decided to run a…

Fortunately, there are tools available that can help simplify the process and improve your results. One such tool is Yoast SEO, a WordPress SEO plugin. In this article, we will…

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your…

We’ve pulled four lists from our database of 20.4 billion keywords: We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries….

Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google’s results page. Google pulls this information from one…

If a blog post is published and no one reads it, is it still a blog post? Anyone can write a blog post. But not everyone can create one that…

These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals……

Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you…

The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the product’s features. Looking…

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry…

The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people’s websites and social profiles….

Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who…

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus…

They’re inexpensive, and they work. Here’s the list: Set up your Google Business Profile Get featured on local list posts Get listed on directories and marketplaces Get more reviews Target…

Let’s get right into the new stuff – use the sidebar to jump straight into updates for a particular tool. Overview 2.0 Overview 2.0 is live! Use that quick link…

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go…

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan…

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how…

But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and…

To make things worse, Google only allows you to inspect one URL at a time to diagnose potential issues on your website (this is done within Google Search Console). Luckily,…

You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you’re struggling to get noticed or generate inquiries or sales…

In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…

Some SEO benefits of going public are obvious and instantly rewarding; others need a proactive approach to get the most out of the opportunity. For this article, I analyzed many…

  We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.8 billion keywords. We discovered these trending topics by…

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….

  Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical…

Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without…

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept…

That list is on this page. Try these blogging tips to become a better blogger and attract the loyal following you deserve. Establishing a niche is important because it helps…

85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that…

They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can…

When big-name sponsors put their logo on your event materials, they’re essentially saying: “This event matters.” We know this firsthand because event sponsorships have been a big part of our…

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.  In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done…

  Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives Track the right KPIs Design a simple, logical website structure Create a clear…

If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will…

Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential…

The problem is that listicle outreach is quite complicated. You need to identify the right listicles, as well as the right prospects to pitch your business to. Your cold email…

As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure…

If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true,…

In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO…

B2B content marketing is a bit like selling toys to a kid. Your first job is to get the kid excited, using flashy adverts to show them all the fun…

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking…

In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market…

There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen,…

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me…

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not…

Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…

I’ve been in the affiliate space for over a decade and even sold an affiliate site for multiple six figures. I’ve learned a lot about what it takes to earn…

  Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: What a press release is When to use a press release…

Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered…

Here it is in all its glory: It covers everything from how search engines work to keyword research to link building. In other words, all the stuff you need to…

Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or…

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn…

We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next…

How did I become a content creator for such a popular blog? Well, I’ll talk about it later in the post. But before you carry on reading, I want you…

For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all,…

For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO….

Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a meeting room. After the session, documents with demographic and psychographic details (married, have…

Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100…

We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he…

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of…

From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1. The…

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding…

I’ve been doing content marketing in various forms for over six years now. In that time, I’ve used and tested a bunch of tools. There are some, though, that I…

  But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you…

This guide is going to be packed with information. But keep in mind that we’re only scratching the surface here. So feel free to follow the links to other articles…

In its essence, calculating ROI is quite easy and straightforward. But in SEO, there are many caveats you should be aware of. Those ultimately make measuring and interpreting ROI one…

  Here are some popular types of blog posts to know, along with examples of how to use them: How-to guides Content hubs Expanded definition posts Listicles, aka list posts…

Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…

These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and…

I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If it wasn’t for the following…

  The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this article, you’ll…

We wanted to look at the data to see how websites were doing and if we could glean any important insights. The data we used is from the Chrome User…

They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…

  You can create your custom marketing mix from scratch. But to build a sustainable business, you probably shouldn’t be reinventing the wheel in this area. In this article, we’re…

  In this guide, you’ll learn some examples of push and pull marketing, which is more effective, and how you can combine both strategies together for your business. What is…

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…