Latest SEO News & Tips From Search Engine Journal Blog

Security researchers publish proof of concept of how ChatGPT can be used by hackers to spread malicious code The post Researchers Warn That ChatGPT Can Be Used To Spread Malicious…

Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. The post Google’s Fight Against Ad…

Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show. The post Decoding Ads Policy:…

Microsoft annoucned that users can now interact with Bing AI Chat with voice on the desktop The post Bing AI Voice Chat Comes to Desktop appeared first on Search Engine…

LinkedIn launches a messaging inbox for company pages, enhancing direct communication amid economic shifts. The post LinkedIn Unveils Messaging Inbox For Company Pages appeared first on Search Engine Journal.

Much like the internet in the 90s, the metaverse has great potential to shape businesses and people’s lives. The post The Metaverse: What Is It? appeared first on Search Engine…

Google’s John Mueller debunks the “Index Bloat” theory, stating there’s no limit on the number of pages indexed per site. The post Google Debunks The “Index Bloat” Theory appeared first…

Google’s Search Relations team provides insights into controlling Googlebot’s interactions with webpages on the latest ‘Search Off The Record’ podcast. The post How To Control Googlebot’s Interaction With Your Website…

Discover Apple’s latest innovations at WWDC 2023 for work including Microsoft apps in augmented reality workflows, desktops that can handle machine learning workloads, and more. The post WWDC 2023: How…

Google I/O and industry regulation chatter is everywhere. Here’s what you need to know. The post After I/O: What To Know Following Google’s Big Month [Podcast] appeared first on Search…

An issue with Gmail is redirecting newsletters to spam, affecting open rates, MailChimp confirms. The post Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms appeared first on Search Engine Journal.

Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach. The post Microsoft Store Ads Go Global & New Features Revealed appeared first on Search Engine…

Does a security header that enforces an HTTPS connection also provide a ranking influence? The post Google Answers If Security Headers Offer Ranking Influence appeared first on Search Engine Journal.

Google’s Martin Splitt explains why Google’s structured data validator is different from the Schema.org validator The post Why Google’s Structured Data Validator Shows Errors While Official Schema Version Doesn’t appeared…

Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences. The post 10 YouTube Marketing Strategies & Tips (With Examples) appeared…

Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns. The post How To Start Optimizing Your Offline Conversions With Google…

The latest update to Google’s Vertex AI platform brings accessible and powerful generative AI models to a broader audience. The post Google Cloud Introduces Generative AI Support In Vertex AI…

Google’s Bard language model enhances reasoning abilities and adds Google Sheets export functionality. The post Google Enhances Bard’s Reasoning Skills appeared first on Search Engine Journal.

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. The post Microsoft Advertising Boosts Analytics & Global Reach In June Update appeared first…

WordPress now has an AI Assistant to help with writing content, titles, summaries and even spelling & grammar. The post WordPress Now Has An AI Content Generator – Free Access…

Understanding web development is fundamental to improving online success. The post Website Development: In-Depth Guide For Beginners appeared first on Search Engine Journal.

Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same. The post Why U.S. Brands Lose $2.4B A Year From Local…

Discover 5 ways to mitigate client churn and increase profits. Understand why clients leave and learn effective strategies to retain them. The post 5 Ways To Stop Clients From Leaving…

Safari 17 introduces JPEG XL and enhanced `font-size-adjust`, potentially improving webpage loading times and layout consistency. The post Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust appeared first on…

Engage Gen Zers on social media by rethinking your approach. Here’s what you need to know. The post How Gen Z Are Using Social Media appeared first on Search Engine…

Hackers exploiting ecommerce websites to steal credit card data using Magecart style exploit The post New Ecommerce Exploit Affects WooCommerce, Shopify, Magento appeared first on Search Engine Journal.

YouTube reverses policy on election misinformation, impacting advertisers and content creators, as free speech and misinformation issues intensify. The post YouTube Reverses Election Misinformation Policy appeared first on Search Engine…

Google’s John Mueller discusses TLD nuances; Google reclassifies .ai domains as gTLDs, impacting SEO strategies and user targeting. The post Google’s John Mueller On Domain Selection: gTLDs Vs. ccTLDs appeared…

Google’s John Mueller seeks advice on hiring SEO consultants; experts emphasize experience, customization, and ethical practices. The post Google’s John Mueller Seeks Advice On Hiring SEO Consultants appeared first on…

Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types. The post 11 Tips To…

Learn more about the history of ChatGPT, from OpenAI’s earliest paper on generative models to reaching 100 million users, 1.6 billion visits, and 200 plugins. The post History Of ChatGPT:…

Compare task results from Claude-instant-100k, Anthropic’s AI chatbot with an expanded context window, to ChatGPT, Bing AI, and Google Bard in three examples. The post Claude Instant With 100k Tokens…

Everything you need to know about Snapchat My AI Snaps: how to send photos to My AI, receive AI-generated images, and explore potential advertising opportunities. The post Snapchat My AI…

Read this blog for tips and techniques to improve the technical SEO structure of multilingual websites. The post 4 Technical SEO Tips For Multilingual Websites appeared first on Search Engine…

In this on-demand webinar, Meza shares what it takes to form an effective content strategy while keeping up with modern times. Watch now. The post Is Content The King In…

Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI…

The secret to a powerful brand story? Ikigai. Find out what it is and how it works in this SEJ Show podcast episode. The post Content & Brand Storytelling: Be…

Dynamic rendering can be an ideal temporary solution. Find out when to use it and questions you need to ask first with this detailed guide The post Dynamic Rendering: Should…

What is Wix Website builder and why you should be paying attention to how it’s changing the business of building websites The post Wix Changed How Websites Are Built And…

Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram…

Google’s Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases. The post Google’s Search Relations Team Explores Web3’s SEO Impact appeared first…

Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using…

Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on…

Google’s upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared…

Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names – No need to sign up or register The post AI Domain Name Generator & AI Writer Announced…

Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared…

YouTube’s algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies. The post YouTube’s Algorithm: What You Need To Know In 2023 appeared first on…

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. The post TikTok Dominates Short-Form Content, Instagram Reels…

Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility. The post Americans Know About ChatGPT But Few Use It,…

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For…

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on…

Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns. The post Microsoft Introduces Insights For Universal Event…

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters…

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics…

Experience the future of search with Google’s innovative Search Generative Experience (SGE) and explore the effectiveness of AI-powered overviews against standard SERP features. The post Google Search Generative Experience: A…

YouTube is discontinuing Stories, focusing instead on Shorts and Community posts, which drive more engagement. The post YouTube Stories To Be Discontinued appeared first on Search Engine Journal.

Learn how to take your SEO consulting or marketing career (and your income) to the next level with alternative compensation models. The post How To Consult For Equity And Get…

Interview with Executive Director of WordPress on how the guiding principles of free, open source software is the secret to its continued success The post Executive Director Of WordPress On…

Learn the benefits and effectiveness of different types of YouTube marketing, tools, and use them to your advantage. Here’s where you should start. The post A Beginner’s Guide To YouTube…

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now. The post 3 Steps To Building…

Dive into the beta features of Bluesky Social, a new decentralized social media platform that offers a Twitter-like microblogging experience. The post Bluesky Social: Inside The New Decentralized Social Media…

Google’s Daniel Waisberg and Cherry Prommawin explain how news sites can optimize performance and engagement using Search Console reports. The post Optimizing News Sites Using Google Search Console Reports appeared…

Google explains how to use Search Console’s new bulk data export feature, which enables analysis of large data sets via Google BigQuery. The post Google Explains: How To Use Search…

Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword…

Eleven WordPress plugins that deserve a place on virtually any shortlist, including some that may improve your current site. The post 11 WordPress Plugins Every Site Should Have appeared first…

Data cloud company Snowflake acquires AI technology company Neeva, a company founded by ex-Googlers The post AI Search Engine Neeva Acquired By Snowflake appeared first on Search Engine Journal.

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit…

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking…

Discover when to use ChatGPT vs Google, plus other applications for the AI that recently took the industry by storm. The post Tools Of The Trade: When To Use ChatGPT…

Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now. The post Local Visibility Index: How…

Bing integrates with OpenAI’s ChatGPT, expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms. The post Bing Integrates With ChatGPT appeared first on Search Engine Journal.

Google introduces ‘Topic Authority’ ranking system to deliver relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites…

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect…

These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers…

Check out our top 22 picks for the must-try ChatGPT Chrome extensions to enhance your browsing experience and boost productivity. The post 22 Of The Best ChatGPT Chrome Extensions To…

Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first…

MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.

Google’s AI policy agenda suggests ways government regulation can find balance for innovation and economic progress The post Google Policy Agenda Reveals AI Regulation Wishlist appeared first on Search Engine…

Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them. The post A Step-By-Step Guide To Creating…

Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. The post Neeva, The Ad-Free Search Engine, Announces Closure appeared first on Search…

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To…

Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

WordPress 6.2.1 security update causes shortcodes to break, taking down critical functionality The post WordPress Update 6.2.1 Causing Sites To Break appeared first on Search Engine Journal.

Whether you create or buy them, don’t use your NFTs for commercial gain without the proper licensing. Learn about what you’re entitled in this article. The post NFTs & Copyright:…

Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It…

Supreme Court rules tech giants not liable for terrorist content, sending Gonzalez v. Google case back for reconsideration. The post Google & Other Tech Giants Not Liable For Terrorist Content…

In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too. The post Guest Posting In 2023:…

Discover generative AI on your iPhone. The new ChatGPT app from OpenAI accepts text and voice input for instant answers, advice, and professional tasks. The post A Look Inside The…

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.

Montana Governor signs bill banning TikTok, marking the first such state-level ban in the US, with mixed reactions and implications. The post TikTok Faces State-Level Ban In Montana appeared first…

Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA &…

Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications. The post Google To Remove Inactive Accounts appeared first…

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools)…

Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC. The post How Much Should…

Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content…

You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO…

Using a WordPress Review plugin gives you an extremely easy way to provide dynamic professional-looking reviews on your website. Here are our best six plugins. The post 6 Best WordPress…

SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples…

Highlights from the pivotal Judiciary Committee hearing with lawmakers and AI experts, including OpenAI CEO Sam Altman. The post Sam Altman On AI Oversight: Balancing Risks & Advancements appeared first…