Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that Microdata & RDFa are fine The post Google Updates Structured Data Guidance To Clarify…
Looking to grow your agency by taking on enterprise-level clients? Here are some signs you’re up for the challenge and positioned to succeed. The post 4 Signs Your Agency Is…
We’ve done all the work to create a marketing calendar template for you. And best of all, it’s free. The post A Marketing Calendar Template To Plan Your Content For…
The longer users have to wait, the more likely they are to abandon your site. Identify and reduce render-blocking resources to display visual content ASAP. The post How To Identify…
See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th. The post Instagram Beta Testing New Repost Feature appeared first on Search…
Google is adding a new metric to their Core Web Vitals. It’s called Interaction to Next Paint, or INP. SEO pro, Brian Harnish, talks INP. The post Interaction To Next…
Create a global content calendar to make your content workflow efficient and increase customer engagement. The post Key Considerations For A Global Content Calendar appeared first on Search Engine Journal.
Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales. The post What Is a Lead Magnet & 10…
Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO. The post Google On Robots.txt: When To Use Noindex vs. Disallow appeared first…
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New…
Google’s John Mueller says temporal anomalies can affect Googlebot crawl The post Google Says Temporal Anomalies Affect Googlebot Crawl appeared first on Search Engine Journal.
Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics. The post Google Adds Data Collection Period To PageSpeed Insights (PSI) appeared first…
People searching for a local business online are usually ready to convert – right now. Get this ebook & make sure your business is seen. The post Local SEO: The…
Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. The post Google Updates Search Quality Rater Guidelines: What To Know appeared first on Search Engine Journal.
Google announced that most Business Profile Reviews are returned to normal. Sites still missing reviews should be normal in a few days The post GBP Reviews Outage Is Over appeared…
Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From…
Meta enhances Facebook video tools, centralizes content in new Video tab, and deepens integration with Instagram Reels for wider reach. The post Meta Enhances Video Capabilities On Facebook appeared first…
Google commits to December deadline to improve independent publishers’ search visibility after mounting criticism from content creators. The post Google Provides Timeline To Improve Publishers’ Search Visibility appeared first on…
Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity. The post Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity appeared first on Search Engine…
Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For…
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them. The post Why Is My…
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage…
Learn about the Frontier Model Forum, an initiative by OpenAI, Google, Microsoft, and Anthropic to ensure the safe and responsible development of frontier AI models. The post OpenAI, Google, Microsoft,…
Learn how to create a well-coordinated SEO brief that will seamlessly connect your marketing teams, elevate your content program, and outperform your competitors. The post How We Create The Perfect…
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on…
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand…
You may have heard or read that the number of images on your webpage can impact your Google search rankings. But is it true? The post Is The Quantity Of…
Is there a direct relationship between spelling and grammar and search rankings? Here’s what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on…
Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…
Discover how B2B and SaaS companies can manage paid social advertising more effectively and what is at stake. The post SaaS Marketers: The Paid Social Approach That Works for You…
Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. The post Reddit Makes Comments Searchable appeared…
New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro. The post 3 Indispensable Pieces…
SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips…
Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]…
Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here’s how. The post SEO For Non-Profits: 7…
Adobe released a free suite of tools with the core functions of Photoshop and other tools. Includes templates and a million stock photos The post Adobe Announces Free Creative Cloud…
Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts. The post Site Migration &…
Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. The post Snapchat Trends Shows Most Popular Keywords appeared first…
Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others. The post The Top 3 Ways…
What social networks should you spend your time and marketing budget on in 2023? Find out using this list of over 130 social media statistics. The post 134 Social Media…
Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…
Microsoft annoucned that users can now interact with Bing AI Chat with voice on the desktop The post Bing AI Voice Chat Comes to Desktop appeared first on Search Engine…
Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns. The post 7 Proven Tips To Get Influencers To Promote Your Brand…
Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here. The post 5 Tips For…
As excitement over the launch of Threads, an Instagram app grows, so do privacy concerns over the app’s access to your personal data. The post Threads: The New Instagram App…
Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For…
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild. The post TikTok To Show Who Viewed Your Posts…
ChatGPT experienced an outage affecting all users. Find out where to go to get the latest updates from OpenAI. The post ChatGPT Is Down: OpenAI Reports Major Outages For ChatGPT…
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and…
Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor. The post Talking Google MUM &…
Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups The post Twitter Announces Communities Feature appeared first on Search Engine Journal.
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than…
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance The post Core Web Vitals Winner: WordPress, Drupal, Duda or Wix? appeared…
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…
Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared…
Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here’s how. The post Developing Value Proposition…
Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size. The post Does Google Have A Problem With Big…
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like…
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data. The post Why Is TikTok…
Elon Musk plans a major shift in how links are displayed in X posts by removing headlines and descriptions. How will this affect content marketers? The post Elon Musk Confirms…
In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first…
Sitewide audits can be daunting but are worth the time and effort. Here’s how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO…
WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70% The post “Flawed” WordPress Proposal Causes Backlash appeared first on Search…
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve…
Discover Apple’s latest innovations at WWDC 2023 for work including Microsoft apps in augmented reality workflows, desktops that can handle machine learning workloads, and more. The post WWDC 2023: How…
U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores. The post U.S. FCC Commissioner Requests Google &…
YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. The post YouTube Adopts Feature From TikTok – Reply To…
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels…
Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers. The post Generative AI Adoption Rate Eclipsing Smartphones & Tablets appeared first on Search Engine…
In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. The post Google Ads Insights Page Updated…
This is how AI search engines are evolving and how SEO should respond to keep up The post How AI Will Impact SEO appeared first on Search Engine Journal.
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared…
Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The post Google Allows Custom Dimensions In GA4…
Danny Sullivan offered a startling presentation that shows Google’s SEO guidance is now what we think it is The post Google Presentation May Change How We Think About Ranking appeared…
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on…
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler The post Google Changes More Structured Data Requirements appeared first on…
Google creates a more powerful unit called Google DeepMind to accelerate the progress of AI innovation The post Google Announces Internal Shakeup To Create Google DeepMind appeared first on Search…
The JobPosting structured data guidance section on how to notify Google of changes to job webpages was updated The post Google Clarifies Job Posting Structured Data Guidance appeared first on…
Why is Google being such a grinch with a much-loved Santa’s website? An SEO expert suggests some reasons for the rankings drop. The post Is Google Trying To Erase Santa?…
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free…
Explore why Google Gemini may transform the SEO industry. Learn how its improved multimodality and unlimited capabilities affect SERPs, rankings, content, and ranking factors. The post Google’s Gemini Decoded: Unveiling…
Google sues a member of a Rank and Rent Facebook Group for breach of contract for creating hundreds of fake Google business profiles The post Google Sues Rank And Rent…
Google updates Search Quality Evaluator Guidelines with details and examples to identify untrustworthy websites. The post Google Updates Search Quality Evaluator Guidelines appeared first on Search Engine Journal.
Google retired the Web Light service that made the Internet faster for users in countries where mobile connections were slow. The post Google Retires Web Light Webpage Transcoding appeared first…
The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit…
How long should your blog posts be for maximum SEO value and impact? See how much content length really matters. The post What’s The Ideal Blog Post Length For SEO?…
Google updated the guidance for the headline property of the articles structured data The post Google Updates Article Structured Data Guidance appeared first on Search Engine Journal.
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. The post Google Web Stories…
In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome DevTools to perform basic SEO troubleshooting steps. The post Google’s Expert Advice On SEO…
Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights. The post Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View…
Google’s John Mueller answered a question about sitelinks and rankings that closely mirrors official Google documentation The post Has Google’s SEO Office Hours Lost It’s Spark? appeared first on Search…
From building custom dashboards that display GA data to automating complex reporting tasks, you can set it up using Python. Here’s how to do it. The post How To Access…
Google’s John Mueller cautioned against simply redirecting URLs in order to “fix” 404 errors, explaining how best to handle them The post Google Cautions On Improper 404 Handling appeared first…
Explore the latest round of investments for Hugging Face that demonstrate big tech’s continued interest in open-source AI advancements and collaborations. The post Hugging Face Receives $235M Investment Raising Value…
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first…
Take your SEO strategy global with this comprehensive guide. Learn how to optimize your website for different markets and languages. The post Getting Started In International SEO: A Quick Reference…
How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here. The post How to Use Local Keywords to…
Learn the latest techniques in blogging and link building in our latest SEJ Show episode. The post Link & Blogging Strategies For 2023 [Podcast] appeared first on Search Engine Journal.