Latest SEO News & Tips From Search Engine Journal Blog

Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings. The post How To Analyze Your Content & Craft A Winning…

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s…

Learn how different verticals are impacted by Google SGE and how to adapt your SEO strategy accordingly. Get the data study insights in this article. The post Google SGE Organic…

Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

Google’s Gary Illyes explains what smalls sites can do to outcompete Reddit and big brand websites The post Google Shows How To Beat Reddit & Big Brands appeared first on…

Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business:…

Is innovation or anxiety the driving force behind the adoption of LLMs.txt and where does it leave SEOs in terms of AI visibility The post LLMs.txt For AI SEO: Is…

Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs. The post Choosing Your SEO Agency’s Rank…

The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes.  From the deindexing of…

Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first…

Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…

Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings. The post Google’s Quality Rankings May Rely On These Content…

There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…

Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value…

Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. The post 7 Common Mistakes New…

Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best…

Learn about revolutionizing link building, emphasizing storytelling, emotions, and authentic connections in the evolving digital era. The post 3 Books Essential To Master Link Building appeared first on Search Engine…

Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post. The post Mastering The Art Of In-House SEO [2024 Edition] appeared first…

Google’s Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. The post Google’s UGC Push: Sullivan Explains The Shift In…

New data shows that YouTube citations in Google AI Overviews are growing by as much as 36% every month The post Google AIO Is Sending More Traffic To YouTube appeared…

From PageRank flow to entity mapping, internal linking has evolved into one of SEO’s most powerful levers for organic visibility. The post Internal Linking Grows Up: Evolving From Link Juice…

Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it’s being used today and what lies ahead for MUM. The post Is Google’s MUM…

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” The post Nearly 50% Of Twitter Users…

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To…

New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share. The post WordPress Dominates Market Share Of Top 10,000 Websites…

Alphabet’s Q4 earnings show steady growth driven by AI integration across Search, YouTube, Cloud; presenting risks and opportunities. The post Google’s Q4 Earnings Reveal AI’s Growing Role In Search appeared…

Are you current on your mobile-first indexing information? This article consolidates everything we know, so far. The post Google’s Mobile-First Indexing: Everything We Know (So Far) appeared first on Search…

Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared…

Google Search Console adds Interaction to Next Paint (INP) metric to Core Web Vitals report. The post Google Search Console Adds INP Metric In Core Web Vitals Report appeared first…

Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines. The post Google E-E-A-T: What Is…

A federal judge found Google violated antitrust law in the search market. The ruling cites monopolistic practices, including paid default agreements. The post Google Found in Violation of Antitrust Law,…

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t…

Unlock the secrets of modern SEO. Discover how to boost content quality and outrank competitors in our live webinar. Save your seat now! The post Is Content Still The Key…

Google’s Gary Illyes answers a question about the SEO considerations of using the .AI top level domain which is associated with a Caribbean island The post Google Shares How It…

WordPress now has an AI Assistant to help with writing content, titles, summaries and even spelling & grammar. The post WordPress Now Has An AI Content Generator – Free Access…

This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations…

OpenAI may seek to acquire Chrome if it’s split from Google in the ongoing antitrust proceedings. The post OpenAI Expresses Interest In Buying Chrome Browser appeared first on Search Engine…

CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on…

Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count &…

Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights. The post Generative AI – Using Tools Effectively While Avoiding Common Traps…

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword…

Learn why websites vanish from Google’s search results, learn investigative steps, and explore the causes of keyword ranking drops. The post Google’s Gary Illyes On Sudden Keyword Ranking Drops appeared…

Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on…

SEJ’s CEO reflects on the recent acquisition of Search Engine Land by Semrush while reaffirming Search Engine Journal’s commitment to independent, unbiased SEO journalism. The post An Open Letter From…

We’ve gathered insights from 22 industry experts to help you discover how AI, shifts in organic traffic, and branding shape the future of SEO. The post 22 SEO Experts Offer…

The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you…

Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To…

Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first…

Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On…

Get a comprehensive overview of Facebook’s reach, user behavior, and influence with the latest statistics and facts so you can adapt your social media strategy. The post 42 Facebook Statistics…

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro…

Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns. The post How To Win In Generative Engine Optimization (GEO) appeared…

Content silos aside, discover the impact of categories and structure have on your SEO efforts in this week’s Ask An SEO. The post Do Categories & Structure Matter More For…

Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting…

Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here. The post Content Length: Is It a Google…

Google’s VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search…

Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings The post Google: How Long it Takes for Disavow File to…

Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product Structured Data Guidance appeared first on…

Google Maps introduces product search with real-time inventory, helping shoppers find items in stock at nearby stores. The post Google Maps Launches Product Search: Steps For Retailers appeared first on…

Link graphs are a fundamental part of how Google understands websites and ranks them The post Link Graphs And Google Rankings appeared first on Search Engine Journal.

Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth? The post Are Nofollow Links A Google Ranking Factor? appeared…

Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. The post Shopify SEO Gets…

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. The post Google’s October 2023 Core Update Now Complete appeared first on…

In this week’s Ask An SEO, you can reference this guide as the “why” things should change when explaining the Helpful Content Update to non-SEOs. The post Has The Helpful…

Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine…

Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first…

See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For…

Find the perfect project management tool for your SEO team. Compare the pros and cons of 15 platforms and optimize your campaigns. The post 15 Project Management Tools For SEO…

Find out how SEO can help you get cited in Google’s AI Overviews and improve your online visibility. The post Studies Suggest How To Rank On Google’s AI Overviews appeared…

Ghostly appearances in the SERPs, website necromancy, mysterious strategies no one can quite figure out…This year’s Halloween SEJ Special has it all. The post SEO Horror Stories That Will Scare…

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond.  The post Content Marketing Priorities for B2B &…

Understanding crawl budget for SEO optimization. Discover how to improve your website’s crawl budget and enhance search engine visibility. The post 9 Tips To Optimize Crawl Budget For SEO appeared…

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality. The post Google Search Has A New Boss: Prabhakar Raghavan Steps…

Google Search Advocate clarifies that duplicate content poses operational challenges but doesn’t penalize website rankings, offering three practical solutions. The post Google’s Martin Splitt: Duplicate Content Doesn’t Impact Site Quality…

Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines. The post The Rise Of Privacy-First Search Engines…

Google’s John Mueller explains what site owners should expect after implementing SEO changes. The post Google Explains How Long It Takes For SEO To Work appeared first on Search Engine…

Discover the latest advancements in language translation with Google’s AI-powered features in Google Translate. The post Google Launches AI-Powered Contextual Translations appeared first on Search Engine Journal.

A recent analysis explores the impact of AI Overviews on organic traffic, highlighting potential shifts in ranking strategies. The post The Traffic Impact Of AI Overviews appeared first on Search…

Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips…

Google launched a new crawler for commercial use, accompanied by documentation for site owners to track its traffic The post Google Quietly Launches New AI Crawler appeared first on Search…

Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being…

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make. The post Top 12 Most Common Content Marketing Mistakes to Avoid…

Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content.  In order to master SEO in 2024, staying ahead…

Google’s AI search overviews favor YouTube and LinkedIn, shorten content, and mostly link to top organic results, a new study reveals. The post Google’s AI Overviews Ditch Reddit, Embrace YouTube…

Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared…

Chrome’s Freeze Dried Tabs delivers interactive screenshots, speeding by up webpage delivery by up to 20% during moments such as in a cold startup The post Chrome Uses Interactive Screenshots…

Boost your AI SEO strategy with vector databases. Find out how to leverage vector embeddings to improve your content relevance and search engine rankings. The post Introduction To Vector Databases…

Technical SEO tools for agencies abound. What’s in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical…

Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…

Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is…

Learn to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies. The post Volatile Is The New Normal: A Year Of Updates appeared first on Search…

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. The post 4 Reasons International SEO Fails (And…

Google announced the February 2023 Product Reviews Update, accompanied by a clarification in the product reviews update guidance The post Google February 2023 Product Reviews Update appeared first on Search…

Explore the three pillars of SEO: authority, relevance, and user experience. Get insights on optimizing your website for better rankings and increased traffic. The post The Three Pillars Of SEO:…

Google’s Gary Illyes answered a question about hierarchical headings and what it means for ranking purposes The post Google Clarifies H1-H6 Headings For SEO appeared first on Search Engine Journal.

At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To…

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32%…

Uncover new social platforms attempting to revolutionize online communication, featuring blockchain technology, decentralized systems, and unique verification methods to challenge Twitter’s supremacy. The post Twitter Alternatives: Can These Emerging Microblogging…