Latest SEO News & Tips From Semrush Blog

With an eye toward ecommerce, we‘ve crunched the data and come up with 5 market defining trends for 2022. From supply chains to blockchains, staying ahead of these trends will…

Outreach can be a challenging part of link building. We‘ll share some of our best tips for backlink outreach.

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect…

Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO…

If you want to be an excellent content provider, you’ll need to be aware of the difficulties associated with content outsourcing. At the same time, you’ll need to make sure…

Looking to start 2022 armed with everything you need to help your agency and your clients grow their business? Check out our resource library to get started.

Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…

We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

Running multiple projects for an SEO agency? Find 11 actionable tips to effectively manage your projects and achieve SEO deliverables.

You’ve spent time building your link-building campaign. We‘ll show you why (and how!) to measure its success.

Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data…

We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go…

Finding ready, eager leads can be a real struggle for agencies. We sat down (virtually) with some agency professionals to hear how they source quality leads for their businesses. Read…

SEO Copywriting is the practice using keyword research and SEO strategy to create web content that helps users and ranks highly in search engines. Learn how to boost your copywriting…

In this article, an SEO agency shares their tips for an effective ecommerce page on the Edelweiss Bakery website. What should you pay attention to when setting up a shop…

We added “Holidays 2021“ to the end of the page title. Check out the result of this SEO split test.

Looking to make your keyword research, content planning, and production more efficient? Explore this ultimate 2022 content calendar template (includes a free ebook)!

In this guide, 7awi Global, a digital content agency shares the best tips on choosing blog post topics and creating strong articles for tech clients, all using Semrush.

Are you in control of your search results, or are you at the mercy of the algorithm? Read about how using advanced search methods can help you get the results…

Semrush .Trends lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will keep you…

By analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of…

See how an SEO agency uses the Semrush Content Marketplace to generate high-quality content at scale for their client- Edelweiss Bakery.

Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to…

We tested changing H3s to H2s on an e-commerce site. Check out the result of this SEO split test.

Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the…

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your…

Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.

In need of quality, useful backlinks to your website? Try these 8 effective link-building strategies today.

How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step…

Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share…

A content calendar plans and organizes your content for publication. We‘ll show you how to create a content calendar for your blog & social channels.

Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.

Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples…

In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog. They chose potential topics, prepared a content…

Discover the best market trend tools on the market right now with Semrush.

A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.

With the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics—CLS, LCP, and TBT—to show Google that your pages provide…

Competitive intelligence is the secret to gaining a competitive advantage. This guide shows you how to gather competitive intelligence using Semrush, so you can inform your business strategy and grow…

The Complete Guide to Thought Leadership for Your Business.

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more…

How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the…

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…

In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new…

We analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest…

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type….

We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test.

How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on…

This study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.

Manual spreadsheet work no more. Semrush just released a new search intent filter and added it to all of our award-winning keyword-based reports.

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for…

We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

Grow your online visibility – Solve almost any problem with 50+ Semrush tools and get your business in better shape.

Which industry, do you think, showed more prominent growth during the pandemic – Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Want a custom, comprehensive content plan? Get started with the Semrush tool suite.

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to. We invited 5 SEO and CRO (Conversion Rate Optimization) experts to offer…

Review these 35 useful Google Analytics insights to better understand your website‘s traffic.

Even if you‘re looking for very specific information, you can perform a site search to look for details within a particular website. Learn more with Semrush!

Discover how metasearch engines work, how to use them, and the best search engines available right now.

Try these tried-and-true tips and tricks for better SEM campaigns.

Learn how to get your email campaigns up and running with Semrush.

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida….

Explore how to create video ads for YouTube and Facebook with our actionable tips.

Geofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!

From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.

What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!

Looking to become a better writer and boost your writing skills? Explore these 16 tips and tricks from content marketing and copywriting experts!

Do you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.

Dynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your…

Read up on some simple mistakes that can kill your paid advertising ROI and learn how to fix them!

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Everything you need to know about native advertising — from its definition and formats to performance monitoring.

Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.

Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local…

We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?

How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action?…

Anchor (or jump) links help users navigate your site, improve user experience, and can boost your SEO. We‘ll show you how.

Thinking about making a Facebook Ad Carousel for your business but you aren‘t sure where to start? Check out our helpful article on how to create and optimize one!

Bing accounts for a fifth of all US searches. Learn how to optimize your website and rank on Bing search without hurting your Google ranking efforts.

Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today!

We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.

Learn all about .htaccess redirect rules, what they do, and how to set up redirects on your site with Semrush.

Learn 3 of the most common ways to create a redirect link in Javascript using the location object: setting a new window.location.href property, the location.assign() method, and the location.replace() method.

So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode,…

Create effective and eye-catching banner ads with these 15 banner ad examples.

Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.

Discover how CDNs can improve your page load speed, reduce bandwidth use, and impact your SEO rankings.

Discover what Google‘s search algorithm looks for when it ranks content, and find out how you can adapt your strategy to meet these criteria.

In this episode of the Semrush SEO Reality Show, we will share how an SEO agency built a keyword-optimized content marketing plan for their bakery client from Florida. Are you…

Google is the most popular search engine… or is it? Read on for the latest list of top popular internet search engines and how to make them work for you.

Find out how to edit your website‘s .htaccess file to tackle common site issues.

Learn more about the test result from the most recent case study published by SplitSignal: we shortened the title of article pages on the medical site.

In this first episode of our “SEO Clinic” series, we have 5 local SEO experts sharing their advice on how a given site can amplify its organic presence across the…

Discover how to use Google advanced search to build better searches and find unique link-building opportunities.

There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for Semrush users.

Social media has changed the world and how we communicate. Semrush analyzed various statistics to provide a fascinating snapshot of how social media is being used around the world today.

Advertisers spent an estimated $59.22 billion on paid search ads in 2020. But how much of that was spent by some of the biggest companies in the world?

Market research is crucial when it comes to staying competitive in today‘s highly dynamic marketplace. In this guide, we’ll walk you through the research process and show you tools and…

Try these Google Analytics dashboard templates for a more custom take on your Google Analytics data.

Learn more about the test result from the most recent case study published by SplitSignal.

Looking to accelerate your company‘s growth with content? We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing.

Open Graph tags can make your URLs pop on Facebook, Twitter, and LinkedIn. Read our guide to learn how they work and how troubleshoot them.

The marketing game has changed forever, and it requires a new growth hacker mindset. In this post, we’ll show you how to find your recipe for growing.

If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting…

Review how to calculate and use your CTR across different marketing channels, including PPC & email.

Discover how sessions in Google Analytics work, how to modify them, and how to view your sessions in Semrush.

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform.

Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of…

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and…

Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the…

See how an expert agency optimized the local SEO of an artisanal bakery with Google My Business optimization & directory registration for improved visibility.

See how an expert agency created click-worthy meta tags using SEO page titles, meta descriptions, and markup to boost CTR for an artisan bakery’s website.

Error pages are annoying for users and website owners alike — and redirects are one way to avoid them. But what happens when those go wrong? Find out now.

Retargeting marketing can help build a loyal customer base and drive sales. We‘ll show you best practices for getting started.

How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to…

Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound…

With billions of users, Facebook is a prime platform for business marketing. Check out our guide to getting started with Facebook Business Manager.

If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.

Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.

Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.

In this episode of the Semrush SEO Reality Show, our expert agency follows the evaluation process to develop an impactful website homepage for the artisan US bakery and ultimately drive…

Successful content distribution is key to reaching your target audience and meeting your content marketing KPIs. Explore this 2021 guide to developing a winning content distribution strategy.

Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…

As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the…

Learn about the average Instagram Ad cost with some helpful tips for managing your Instagram advertising here at Semrush. Find out more.

For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along…

Squarespace’s easy-to-use design offers a range of SEO-enabling features. We share 6 tips for improving your SEO on your Squarespace site.

Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database…

We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.

In this episode of our SEO Reality Show, see how to perform a technical SEO audit for a real US bakery and how to follow the same process for your…

In this article, we compare two of the most popular content management systems, including their features and technical requirements.

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at…

What Is a Slug? URL Slugs and Why They Matter for SEO

From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to…

Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…

When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus…

Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.

To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data…

Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the…

Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.

Find out how to create better briefs for your content writing services with five easy to use tips.

On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check…

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for…

Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021.

How can you keep the cost of Facebook ads down? Is it even worth investing in Facebook advertising? Find out all you need to make your ads more successful!

Landing pages are an essential part of the user journey and have an important role to fulfill. In this guide, we share our tips for building a landing page that…

The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO…

Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.

Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look…

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form…

Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips…

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform…

Social media strategy helps you build & share engaging posts with your growing audience. Build your own with our 3 templates.

VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Learn how to write a marketing plan from scratch with our in-depth guide, and get a free marketing plan template for your agency to use.

You can use content calendars to plan, publish and track your content over time. We share 3 content calendar templates to help you get started.

In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage….

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use Google search volume data to improve your SEO.

Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a…

Learn more about the test result from the most recent case study published by SplitSignal: replacing “Side Effects: Common, Severe, Long Term” with “Side Effects: What are they?” in the…

What are 400 bad request errors and how do you fix them? We‘ll explain in our latest guide to HTTP status codes.

Discover how Google Lighthouse can help improve page load speed and overall site performance.

Learn more about the test result from the most recent case study published by SplitSignal: replacing “You‘ll Love in 2021“ with “Online“ in the title tag for category pages of…

Before you set you your next Google Ads campaign, learn what common pitfalls to avoid to optimize your success!

Learn more about the test result from the most recent case study published by SplitSignal: adding an emoji to the title on the recipe page of the marketplace website.

Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.

Explore all you need to know about sponsored content — from its definition and formats to creation, distribution and performance monitoring tips.

Attracting high-value traffic to a new blog is not easy, but it is doable. Discover six actionable ways to drive the audience to your brand new blog.

To boost your website traffic, a good SEM strategy is what you need. Learn how to plan a campaign and monitor your competitors with the help of Semrush!

Want to turn customers into brand advocates? Capitalize on user-generated content! Follow this guide, our tips, and examples, to learn how.

We decided to run a peer-to-peer campaign episode II and this time the experts laser-focus on content-driven strategies, giving tips on how the site can fine-tune its content structure, organization,…

An optimized, useful blog post can attract large volumes of organic traffic and conversions. Learn how to create your own with 3 highly-performing blog post examples.

A good web analytics tool can help you track your most important metrics. Check out these alternatives to Google Analytics.

Should you add newsjacking to your content marketing in 2021? Read this guide to find out and get actionable tips on how to do it right (+ 6 newest examples).

Using Semrush’s powerful intel that spans across social media, Google, and Amazon searches, we’ve pinpointed some interesting stats for this year’s Summer Olympics.

Above-the-fold content can help you improve your user experience and SEO. In this guide, we‘ll share how to optimize your above-the-fold content for conversions.

Alongside Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), First Input Delay is one of the three core web vitals Google is emphasizing in its Page Experience Update rolled…

Nearly 75% of the average person‘s internet time is on mobile, so getting mobile ads right is crucial. Learn all you need to know to create mobile ads that are…

Did you know that you can leverage your blog content to drive a secondary source of revenue? How, exactly, you choose to do this depends on the unique needs of…

Find and use your Google Analytics tracking ID with ease with our step-by-step guide. We‘ll also share some tips and tricks to integrating Google Analytics with Semrush

Do you want a sneak peek of what your competitors are doing? Of course, you do! Here‘s how to perform competitor keywords research and scale up your strategy.

Discover how and why to integrate the power of Google Analytics with WordPress‘ incredible CMS.

If you have content on your website which is outdated and needs to be removed from the SERPs, use Google’s Content Removal Tool. Read more to find out how.

Learn how to post on Instagram, when to post content, and more with Semrush! We’ll walk you through how to research, plan, and schedule posts quickly and easily.

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

After finding success with Semrush‘s PPC tools, the folks at monday.com decided to further explore how they could replicate this success for SEO. Learn more from our friends at monday.com!

Learn more about cached pages, why Google uses them, and how to find your cached webpages with our latest guide.

What is JavaScript used for? Understanding the basics of this popular programming language will help improve your page and boost site performance. Discover everything you need to know here.

Learn how to leverage online advertising to boost your business, regardless of your industry. Dive into the details of paid search, paid social, and more channels.

Learn how social media management can help you grow your audience and stay a step ahead of your competitors.

Learn what TLDs are, what types to consider and why your TLD distribution is important.

Do Google‘s core updates still pack the same punch? We studied all of the core updates going back to August of 2018 and break down how the volatility seen during…

In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with…

A reverse video search can reveal valuable information about who sees and shares your content Learn how to perform a reverse video search on Google, Bing, and more.

Learn how to use Google to search for different file types across the web with our latest guide on search operators.