Latest SEO News & Tips From Semrush Blog

The HTML hidden attribute indicates the element is not yet or no longer relevant. Learn how to use it properly.

Sitelinks enhance your site’s navigation and visibility in search. Learn the benefits and how to get them.

Learn what lower-funnel marketing is and how you can use it to grow your business.

Keyword optimization involves improving your pages to better use your target search queries.

Follow our website migration checklist to reduce the risk of major website changes harming your SEO.

Learn how to perform a successful audit of your website content in five simple steps.

Learn what good email open rates are in different industries, along with strategies to increase yours.

Explore the concept and impact of pogo-sticking in SEO. Get expert tips and strategies for minimizing it.

Learn how to create a marketing budget for your brand. Plus, get a free template to start tracking costs today.

These 16 tactics will help make your mobile app marketing strategy successful. From awareness to retention.

Learn social media marketing: why you should have your business on social media, and valuable strategies and tips that won’t require a serious investment of your time, money, and effort.

Learning how to write a conclusion that engages the reader takes practice. Use these tips for inspiration.

Learn the eight steps to easily integrate Google Analytics 4 with your Wix website for enhanced user insights.

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.

Discover key metrics to measure and track SEO results. We cover organic traffic, keyword rankings, and more.

Discover the essentials of explainer videos from animated clips simplifying complex ideas to motion graphics for data display. Learn about tools and tips to enhance your video marketing effectively.

Find the top advertising platforms to reach your target audience and boost your business‘s online visibility.

Learn what ghostwriting is and how to successfully create paid written content on behalf of an individual or entity.

Boost engagement and efficiently grow your customer base with the right email marketing platform.

Find out how to use SEO for brand awareness, so you can drive more traffic to your website.

Launch your blog, find the right tools, and take your blog to the next level with these 22 blogging tips.

Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Learn essential barnacle SEO techniques and get helpful tips to boost your online presence.

Affiliate marketing is a way to earn income from promoting products or services. Learn more in our guide.

Follow our guide to ecommerce website development to successfully launch your own online store.

How valuable would it be if you could get digital publishing, monetization, and analytics tools within a single platform?Meta Business Suite gathers all these functions and more under one roof….

In this article, we share all the tips and tricks you need for Facebook business page success. We cover everything from “how to add a business page on Facebook” to…

This article covers a detailed step-by-step process of creating a business Instagram account and lots of Instagram for business tips.

PR builds brand perception. Content marketing attracts relevant audience. Learn how to integrate them.

Learn how to generate extra income with our list of the top affiliate marketing programs.

Learn how to outsource content writing. From sourcing and vetting writers to budget best practices.

Learn what impressions are on Google Ads and why they matter for your online advertising campaigns.

Learn how SEO and CRO are related. And how to combine these two strategies to improve your results.

From search and social media ads to mobile ads, learn about various types of digital advertising campaigns.

10 digital marketing channels and how you can use them to drive more business, step by step.

These link building metrics will help you track your outreach efforts successfully and target the right domains.

Discover actionable business growth strategies to help your brand achieve its goals.

Discover the best Google Ads bid strategies. Learn from practical examples to optimize your campaigns.

Discover what paid search ads are, their benefits, how to set up a paid search campaign, plus best practices.

Learn how to do your own Google Analytics WordPress installation in three easy steps with our expert guide.

Segments can improve your campaign outcomes! Find out what they are and how to use them in this guide.

Investing in marketing software to drive small business success? Use this guide to inform your choices.

Our guide to SEO for wedding photographers will show you how you can boost your rankings and traffic.

Learn how to set up your YouTube Adsense account and tips to boost your earnings.

Learn how SERP preview tools can help improve your content‘s visibility. Includes best practices and tips.

Learn the basics of sentiment analysis in marketing. Get started with actionable tips and helpful tools.

Learn all about Google Smart Bidding, setting it up, and how to help it deliver the best ad results.

Strengthen your skillset with one of our favorite digital marketing courses in 2024.

SEO traffic is the number of visitors that come to your website from a search engine‘s organic results.

SEO topic clusters are groups of webpages used to establish authority around a particular subject.

Visual search has multiple benefits for website owners. Including helping you get more search traffic.

Discover how to create an ecommerce funnel. Plus tips for optimizing each stage to increase conversions.

Stay ahead of your competitors by adopting these eight content marketing trends.

Here‘s our list of the 22 best ecommerce marketing tools out there to help you grow your business.

SEO testing is the process of testing and measuring changes to a website to improve its traffic or rankings.

An XML sitemap is a file that tells search engines which URLs it should store to serve in search results.

Stay on top of your content performance and gain insights on how to improve it with these 19 metrics.

Looking for leads? Master social media marketing for your small business with our quick & easy 8-step guide.

SEO pricing depends on your business, the services you need, and more. Learn what to expect.

Google cached pages are going away. Learn alternatives for viewing past versions of pages here.

A step-by-step guide to identifying and fixing common Google Search Console errors like redirects and 404s.

Looking for the best B2B ecommerce platform? Check out our comprehensive guide to the top 21 platforms on the market.

Psychographic marketing looks at how customers think. Learn how to use it to personalize your campaigns.

The Core Web Vitals are metrics that evaluate your site’s user experience. See how to improve your scores.

This step-by-step guide teaches you how to build a content marketing strategy for your business.

Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present…

Competitor keywords are search engine queries that rivals rank for. Learn how you can rank for them, too.

Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Learn how to access and analyze keyword data in Google Analytics 4 to boost your SEO efforts.

Mobile rank tracking is key for a successful SEO strategy. Learn why and how to do it right.

Learn what website impressions are and how to easily track and analyze them for business growth.

Discover the best content marketing examples. Get inspired by great blog posts, interactive content, & more.

Learn the basics of business marketing. Including five foundational tips to set you up for success.

Knowing how to promote a blog is key for growing your reader base and brand. Follow our tips to do it.

Interested in video marketing? Learn how to create your first marketing video in this step-by-step guide.

Learn how GA4 users are defined, how to analyze user data, and how to use the data to improve your site.

Wondering who your audience is and what drives their behavior? Learn how to perform an audience analysis.

Learn how to spot content spam, how to avoid it in your writing, and how to report it.

Learn all about using digital PR to build brand awareness and see how it benefits search rankings.

See how an HTML tag connects a document to external resources like fonts and CSS files.

Learn how to calculate your website‘s value with our step-by-step guide.

Discover how AI in advertising transforms marketing, from enhancing personalization to optimizing campaigns. Learn practical tips and explore top AI tools for effective integration into your advertising strategy.

Keyword Overview is a tool that lets you analyze keywords related to your business.

Learn how ChatGPT can help you automate tasks, and critically examine its limitations in this complete guide.

Is bot traffic affecting your website? Are all bots bad? Here‘s everything you need to know to protect your site.

An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.

Learn what competitive benchmarking is and why it‘s important to keep track of your competition.

Maximize your online presence and stay ahead of the competition with these small businesses marketing tips.

Learn all about content reporting, from key metrics to include to the most helpful tools to streamline this task.

Keep ahead of competitors by tracking your current site performance. Use this list of website metrics to start.

The best ecommerce businesses are profitable and rewarding. Check out 15 ventures you can start today.

Looking to make more online sales? Here are 32 B2B ecommerce examples and best practices to use.

Learn to craft Google Business Profile posts for maximum visibility and engagement with our in-depth guide.

Follow our Shopify SEO tips for better search engine visibility that drives people to your online store.

This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.

In SEO, data science is the process of uncovering insights from large datasets to improve your site’s SEO.

Discover 18 reasons why your business isn’t showing up on Google Search and Maps, plus how to fix them.