Creating Hyper-Local PPC Landing Pages At Scale (No Coding Requir...
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step. The post Creating Hyper-Local PPC Landing…
How Impression-Based KPIs Drive Campaign Performance
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. The post How Impression-Based KPIs…
Microsoft Doubles Down On AI To Transform How People Work & S...
Microsoft unveils new AI features for Bing, Microsoft 365 to enhance consumer and business search, productivity, and data insights. The post Microsoft Doubles Down On AI To Transform How People…
Privacy Shield 2.0: Data Protection Framework May Benefit US Busi...
United States President Joe Biden signed an Executive Order this month to implement the EU & US data privacy framework known as Privacy Shield 2.0. The post Privacy Shield 2.0:…
Daily Search Forum Recap: February 24, 2022
Here is a recap of what happened in the search forums today…
SERP Tracking With Free Tools: A Beginner’s Toolkit
Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you…
How to Get Buy-In for Your SEO Projects — Whiteboard Friday
In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with…
6 Social Advertising Tips For Financial Brands
Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.
Daily Search Forum Recap: July 24, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Are Press Releases Still Good For SEO?
Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. The post Are Press Releases…
WhoIs Information: Is It A Google Ranking Factor?
When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…
Lead Scoring: The Value In B2B Marketing
Unlock your company’s full potential with lead scoring and increase revenue. Read the best practices to follow, including types of lead scoring, benefits, and more. The post Lead Scoring: The…
Google Drops Google News Sitemap Validation & Errors Help Doc...
Google has removed a couple of the Google News sitemaps help documentation. I should note, it seems these were removed a very long time ago, but the links to those…
[Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Differen...
Whatever SEO tool you’re using, understand what it’s best used for and discern which one you believe when running an analysis. The post [Semrush Vs. Ahrefs: Why Are The Number…
Connect Your Google Business Profiles To Woo Promo
Google is sending out a notice via Google Business Profiles that you can connect your business profile on Google Maps to Woo. Ben Fisher spotted this the other day and…
Google Search Console Bug Mislabeled Many Rich Results Issues As ...
Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from “errors” to “warnings.” So you may see a bunch of errors being…
Social Media Content Strategy: From Start To Finish
A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From…
Google Local Pack In Web Search Showing Up Less Often?
There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is…
Google Tests Map Interface Within Search Result Snippets For That...
Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated…
5 Top Enterprise Local SEO Challenges & How To Solve Them
Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them. The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared…
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker St...
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template. The post The Ultimate Google Ads Pacing Dashboard For 2023…
Why Google Indexes Blocked Web Pages
Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored The post Why Google Indexes Blocked Web Pages appeared first on…
Is Social Media Search The New Google? How To Boost Organic Traff...
Learn how to tap into each social media platform’s algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In…
Can Link Building Give You Or Your Client A Bad Reputation?
In this article, we’ll look at how bad link building can hurt your reputation and give you some ways to help you keep yours spotless. The post Can Link Building…
New Google Ads Editor v2.0 Live With Performance Max Campaign Sup...
Google has released version 2.0 of Google Ads Editor and as promised, this version comes with support for Performance Max campaigns. Google also jumped from version 1.8 directly to version…
How To Thrive in Turbulent Times: Actionable Strategies For Secur...
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic…
Google Local Reviews Shows Number Of Reviews In City
Google’s local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those…
Google: Your Content Does Not Need To Be Niche, It Can Be Diverse...
Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well. You can…
How Negative SEO A/B Tests Help SEO KPIs
In this blog post, we take a deep dive into negative SEO A/B tests and their insights.
Google Shutting Down Question Hub Next Month
Google is shutting down the Google Question Hub feature on January 15, 2023 – a month from today. Google officially launched Question Hub in the US two years prior, but…
21 Web Directories You’ll Still Want To Use
Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use…
Google Merchant Center Policy For Google Ads Linked Account Suspe...
Google posted an updated policy update in the Google Merchant Center section for a new “linked account suspension.” In short, this impacts a suspended Google Ads account linked to your…
Google: It’s Best To Have Google Discover New Sites With Ex...
Google’s John Mueller said there is nothing wrong with using the Google Search Console URL inspection tool to request indexing but the better route is to have Google discover those…
Disctopia And Semrush Launch Podcast Hosting App To Optimize Podc...
Thanks to the collaboration between Disctopia and Semrush, podcasters can harness the power of the Podcast Hosting App to amplify their content. The post Disctopia And Semrush Launch Podcast Hosting…
New Google Search Label For Highly Cited Sources
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The post New Google Search Label For Highly Cited Sources appeared…
Search News Buzz Video Recap: Google August Core Update, Unconfir...
This week I broadcast from Chicago where I cover the latest confirmed Google update…
How to Do a Reverse Image Search (Desktop and Mobile)
A reverse image search is when you search the internet with an image. Here‘s how to do one, step by step.
Catching Up On Bing Search User Interface & Search Experiment...
Over the past several weeks, I’ve been collecting a number of Microsoft Bing search experiments and user interface tests. It has slowed down a bit this week, so I’ll share…
A Complete SEO Checklist for Website Owners
See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits. The post A Complete SEO Checklist for Website Owners appeared first…
Guide to 301 Redirects with an .htaccess File
A 301 redirect via .htaccess can be really useful and pretty simple. But how does it work, and how do you stay on top of it? Read this article to…
Is This Google’s Helpful Content Algorithm?
Google research paper may shed light on how the helpful content update works The post Is This Google’s Helpful Content Algorithm? appeared first on Search Engine Journal.
15 Top Digital Marketing Tools & Why We Love Them
Check out 15 popular digital marketing tools (in no particular order) marketers are using to help businesses like yours automate tasks and get found online. The post 15 Top Digital…
Google Expands Visual & Audio Search With New AI Tools
Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. The post Google Expands Visual & Audio Search With New AI…
SEO Case Study: How UK-based agency helped an online learning pla...
In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with…
Google Updates Article Structured Data Guidance
Google updated the guidance for the headline property of the articles structured data The post Google Updates Article Structured Data Guidance appeared first on Search Engine Journal.
Top 6 CMS For Core Web Vitals
Core Web Vitals Technology Report names which CMS have the best CWV performance. Number 1 crushes the competition The post Top 6 CMS For Core Web Vitals appeared first on…
How to Create a Winning Marketing Strategy in 5 Steps (with Examp...
Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on…
Search News Buzz Video Recap: Google Still Rolling Out Updates, S...
Welcome to the first video recap of 2023, where I start with the January 2023 Google webmaster report. I then explain how the Google helpful content and link spam updates…
The Most Sought After Marketing Jobs In 2022
A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. The post The Most Sought After Marketing Jobs In 2022 appeared first on Search Engine…
Why are your existing customers more valuable than new ones?
This article is written in collaboration with Metrilo, an ecommerce analytics, CRM and email platform. Metrilo helps online stores sell more—especially to existing customers. In e-commerce marketing, the focus always…
Google Search Instances : For Recurring Events & Festivals
Google Search has a feature named “instances” that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances…
5 Things Google Analytics Can’t Tell You & How to Get the Mis...
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information. The post 5 Things Google Analytics Can’t Tell…
How to Set Up Offline Conversions in Google Ads
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…
Vlog #206: Mark Saltarelli On What We�re Missing With Marketing...
Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one…
Google Discontinues Google Posts Insights
Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule.
How Do You Outrank Bigger Sites for High Competition Keywords?
How can you compete against much larger competitors on a valuable keyword? Ask these important questions to improve your SEO strategy. The post How Do You Outrank Bigger Sites for…
Video Marketing: An In-Depth Guide For Every Business Owner Today
Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared…
Wix vs WordPress: Which Is Better for SEO?
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better…
XML Sitemap: What It Is and How to Create One (+ Practical Tips)
An XML sitemap can boost your SEO by helping search engines find all the pages you want them to index.
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022. The post TikTok Most Downloaded App In Q1 2022 appeared first on…
Is ChatGPT Use Of Web Content Fair?
A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on…
Replacing Your Blog With An App Landing Page Will Impact Your Goo...
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done…
Is There a Way to Optimize for [Blank] in a Search Query?
Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]? The post Is There a Way to Optimize for [Blank] in…
How to Become a Content Developer
Content developers research, create, publish, and distribute content. Learn how to become one here.
Daily Search Forum Recap: May 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
A Marketer’s Guide to Social Media Advertising Tools
Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.
Google Assistant With Bard (As Expected)
Google Assistant will live on with a little help from its friend – Bard. Assistant With Bard is coming in the next few months after Google tests it with a…
Bing Revamps Crawl System To Enhance Efficiency
Bing is revamping its crawl scheduling to better use the information provided by the “lastmod” tag in XML sitemaps. The post Bing Revamps Crawl System To Enhance Efficiency appeared first…
The 50 Top Trending Tech Startups (Q4 2024)
Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the…
Search News Buzz Video Recap: Google Algorithm Update, Yandex Sea...
In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak…
Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Aud...
Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape. The post Are You Web…
How to Make the Right Landing Page Rank: A Complete SEO Checklist...
The wrong landing page ranking impacts conversion and revenue. This checklist helps make sure the right landing page is ranking. The post How to Make the Right Landing Page Rank:…
Why Customer Service Could Be Your Best Marketing Strategy
If you own a business, you probably know that marketing can make the difference between its success and failure, but have you considered the importance of customer service? Good marketing…
Add Me To Search: How To Create Your Google People Card
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To…
Ranking for Head Term Keywords
Google’s John Mueller answers a question about ranking for massive traffic head term keyword phrases The post Ranking for Head Term Keywords appeared first on Search Engine Journal.
Google Scene Exploration Searches The World Around You
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene Exploration Searches The World Around…
Lead Generation: The Beginner’s Guide
These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals……
SEO for a New Website: 9 Essential Steps
Building a new website and want it to rank high on Google? Here are nine critical steps you need to follow.
Bing Top Rated Tutors Carousel Through Microsoft TakeLessons
Bing Search has a new carousel for “top rated tutors” for keyword searches such as [piano], [makeup], [guitar] and so on. This brings up a special search carousel that pulls…
How to Submit a Sitemap to Google (in 3 Simple Steps)
To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.
How to Write an Author Bio: E-A-T, SEO Tips & Great Examples
Looking for author bio writing tips? Learn why it’s important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here. The post How to Write an…
YouTube Shorts Monetization: How It Compares To TikTok
With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences. The post YouTube Shorts Monetization: How It Compares To TikTok…
Google Updates Misleading Ad Design Policy For Deceptive Buttons ...
Google is updating its Google Ads Misrepresentation – Misleading Ad Design policy to have stronger and clearer enforcement over ads that use buttons that are deceptive and unclear. Google wrote,…
SEO Reports: Which Metrics Matter & How To Use Them Well
Learn how to communicate your SEO work and demonstrate its value to stakeholders with data-driven and well-crafted reports. The post SEO Reports: Which Metrics Matter & How To Use Them…
Call Tracking for Google Ads & SEO: Avoid Missed Opportunitie...
Learn how you can improve your lead generation campaigns with call tracking. Join our upcoming webinar and convert your leads faster. The post Call Tracking for Google Ads & SEO:…
Now Important Google Ads PMax To Microsoft Advertising PMax ̵...
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft…
5 Times You Absolutely Must Hire An SEO Pro
A lot of SEO best practices can be handled in-house. However, there are situations where you are better off hiring a professional SEO. The post 5 Times You Absolutely Must…
Why Does Google Replace Page Titles?
Google reveals new information about the page title update and explains why it replaces some titles and not others. The post Why Does Google Replace Page Titles? appeared first on…
7 Marketing Objective Examples (+ How to Set Yours Right)
It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be…
Trust the Badge: Google’s System For Safe Online Shopping
Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust the Badge: Google’s System For Safe Online Shopping appeared first on…
TikTok Brings Account Management To Third-Party Tools
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. The post TikTok Brings Account Management To Third-Party Tools appeared first…
Google: URLs Are Case Sensitive
Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search…
New Google Electric Bikes Guidelines
Google has posted new guidelines to the Google Merchant Center for electric or motorized bikes. You must now list the max speed of the electric bike, if you do not,…
How SE Ranking’s Report Builder transforms agency reporting and b...
Discover how agencies use SE Ranking’s Report Builder to save time, enhance transparency, and strengthen client relationships.
Google Search Ends Support For Internet Explorer 11
Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: “We did the math. It’s time.” The post Google Search Ends Support For Internet…
The May 2022 Core Update: The Initial Impact
To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did…