What Is Marketing? Types, Channels, and Strategies
Learn what marketing is and how brands should use it to stand out from competitors and grow revenue.
Learn what marketing is and how brands should use it to stand out from competitors and grow revenue.
Learn about the different types of LinkedIn ads & follow our step-by-step guide to running your first campaign.
Follow the international SEO best practices below to better target foreign markets. International SEO best practices It’s likely you already have an idea of which global markets you’d like to…
Improve your marketing tech stack with the top martech tools on the market.
Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call…
Google seems to have rolled out the Shop with Google AI feature to some users after announcing it back in November. I cannot see it unless I am logged into…
Google’s Martin Splitt discussed how SEOs and site owners can fight malicious bots and improve site performance The post Google Shows How To Block Bots And Boost Site Performance appeared…
Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will…
Google will remove the sitelinks search box in November due to declining usage. Search rankings are unaffected. The post Google To Retire Sitelinks Search Box In November appeared first on…
Google Business Profile is updating the data within the bulk Insight data to match the data you see for a single business profile listing. Google emailed those who have downloaded…
The best ecommerce businesses are profitable and rewarding. Check out 15 ventures you can start today.
Microsoft Bing is testing a new layout for the Bing video search results page. The layout has sections, and headings, for different types of videos, grouping those videos together. The…
Last week, we learned that Google officially dropped indented results from its search results interface. With that Google, on Friday, removed the “Host group” section from its visual elements gallery…
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag,…
Image SEO is the process of optimizing images so they‘re more friendly to search engines and users.
Get started with GA4 Custom Events and catapult your marketing strategy.
Use this SEO marketing tutorial to find out how to improve your website’s visibility in search engines.
What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost…
Check out our list of the most common hreflang errors and learn how to fix these important issues.
Semantic SEO is the process of optimizing your online content around a topic or user need.
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that…
Google launches AI-organized search results in US, starting with recipes. New format combines content types for personalized experience. The post Google Rolls Out AI-Organized Search Results Pages appeared first on…
In this study and learn to provide better estimations and communications with non-SEO stakeholders of their migration projects. The post How Long Should An SEO Migration Take? [Study] appeared first…
Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The…
You can do keyword research by looking at search suggestions in Google or using a keyword research tool.
Google will shut down websites created with Google Business Profile in March 2024. Here’s what local business owners and advertisers need to know. The post Websites Created With Google Business…
Google is enhancing its spam detection systems, promising better language coverage and cleaner search results across various spam types. The post Google Rolls Out October 2023 Spam Update appeared first…
Learn how to spot content spam, how to avoid it in your writing, and how to report it.
Google’s John Mueller said that an issue with Cumulative Layout Shift scores would not be a reason why your website suddenly and significantly drops in the Google search results rankings.
Learn all about Google Analytics 4 events, including types, setup, and benefits for more effective tracking.
A site owner’s guide to understanding Google’s alternative feeds and secondary serps and how it’s becoming harder than ever to track clicks and impressions from Google’s ecosystem.
Improve your site’s rankings, attract more visitors, and drive more sales in this guide to marketplace SEO.
The post Insights from Google’s John Mueller: Key Lessons for SEOs appeared first on SE Ranking Blog.
Google added a new search feature to its Search Labs named Notes a few weeks ago and Google is already pushing its use by emailing those who created notes some…
I am seeing an unusual number of complaints around the reported 404 errors within Google Search Console reporting. This is specific to your URLs having /1000 appended to the end…
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared…
Google has updated its Search Console performance reports to change how it evaluates impressions and clicks metrics with job listing and detail pages. Google said nothing has changed with how…
Rank higher in search engine results and get more traffic to your Squarespace website with these SEO tips.
Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to…
Google Ads is currently having an outage for many of its reporting interfaces across Report Editor, Dashboards, and Saved Reports in the Google Ads web interface. Plus, The Products, Product…
Google is testing adding a dynamic blue colored background highlight color when you hover your mouse cursor over a search result snippet. The whole background just behind that specific search…
Google updates its guide with an opening paragraph that is clearer, more thorough explanation of Organization Structured Data The post Google Updates Organization Structured Data Documentation appeared first on Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple Visual Intelligence…
Not sure who’s referring to your site and how? In this guide, you’ll learn how to find every single link to any website and more.
Google has updated the Google StoreBot user agent to use a placeholder version of Chrome. So instead of it using a specific Chrome version, it now can use a dynamic…
Use Google Lighthouse & enhance your website’s speed with this detailed guide. Uncover tips and tools for a fast user experience for SEO. The post How To Test Your Website…
Google has released a new spam update, the October 2023 spam update. This update goes after cloaking, hacked, auto-generated, and scraped spam. But those sites written in Turkish, Vietnamese, Indonesian,…
According to Google’s policies, order delivery “providers are required to remove third-party links from a profile within 5 business days of a request from a business.” But Uber Eats is…
Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google…
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.
Tracking keywords for your website helps you measure its online visibility. Here‘s how to do it step by step.
Looking for an AI assistant to help ease your workload and improve productivity? Here are 11 of our favorites.
Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and…
Google may be testing replacing the “related searches” box with the “people also search for” box. The two are functionally not that different, from what I can tell.
Explore the newly designed Google Labs, featuring 12 AI experiments for search, creativity, productivity, and business showcasing the future of generative AI at work. The post New Google Labs Design…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google fixed the…
Should you use keywords in domain names for SEO? Google Search Advocate John Mueller offers a definitive answer and what to focus on instead. The post John Mueller On Keyword…
Here is a recap of what happened in the search forums today…
Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. The post Google Search Algorithm Update Targeting Explicit Deepfakes appeared…
Don’t miss February’s roundup if AI’s impact on SEO has been on your mind. Many of this month’s pieces deal directly with AI and how it is advancing and being…
Discover how to improve your website’s Core Web Vitals and enhance user experience. Find out how to measure loading speed, interactivity, and visual stability. The post How You Can Measure…
Google’s John Mueller offered a useful tip for optimizing favicons The post Googler’s Tip About Favicons Can Make A Big Difference appeared first on Search Engine Journal.
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be…
Google’s Lighthouse tool omits the INP metric. A web performance developer advocate on the Google Chrome team explains why. The post Why Google Lighthouse Doesn’t Include INP, A Core Web…
Google announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products…
Explore CRM integration, why it’s important for customers and your business, and best practices to use.
SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.
When Microsoft Bing announced its new features a couple of weeks ago, including the updated performance reports, it also went ahead and updated the colors of the top bar from…
Learn how SERP preview tools can help improve your content‘s visibility. Includes best practices and tips.
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%. Comparing it to last quarter, Google was only up 3% and Microsoft was…
Gary Illyes from Google confirmed that Google has “suddenly” dedindexed a “vast amount of URLs” from the Google Search index this past February. He said this was done because Google’s…
Here is a recap of what happened in the search forums today…
Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a…
Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared…
Google Search is testing a way to jump back up to the AI Overview after you scroll past it. This button shows up after a searcher decides to scroll past…
Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google…
This week…
Learn how franchise SEO can boost visibility, drive traffic, and attract local customers to your business.
Here is a recap of what happened in the search forums today…
Our guide to SEO for wedding photographers will show you how you can boost your rankings and traffic.
Discover the best Shopify SEO tools to boost your store‘s rankings and improve your online visibility.
Vulnerability discovered in the Beaver Builder WordPress page builder that can enable an attacker to inject a malicious script The post XSS Vulnerability Affects Beaver Builder WordPress Page Builder appeared…
Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within…
The post Competitive Research Update: Bigger database, AI-powered algorithm, more accurate metrics appeared first on SE Ranking Blog.
Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices. The post Is Alt Text A Ranking Factor For Google Image Search?…
An SEO competitor analysis involves researching competitors to gather insights to improve your own SEO.
Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.
Here is a recap of what happened in the search forums today…
Google Search can show a “shop by price” and shop by brand” carousel and accordion box in the search results for shopping-related queries. The search bar filter for shopping has…
The documentation for Web Stories has been updated to reflect changes in the availability The post Google Updates Web Stories Availability appeared first on Search Engine Journal.
Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more.
Google’s Gary Illyes confirms that robots.txt is ineffective at stopping unauthorized access The post Google Confirms Robots.txt Can’t Prevent Unauthorized Access appeared first on Search Engine Journal.
Google is sending news publishers a lot less traffic from Google Web Search but also a lot more traffic from Google Discover. A new report conducted by Newzdash analyzing 8.1…
Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said “these should better match results…
Google updated official crawler documentation to fix a typo in a user agent string that could cause errors in crawler identification The post Google Updates Crawler Documentation To Fix A…
Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing…