You’ve probably heard the saying, “content is king.” While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the…
Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates…
Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…
Google’s John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate…
Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.
Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your…
Learn about advances in structured data, why it’s so important to your site, the benefits of structured data, and more. The post Just How Important Is Structured Data in SEO?…
You have a minimal amount of time to grab someone’s attention. Here are some methods that can result in more engagement for your Facebook videos. The post Facebook Video Tips:…
Google’s John Mueller affirmed on Reddit that the Core Web Vitals ranking factor is more than just a tie-breaker The post Core Web Vitals Ranking Factor is More than a…
Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.
Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.
It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and signed by Jordan…
In this episode of the Semrush SEO Reality Show, our expert agency follows the evaluation process to develop an impactful website homepage for the artisan US bakery and ultimately drive…
WordPress plugins can help make quick work of optimizing your site for mobile visitors. These 8 are good options to try out. The post 8 Awesome WordPress Plugins That’ll Make…
Learn more about what the hub and spoke model is in content marketing and how it works to increase relevancy and organic visibility. The post Hub and Spoke Content Marketing:…
Google published a handy document sharing insights on how Core Web Vitals (CWV) works. Read about it here. The post Google FAQ Provides Core Web Vitals Insights appeared first on…
WordPress Released Gutenberg 11.2 featuring numerous bug fixes and improvements that deliver better style options and a slightly faster performance The post WordPress Releases Gutenberg 11.2 – Offers Improved Performance…
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising! The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first…
Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for…
Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance. The post 5 Social Media Strategies You…
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here. The post 30 Social Media…
Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs. The post A Complete Guide to Updating Content for…
Successful content distribution is key to reaching your target audience and meeting your content marketing KPIs. Explore this 2021 guide to developing a winning content distribution strategy.
A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing…
Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. The post Twitter Adds More Context to Trending Topics…
Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]? The post Is There a Way to Optimize for [Blank] in…
Here’s how Lionbridge leveraged content-driven, voice optimization strategies to grow its featured snippet count from 0.7% up to 27%. The post How Lionbridge Voice-Optimized Its Way to a 3,800% Featured…
Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page. The post 7 Ways to Write Blog Introductions…
Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings. The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on…
Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies – join our next live webinar. The post 3 Traffic & Conversion Secrets…
Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape. The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first…
Microsoft has announced their August product updates. Here’s what you need to know! The post Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More appeared first on…
Google incorporates Core Web Vitals measurement capabilities into many of its existing tools. Read about them here. The post How You Can Measure Core Web Vitals appeared first on Search…
John Mueller offers insights into ranking for local search queries in Google The post Google Explains Importance of GMB for Local Search appeared first on Search Engine Journal.
All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those…
WPX hosting outage caused anguish as WordPress websites were taken offline for hours The post WPX WordPress Hosting Outage appeared first on Search Engine Journal.
Are you current on your mobile-first indexing information? This article consolidates everything we know, so far. The post Google’s Mobile-First Indexing: Everything We Know (So Far) appeared first on Search…
What’s the difference between image alt text, title text, and file names? Learn how to optimize each one for search. The post Image Alt Text vs. Title Text vs. File…
Make sure your next site migration goes smoothly. Join this webinar to learn how to avoid common pitfalls that can hurt your SEO efforts. The post Why & How Site…
In this post, Abby shares unique places for hiring managers to source talented, entry-level candidates for SEO positions, and the steps they can take post-hiring to offer support.
New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share. The post WordPress Dominates Market Share Of Top 10,000 Websites…
The ACSI has released their annual report ranking e-businesses across social media, search engines and information, and news and opinion sites. The post Twitter Comes Bottom While Google Maintains Lead…
New version of Keras-based TF-Ranking may explain recent pace of Google updates. Allows rapid development of more powerful ranking and spam algorithms The post Google’s New Technology Helps Create Powerful…
Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…
Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.
Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. The post How Storytelling Fuels Reporting Your Clients Can…
We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…
As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the…
Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially…
Learn about the average Instagram Ad cost with some helpful tips for managing your Instagram advertising here at Semrush. Find out more.
For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along…
Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered. The post Instagram Search & Explore: A Complete Guide for…
Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more. The post How to Use GMB Posts &…
Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it. The post Semantic Search: What It…
Squarespace’s easy-to-use design offers a range of SEO-enabling features. We share 6 tips for improving your SEO on your Squarespace site.
Find answers to the questions that come up most often in the GMB Help Community Forum and learn how to solve common local SEO issues. The post Google My Business…
Google’s John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.
Eligibility for Fact Check rich results for pages using the ClaimReview structured data has changed. Non-compliant pages will lose rich results The post Google Changes Eligibility for Fact Check Rich…
Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database…
We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.
Content is more than just a blog post or a landing page. First of all, there are many types of it: from product descriptions and tutorials to announcements of upcoming…
Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design…
The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here’s what you need to know. The post How to Automate Keyword Clustering…
In this episode of our SEO Reality Show, see how to perform a technical SEO audit for a real US bakery and how to follow the same process for your…
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one. The post Facebook iOS 14 Update…
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help. The post How to Support Your Go-To-Market Strategy with…
SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how…
TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more. The post TikTok Launches 8 New Features For…
Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. The post Pinterest Users Can Make Money…
The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary…
In this article, we compare two of the most popular content management systems, including their features and technical requirements.
Google goes over what it does with feedback sent in via the ‘send feedback’ button at the bottom of search results. The post What Google Does With User Feedback appeared…
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices…
Google’s sitelinks are great for CTR, but sometimes the links aren’t the ones you want. Find out how to remove and improve sitelinks. The post How to Demote or Remove…
Learn how ecommerce sites of all sizes can swipe Amazon’s top three traffic and conversion strategies when you join our next webinar. The post Drive Traffic & Conversions: 3 Secrets…
We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at…
Google’s John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal.
It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and…
Website redesign projects must involve SEO from the start to avoid serious SEO damage. Learn why and how to do it in this article. The post Don’t Let Website Redesign…
Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on…
Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible. The post The Ultimate Web Content Writing Checklist for…
Join our next webinar and learn what marketing strategies are helping successful businesses thrive and grow right now. The post Do This, Not That: Your Guide to Successful Marketing in…
Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales. The post What Is a Lead Magnet & 10…
Google’s John Mueller explains the reasons why Google may remove FAQ rich results displayed by a site The post Why Google May Remove a Site’s FAQ Rich Results appeared first…
With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where…
The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some…
On 21st July 2021, national, local, and regional news organizations in Austria joined over 800 news publications by signing up to the Google News Showcase. The post Austria Joins The…
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better…
This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics. The post 25 Essential Social Media Marketing Apps for…
New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first…
What Is a Slug? URL Slugs and Why They Matter for SEO
This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices…
Major outage at Akamai Edge and GTM service brings down major websites around the world. The post Akamai Outage Pulls Major Sites Offline Globally appeared first on Search Engine Journal.
Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results. The post Google Expands ‘About This Result’ With Info…
After making deal pages free for all ecommerce stores, Google offers six best practices to follow to optimize the pages for search results. The post Google’s 5 Best Practices For…
Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently. The post Google: Keep Redirects Live For One…
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features…