New version of Keras-based TF-Ranking may explain recent pace of Google updates. Allows rapid development of more powerful ranking and spam algorithms The post Google’s New Technology Helps Create Powerful…
Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…
Learn how to create an Amazon seller account in 5 steps with our guide. Discover how your Amazon seller account can help you reach millions of potential customers.
Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. The post How Storytelling Fuels Reporting Your Clients Can…
We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…
As there are so many options for outsourcing blog writing, it can be overwhelming to know where to start, how to evaluate the different options, and how to choose the…
Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially…
Learn about the average Instagram Ad cost with some helpful tips for managing your Instagram advertising here at Semrush. Find out more.
For agencies, it’s crucial not only to land new clients but also to retain existing ones. In this guide, you will find an introduction to the client management concept along…
Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered. The post Instagram Search & Explore: A Complete Guide for…
Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more. The post How to Use GMB Posts &…
Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it. The post Semantic Search: What It…
Squarespace’s easy-to-use design offers a range of SEO-enabling features. We share 6 tips for improving your SEO on your Squarespace site.
Find answers to the questions that come up most often in the GMB Help Community Forum and learn how to solve common local SEO issues. The post Google My Business…
Google’s John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.
Eligibility for Fact Check rich results for pages using the ClaimReview structured data has changed. Non-compliant pages will lose rich results The post Google Changes Eligibility for Fact Check Rich…
Want to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database…
We share our top 10 CTA examples for writing stronger, more enticing call-to-actions.
Content is more than just a blog post or a landing page. First of all, there are many types of it: from product descriptions and tutorials to announcements of upcoming…
Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design…
The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here’s what you need to know. The post How to Automate Keyword Clustering…
In this episode of our SEO Reality Show, see how to perform a technical SEO audit for a real US bakery and how to follow the same process for your…
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one. The post Facebook iOS 14 Update…
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help. The post How to Support Your Go-To-Market Strategy with…
SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how…
TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more. The post TikTok Launches 8 New Features For…
Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. The post Pinterest Users Can Make Money…
The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary…
In this article, we compare two of the most popular content management systems, including their features and technical requirements.
Google goes over what it does with feedback sent in via the ‘send feedback’ button at the bottom of search results. The post What Google Does With User Feedback appeared…
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices…
Google’s sitelinks are great for CTR, but sometimes the links aren’t the ones you want. Find out how to remove and improve sitelinks. The post How to Demote or Remove…
Learn how ecommerce sites of all sizes can swipe Amazon’s top three traffic and conversion strategies when you join our next webinar. The post Drive Traffic & Conversions: 3 Secrets…
We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at…
Google’s John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal.
It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and…
Website redesign projects must involve SEO from the start to avoid serious SEO damage. Learn why and how to do it in this article. The post Don’t Let Website Redesign…
Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on…
Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible. The post The Ultimate Web Content Writing Checklist for…
Join our next webinar and learn what marketing strategies are helping successful businesses thrive and grow right now. The post Do This, Not That: Your Guide to Successful Marketing in…
Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales. The post What Is a Lead Magnet & 10…
Google’s John Mueller explains the reasons why Google may remove FAQ rich results displayed by a site The post Why Google May Remove a Site’s FAQ Rich Results appeared first…
With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where…
The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some…
On 21st July 2021, national, local, and regional news organizations in Austria joined over 800 news publications by signing up to the Google News Showcase. The post Austria Joins The…
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better…
This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics. The post 25 Essential Social Media Marketing Apps for…
New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first…
What Is a Slug? URL Slugs and Why They Matter for SEO
This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices…
Major outage at Akamai Edge and GTM service brings down major websites around the world. The post Akamai Outage Pulls Major Sites Offline Globally appeared first on Search Engine Journal.
Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results. The post Google Expands ‘About This Result’ With Info…
After making deal pages free for all ecommerce stores, Google offers six best practices to follow to optimize the pages for search results. The post Google’s 5 Best Practices For…
Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently. The post Google: Keep Redirects Live For One…
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features…
Save time and money by automating the parsing, validation, and pivoting of log file data for SEO using Python (with script). The post How to Use Python to Parse &…
Twitter carries out an experiment that gives users the option to ‘down vote’ or up vote’ a reply within a Twitter conversation. The post Twitter Tests Voting On Tweets appeared…
Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns. The post 12 Facebook Ads Features Every Marketer Should…
Master how to create a culture of SEO across your Enterprise. Build your SEO Centre of Excellence and scale your operation. The post 5 Ways Brands Can Build an Enterprise…
Google’s John Mueller provides a detailed answer as to how long it takes to re-rank a rehabilitated website and why it takes so long The post How Long to Re-rank…
The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it…
A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail’s survey. The post 5 Ways to Take…
LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. The post LinkedIn Offers Free Marketing Certification Program appeared first…
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks &…
Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants. The post Google Launches Free Deals Listings…
Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. The post How to Understand User Behavior With Google Analytics…
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help. The post PPC for SaaS Marketing: 6 Proven…
Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed &…
A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared…
Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers…
Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting. The post Google: No SEO Advantage to Dedicated Hosting appeared first on Search…
Learn what Google’s E-A-T guidelines might mean for your industry and how reputation management can protect your brand’s SEO. The post An SEO Breakdown of Reputation as an E-A-T Factor…
Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared…
From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.
Redirects are often part of a site’s evolution, but mistakes can impact traffic and rankings. Learn how to avoid common redirect issues. The post 6 Redirect Mistakes That Can Wreak…
We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance. One month into the campaign, we‘re ready to…
Developing your semantics core is an essential part of SEO optimization. See how to conduct semantics SEO research in this case study of a Florida-based bakery.
How can you compete against much larger competitors on a valuable keyword? Ask these important questions to improve your SEO strategy. The post How Do You Outrank Bigger Sites for…
There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership. The post How to Work With an…
Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic Search Strategy appeared first…
Twitter Advanced Search can help with market analysis, competitive research, geotargeting & more. Learn how to maximize this feature here. The post Everything You Need to Know About Twitter Advanced…
Google’s John Mueller explains the factors that influence how many pages from a site get crawled… and why some pages are not crawled The post Why GoogleBot Doesn’t Crawl Enough…
Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them The post Bing Clarity Rage Clicks Report Helps Improve appeared…
Google’s John Mueller explains what looks like a bug in Search Console that reports indexed URLs as crawled but not indexed The post Mueller Asked About Lag in Google Search…
Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.
Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August. The post Facebook Pay Rolling Out to Shopify Sites in August…
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a…
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams. The post YouTube Rolls Out 3 Updates For Live Streams appeared first on…
Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube. The post Google Launches New Way to Optimize…
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven…
If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool…
How do you choose the best enterprise search solution for your organization? Learn how to evaluate your options and what questions to ask. The post 6 Tips for Choosing the…
There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone. The post 5 Awesome Spreadsheet Apps…
Join our next webinar and learn strategies for thriving in the new normal and maximizing your marketing opportunities today and beyond. The post How Marketers Can Thrive in a Remote-First…
Learn the benefits of using highly targeted search terms packed with intent. Here’s how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why…
In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.
A well-planned structure is what turns a messy set of webpages into a site loved by users and search engines. For both, it’s crucial to get a clear idea of…