SE Roundtable

Daily Search Forum Recap: August 28, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There are many…

SE Roundtable

Bing Tests Bolding Site Name On Hover

Microsoft Bing is testing bolding the site name in the search results snippet when you hover your mouse cursor over the search result snippet. This is similar to Bing bolding…

SE Roundtable

Google August 2025 Spam Update Unleashed

Google has released the August 2025 spam update on August 26, 2025 at around 12:00 pm ET. This update applies globally and to all languages and will take a few…

SE Roundtable

Google Tests AI Mode In European Union

While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union,…

SE Roundtable

Google Ads Renamed Chat To Ads Advisor

Google Ads renamed the “Chat” section or button in the Google Ads interface to “Ads Advisor.” The Chat feature was spotted earlier this year in January, and I guess Google…

Search Engine Journal

Google Wants To Show More Links In AI Mode

Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. The post Google Wants To Show More Links…

Search Engine Journal

ChatGPT Vs. Google At Every Stage Of The User Journey

Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics. The post ChatGPT Vs. Google At Every Stage Of The User…

SE Roundtable

Microsoft Responds To Hard To See Search Ad Labels

I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that…

SE Roundtable

Sparktoro Research: Traditional Search Is Not Declining

New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools….

Backlinko

SEO vs. GEO, AEO LLMO: What Marketers Need to Know

If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model…

Diggity Marketing

Diggity Marketing News Roundup—August 2025

Matt Diggity This month was huge for marketing, with big SEO, AI, and ad changes. In the top stories of the month, you’ll learn about the completion of the last…

SE Roundtable

Google Ads PMax Channel Reporting On Account Level

Google Ads seems to now have PMax, Performance Max, channel reporting on the account level. This allows you to compare multiple PMax campaigns on the same screen, the same report.

SE Roundtable

Google Search Ranking Volatility Status Report

The last time I covered the ongoing Google search ranking volatility was when I said there was a bit of a cooling period. The weird thing is that most of…

Search Engine Journal

Non-Profit Organization Announces Free Domain Names

A Cloudflare-backed non-profit is offering free domain names to help support a free and open Internet The post Non-Profit Organization Announces Free Domain Names appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: August 22, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Discover has…

SE Roundtable

Google On Good Web Crawler Attributes

Myriam Jessier asked Google about what would be good attributes of a web crawler. In which both Martin Splitt and Gary Illyes gave some responses to.

SE Roundtable

Daily Search Forum Recap: August 21, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google expanded AI…

Ahrefs

SEO “Chunk Optimization” is Overrated

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search…

SE Roundtable

Google Ads Rolls Out Asset Studio (Beta)

Google seems to be rolling out the Asset Studio, in beta, to some advertisers now. I believe Google announced this at Google Marketing Live a few months back, and now…

SE Roundtable

Bing Updates Copilot AI Answer UX To Improve CTR?

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a “read more” tab, which I assume Microsoft is testing to see if it…

SE Roundtable

Google AI Overviews Explain Overlay Tests Bottom Tray

Google AI Overviews has this feature where you can select the text in the AI Overview and an overlay with explain this, related images and copy text (sometimes other features)…

SE Roundtable

Google Tests Vertical Images For Top Stories

Google is testing vertical images within the Top Stories section of the Google search results on desktop. We’ve seen vertical or portrait layouts for top stories on mobile, but I…

SE Roundtable

Google Updates Google Ads API Documentation

As I briefly mentioned two weeks ago, Google has updated the Google Ads API documentation. Now, Google had told us what exactly was updated from the previous version. Google said…

SE Roundtable

Google Ads New Preview Ad Link In View Asset Details

Google may have added a new convenient feature in the Google Ads console that lets you preview ads directly from the view assets detail screen. Clicking on the preview ad…

Search Engine Journal

Local SEO Best Practices Aren’t Universal: Yext Study

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study…