Local SEO backlinks: How to build them and why they matter
Discover the techniques you need to build local SEO backlinks and boost your search visibility.
Discover the techniques you need to build local SEO backlinks and boost your search visibility.
Time to reinforce your strategy based on these local SEO stats?
Everything you need to know to get your local business ranking higher in search
Review your local business’ performance in Google Search and Google Maps.
Make a great first impression with an optimal GBP cover image
Harness the power of Amazon Alexa to elevate your business with voice search optimization.
A few tweaks to your website can light up a neon sign above your local business details so search engines can find them.
What are local citations and how can they help?
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its…
Marketplaces win when SEO is baked into the product. Kevin Indig breaks down what’s working, and what AI will eat next. The post Effective Marketplace SEO Is More Like Product…
Your reviews on Google are super easy to find, but do you know what to do with them once you’ve found them?
Semrush Local is the affordable solution to great local SEO rankings.
Sending customers your Google review link increases the success of your customer feedback outreach.
Google has updated its search ranking algorithm to “more strongly affect the sites that host explicit videos but don’t allow Googlebot to fetch those video files” which may lead to…
Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release…
Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I’ve seen a number of complaints, and while nothing is verified on Google’s end,…
Cyrus Shepard posted about how FTX, you know, the company Sam Bankman-Fried ran, is now suing Neil Patel and his company, for $55 million. There are a ton of whoppers…
Bloomberg’s Emily Chang interviewed Google’s CEO, Sundar Pichai, last night at the Bloomberg Tech summit in San Francisco. The interview covered a ton of topics and was pretty fast-paced. It…
WordPress has released a plugin that achieves smooth transitions between pages without the tradeoffs of Single Page Applications The post WordPress Performance Team Releases New Plugin appeared first on Search…
Google has published official guidance on how to recover a website that is incorrectly filtered by the SafeSearch filter The post Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch…
Here is a recap of what happened in the search forums today…
Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking…
Microsoft is testing putting a shopping bag icon on its “Shop Now” Bing Ads layout. I cannot replicate this but normally Bing shows a button that says “Shop Now” and…
We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you’d expect them at the top. But…
Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the…
You may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results.
Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the…
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn,…
Weigh the pros and cons of custom-designed vs. template websites so you can match your site to your growth stage, goals, and budget. The post Custom Vs. Template Website Design:…
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO…
Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read…
Recent Google patent shows how five kinds of real-world context can influence generated answers The post Google Patent On Using Contextual Signals Beyond Query Semantics appeared first on Search Engine…
Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a…
Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks…
Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we’ve seen…
Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups…
In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How…
Microsoft is testing using a blue boxed in design for the Bing Search snippet extensions. Normally this would be listed out as text, in a list type of view format,…
Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include ‘New,’ ‘Used,’ and ‘CPO’ (Certified Pre-Owned). Also highlights features like ‘Single Owner,’…
Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.
Share of search is the percentage of search queries for a brand relative to competitors in the same category.
Thought leadership content shares ideas drawn from your knowledge and experience to influence others. Use this guide to create true thought leadership content that makes a lasting impact.
Google Search Console fails to report 50% of search queries, leaving SEO professionals with incomplete data, according to research. The post Google Search Console Fails To Report Half Of All…
That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search…
Find out which media sources are cited in AIOs the most, how often they appear, and how Google handles paywalled content in its AI responses.
This coincides with the massive rollout of AI Overviews we saw alongside the March update. AI Overviews are now in 200 countries and 40 + languages. It seems that when…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. You can check…
It’s time for the big Google Webmaster report where I recap all the big organic Google Search related news I covered here over the past month. We had Google I/O…
Microsoft is testing a new “Chat with Copilot” section within the Bing Search results. This section will give you query and question ideas that expand your original search query done…
At Google I/O, Google demoed a feature named Gemini Live, where you point your smartphone camera at stuff and then ask Gemini questions about what you are looking at. Well,…
Google is testing a blue “Quick View” button on the popular product listings within Google Search. The funny thing is, prior to 2018, Google did have a quick view button…
Google Lens will soon work on YouTube shorts, all you need to do is pause the YouTube Short, then make a circle on the portion of the video you want…
Too many teams chase SEO wins without direction. Learn how to create a roadmap grounded in strategy, aligned goals, and realistic execution timelines. The post How To Create An SEO…
Display ads are visual ads (usually in the form of banners) that appear on websites and apps.
A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday, June 2nd and 3rd. Any stories published here will be…
A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in one place. With a solid…
Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you want…
Matt Diggity Stay ready for the big changes coming from all sides for SEO, AI, ads, and more. We’ve got the latest news for you in one place. First, you’ll…
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget. The post How To Use LLMs For 301 Redirects At Scale appeared first…
But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep,…
This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge….
Google may extend the Google Search box so you can see more of your longer query. As you know, people are doing longer searches these days, and sometimes, you can’t…
Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording for this says, “Al Max for search campaigns.” Then there is a…
Gary Illyes from Google described how search engine crawlers have changed over the years. This came up in the latest Search Off the Record podcast with Martin Splitt and Gary…
Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a…
Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then…
Google reveals database speed matters more than page count for crawl budget. Sites under 1M pages remain safe. The post Google: Database Speed Beats Page Count For Crawl Budget appeared…
Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create…
Here is a recap of what happened in the search forums today…
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO:…
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI…
Google Search ranking and results have experienced increased volatility over the past 24 hours or so – the search results are heating up. I am noticing an uptick in SEO…
For the past several months, we’ve been seeing signs that the Google Maps and local questions and answers feature is being phased out. Well, it seems like it is not…
Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time….
Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June to allow the promotion and serving ads for Melatonin. This is currently allowed in the…
Google is testing another search results snippet hover effect. This one will color the background a light gray shadow like color. We’ve seen variations of this before (see articles below).
Microsoft is testing using alternative names and titles for the related searches section within the Bing Search results. I was able to trigger four alternatives to the normal related searches…
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search…
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python…
Get a comprehensive HTML tags list + free checklist categorized by function to boost your site‘s SEO
New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era? New…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s CEO, Sundar…
Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI…
Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your…
With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions…
Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the…
Google needs even more queries, the 10% growth isn’t enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We’ve seen variations of…
Google is testing a new design for the crawl stats section in Google Search Console. Instead of the more list view section below the main chart at the top, this…
Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant…
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do” The post Google’s CEO Says AI Overviews Website…
Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win…
Here is a recap of what happened in the search forums today…
What actually moves the needle in international SEO? A closer look at common pitfalls, smart workflows, and overlooked opportunities. The post Deep Dive: International SEO In The Times Of AI…
Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the related searches section sticks to the footer, making these related searches way more…
Google’s John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO “will definitely continue to be…
Google is testing replacing the “Dive deeper in AI Mode” button with “Follow up in AI Mode.” This is the button you can sometimes see at the bottom of the…
Bing added a new section to its search results named “travel stories.” You can see them when you enter in a popular travel country or city, and then look on…