Daily Search Forum Recap: October 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google told us…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google told us…
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI…
Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximizing AI Visibility: How to…
Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have…
Google posted a new help document that says it will delete accounts without any campaigns after 6 months. “If an account does not have any campaigns, it’ll be permanently deleted…
Google added a new “sources” column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.
Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named “What to know.” It is made up of user reviews and web…
Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned…
Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate The post Google Announces A New Era For Voice Search appeared first…
A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search…
Here is a recap of what happened in the search forums today…
Five weeks ago, Google announced a new feature named “Text’¬’ guidelines’¬’” at the Think Retail event. Google said these would roll out “over time this Fall.” Well, some are now…
Google is testing the ability to highlight portions of the response, to do a follow-up question on what you highlighted. It is similar to past tests on the AI Overview,…
Google is testing the paperclip style icon in the search results, by the search result snippets and description. Clicking anywhere on the paperclip or the snippet will take you to…
Google has added price tracking data charts for each retailer within Google Search. On the right side, after you click on a product, Google may show a price chart with…
Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps…
The crawl stats report in Google Search Console is missing a day of data again. The data gap is for October 14, 2025. If you look at the chart, you…
There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.
Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s head of…
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. The post AI Is Rewriting Local Search:…
For the original iTunes version, click here. This week we covered the new Google Ads label, which Google says improves navigation but in my opinion…
Liz Reid VP, head of Search at Google, was interviewed by the Wall Street Journal’s Bold Names podcast. They spoke about AI, AI Search, how ads are impacted by AI…
Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that…
Google is now sending push notifications to some users that direct that user to a search within AI Mode. Yes, Google is pushing users to do queries in AI Mode…
Google’s VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search…
Google Ads will be updating the Google Ads Healthcare and Medicines policy to reflect the changes it will require to the approach to advertiser use of prescription drug terms.
Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this “will be available to all eligible Shopping ad merchants…
Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO. The post How To Use…
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.
Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first…
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing now supports…
We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited…
AI-powered browser, Perplexity Comet has some cool tricks up its sleeve, but can it actually do SEO work? I put it to the test.
Microsoft has added support for the data-nosnippet HTML Attribute for Bing Search. This was previously not supported but yesterday, Microsoft announced it is “introducing the data-nosnippet HTML attribute.”
New data from AlsoAsked put AI-generated people also ask in Google Search at 38%. These are people also ask responses labeled as AI generated and that number jumped from 17.8%…
Google added Nano Banana Gemini image features to Google Search through Google Lens. There is a new option named Create mode that unlocks the Nano Banana feature.
Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns,…
Google has updated the list of Google products and services that use the Google Read Aloud user agent. The updated page also says that the “service provides an audio version…
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. The post Bing Supports data-nosnippet For Search Snippets &…
In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. The post Google Says It Surfaces More…
Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.
Websites have been the foundation of SEO strategy for 20-odd years. That’s changing with AI search. When someone asks ChatGPT for a product in your category, it doesn’t always crawl…
AI answers are taking over search. More people are turning to Google AI Overviews, ChatGPT, and Perplexity for recommendations. And if your brand isn’t showing up in those AI answers?…
Here is a recap of what happened in the search forums today…
The second part of Kevin Indig’s AI Mode study breaks down what’s measurable, what’s myth, and where visibility is really earned. The post Google’s AI Mode SEO Impact | AI…
AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends. The post How Structured Data Shapes AI Snippets And Extends Your Visibility Quota…
Google was spotted showing a “Campaign Type” selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.
Microsoft is testing placing search refinement tabs or buttons above the shopping ads within the Bing Search results. And when you click on those refinements, you are taken into Bing…
Google’s John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data. This comes after some are questioning the speed of…
When you go to the Google AI Mode home screen, the quick way to do that is to go to google.com/ai. You may see a small disclaimer under the search…
Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on…
Learn some key digital marketing tactics that work well for any business looking to grow.
Google’s Robby Stein explained what creators should consider in terms of AEO/GEO The post Google Answers What To Do For AEO/GEO appeared first on Search Engine Journal.
Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today’s search engines. The post The AI Search Effect: What Agencies Need To Know…
Here is a recap of what happened in the search forums today…
There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU….
Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the “update provides additional examples of what the policy covers, more…
Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and…
Google is looking to hire a software engineer with the responsibility of improving the quality of User Generated Content (UGC) contents in Google Discover.
Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search…
Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a “hide”…
Learn how to use Reddit for SEO to improve your organic search and AI visibility.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local results…
This is a programming note that Tuesday and Wednesday are Simchat Torah and I will be offline the next two days. I will be offline on Tuesday and Wednesday, October…
Over the past few days, the local SEO community is pretty upset that Google appears to be testing removing the call button from the local results. I am not sure…
Lenny Rachitsky interviewed Robby Stein, VP of Product at Google, who we cited here numerous times over the past couple of years. The interview covers how AI is not replacing…
Have you heard of the Google Goldmine Scoring System? It supposedly looks at your page, your content, and Google gives it a goldminePageScore, title tag factor, body factor, anchor factor,…
A couple of weeks ago, Google added a new help page titled Discover feed source overview. This page discusses those cards in the Google Discover feed and when Google gets…
Google has updated its Auto-Apply Recommendations setting within the Google Ads interface. The button moved to just above the regular recommendations section.
MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched…
Google quietly signals that NotebookLM will not obey the robots.txt protocol. This how to block it. The post Google Quietly Signals NotebookLM Ignores Robots.txt appeared first on Search Engine Journal.
Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged. The post Google Lighthouse 13 Launches With Insight-Based Audits…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles…
With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on…
For the original iTunes version…
Google has published a new help document on the topic of Google Business Profile negative review extortion scams. The document explains what they are, how to report the scam, what…
Google is testing a new section within the Google Ads advertising console named “Missed Growth Opportunities.” This section shows you the “performance you could’ve achieved in the last year if…
There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is…
Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to “gets answers straight from your spoken query without having to convert…
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the…
This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing…
Here is a recap of what happened in the search forums today…
Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call. The post 2026: When AI Assistants Become The First Layer appeared first…
Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI…
While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the…
Google announced it will replace the “Ad networks” blocking control from Brand safety within in AdSense with a new “Authorized Buyers” blocking control. This will start on November 6, 2025,…
Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to “more than 35 new languages and over 40 new countries…
Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google…
Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update…
Google added Google NotebookLM to the list of Google crawlers, under the list of user-triggered fetchers. Google said they added this user-agent “based on feedback.”
Here is a recap of what happened in the search forums today…
SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on…
Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on…
Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn’t detail what this promotion does but it likely lets you promote…
Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named “History” and then say what history is knows…
Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and…
Google is testing using the italic font type for the links in AI Mode. So the links have a bit of a slant to them, compared to the other text…