Search Engine Journal

2026: When AI Assistants Become The First Layer

Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call. The post 2026: When AI Assistants Become The First Layer appeared first…

SE Roundtable

New Google Business Profiles Insights

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update…

Search Engine Journal

How To Build SEO Strategies Around Real Customer Behavior

Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on…

SE Roundtable

Bing Search With History Disclaimer

Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named “History” and then say what history is knows…

SE Roundtable

Google AI Mode Links In Italics (Test)

Google is testing using the italic font type for the links in AI Mode. So the links have a bit of a slant to them, compared to the other text…

SE Roundtable

Bing Testing Updated Copilot Product Search Box

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections…

SE Roundtable

Bug: Double Publisher Name On Google Discover

Google had a bug in Google Discover that showed the publisher’s name and logo twice on a story. The publisher’s name showed once at the top and once at the…

SE Roundtable

Google Ask AI Mode Anything Explore Carousel

Google Search is testing a new carousel to promote AI Mode named “Ask AI Mode anything.” It gives you ideas on how to “Explore” new or related topics in AI…

Search Engine Journal

Search Atlas Announces New Features For Agencies

Search Atlas announced an ambitious slate of features that make it easier than ever to manage every aspect of SEO The post Search Atlas Announces New Features For Agencies appeared…

SE Roundtable

Bing Places New Dashboard Rolling Out

As we reported earlier, Microsoft said a new Bing Places update is coming soon. Well, now it is rolling out to businesses in Bing Places for Business.

SE Roundtable

Google Tests AI Generated Search Snippet Descriptions

Google was previously testing placing AI-generated snippet summaries below each search result snippet. Now, Google is testing replacing the search result snippet’s description with its own AI-generated description.

SE Roundtable

Google Reveals Dates For Call Ads Going Away

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn’t know the dates….

Search Engine Journal

Google Search Experiencing Ongoing Service Disruption

Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. The post Google Search Experiencing Ongoing Service Disruption appeared first on Search…

SE Roundtable

Google Confirms Google Search Serving Issue

Google has confirmed a Google Search serving issue that is currently ongoing and impacting serving “some pages in some locales.” This is a large enough issue that Google posted about…

Search Engine Journal

Microsoft Launches New Bing Places For Business

Microsoft launched a new Bing Places with a recommendation tool, faster Google Business Page import, and automatic migration for existing users. The post Microsoft Launches New Bing Places For Business…

Ahrefs

How to Audit Brand Mentions for Modern SEO

Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to…

SE Roundtable

Google Reviews Labeled Incentivized

Did you know Google can label some of the reviews in the product reviews section as “incentivized”? I am not sure I’ve seen this before, have you?

SE Roundtable

Google Tests Light Gray Title Links On Hover

Google is testing another variation to the title links in the Google Search results – a light gray effect. So when you hover your mouse cursor over the snippet, the…

SE Roundtable

Google Merchant Center Next New Compact Menu Bar

Google has rolled out the new, more compact, menu bar for Google Merchant Center Next. This was part of a slew of user interface updates that Google has been slowly…

Search Engine Journal

W3C Rolls Out A New Evocative Logo

The W3C unveiled a new polysemic logo, one that is purposely designed to be evocative of multiple concepts The post W3C Rolls Out A New Evocative Logo appeared first on…

Search Engine Journal

How AI Is Redefining Search And What Leaders Must Do Now

Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search…

Backlinko

ChatGPT Shopping: How to Get AI to Recommend Your Products

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal….

Search Engine Journal

Vector Index Hygiene: A New Layer Of Technical SEO

In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on…

Search Engine Journal

Yoast Announces New AI Visibility Tool

Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal.

SE Roundtable

October 2025 Google Webmaster Report

Google’s spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages,…

SE Roundtable

New Google Ads Message Assets Requirements

Google announced new message assets requirements for Google Ads. These new requirements aim “to ensure a good user experience” and go into effect on October 30, 2025.

SE Roundtable

Google AI Mode With More Visual Responses

Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with…

SE Roundtable

Google Search Rolls Out Emoji Answer Box

In June, Google began testing showing a new answer box for emoji related queries. So when you search for a specific type of emoji, Google will give you the emoji…

Search Engine Journal

Google AI Overviews Overlaps Organic Search By 54%

Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries. The post Google AI Overviews Overlaps Organic Search By 54% appeared first on Search Engine Journal.

Search Engine Journal

Google Explains Expired Domains And Ranking Issues

Google’s John Mueller answers a question about expired domains and ranking issues. The post Google Explains Expired Domains And Ranking Issues appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: September 30, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

SE Roundtable

Is Google Ads Reporting Also Impacted By Num=100 Change?

As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory…

SE Roundtable

Google Tests Progress Bar For Shopping Ads Carousel

Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will…

SE Roundtable

New Google AdSense Traffic Source Breakdown Report

Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based…

Search Engine Journal

The Impact Of AI Overviews & How Publishers Need To Adapt

Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth. The post The Impact Of AI Overviews & How…

Diggity Marketing

+3.7x Monthly AI Traffic [AI SEO Case Study]

Matt Diggity Google’s AI Overviews now decide which businesses show up in the most valuable search real estate, pulling in data from multiple sources and reshaping how customers discover brands….

SE Roundtable

Google Shopping Ask Stores AI Chat

Google seems to be testing or rolling out a new AI chat feature labeled “Ask Stores” within Google Shopping. The AI chat feature lets you “Ask about hard-to-find items, shopping,…

SE Roundtable

Google AI Mode Agentic Capabilities Opt In

On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can…

SE Roundtable

Google Business Profile Suspensions Spike

A number of local SEOs are noticing a lift in the number of suspensions they are dealing with in Google Business Profiles. Many local SEOs are reporting that they are…

Ahrefs

How to Monitor and Win Brand Mentions in AI Answers

They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand….

SE Roundtable

Daily Search Forum Recap: September 26, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Ads…

SE Roundtable

Google Ads New Campaign Set Up Screen Updated

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must…

SE Roundtable

Google Local Pack At Top Of Google Shopping Tab

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show…

SE Roundtable

Google AI Mode Agentic Features Go Live For Some

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants.

SE Roundtable

Google AdSense Dropping Session-Related Metrics

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as “Ad sessions”, “Ad session RPM”, etc.