SE Roundtable

Google Merchant Center Adds Creative Content Section

Google added a new navigation button to Google Merchant Center labeled “Creative Content.” I believe this is where you access Product Studio, and all your videos and assets for your…

SE Roundtable

Google Discover Numerous Experiments Documented

As VP of Engineering for Search at Google, Rajan Patel said months ago – “We’re experimenting with various approaches to X in Discover.” Google has been super busy with testing…

Search Engine Journal

Google’s Preferred Sources Tool Is Jammed With Spam

Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed…

Search Engine Journal

Google Warns Against Relying On SEO Audit Tool Scores

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first…

SE Roundtable

Daily Search Forum Recap: November 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped a…

SE Roundtable

Google Search Tests Tinted Colored Background

Google is testing a tinted brownish/yellowish background color for the search results page. It turns the white background into a brownish/grayish/yellowish background and then the gray boxes into a darker…

Search Engine Journal

Google Deprecates Practice Problem Structured Data In Search

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data…

Backlinko

Multi-Location SEO: How to Scale Without the Chaos

Managing local search marketing for one location is straightforward. But managing multi-location SEO — whether it’s 10, 50, or 100 branches — gets complicated fast. Each location needs unique content….

SE Roundtable

Daily Search Forum Recap: November 5, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews…

SE Roundtable

Report: Google AI Overviews Continue To Drive CTR Downwards

Earlier this year, we covered that Google’s AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued…

SE Roundtable

Google Tests A New Version Of AI Mode

Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google even tells the searcher, “You’re giving feedback on…

SE Roundtable

Google Reviews Updates Services Summary Box

Google is testing an update to the reviews services summary box. We know Google does ask for services attributes and other attributes from both the business owner and reviewers but…

SE Roundtable

Google AI Mode Gains 3 New Agentic Capabilities

Google’s Robby Stein announced three new agentic capabilities within AI Mode – (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments.

Search Engine Journal

AI SEO: How To Understand AI Mode Rankings

A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first…

SE Roundtable

Daily Search Forum Recap: November 4, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google added a…

Search Engine Journal

LLM Traffic Is Shrinking

Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine…

SE Roundtable

Google Discover Tests Infinite Endless Scroll

Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn’t keep going. But Gagan Ghotra said he…

SE Roundtable

November 2025 Google Webmaster Report

We had a few unconfirmed but big Google search ranking updates but we are still waiting on an official core update…

SE Roundtable

Daily Search Forum Recap: November 3, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search new…

SE Roundtable

Google & Bing Are Indexing Grokipedia – AI Generated Wi...

Grokipedia, an AI-generated online encyclopedia launched a week ago with over 800,000 AI-generated pages, and both Google and Bing have already indexed hundreds, if not thousands, of those AI-generated pages.

Search Engine Journal

Google Discusses Digital PR Impact On AI Recommendations

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search…

SE Roundtable

Daily Search Forum Recap: October 31, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says Google…

SE Roundtable

Cross Campaign Metrics In Google Ads Overview Tab

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the…

SE Roundtable

Google Merchant Center Promotions Adds Download Option

Google seems to have added a download option to the Google Merchant Center promotions section. when creating promotions in Google Merchant Center, the download button will be on the bottom…

SE Roundtable

Bing Tests Snippet Image Carousel With See More Link

Microsoft is testing a “see more” link within the Bing Search image carousel on search result snippets. Sometimes Microsoft will show an image carousel below a search result snippet, sometimes…

Ahrefs

AI Can’t Replace SEO Tools. But It Can Use Them

The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want…

Ahrefs

How to Earn LLM Citations to Build Traffic & Authority

At first glance, it looks like only big brands get cited in AI answers. Wikipedia alone accounts for over 2 million citations across major AI platforms. But these brands aren’t…

SE Roundtable

Daily Search Forum Recap: October 30, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Search Engine Journal

How Agentic Browsers Will Change Digital Marketing

With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first…

SE Roundtable

Disney Google Sitelinks Blackhat SEO Hack Still Live

About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you’d see a sitelink that reads, “Black hat SEO…

SE Roundtable

Google Merchant Center Next Adds Promotion Analytics

Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including “Your promotions at a glance” and “Performance in the last…

SE Roundtable

Reminder: Google On Case Sensitivity For URLs

Google’s John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs. In short, Google will probably figure it out based…

SE Roundtable

Bing Search Adds Country/Region Selector

Microsoft is testing a way to change the country and region you are in when doing searches on Bing. There is a new country/region selector for this, similar to how…

Search Engine Journal

Anthropic Research Shows How LLMs Perceive Text

Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first…

SE Roundtable

Microsoft Advertising Web User Interface Is Currently Down

Microsoft Advertising advertiser web interface is down and Microsoft’s Navah Hopkins said the “engineering team is investigating this issue with priority.” This only impacts the web interface, according to Hopkins…

SE Roundtable

Google Ad Revenue Up 13% & Bing Ads Revenue Up 16%

Both Google and Microsoft reported its earnings today; Alphabet’s Q3 2025 earnings and Microsoft’s Q1 2026 earnings. Google reported ad revenues up by XX% with $ and Microsoft reported ad…

SE Roundtable

Daily Search Forum Recap: October 29, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking…

SE Roundtable

Google Search Ranking Volatility Around October 28th

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google…

Search Engine Journal

How Google Discover REALLY Works

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine…

SE Roundtable

Undocumented Google User Agent For GeminiiOS

There may be an undocumented Google user agent named GeminiiOS. GeminiiOS is apparently used when a user clicks on a source link from the Gemini app on their iPhone.

Semrush

How to Get Ahead in AI Search with Semrush

See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.

SE Roundtable

Daily Search Forum Recap: October 28, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…

SE Roundtable

Google Business Profiles What’s Happening Feature Expands

Google has expanded access to the Google Business Profiles’ what’s happening feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. When…

SE Roundtable

Google Ads Showing Maps Pin Clicks In Reports

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under…

SE Roundtable

Google’s John Mueller On Best CMSs For SEO

Google’s John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search. John replied that all the modern CMS platforms…

Search Engine Journal

Google’s Advice On Canonicals: They’re Case Sensitive

Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: October 27, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews…