Search engines help users find webpages related to specific search terms (called queries). Understanding how search engines work can help you make your pages more accessible. And ultimately direct more…
Google updates site reputation abuse policy documentation, adding clearer guidance from FAQs to help ensure compliance. The post Google Updates Site Reputation Abuse Policy Documentation appeared first on Search Engine…
Here is a recap of what happened in the search forums today…
At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning…
Learn from the experiences of accomplished SEO pros to accelerate your in-house SEO career. Get insider tips and strategies for success. The post How To Accelerate Your SEO Career appeared…
Recently we saw Microsoft tricking searchers to thinking they were searching in Google and not on Bing.
In the Google Ads Performance Max search category, Google is now displaying “private search term.” Private queries are terms that have been searched for by fewer than 50 unique users…
Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default.
Google’s John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, “This is also…
Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking…
Google’s documentation update contains subtle changes that provide insights into improving content for humans (and search engines) The post Google’s Documentation Update Contains Hidden SEO Insights appeared first on Search…
An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ensure visibility. The post AI Search Optimization: Make Your Structured Data Accessible appeared first…
Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.
Here is a recap of what happened in the search forums today…
Discover the top 16 best practices for a successful website migration. Avoid SEO performance issues and maximize the benefits of your site changes. The post Website Migration SEO Best Practices…
Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events,…
Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.
Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand’s knowledge panel would appear. So, instead of having details of that…
Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One…
Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the…
Join us as we break down the newest developments in AI-powered search and share actionable insights to help you succeed in this evolving landscape. The post AI-Organized SERPs & Overviews:…
FTC settlement proposal alleges that GoDaddy hosting was “blind” to security threats which compromised its customers The post FTC: GoDaddy Hosting Was “Blind” To Security Threats appeared first on Search…
Looking for ways to boost your restaurant’s visibility online? Check out these 11 proven SEO strategies to increase your online presence and attract more customers. The post 11 SEO Tips…
Don’t overlook the importance of SEO keyword research. Learn about common mistakes to avoid and how to prioritize search intent for better results. The post SEO Keyword Research: 18 Of…
This post explores tried and tested SEO Tactics so you can stand out in search results and position yourself for long-term success. The post 9 Actionable Steps to Improve Your…
Google Search confirms that it’s requiring JavaScript to block bots and scrapers The post Confirmed: Google Is Requiring JavaScript To Block SEO Tools appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Learn how ecommerce internal search works, how it affects your SEO, and get tips and tricks for designing an effective search engine for your website.
For the original iTunes version, click here. This week I covered how the third-party search rank checking tools seem to have cooled, but the chatter is still pretty heated. Maybe…
Some are seeing a super scary Google Ads phishing scam in the Google Search ads slots. When you search, sometimes a scam may come up, sending you to a Google…
Google may be bringing Search Max to Google Ads soon. A “Search Max” option is showing up in the Google Ads match type report for some advertisers.
Google has updated the screenshot examples of the events and estimated salary sections of the Structured data markup that Google Search supports. I assume this update was to better match…
Don’t overlook the SEO aspect of your WordPress theme. Find out why an SEO-friendly theme is important and explore the best options for better rankings. The post How To Choose…
Google seems to be testing an AI-generated version of What People Are Saying in Google Search. This shows a similar video or social media type of search results but it…
Google is updating its hotel prohibited practices policy to specify that (1) you are required to display final room availability and rates before requesting user information and (2) you are…
And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from…
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism:…
Learn eight practical strategies to optimize your website for voice search, including conversational keywords, local and technical SEO. The post Voice Search SEO: 9 Practical Tips For Businesses appeared first…
Google triggers global outages at rank and keyword tracking services around the world The post Google Causes Global SEO Tool Outages appeared first on Search Engine Journal.
For the past week, we’ve been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter…
Evidence shows that Google detects AI-generated content within a specific context for search quality and ranking The post Evidence That Google Detects AI-Generated Content appeared first on Search Engine Journal.
Google rejects EU’s fact-checking requirements for search and YouTube, defying new disinformation rules. The post Google Rejects EU’s Call For Fact-Checking In Search & YouTube appeared first on Search Engine…
Here is a recap of what happened in the search forums today…
Discover the benefits of programmatic SEO: a strategic approach to efficiently create, optimize, and manage a large volume of webpages. The post Programmatic SEO: An Introduction To Pages At Scale…
Google has partnered with The Associated Press to provide more real time data for Gemini. Google said “the AP will now deliver a feed of real-time information to help further…
Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads advertiser console. Google began testing…
Google Search is testing a zoom animation/effect when you click to the next page of the search results. Previously, we saw Google testing sliding in the next page of results…
Google updated its review snippet documentation to recommend that ratings should be accompanied by a review comment and author’s name. This is a recommendation and not a requirement, but it…
Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no…
Enhance your marketing strategies with content knowledge graphs. See how they improve semantic and AI-driven search experiences. The post How To Leverage Your Content Knowledge Graph To Support Your Marketing…
The .AI domain has migrated to a new domain registrar platform that makes it more reliable and secure The post .AI Domain Migrated To A More Secure Platform appeared first…
Google updates review snippet guidelines, recommending ratings include written reviews and author names. The post Google Pushes For Ratings With Comments In Review Snippets appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.
In some European regions, Google, likely because of the DMA laws, has to show review aggregated ratings from third-party sites. How does Google know which sites to take those reviews…
Google is testing using its generative AI, Gemini, for the “people also search for” section within Google Search. I mean, Google is testing AI all over search, so I guess…
Microsoft is testing a new ad format where you can click “see more links” to show even more sitelinks on the search ads shown in the Bing search results. These…
Boost your online presence with local SEO for service area businesses. Learn the best practices to target your coverage area and drive more local traffic. The post Local SEO For…
Google is testing the sitelinks carousel on the desktop search results interface. We saw this on the mobile results in December 2023 and all the way back in 2017 but…
In June 2024, Google dropped continuous scroll (infinite scroll) on desktop search and then mobile search. But if you click on the video tab within Google Search, continuous scroll is…
Google updates PageSpeed Insights to display CrUX data collection periods, helping developers better analyze website performance metrics. The post Google Adds Data Collection Period To PageSpeed Insights (PSI) appeared first…
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You…
Here is a recap of what happened in the search forums today…
Move beyond SEO and explore the benefits of YouTube as an expansion channel. Overcome challenges and unlock new customer acquisition possibilities. The post Why I Recommend My Clients To Expand…
Did you know that sites and pages with manual actions can potentially show up in the Google AI Overviews. So while the page has a search penalty and won’t show…
Google Ads has added two additional promo code options under the promotion details section of promotions assets. Instead of there being a way to enter a promo code, you can…
Content creation is the process of developing & sharing media in various formats to reach a target audience.
Over the weekend I reported that the Google Search ranking volatility tools finally began to calm. But the truth is, I have seen a big spike in chatter around Google…
Statcounter’s search market share data for the 2024 year is up and there are a lot of ways to look at this data. At Search Engine Land, Danny Goodwin wrote…
Google has added a new checkbox for you to comply with when you upload images to Google Ads. This is Google having you sign a waiver that “own all legal…
Winning enterprise SEO clients isn’t just about technical brilliance – it’s about understanding their planning cycles, building trust, and aligning with their priorities. The post The One Thing SEO Agencies…
A 301 redirect sends users and search engines from an old URL to a new one, passing on the SEO value.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search…
Most HTML work is done by coders, but you should still know how to manage HTML tags even if you’re an SEO or marketer. Read this blog post to learn…
Google has reportedly fixed the Google Maps pin attack exploit that has been lingering on with Google for several months. The exploit allowed one to move business locations to another…
Google Search has these search results snippets that show a related reviews carousel under the snippet. You can swipe through the related reviews and then click on them to reveal…
Looking for inspiration to make high-impact social ads? We’ve curated this list of some of our favorites that capture attention and leave an impression.
Microsoft is testing using bold sponsored labels in the Bing Search results. So instead of the very hard to see sponsored labels in Bing Search, Microsoft is testing bolding those…
Microsoft is testing an updated Bing Search AI answer box powered by Copilot is testing an updated interface, that seems to promote links to publishers more. The links are more…
A few months ago, Google quietly updated the manual action policy violations list for News and Discover policy violations. Google removed the adult-theme and artificial freshening sections and then added…
Find out how SEO can help you get cited in Google’s AI Overviews and improve your online visibility. The post Studies Suggest How To Rank On Google’s AI Overviews appeared…
SERP stands for search engine results page and refers to the results Google shows after you run a search.
Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes. The post Reuters: Publishers Pivot To Video As AI Disrupts…
For the first time in forever (see what I did there?) the third-party Google Search volatility tools have cooled down to normal volatility levels. The chatter has been somewhat more…
A survey from NewzDash reveals 2025 news SEO trends, highlighting AI disruptions, Google Discover’s impact, and top industry challenges. The post News SEO In 2025: What You Need To Know…
Get ready for client pitches! Learn about which SE Ranking tools to use, the data you can analyze quickly and efficiently, and how to present it to impress.
Here is a recap of what happened in the search forums today…
We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday. Then, the other day, we noticed that Reddit may…
Looking for ways to boost your restaurant’s visibility online? Check out these 11 proven SEO strategies to increase your online presence and attract more customers. The post 11 SEO Tips…
Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase…
Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google…
Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. “California residents may use this form to…
Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a…
Google is testing writing out a 57 words, 364 characters, notice on its home page, about its cookie usage and data usage. It is super weird to see three lines…
Don’t overlook the importance of SEO keyword research. Learn about common mistakes to avoid and how to prioritize search intent for better results. The post SEO Keyword Research: 18 Of…
You audit your website by analyzing the design, site speed, content, technical elements, and navigation.
You get backlinks by creating quality content, writing guest posts, broken link building, and promoting content.
Keyword research is the process of identifying the terms your target audience uses to find what they need.
On-page SEO is about optimizing your website, while off-page SEO is about building authority externally.
The process of SEO includes keyword research, on-page optimization, technical SEO, and link building.