Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals. The post Google’s John Mueller: Core Updates Build…
With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and…
Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not…
Here is a recap of what happened in the search forums today…
In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities. The post Keywords Are Dead, But…
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How…
Google officially announced the rollout of the June 2025 core update yesterday at around 10:37 am ET. This core update is expected to take about three weeks to roll out….
Google has relaunched its Search Console Insights as a standalone tab and report within the main Google Search Console tool. Previously, Search Console Insights was its own sub-reporting tool and…
Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now blocking AI crawlers by default. Plus, it is offering a new…
Here is a weird bug with Bing Search – if you search for the term [ate], there are no search results. All you get are AI Answers at the top…
Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states.
Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. The Google home page logo, animated and clickable, takes you into a search…
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first…
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared…
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete. The post Google Rolls Out June 2025 Core Update appeared first on…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the…
Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.
Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices. This is obviously being tested both in the US…
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine…
Over the past couple of weeks, I’ve been hearing buzz that some think that Google Search Console will show the “query fan-out” queries in Google Search Console. It does not,…
Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing…
Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is warning…
On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within…
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s head of…
Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on…
The good news is that’s no longer true. Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show…
Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google’s…
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination. The post Mastering Local SEO: A Strategic Imperative For…
Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google’s push towards AI Search. The interview was conducted weeks ago at Google I/O but was…
After over a year of being in beta, Google has announced the launch of Offerwall. “Offerwall messages allow your site visitors to choose alternative ways to support your site and…
Google Search is testing yet another way to indicate to Google that you prefer specific sources, news sources, and publications, so that Google can show you fresh content from those…
Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page…
Both Google and Microsoft Bing are testing hover effects that will bold elements of the search results. Google is testing bolding the description of the snippet and Bing is testing…
Uncover the top 5 AI challenges in marketing and learn how to solve them with better strategy, stronger tools, and aligned team execution.
Discover how Fractional Teams took their reporting process to the next level with SE Ranking, cut prep time in half, and enhanced client satisfaction.
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has not…
Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if…
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search. The post Google’s AI Search Journeys Are Reshaping…
Explore SE Ranking’s new study of Google’s AI Mode. See how it picks sources, how volatile results are, and how it compares to AI Overviews and organic search.
Over the past two days it has felt like there was some sort of ranking adjustment made in the Google Search organic results. Yea, I know, organic search doesn’t send…
A couple of years ago, we covered a report by the NY Times on the ongoing issues with review scams and blackmail. Well, the issue is not gone, despite Google…
Over 6 months ago, a Google search representative said we should all expect more core updates, more often. And in the past six months, we have had only one confirmed…
Google is now showing price tracking widgets at the top of the feed. We’ve seen products with price tracking markup notifications within the feed but these widget styles may be…
Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO. The post Ask An SEO: Balancing Content That…
Google posted a new document on the topic of its AdSense for Search Restricted Access Features (RAFs). Google said, “Starting on August 25, 2025, certain AdSense for Search features have…
Microsoft is testing italicizing the URLs in the Bing Search results. It is a bit weird to look at and I am not sure why Bing is testing this but…
Join Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way. The post Lead Local SEO: How To…
AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared…
Here is a recap of what happened in the search forums today…
Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine…
Google updated its service areas business guidelines help document to add “Do not add countries or states as a service area.” Google also updated numerous parts of the document.
Google seems to be expanding the feature where they turn off the ability for some local listings, Google Business Profiles, to allow posting reviews. We covered this before during the…
I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention…
Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or…
Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but…
A markup language is a system for defining the structure, presentation, or purpose of text within a document.
Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the…
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.
With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and…
While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators…
In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted…
The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.
You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and…
Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.
Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it…
Learn how to disavow backlinks, when it‘s necessary, and how to create and submit a disavow file to Google.
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says URL…
However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can…
Google’s John Mueller several years after posting a video named “Will removing ‘.html’ from my URLs help my site?” still says URL extensions do not matter for SEO. He said…
Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you…
Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you…
Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested…
I am not sure what this is but Google is testing (or maybe it is a bug) an answer box of sorts, in a blue highlight background (grayish on dark…
Google is testing placing a light blue bar on the left side of the search results snippets title link. I am not sure why Google is doing this but it…
If they hadn’t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses….
It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out…
Unfortunately, we can’t even validate or dispute those claims, because Google doesn’t give us the ability to differentiate between AI-powered search traffic and traditional search traffic in Search Console or…
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance. The post The Smart SEO Team’s Guide To Timing & Executing…
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first…
Continually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes….
You need to build out a new arm of your website. Do you use a subdomain or a subdirectory? It’s an often painful decision that can impact your SEO performance…
Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the…
Signal was released in 2014, initially with phone calls only functionality, later that year messaging was added. Today, Signal is a popular messenger app, widely considered as one of the…
Cash App launched in 2013, offering a platform for transferring money between individuals. Two years later, in 2015, service expanded with business transactions. Today, Cash App is a popular digital…
Here is a recap of what happened in the search forums today…
Jason Howell on the AI Inside podcast had Nick Fox, VP of Search at Google, on a few weeks ago. In that interview, he said that the methodologies used by…
Google’s Jeff Dean, the lead of Google AI and a Google veteran since 1999, highlighted Google’s index freshness as one of its key advantages in its AI services. On X,…
Google Ads is testing a new version of the segment dropdown menu within the advertiser console. The new version is a more compact version that displays more options on your…
Google appears to be reintroducing the “product status change” report within Google Merchant Center. This displays the historical changes of your product statuses and is a feature that was greatly…
Microsoft is testing a new image carousel within the Bing Search results. This image carousel shows two rows of images, instead of one, has related searches with an arrow at…
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
It is with a heavy heart that I am reporting that one of the founding pillars of the SEO industry, one of the first female SEOs in our industry, and…
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…
To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik…