SE Roundtable

July 2024 Google Webmaster Report

This month we had Google June 2024 spam update roll out over a seven-day period. We had a few other unconfirmed Google search ranking updates as well, listed below. Let’s…

SE Roundtable

Google Merchant Center Conversion Data Usage Changes

Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it…

SE Roundtable

Daily Search Forum Recap: July 1, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. After the Google…

SE Roundtable

Google Explains Why Soft 404s Are Bad

Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should…

SE Roundtable

Prompt Injection Added To Bing Webmaster Guidelines

Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs…

Search Engine Journal

12 Reasons Your Website Can Have A High Bounce Rate

Discover the reasons behind a high bounce rate on your website and learn effective strategies for reducing it. Improve user experience and SEO performance. The post 12 Reasons Your Website…

Search Engine Journal

Google Discusses Core Topicality Systems

Google’s director of product management discusses search rankings, including the importance of the core topicality systems The post Google Discusses Core Topicality Systems appeared first on Search Engine Journal.

Search Engine Journal

Top 10 Digital Marketing Trends For 2024

Discover the top 10 digital marketing trends for 2024. Explore the importance of strategy over the latest technology and gain valuable insights. The post Top 10 Digital Marketing Trends For…

Search Engine Journal

Alt Text: What It Is & How To Write It

Enhance your website’s SEO and accessibility with alt text. Discover the importance of alt text and how to make it work for your images. The post Alt Text: What It…

Search Engine Journal

12 Important Image SEO Tips You Need To Know

Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips…

Search Engine Journal

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…

Ahrefs

Enterprise Sites Are Where Technical SEO Shines

Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from…

Ahrefs

Enterprise Link Building & The Power Of Links

Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are…

Ahrefs

How Mid-funnel Content Can Be Your Secret SEO Weapon

For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google…

Backlinko

SEO Consultants Guide: When to Hire and What to Expect

An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have…

SE Roundtable

Daily Search Forum Recap: June 28, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s June 2024…

SE Roundtable

Google June 2024 Spam Update Finished Rolling Out

Google has completed the rollout of the June 2024 spam update after a seven-day and one-hour period. This update started on June 20, 2024, and was completed on June 27,…

Ahrefs

Online Reputation Management: A Beginner’s Guide

If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In…

Ahrefs

SEO Reporting for Agencies (With Real Report Examples)

In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple…

Search Engine Journal

Google Completes June 2024 Spam Update Rollout

Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate. The post Google Completes June 2024 Spam Update Rollout appeared first on…

Search Engine Journal

Google Reveals Its Methods For Measuring Search Quality

Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared…

SE Roundtable

Daily Search Forum Recap: June 27, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…

Ahrefs

7 Content Automations Used by Real Content Pros

Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find…

SE Roundtable

Google Tests AI Overview Link Cards At The Top

Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested…

Search Engine Journal

Google: “Our Ranking Systems Aren’t Perfect”

Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on…

SE Roundtable

Daily Search Forum Recap: June 26, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search has…

SE Roundtable

Google Verification Status Tool Gains New Options

Google has added new fields and options to the Google Business Profiles verification status tool. These options should help some businesses that are having issues getting verified on Google Maps.

SE Roundtable

Google News Sources & Google Publisher Center Bug Fixed

We knew Google would stop accepting publications into Google News Publisher Center, but Google also stopped showing news “sources” in Google News, stopped showing a follower count for those sources,…

Backlinko

10 Steps to Create a Website (from Scratch) in 2024

Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve….

Backlinko

Pillar Pages: How to Create One + Examples

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in…

Backlinko

Most Popular Apps

Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most…

Backlinko

10 B2B SEO Statistics

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…

SE Roundtable

Google Credit Card Search Widget

Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit…

SE Roundtable

Google Mobile Search Tests More Sitelink Variations

Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and…