What Is Topical Authority & How Does It Work
Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical…
Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical…
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
Knowing how to measure and improve brand visibility is vital to making sure your brand is seen. Here‘s how to get started.
Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts…
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO. The post How To Beat Your…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been a…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Do you know where to focus your SEO efforts this year? Gain insights from Conductor’s survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing…
Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.
As some of you may know, LastPass had a pretty big security breach that is pretty concerning. But outside of password issues, what do SEOs need to consider with this…
For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄 Sarcasm…
Here is a recap of what happened in the search forums today…
Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. The post Neeva, The Ad-Free Search Engine, Announces Closure appeared first on Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a…
Here is a recap of what happened in the search forums today…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot…
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms…
What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.
Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by more than half in…
Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for…
“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court. The post “Google” is Bing’s Top Keyword appeared first on…
Google is testing a “trending” label in the people also ask box in the mobile search results. I guess it shows trending searches in the category of what other people…
But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all. In this guide, you’ll learn how to create relevant content…
Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here. The post Anchor Text as a Google Ranking…
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.
We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a…
Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.
Want to win searchers and social media readers over and earn more clicks? Here are some headline-writing tips to make it happen. The post 12 Headline Writing Tips To Drive…
Here is a recap of what happened in the search forums today…
Here is a recap of what happened in the search forums today…
Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress…
There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” Googlebot is evergreen, meaning it sees…
Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first…
Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 – based on tips from industry experts.
And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central…
But when should you do SEO testing, and how? In this guide, you’ll learn: What SEO testing is Why you should run SEO tests Types of SEO tests If SEO…
Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO…
And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a…
Google’s John Mueller answers whether removing non-indexed pages will help get other pages indexed The post Google On Fixing Discovered Currently Not Indexed appeared first on Search Engine Journal.
The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or…
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or…
Ecommerce SEO refers to the search engine optimization of online stores. It constitutes an industry-specific blend of on-page, technical, and off-page SEO tactics. Its primary objective is to make your…
Danny Sullivan, Google’s Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes….
Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say. The post E-A-T: Is It A Ranking Factor…
Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google Ads on Gmail, your…
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors…
This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools…
For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion….
Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling…
If you’re an SEO specialist, and not a developer, then you probably don’t need to tap into all of the intricacies of website development. But you do need to know…
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a…
Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks The post Google Answers If Noindex Is Okay For Altering…
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence. The post Google For Creators…
The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the…
In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The…
Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO…
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher…
When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey…
SEO Copywriting is the practice using keyword research and SEO strategy to create web content that helps users and ranks highly in search engines. Learn how to boost your copywriting…
Here is a recap of what happened in the search forums today…
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The post 7 Top Tips…
Learn why the delicate dance between technology and emotion is the key to content that truly resonates, especially now in the era of Google SGE. The post The Hybrid Human-AI…
Learn how to create a scalable and efficient local SEO campaign for multi-location businesses. Optimize content across city and area service pages for long-term ROI. The post Creating Value And…
Whenever you search for a local service online, Google shows a map on the organic SERP results without requiring you to click again. This block is called Google Map Pack,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To…
Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers…
Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet. Microsoft said that more than 16 million websites are publishing…
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice. The post 8 Content Writing Tips From…
From chatbots to augmented reality, here are the top 10 trends for the year that you need to keep an eye on. The post Top 10 Digital Marketing Trends For…
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher…
Google is promoting the Pointy from Google solution in Google Business Profiles dashboard, Colan Nielsen explained on Twitter. Google is placing this box that says “Help customers find products they…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared…
Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome’s Topics API for ad requests on a “small percentage of traffic.” The Topics API was announced…
Google’s Gary Illyes aims to reduce web crawling without sacrificing quality, prioritizing URLs that “deserve” crawling. The post Google’s Crawling Priorities: Insights From Analyst Gary Illyes appeared first on Search…
You’ve probably heard the saying, “content is king.” While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the…
Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here. The post How to Prove SEO ROI &…
That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks….
Google Business Profiles (formerly Google My Business) seems to have added or is testing adding a new check box for products. There is an option named “mark as special” that…
Google begins automatically surfacing social media posts on Google Business Profiles. The post Google Integrates Social Media Posts Into Google Business Profiles appeared first on Search Engine Journal.
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20…
That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…
Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research]…
Here is a recap of what happened in the search forums today…
What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it’s measured, and more. The post How to Create High-Quality Content appeared first on…
Google’s John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first…
Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially…
This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool.
Google’s John Mueller once again blasted the “concept of toxic links,” he wrote on Reddit, “The concept of toxic links is made up by SEO tools so that you pay…
Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the…