Google Talks About de-SEOing The Search Central Web Pages
Google’s Martin Splitt, Gary Illyes, and Lizzi Sassman sat together on the latest Search Off the Record to talk about de-SEOing – what we would probably call over-optimization strategies. It…
Google: If A Page Is Indexed Then It Was Rendered By Google (Even...
Martin Splitt from the Google Search Relations team said on Twitter that if a page is indexed that means it was rendered. He added that page refreshes are also fully…
Financial Times Interviews Head Of Google Search, Elizabeth Reid
The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be gated, so here are some of the quotes that stood…
URL Parameters: A Complete Guide for SEOs
They are made up of key-value pairs, where the key tells you what data is being passed and the value is the data you’re passing, such as an identifier. They…
Top 10 Free Online SEO Training Courses
Learning search engine optimization (SEO) from scratch can feel daunting. If you’re on a budget and looking for ways to build your SEO skills, we have just the article for…
Generative Engines Are Breaking Web Analytics and Hurting Their F...
I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any…
Google: Lots of Affiliate Links OK if Content is Valuable
Google’s John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate…
Anchor Text as a Google Ranking Factor: Everything You Need to Kn...
Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here. The post Anchor Text as a Google Ranking…
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or…
SEO Split Test Result: Does Adding the Category Name to Product P...
We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.
12 Headline Writing Tips To Drive Traffic & Clicks
Want to win searchers and social media readers over and earn more clicks? Here are some headline-writing tips to make it happen. The post 12 Headline Writing Tips To Drive…
Ecommerce SEO Rules and Trends for Thriving Online Stores
Ecommerce SEO refers to the search engine optimization of online stores. It constitutes an industry-specific blend of on-page, technical, and off-page SEO tactics. Its primary objective is to make your…
Google On Fixing Discovered Currently Not Indexed
Google’s John Mueller answers whether removing non-indexed pages will help get other pages indexed The post Google On Fixing Discovered Currently Not Indexed appeared first on Search Engine Journal.
How to Create Relevant Content That Ranks
But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all. In this guide, you’ll learn how to create relevant content…
Daily Search Forum Recap: November 9, 2022
Here is a recap of what happened in the search forums today…
What Is Googlebot & How Does It Work?
There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” Googlebot is evergreen, meaning it sees…
Google: 60% Of The Internet Is Duplicate
And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central…
Daily Search Forum Recap: August 31, 2022
Here is a recap of what happened in the search forums today…
Increase Website Traffic: 8 Secrets From Popular Blogs
Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first…
State Of Organic Marketing In 2022: SEO Top Priorities
Do you know where to focus your SEO efforts this year? Gain insights from Conductor’s survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing…
25 Best SEO-Friendly Alternatives To WordPress Websites
Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress…
Google Reportedly Paying Apple $15B to Stay Default Search Engine...
Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search…
Google Search Ranking Algorithm Update On March 4th – Uncon...
This past Friday, March 4, 2022, I noticed that the chatter within the SEO community started to heat up and then the day later, the automated search engine tracking tools…
8 Elements of a 2023 Ecommerce Content Marketing Strategy
Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 – based on tips from industry experts.
A Guide To Social Media Algorithms & How They Work
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms…
Are Brand Mentions Important to Google’s Algorithm?
Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.
Neeva, The Ad-Free Search Engine, Announces Closure
Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. The post Neeva, The Ad-Free Search Engine, Announces Closure appeared first on Search…
Google Provides SEO Advice Around LastPass Security Breach
As some of you may know, LastPass had a pretty big security breach that is pretty concerning. But outside of password issues, what do SEOs need to consider with this…
Google Ads Serving Issue For Ads On Desktop Gmail
Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google Ads on Gmail, your…
SEO Testing: A Simple (But Complete) Guide
But when should you do SEO testing, and how? In this guide, you’ll learn: What SEO testing is Why you should run SEO tests Types of SEO tests If SEO…
11 Ways to Improve E-commerce Category Pages for SEO
And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a…
Google People Also Ask “Trending” Label
Google is testing a “trending” label in the people also ask box in the mobile search results. I guess it shows trending searches in the category of what other people…
E-A-T: Is It A Ranking Factor In Google Search?
Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say. The post E-A-T: Is It A Ranking Factor…
When To Canonicalize, Noindex, Or Do Nothing With Similar Content...
The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or…
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.
Google Will Clarify Use Of AI To Generate Content For SEO Purpose...
Danny Sullivan, Google’s Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes….
Daily Search Forum Recap: November 11, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google: We Reduced Irrelevant Search Results By 50% & Made 5,...
Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by more than half in…
Google: We Don’t Have A Brand-Ranking System But…
Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just…
8.5 Content Marketing Trends in 2022: Global Study
What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.
Google Search Ranking Update Volatility Tremors Around September ...
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors…
The Ultimate SEO Content Creation Guide
Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO…
Daily Search Forum Recap: May 27, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
Google AdSense Has A Revenue Calculator Widget
Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for…
Daily Search Forum Recap: November 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot…
Guaranteed SEO Services: Here’s the Only SEO Guarantee That’s Not...
For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄 Sarcasm…
Upwork Suspends Operations in Russia
Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.
Daily Search Forum Recap: September 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a…
Confirmed: Google Is Requiring JavaScript To Block SEO Tools
Google Search confirms that it’s requiring JavaScript to block bots and scrapers The post Confirmed: Google Is Requiring JavaScript To Block SEO Tools appeared first on Search Engine Journal.
Daily Search Forum Recap: October 11, 2022
Here is a recap of what happened in the search forums today…
Daily Search Forum Recap: April 17, 2023
Here is a recap of what happened in the search forums today…
Daily Search Forum Recap: November 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a…
“Google” is Bing’s Top Keyword
“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court. The post “Google” is Bing’s Top Keyword appeared first on…
Try These Tools & Methods For Exporting Google Search Results...
In this post, you’ll learn how to use different tools to export Google search results to a spreadsheet, including relevant keyword data. The post Try These Tools & Methods For…
4 Content SEO Tasks To Automate Now For Higher Rankings & ROI...
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher…
Google Business Profile Products “Mark As Special” Fo...
Google Business Profiles (formerly Google My Business) seems to have added or is testing adding a new check box for products. There is an option named “mark as special” that…
6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt?
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of…
Diversify Your Content Strategy — Whiteboard Friday
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the…
10 Reasons You Need A Long-Term Content Strategy
Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content…
A Complete B2B SEO Strategy Guide for 2022
Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…
Understanding JavaScript SEO
If you’re an SEO specialist, and not a developer, then you probably don’t need to tap into all of the intricacies of website development. But you do need to know…
YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile…
How to Get Faster SEO Results
The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the…
Google Shopping Ads Tests Retail Brand Slider
Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.
How To Help Google Rank Products With Duplicate Descriptions
Google’s John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first…
Google “Why To Watch” Carousel For Google Movie Revie...
Google seems to have added a new carousel to the movie search results named “why to watch.” This carousel contains movie critique reviews, which is not new, but the user…
Google’s Crawling Priorities: Insights From Analyst Gary Illyes
Google’s Gary Illyes aims to reduce web crawling without sacrificing quality, prioritizing URLs that “deserve” crawling. The post Google’s Crawling Priorities: Insights From Analyst Gary Illyes appeared first on Search…
Google Search Dictionary Has A Tip For Similar-Sounding Words
Google has been offering dictionary search results over a dozen years and the search company continues to make tweaks to that feature. Google now will show a “tip” section on…
Google Integrates Social Media Posts Into Google Business Profile...
Google begins automatically surfacing social media posts on Google Business Profiles. The post Google Integrates Social Media Posts Into Google Business Profiles appeared first on Search Engine Journal.
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The post 7 Top Tips…
Google: Keep Your HTML Head Section Clean
Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have…
Top 10 Digital Marketing Trends For 2023 By ChatGPT
From chatbots to augmented reality, here are the top 10 trends for the year that you need to keep an eye on. The post Top 10 Digital Marketing Trends For…
Are Nofollow Links A Google Ranking Factor?
Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor? The post Are Nofollow Links A…
LinkedIn Lists Top 20 In-Demand Skills
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20…
Top 6 Free Survey Maker Tools For Marketers
When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey…
How To Do a SEO Content Audit For Your Website in 2021
You’ve probably heard the saying, “content is king.” While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the…
How to Prove SEO ROI & Overall Business Impact
Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here. The post How to Prove SEO ROI &…
Google’s John Mueller Blasts The Concept Of Toxic Links, Ag...
Google’s John Mueller once again blasted the “concept of toxic links,” he wrote on Reddit, “The concept of toxic links is made up by SEO tools so that you pay…
Google’s 7 Tips For Analyzing a Google Search Traffic Drop
Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared…
6 Social Media Sites to Use for Your Business
Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.
Does Being Internet Famous Help Get SEO Support From Google?
I spotted this thread on Mastodon where both John Mueller and Danny Sullivan of Google was helping internet legend Tim Bray with some SEO issues he was having with Google…
Which Schema Types Are Used Most by Industry [Research]
Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research]…
How Often Should I Update On-Page SEO?
This article examines the ideal frequency of updates for the most essential on page factors, so you can work with confidence that you‘re spending time on what matters.
OpenAI’s Sam Altman On Challenging Google With AI Search
CEO of OpenAI opened up about his vision of what an AI search engine would look like The post OpenAI’s Sam Altman On Challenging Google With AI Search appeared first…
How to Create High-Quality Content
What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it’s measured, and more. The post How to Create High-Quality Content appeared first on…
9 Biggest SEO Trends of 2025 & How to Leverage Them
Some of the biggest SEO trends are related to search intent, zero-click searches, and AI content.
Google: We Need Very Few Links To Rank Pages; Links Are Less Impo...
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it…
LinkedIn Makes 35+ Learning Courses Free For a Month
In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited. The post LinkedIn Makes 35+ Learning Courses…
How to Convince Your Boss to Invest in SEO
That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…
8 Content Writing Tips From Experts In 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice. The post 8 Content Writing Tips From…
SEO Writing: Top 42 Tips To Master A Combined Art
You need the art of SEO and the craft of writing to create great content. Use these tips to improve your content quality and optimization. The post SEO Writing: Top…
Avoid The Noise: How To Prove That Your SEO Matters
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO…
Wise.com SEO Case Study: 5 Reasons Why Their SEO Rocks
Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially…
In Face Of AI Overview Backlash, Google Updates Docs With How To ...
Google has updated its help documentation page on AI Overviews to tell searchers how to show only web results in its search results (not show AI Overviews, videos, image, etc),…
6 Steps an SEO Agency Took to Create an Ecommerce Page for a Bake...
In this article, an SEO agency shares their tips for an effective ecommerce page on the Edelweiss Bakery website. What should you pay attention to when setting up a shop…
Google Documents Leaked & SEOs Are Making Some Wild Assumptio...
SEOs shouldn’t assume these are ranking factors or that they’re even used in rankings. Read more ›
How to Find Your Competitors’ Backlinks (And Get Them for Yoursel...
That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks….
Why SEOs Need to Embrace AI
It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…
Voice Search Optimization: 6 Tips to Improve Your Results
Voice search optimization is the process of optimizing your website for voice search queries.
Google’s Sundar Pichai Doesn’t Think Web Publishing I...
Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google’s CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI…