Search Engine Journal

What Is Topical Authority & How Does It Work

Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical…

SE Roundtable

Google People Also Ask “Trending” Label

Google is testing a “trending” label in the people also ask box in the mobile search results. I guess it shows trending searches in the category of what other people…

Search Engine Journal

E-A-T: Is It A Ranking Factor In Google Search?

Does Google use E-A-T (expertise, authoritativeness, and trust) as part of its Search ranking algorithm? See what the experts had to say. The post E-A-T: Is It A Ranking Factor…

Search Engine Journal

New Google Ads Feature: Account-Level Negative Keywords

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: November 11, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Semrush

8.5 Content Marketing Trends in 2022: Global Study

What‘s shaking up the content marketing industry? Learn about the 8 most important content marketing trends and tips for 2022 that emerged from our global study.

Search Engine Journal

The Ultimate SEO Content Creation Guide

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO…

SE Roundtable

Google AdSense Has A Revenue Calculator Widget

Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for…

SE Roundtable

Daily Search Forum Recap: May 27, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…

SE Roundtable

Daily Search Forum Recap: November 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot…

Search Engine Journal

Upwork Suspends Operations in Russia

Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: September 13, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a…

SE Roundtable

Daily Search Forum Recap: November 18, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a…

Search Engine Journal

“Google” is Bing’s Top Keyword

“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court. The post “Google” is Bing’s Top Keyword appeared first on…

Search Engine Journal

12 Headline Writing Tips To Drive Traffic & Clicks

Want to win searchers and social media readers over and earn more clicks? Here are some headline-writing tips to make it happen. The post 12 Headline Writing Tips To Drive…

SE Ranking

Ecommerce SEO Rules and Trends for Thriving Online Stores

Ecommerce SEO refers to the search engine optimization of online stores. It constitutes an industry-specific blend of on-page, technical, and off-page SEO tactics. Its primary objective is to make your…

Search Engine Journal

Google On Fixing Discovered Currently Not Indexed

Google’s John Mueller answers whether removing non-indexed pages will help get other pages indexed The post Google On Fixing Discovered Currently Not Indexed appeared first on Search Engine Journal.

Ahrefs

How to Create Relevant Content That Ranks

But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all. In this guide, you’ll learn how to create relevant content…

Ahrefs

What Is Googlebot & How Does It Work?

There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” Googlebot is evergreen, meaning it sees…

SE Roundtable

Google: 60% Of The Internet Is Duplicate

And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central…

Search Engine Journal

Increase Website Traffic: 8 Secrets From Popular Blogs

Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first…

Search Engine Journal

State Of Organic Marketing In 2022: SEO Top Priorities

Do you know where to focus your SEO efforts this year? Gain insights from Conductor’s survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing…

Search Engine Journal

25 Best SEO-Friendly Alternatives To WordPress Websites

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress…

Search Engine Journal

A Guide To Social Media Algorithms & How They Work

Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms…

Search Engine Journal

Are Brand Mentions Important to Google’s Algorithm?

Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.

Search Engine Journal

Neeva, The Ad-Free Search Engine, Announces Closure

Neeva, the subscription-based, ad-free search engine, announces shutdown due to sustainability challenges; plans pivot to enterprise applications. The post Neeva, The Ad-Free Search Engine, Announces Closure appeared first on Search…

SE Roundtable

Google Ads Serving Issue For Ads On Desktop Gmail

Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google Ads on Gmail, your…

Ahrefs

SEO Testing: A Simple (But Complete) Guide

But when should you do SEO testing, and how? In this guide, you’ll learn: What SEO testing is Why you should run SEO tests Types of SEO tests If SEO…

Moz

Why SEOs Need to Embrace AI

It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…

Moz

How to Do Better, Lazier Keyword Research

This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted….

SE Roundtable

Google On The Future Of SEO

Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling…

SE Roundtable

Daily Search Forum Recap: March 17, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

SE Roundtable

Daily Search Forum Recap: April 1, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Ahrefs

How to Avoid Search Over-Optimization

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually…

Semrush

10 SEO Copywriting Tips to Improve Your Content

SEO Copywriting is the practice using keyword research and SEO strategy to create web content that helps users and ranks highly in search engines. Learn how to boost your copywriting…

SE Roundtable

Google Featured Snippet Cards Layout

Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the…

SE Roundtable

Daily Search Forum Recap: September 30, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…

SE Roundtable

IndexNow Is Growing But Should You Pay Attention?

Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet. Microsoft said that more than 16 million websites are publishing…

Search Engine Journal

Google’s 6 SEO Tips For Ecommerce Websites

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…

SE Roundtable

Google Promotes Pointy From Google In Business Profiles

Google is promoting the Pointy from Google solution in Google Business Profiles dashboard, Colan Nielsen explained on Twitter. Google is placing this box that says “Help customers find products they…

Moz

Diversify Your Content Strategy — Whiteboard Friday

Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the…

Search Engine Journal

10 Reasons You Need A Long-Term Content Strategy

Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content…

Ahrefs

A Complete B2B SEO Strategy Guide for 2022

Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…