How to Avoid Search Over-Optimization
But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually…
What is SEO? The 2022 Guide to Search Engine Optimization
Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SE...
Explore the challenges and promises of AI-generated content and prepare your SEO strategy accordingly for the launch of SGE. The post How To Build A Future-Proofed SEO Strategy When AI…
Analyzing Google SERP Volatility Across 25 Industries
We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and…
Google AdSense To Test Chrome’s Topics API Starting July 1s...
Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome’s Topics API for ad requests on a “small percentage of traffic.” The Topics API was announced…
10 SEO Copywriting Tips to Improve Your Content
SEO Copywriting is the practice using keyword research and SEO strategy to create web content that helps users and ranks highly in search engines. Learn how to boost your copywriting…
Google Responds To Specific Search Leak, Navboost, Clicks & U...
The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the…
Google Featured Snippet Cards Layout
Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the…
Daily Search Forum Recap: October 7, 2022
Here is a recap of what happened in the search forums today…
How We Increased Organic Traffic by 65% Using Keyword Research Wo...
For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion….
Creating Value And Content Across Multiple City And Area Service ...
Learn how to create a scalable and efficient local SEO campaign for multi-location businesses. Optimize content across city and area service pages for long-term ROI. The post Creating Value And…
Google April Post Core Update Ranking Volatility Heats Up
We are less than a week after the Google March 2025 core update finished rolling out and we are seeing some heated volatility again, maybe more heated than what we…
Microsoft Fixes Missing Data In Bing Webmaster Tools API
Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then…
Daily Search Forum Recap: September 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Advanced Keyword Research with Semrush (Ft. Keyword Magic Tool)
This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool.
16 Best Readability Checkers To Improve SEO Content
Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers…
Daily Search Forum Recap: February 18, 2022
Here is a recap of what happened in the search forums today…
Google Answers If Noindex Is Okay For Altering Sitelinks
Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks The post Google Answers If Noindex Is Okay For Altering…
The Hybrid Human-AI Strategy In The Era Of Google SGE
Learn why the delicate dance between technology and emotion is the key to content that truly resonates, especially now in the era of Google SGE. The post The Hybrid Human-AI…
Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO
In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The…
IndexNow Is Growing But Should You Pay Attention?
Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet. Microsoft said that more than 16 million websites are publishing…
Google’s Helpful Content Update Rolls Out: 7 Things To Know
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…
Google’s 6 SEO Tips For Ecommerce Websites
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…
Google Promotes Pointy From Google In Business Profiles
Google is promoting the Pointy from Google solution in Google Business Profiles dashboard, Colan Nielsen explained on Twitter. Google is placing this box that says “Help customers find products they…
Google May 2022 Core Update Done Rolling Out On Day 15
Google has announced this morning at 3:44am ET that the May 2022 broad core update is now done rolling out. Google said “The May 2022 core update rollout is now…
Google Responds To Site That Lost Ranks After Googlebot DDoS Craw...
Google responds to a publisher’s concern about crawl budget and rankings due to Googlebot’s requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS…
Try These Tools & Methods For Exporting Google Search Results...
In this post, you’ll learn how to use different tools to export Google search results to a spreadsheet, including relevant keyword data. The post Try These Tools & Methods For…
4 Content SEO Tasks To Automate Now For Higher Rankings & ROI...
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher…
Google Business Profile Products “Mark As Special” Fo...
Google Business Profiles (formerly Google My Business) seems to have added or is testing adding a new check box for products. There is an option named “mark as special” that…
6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt?
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of…
Diversify Your Content Strategy — Whiteboard Friday
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the…
10 Reasons You Need A Long-Term Content Strategy
Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content…
A Complete B2B SEO Strategy Guide for 2022
Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…
Understanding JavaScript SEO
If you’re an SEO specialist, and not a developer, then you probably don’t need to tap into all of the intricacies of website development. But you do need to know…
YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile…
Google Rolls Out November 2023 Core Update
Google begins rolling out the November 2023 core update, the second major change to its search algorithm in as many months. The post Google Rolls Out November 2023 Core Update…
Google Rolls Out March 2023 Core Algorithm Update
Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first…
Google: Customer Reviews Not A Signal For Web Search
Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…
How A Solid Content Strategy Can Empower Your Team – Ep. 27...
Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…
My Takeaways From Google Search Central Live NYC 2025
Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They’ve been doing it for years and I’ve attended many…
New Yahoo Search Experience May Launch Soon
The new Yahoo Search experience may launch as soon as a few months from now. Brian Provost, the Senior VP and General Manager of Yahoo Search, said the new Yahoo…
Link Building In 2023: 14 Ways To Create Your Own Backlink Opport...
Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To…
The 9 Best AI Image Generators of 2025 (Tested Firsthand)
Explore my curated selection of the best AI image generators in 2025, featuring top picks for designers, marketers, causal users, and more.
Google Search Ranking Volatility Continue With Big Movement Again...
To be honest, the Google Search ranking volatility has not cooled at all since the pre-launch of the Google August 2024 core update. But something happened yesterday which caused a…
Google Search Algorithm Ranking Update Volatility Around June 6th
It has actually been a couple of weeks since we last reported on a Google search ranking update, May 22/23rd, so it has been a while. But I am seeing…
Google Tests People Also Ask More Results Centered Button
Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a…
The Ultimate 2021 Guide to Content Distribution (+ Infographic)
Successful content distribution is key to reaching your target audience and meeting your content marketing KPIs. Explore this 2021 guide to developing a winning content distribution strategy.
Google Search Console Domain Properties Can Now Be In Search Resu...
Google announced on Twitter yesterday that the Search Console snapshot in the search results now also supports domain properties. This is a snapshot card of some of the higher level…
Google Search Console Will Show Links From A Redirected Domain To...
Google’s John Mueller was asked if Google Search Console will show links from a redirected domain to the new domain in the links report in Search Console. The answer is…
Google’s New 3-Strike Policy – The Checks & Balances
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks &…
Google Investigating Reports Of Declining Traffic After Updates, ...
Google SearchLiaison confirmed an investigation recent reports of dramatically declining traffic from News and Discover for some publishers. The post Google Investigating Reports Of Declining Traffic After Updates, Discover Bug…
10 Advanced SEO Skills To Level Up Your Career
Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. The post 10 Advanced SEO Skills To Level…
What Is Anchor Text? Best Practices for Optimizing Link Text
Anchor text is the text that appears in a link. Learn how anchor text works and how to optimize it for SEO.
Google Says AI Generated Content Is Against Guidelines
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content…
Here Is When Google Released Search Algorithm Updates In 2023
Google released only nine confirmed search ranking algorithm updates this year. Don’t worry, there were a lot more unconfirmed updates this year that we covered and it was a very…
Google: No EAT Score But EAT Is Important & Indirectly In The...
It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30…
Google CEO: Search Will Change Profoundly In 2025
Google’s CEO Sundar Pichai revealed that Google Search will profoundly change in 2025 and struggled to articulate concern for web content creators The post Google CEO: Search Will Change Profoundly…
Core Web Vitals: A Guide to Improving Page Speed
Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.
Google Analytics Overview By Hour Report Not Counting Data
For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” is not counting. You need to filter the results to show…
Google People Also Ask With Read Full Answer Button
Google is testing a new option on some people also ask results, an option to click a button that says “read full answer.” Valentin Pletzer spotted this in the German…
Google: Do Not Use Commas, Brackets Or Non-Standard URL Encoding ...
Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets…
January 22nd Unconfirmed Google Search Ranking Update
Again I am seeing signals, both a lot of chatter from the SEO community and tools lighting up around a possible but yet unconfirmed Google search ranking algorithm update. Yes,…
SEO At Scale: What Large Ecommerce Sites Do Differently
Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large…
~80% Feel Google’s March Core & Spam Updates Won’...
I ran a poll asking my X/Twitter followers if they think the new Google March core and spam updates will reduce unhelpful content from showing up in the search results…
John Mueller Of Google Providing Webmaster Support on Christmas A...
Every year John Mueller of Google makes a big effort to help respond to both SEO-related questions and just to wish individuals in the community a Merry Christmas on Christmas…
Creating SMART SEO Goals For Your Enterprise Business
Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals…
DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMY...
Explore how DeepSeek, ChatGPT, and AI Overviews handle sensitive YMYL topics—what they censor, the sources they trust, and how reliable their answers are.
Video Page Indexing Report Beta In Google Search Console
At Google I/O we caught a super early glimpse of the video page indexing report. Well, now some of those who are part of the beta group in Google Search…
Copilot Search in Bing Now Officially Live
After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, “Copilot Search seamlessly blends the…
Google Clarifies How Helpful Content System Works
Google SearchLiaison clarifies information about how the Helpful Content System works The post Google Clarifies How Helpful Content System Works appeared first on Search Engine Journal.
The Ultimate Social Media Management Checklist
Social media and online community managers wear a lot of hats these days, which makes it difficult or even unrealistic to generate a comprehensive checklist of social media tasks.
Google Updates Its Guide on Preventing Spam and Abuse
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…
ChatGPT for SEO? You’re Using It Wrong.
Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to…
Internal Linking for SEO: A Practical Guide with Best Practices
Internal linking boosts SEO and helps make navigation easy. This guide explains why internal linking is important, offers best practices, and shares fix tips.
Report On If Google Showing Fewer Reddit Links In Search?
Some in the SEO industry have been asking if Google has been showing fewer links in its search results to Reddit over the past several weeks. So Mordy Obserstein pulled…
Creating Content That Satisfies Search Intent & Meets Custome...
Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent…
Google Confirms Update To Local Search Results
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. The post Google Confirms Update To Local Search…
Google Helpful Content Update Not Done Yet But Now We’re Se...
Today marks the two-week and one-day mark since the Google helpful content update started to roll out and by the time I am writing this (at 5:30 am ET on…
100 Most Asked Questions on Google in 2024
These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For…
Google SEO Starter Guide To Be Cut In Half
Google is in the process of reworking its popular SEO starter guide, which it initially released in 2010. The starter guide is about 8,500 words right now, but it will…
10 Key Client Questions To Inform Exceptional Quality Content
Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content…
3 Best AI SEO Tools to Work Smarter, Not Harder
To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not…
63% of Websites Receive AI Traffic (New Study of 3,000 Sites)
We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT,…
Amazon Alexa SEO Tools Is Closing
Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…
Google Tests AI Overviews Follow Up In AI Mode vs Dive Deeper in ...
Google is testing replacing the “Dive deeper in AI Mode” button with “Follow up in AI Mode.” This is the button you can sometimes see at the bottom of the…
Did Google Remove The Maps Review-Gating Policy?
Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or…
10 SEO Techniques for More Traffic
You can either: Rank higher for existing keywords Rank for more keywords Get more clicks The SEO techniques below all help you do one or more of those things. Competition…
Google: Sites Using AI For Some Articles But Don’t Specify ...
The updated Google Search Quality Raters guidelines last week and added an example of that it considers the “lowest quality pages.” In section 4.7 it states the only mention of…
The 9 Most Important SEO KPIs You Should Be Tracking
SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs. The post The 9 Most Important SEO KPIs You…
Google Shares Insight On SEO For AI Overviews
Google’s John Mueller discussed SEO for AI Overviews and emphasized the continued importance of search marketing The post Google Shares Insight On SEO For AI Overviews appeared first on Search…
A Complete Guide to Google Ads Editor
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…
Google: Core Update Expected In The Coming Weeks
Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because…
How to Hire a Link Building Agency: A Step-by-Step Guide
If you don’t have the experience to find high-quality link prospects or can’t spare hours doing outreach, now may be the time to hire a link building agency. A quality…
How To Remove Backlinks (And Clean up Your Link Profile)
In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances. Google says if you have a manual…
Google Search Ranking Algorithm Update & Volatility Explodes ...
I often post about Google ranking volatility and search ranking algorithm updates but I rarely post about them on a weekend. But I just had to this Sunday morning; the…
20 Web Directories You’ll Still Want To Use
Don’t overlook web directories. Discover top directories and learn how they can still offer value in today’s online landscape. The post 20 Web Directories You’ll Still Want To Use appeared…
Study: How Long Does It Take to Rank Higher on Google
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.
Reimagining EEAT To Drive Higher Sales And Search Visibility
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales…
Daily Search Forum Recap: December 14, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said its…