Semrush

What Keywords Are & How to Use Them

Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.

Search Engine Journal

Google On Spammy Backlinks & Negative Impact On Rankings

Google’s John Mueller answered a question about spammy backlinks that were said to negatively impact search rankings The post Google On Spammy Backlinks & Negative Impact On Rankings appeared first…

Search Engine Journal

Google Had Discussed Allowing Noindex In Robots.txt

John Mueller revealed that Google had considered respecting the noindex directive in the robots.txt The post Google Had Discussed Allowing Noindex In Robots.txt appeared first on Search Engine Journal.

Backlinko

Schema Markup Guide: Help Search Engines Help You

Schema markup is code you add to your webpage that tells a search engine what your content is about. If you can tell Google the meaning behind your content, it…

Ahrefs

How to Avoid Ruining SEO During a Website Redesign

For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line). Interestingly, even the growth…

SE Roundtable

Google Showing Fewer Sitelinks Within Search

Both Semrush and SimilarWeb’s RankRanger tool are reporting that Google is showing fewer sitelinks within the Google Search results. In fact, it seemed to have dropped over 10 percentage points….

Search Engine Journal

5 Key Enterprise SEO And AI Trends For 2024

Explore the fusion of AI, SEO, and content creation, unleashing tools that revolutionize data utilization, search trends, and real-time optimizations for Enterprise SEO. The post 5 Key Enterprise SEO And…

SE Roundtable

Google Image Search Results Testing Like Button

Google seems to be testing a like, thumbs-up, button on image search results. The thumbs-up icon is near the share and save button and below the image, description and visit…

SE Roundtable

Google Search Dishes Nearby Carousel

Have you seen the “dishes nearby” carousel in the mobile Google Search results? I am not 100% sure if it is new, but I don’t think I’ve covered it before….

SE Roundtable

Google People Also Search For Trending Icons

Google is placing trending icons on some of the people also search for people in the knowledge panel. We’ve seen various forms of this and I don’t think this is…

Search Engine Journal

20 Awesome Examples Of Social Media Marketing

Discover what makes a social media campaign successful as you explore these real-world examples from top brands. The post 20 Awesome Examples Of Social Media Marketing appeared first on Search…

Search Engine Journal

A Guide To Star Ratings On Google And How They Work

Discover the importance of Google star ratings for your business. This comprehensive guide explains everything you need to know. The post A Guide To Star Ratings On Google And How…

Search Engine Journal

How LinkedIn Unlocked A Genius SEO Strategy With AI

This is the genius SEO strategy LinkedIn used for ranking in Google with AI, human experts, and 10 million UGC articles The post How LinkedIn Unlocked A Genius SEO Strategy…

Search Engine Journal

Google Confirms: High-Quality Content Is Crawled More Often

Google’s Search Relations team reveals that high-quality, user-centric content is the key to increasing crawl demand, debunking crawl budget myths. The post Google Confirms: High-Quality Content Is Crawled More Often…

Semrush

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Search Engine Journal

The Saga Of John Mueller’s Freaky Robots.txt

The weird robots.txt file of Google’s John Mueller’s personal site became an object of curiosity after the site was deindexed The post The Saga Of John Mueller’s Freaky Robots.txt appeared…

Search Engine Journal

8 Common Robots.txt Issues And How To Fix Them

Where robots.txt errors are concerned, prevention is definitely better than cure. Here’s how to fix the most common mistakes. The post 8 Common Robots.txt Issues And How To Fix Them…

SE Roundtable

John Mueller’s Site Dropped From Google Search

Everyone in the SEO community is talking about how John Mueller’s website is no longer listed in the Google Search results. It seems like it was deindexed and removed from…

Search Engine Journal

10 Steps To Grow Your SEO Authority & Topical Expertise

Enhance your SEO authority with these effective strategies. Boost your website’s visibility and improve your search engine rankings. The post 10 Steps To Grow Your SEO Authority & Topical Expertise…

Backlinko

Smartphone Usage Statistics

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now,…

Ahrefs

100 Blog Post Ideas to Get Traffic

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and…

Backlinko

19 Key Market Research Statistics

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access…

Backlinko

iPhone vs Android Statistics

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand,…

SE Roundtable

Microsoft Copilot Now Using GPT-4 Turbo

In November, Microsoft said we would soon see Copilot powered by GPT-4 Turbo instead of GPT-4. Well, it took several months, and now Copilot uses GPT-4 Turbo.

SE Roundtable

Bingbot Supports Brotli Compression

Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing “enabled it on a small percentage of URLs crawled…

Search Engine Journal

The Best 404 Pages: 40 Examples You Need To See

Improve user experience with best 404 pages examples. Check out this exhaustive list for top notch examples that can work for your brand. The post The Best 404 Pages: 40…

Semrush

How to Promote a Blog in 2024

Knowing how to promote a blog is key for growing your reader base and brand. Follow our tips to do it.

Search Engine Journal

Originality: Escape The SERP Fluffyfication

Explore Google’s efforts to reduce unoriginal content in search results and learn why creating original content is more important than ever. The post Originality: Escape The SERP Fluffyfication appeared first…

SE Roundtable

Copilot Now In Microsoft Advertising Console

In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the…

SE Roundtable

Google Business Profiles With Bookable Services

Google Business Profiles now shows services with bookable buttons. I know Google had booking buttons on local panels since 2017 and we covered it numerous times since then but now…

Search Engine Journal

How To Track The ROI Of Content On A Page

Learn how to measure ROI of content on a page whether it be for a media company, publisher, YouTube creator, affiliate, or trade organization. The post How To Track The…

Backlinko

15 Key Marketing Automation Statistics

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are…

Backlinko

Revealing Average Screen Time Statistics

In today’s digital world, screen time is an essential part of our daily routine. From checking mail in the morning on a smartphone, to watching videos on the smartphone and…

Backlinko

19 Key User-Generated Content Statistics

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats,…