SE Roundtable

The Great Decoupling Explained By A Googler

The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks…

Search Engine Journal

How Much Code Should SEO Pros Know? Google Weighs In

Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…

SE Roundtable

July 2025 Google Webmaster Report

The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates…

SE Roundtable

Google Search Broken – Not Serving New Content

Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across…

SE Roundtable

Google URL Structure Help Doc Updated

Google has updated its URL structure best practices help documentation – it was pretty much a rewrite but the overall guidance is not new. Google said they added “clearer flow…

Ahrefs

What’s the Point of AI Detectors?

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

Search Engine Journal

Google Shows Why Rankings Collapsed After Domain Migration

Google’s John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared…

SE Roundtable

Microsoft Is Retiring Bing PubHub

Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document…

SE Roundtable

Live Search Being Tested In The Google Search App

Google recently rolled out the Live Search feature in the Gemini app. But now Google was caught testing that Live Search feature directly in the main Google Search app, the…

Search Engine Journal

Google Search Team Explains The “It Depends” Response

Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on…

Search Engine Journal

Google: Many Top Sites Have Invalid HTML And Still Rank

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared…

SE Roundtable

Google Is Now Rolling Out AI Mode In The US

At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you…

SE Roundtable

Google Search Tests Audio Overview

Tired of all that reading in the Google Search results, is it too hard to read the AI Overviews? Well, Google has a solution for you, they are called “Audio…

SE Roundtable

Google Expands AI Mode To India In Search Labs

Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you…

SE Roundtable

Google Ads At Bottom Of Google Local Map Pack

Google seems to be testing displaying local ads at the bottom of the Google local map pack in the Google Search results. Normally the sponsored ads are at the top…

Ahrefs

Content Marketing Analytics, Without the Fluff

But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide…

SE Roundtable

New Google Search Emoji Answer Feature

Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you…

SE Roundtable

Google Promotes AI Mode With Animated Google Doodle

Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. The Google home page logo, animated and clickable, takes you into a search…

SE Roundtable

Bing Tests Local Place Listings In Green

Microsoft is testing showing the local/places listings in green within the Bing search results. Normally you’d see them in the normal white background color but here it is in green.

SE Roundtable

Google Ads AI Max Coming To All In Q3 2025

Google’s new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is…

SE Roundtable

Daily Search Forum Recap: June 16, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is…

Backlinko

7 Ways to Find Related Content (+ Free Topic Planner)

Continually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes….

Search Engine Journal

Query Fan-Out

Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine…

SE Roundtable

Google Still Says URL Extensions Still Don’t Matter

Google’s John Mueller several years after posting a video named “Will removing ‘.html’ from my URLs help my site?” still says URL extensions do not matter for SEO. He said…

Search Engine Journal

Recipe Intent Keywords Are Triggering Google AI Overviews

Google AI Overviews is surfacing AI-generated search results for queries with recipe intent. The post Recipe Intent Keywords Are Triggering Google AI Overviews appeared first on Search Engine Journal.

SE Roundtable

Google Merchant Center New Website-Reported Autofeeds

Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager…

SE Roundtable

Google Business Profiles Changes Add Updates To Posts

Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their…

Search Engine Journal

Jill Whalen’s SEO Legacy Still Shapes The Industry

Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first…

SE Roundtable

PSA: Fan Out Queries Are Not In Google Search Console

Over the past couple of weeks, I’ve been hearing buzz that some think that Google Search Console will show the “query fan-out” queries in Google Search Console. It does not,…

SE Roundtable

Who Ate The Bing Search Results

Here is a weird bug with Bing Search – if you search for the term [ate], there are no search results. All you get are AI Answers at the top…

Search Engine Journal

OpenAI Rolls Out Update To ChatGPT Search

OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions. The post OpenAI Rolls Out Update To ChatGPT Search appeared first…

Semrush

Making AI Your Team’s New Creative Superpower

AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.

Ahrefs

The 8 Best AI Detectors, Tested and Compared

There are tons of AI detectors available. And, while ours is the only one that can also show you any webpage’s backlinks and estimated search traffic, how the page content…

SE Roundtable

Google Ads New Promotion Preview

Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new “Promotion Preview” tool that shows what your promotion will look…