Google responds to a publisher’s concern about crawl budget and rankings due to Googlebot’s requests for non-existent pages The post Google Responds To Site That Lost Ranks After Googlebot DDoS…
Use these blog ideas to inspire your next post and find out how to generate more ideas for your site.
Lex Fridman had a really great interview with Google’s CEO, Sundar Pichai. In that interview, Sundar explained that the “current plan is AI mode” will remain in a separate tab…
Normally, when I see a lot of chatter within the SEO community, I also see the third-party Google search ranking volatility tools heat up. Now I am seeing the tools…
Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities? The post Google Offers Voluntary Buyouts To Core…
Google is testing new report reviews options in the Google Business Profiles reviews section. You can access it, if you are in the test, by looking at your local reviews…
Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be…
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…
Google has rolled out a new interface to view your historical Google Posts within Google Business Profiles. Now the interface is a scrollable list view.
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar. The post AIO Hurting Traffic? How To…
Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the…
Discover how AI can transform outdated outreach processes as we explore how APIs and bots can redefine your link-building strategy in 2025.
Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, “AI Mode is now counting towards totals in Search Console.” We saw this when…
Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.
The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks…
Google’s John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration. The post Google Shows Why Rankings Collapsed After Domain Migration appeared…
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for…
These are prominent pages on the web, with a lot of visibility. Having your brand present on these pages means you likely have more credibility, that you’re a known brand….
Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document…
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How…
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links. The post Agentic AI In SEO: AI Agents…
Google has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name…
Google recently rolled out the Live Search feature in the Gemini app. But now Google was caught testing that Live Search feature directly in the main Google Search app, the…
I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft…
The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources. We’ve already seen that…
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers. The post Google Search Team Explains The “It Depends” Response appeared first on…
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared…
At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you…
The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates…
Over 6 months ago, a Google search representative said we should all expect more core updates, more often. And in the past six months, we have had only one confirmed…
A study from Profound of OpenAI’s ChatGPT, Google AI Overviews and Perplexity shows that while ChatGPT mostly sources its information from Wikipedia, Google AI Overviews and Perplexity mostly source their…
Google updated its service areas business guidelines help document to add “Do not add countries or states as a service area.” Google also updated numerous parts of the document.
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals. The post Google’s John Mueller: Core Updates Build…
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline…
Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to…
Here is a recap of what happened in the search forums today…
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked.. The post LLM Visibility Tools: Do SEOs Agree On How To Use Them?…
Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across…
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google’s push towards AI Search. The interview was conducted weeks ago at Google I/O but was…
The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the…
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search. The post Google’s AI Search Journeys Are Reshaping…
Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now blocking AI crawlers by default. Plus, it is offering a new…
Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance. The post New Google AI Mode: Everything You Need To Know & What To…
Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result…
Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices. This is obviously being tested both in the US…
Google has quietly updated its AI features and your website help document, which it initially launched just under a month ago, with a new section on troubleshooting preview controls. In…
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.
Google has updated its URL structure best practices help documentation – it was pretty much a rewrite but the overall guidance is not new. Google said they added “clearer flow…
A SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to guide decision-making.
A Google research paper confirms that a local search indexing system has been in use for over a year in Search and Maps The post Google’s Local Job Type Algorithm…
Unlock hidden traffic by winning SERP features like Featured Snippets and AI Overviews. Find and claim these easy wins using Semrush—no new content needed.
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…
If they hadn’t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses….
Microsoft is testing italicizing the URLs in the Bing Search results. It is a bit weird to look at and I am not sure why Bing is testing this but…
The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the…
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix…
This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console’s performance reports, but good luck understanding it. Google is…
Google is testing adding product tags to photos within Google Local carousel’s photos. These tags are overlayed on the “explore through photos” unit.
Discover 9 expert-backed steps to grow your SaaS with organic and product-led content marketing. Build a smart, scalable strategy for 2025.
Google Ads seems to be testing a new charts and graphing user interface with larger boxes and visuals in the campaign tab. It also seems to give you new ways…
Here is a recap of what happened in the search forums today…
Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but…
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT. Some systems are augmented with…
Google is testing placing a light blue bar on the left side of the search results snippets title link. I am not sure why Google is doing this but it…
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said larger…
Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.
AI Overviews are gaining popularity and impacting SEO campaigns. Learn how to research and track your AI Overview visibility with Semrush’ SEO Toolkit.
Apple had its WWDC 2025 event yesterday and actually led off right away with Apple Intelligence and then later spoke about its Apple Visual Intelligence. Basically, Apple said they need…
Microsoft is testing removing its own name from the Bing search results box at the top left of the page. So it just says Bing, with the Microsoft logo next…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There are new…
Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or…
Microsoft has moved the Copilot search tab under the Bing Search box to the first position in that menu bar. With that change, it seems Microsoft renamed the “All” tab…
Combine reliable SEO data with cutting-edge AI technologies to gain a competitive edge. Pick one of the eight use cases and start innovating.
Google has begun rolling out the audio version, talk and listen version, of Search Live in the Google app to those who opt into the AI Mode experiment. This is…
I am not sure what this is but Google is testing (or maybe it is a bug) an answer box of sorts, in a blue highlight background (grayish on dark…
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete. The post Google Rolls Out June 2025 Core Update appeared first on…
Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may…
Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import…
Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this “Simplifying the search…
To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik…
You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and…
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared…
Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up…
Google has made some more minor changes to the Google Merchant Center user interface. Specifically, Google moved where the merchants access settings section is and also updated the sidebar with…
Signal was released in 2014, initially with phone calls only functionality, later that year messaging was added. Today, Signal is a popular messenger app, widely considered as one of the…
I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention…
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.
Google’s John Mueller said that he doesn’t think links play a role with how core updates work. He wrote on Bluesky, “I can’t think of how these links would play…
If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google rolled out…
Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested…
Over the past week I’ve been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but…
Boost your local visibility and attract nearby customers that are ready to buy
In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? AI-generated content is…
The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.
Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not…