Ad intelligence software promises to show you everything your competitors are doing: their keywords, budgets, creatives, and landing pages. But many surface insights you could get for free. Meta’s Ad…
The men’s fashion world has evolved into a thriving online marketplace, ranging from timeless tailoring and premium streetwear to sustainable basics and cutting-edge accessories. For creators, bloggers, and influencers, joining…
With beauty enthusiasts constantly searching for the next must-have product, niche affiliate programs are the ultimate secret weapon for creators looking to turn passion into profit. But the real challenge…
AI search is still moving. What’s cited today across Google (AI Mode + AI Overviews) and ChatGPT might look different in a month. But there’s no need to scramble. For…
Managing local search marketing for one location is straightforward. But managing multi-location SEO — whether it’s 10, 50, or 100 branches — gets complicated fast. Each location needs unique content….
There’s been a lot of buzz around llms.txt. But no major AI platform has confirmed that they use it. Not yet, anyway. And there’s no evidence that any major large…
When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a…
Websites have been the foundation of SEO strategy for 20-odd years. That’s changing with AI search. When someone asks ChatGPT for a product in your category, it doesn’t always crawl…
AI answers are taking over search. More people are turning to Google AI Overviews, ChatGPT, and Perplexity for recommendations. And if your brand isn’t showing up in those AI answers?…
AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your eyes for a moment before…
ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal….
If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers…
Reddit marketing is delicate work. Show up with a sales pitch — or just a little too much enthusiasm for your product — and they’ll shut you down quickly. Without…
Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the…
Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your brand shows up inside AI-generated answers — not just on…
I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in 2025 is $8.34. And the median CPC is $4.52. Legal…
AI is already reshaping how buyers discover and choose brands. When someone asks ChatGPT or Google AI Mode about your category, two things happen: Brands are mentioned in the answer…
If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative Engine Optimization AEO: Answer Engine Optimization LLMO: Large Language Model…
Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in 2025, it’s still one of the most effective ways to…
More of your customers are using AI to research products before they buy. Are you prepared? To put this into perspective: Last year, you might’ve searched “best bed sheets” on…
You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm than good if you don’t know what you’re doing with…
A few months back, one of my clients pinged me on Slack and said: “We keep hearing on sales calls that ChatGPT says we don’t offer a feature we’ve had…
Short answer: Not yet. But SEO as we know it is dying. SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links — boom,…
ChatGPT-5 is here. Rolling out to 700M+ weekly users. With it comes the usual hype and hot takes. But if you’re in digital marketing, the real question is: How does…
LLMs like ChatGPT and Gemini are quickly becoming the first place people turn when researching brands, products, and services. But most companies have no idea how they’re actually showing up….
Last month, Abhishek Iyer ran a sharp experiment: He created a brand-new nonsense term, got it indexed only in Google, and then asked ChatGPT about it. ChatGPT returned a perfect…
You know that feeling when you see a brand new competitor swooping in and snatching leads away from you? It can make you start questioning your whole approach. But instead…
Large language models, also known as LLMs, are advanced AI systems that were pre-trained on large data sets designed to recognize human language and generate unique content based on user…
You want more customers, and you’re ready to advertise your business. But how should you do it? There’s Google Ads. Instagram. Flyers. Billboards. TikTok. And dozens of other online and…
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then,…
In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world,…
An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. Think of it like…
Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO…
Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not…
Continually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes….
You need to build out a new arm of your website. Do you use a subdomain or a subdirectory? It’s an often painful decision that can impact your SEO performance…
Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the…
Signal was released in 2014, initially with phone calls only functionality, later that year messaging was added. Today, Signal is a popular messenger app, widely considered as one of the…
Cash App launched in 2013, offering a platform for transferring money between individuals. Two years later, in 2015, service expanded with business transactions. Today, Cash App is a popular digital…
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for…
You lost half your Google traffic. But suddenly…more people are searching for your brand. What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even…
HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a…
Imagine you’re looking for after shave oil. You type a few keywords into Amazon. A brand called Truly Beauty pops up. You’ve never heard of them. So you go to…
A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in one place. With a solid…
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue,…
Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million…
You’re setting goals. Publishing content. Reporting on growth. But deep down, you’re still asking: “Are we aiming too high? Too low? Are we even on track?” That uncertainty is normal…
Whenever you move content, change domain names, or simply tweak a page’s URL, you’ll likely use a redirect. This ensures your users (and Google) get to the right page, and…
Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) I’m not…
There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration,…
Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC…
Your sitemap is exactly what it sounds like: a map of your site’s pages. A good sitemap organizes all your most important pages logically, and it can help Google crawl…
Meta tags are snippets of HTML code that live in your webpage’s <head> section. Your website’s visitors won’t see them. But search engines, browsers, and social media platforms can see…
Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetify’s success. This beauty retailer was struggling with an all-too-common…
Like it or not, we’re all at the mercy of Google’s ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But it’s…
This guide will show you how to use ChatGPT the right way. Brand new to using it? I’ll help you skip the rookie mistakes that leave most beginners frustrated. Tried…
What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Keeping up with all of them takes A LOT of time…
If you publish writing, you’d be crazy not to use artificial intelligence. It’s like telling a carpenter not to use a drill. You can build a deck without one. But…
If you’ve ever run an ad campaign, you know that keyword costs can quickly eat up your budget. This is especially true if you’re not strategic about your selections. Of…
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas.” But most lack any actual data to back up their recommendations. That’s why we…
Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing what’s working on your site and what isn’t. Then, apply targeted fixes based on real data. Not…
WordPress redirects ensure your users (and Google) can find your content when you: Change the URL Combine two pieces of content Move your entire site to a new domain Using…
JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. That’s why JavaScript SEO is essential. When applied…
Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You don’t want to…
Claude is an AI chatbot developed by Anthropic, a popular alternative to ChatGPT. Launched in March 2023, Claude quickly attracted a multi-million user base. Today, Claude has 18.9 million monthly…
Largest Contentful Paint (LCP) is one of Google’s three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), it’s not exactly clear what it…
Currently, the mobile AI apps market is valued at $2 billion, primarily led by the success of ChatGPT and the sector continues to rise with more apps. In 2024 alone,…
Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month….
Competitive intelligence (CI) gives you the clarity to make the right moves for your business—whether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this…
A website audit helps you find what’s holding your site back. It highlights technical issues that affect your rankings and UX problems that hurt conversions. In this guide, I’ll walk…
The difference between getting discovered on YouTube search and being invisible? Strategic keyword research. By optimizing videos with the right terms, you can dramatically increase your organic traffic. Take YouTuber…
Founded in 2023, DeepSeek is a Chinese AI startup known for its new chatbot beating many existing models and rivaling dominance of ChatGPT. Since the public release of DeepSeek-R1 on…
Learning how to sell SEO isn’t easy. Why? Your prospects don’t want to buy SEO—they want to buy results. I learned this the hard way. After years of trial and…
Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. That’s the blend of buyer psychology, user experience, and strategic design…
Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real…
Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If you’d like to learn about the state of PPC in 2025,…
Travel SEO is about turning strangers into guests. But it’s no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing…
Search engines help users find webpages related to specific search terms (called queries). Understanding how search engines work can help you make your pages more accessible. And ultimately direct more…
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here…
Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO…
Google reviews play a huge role in a brand’s success. Especially positive reviews. That means it’s a good idea to think about how to get more Google reviews for your…
Publicly launched in February 2024, Bluesky is a microblogging social network, widely considered an alternative to X/Twitter. During the invite-only stage, Bluesky attracted an audience of 3 million registered users…
Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can…
Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search the web without typing a query Discover cool things you…
Finding competitor keywords is essential to building your SEO strategy. Why? Because they show what’s working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, we’ve spied…
What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear…
Blogging can be a fun pastime—or it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from…
Need help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How…
Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the site’s normal navigation, meaning users and search engines can’t find them by…
Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the…
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other…
In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal…
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework…
The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, we’re going to show you exactly how to maintain your SEO the…
SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not….
Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds,…
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every…
Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying…
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What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these…