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How to Increase Website Authority (7 Proven Strategies)

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality…

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How to Use Keyword Match Types in Google Ads

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for…

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The 7 Best SEO Conferences to Attend in 2024

Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with…

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SEO Consultants Guide: When to Hire and What to Expect

An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have…

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10 Steps to Create a Website (from Scratch) in 2024

Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve….

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Pillar Pages: How to Create One + Examples

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in…

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Most Popular Apps

Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most…

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10 B2B SEO Statistics

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…

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Apple Statistics – Users, Devices, and Revenue

Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing…

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8 Powerful SEO AI Tools and Their Top Features

AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO…

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Temu Revenue and Usage Statistics

Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments…

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29 Top Digital Marketing Tools for Every Budget

Whether you’re a solo business or a team, the right digital marketing tools can increase sales. And with artificial intelligence (AI) being added to almost every other software product, you’re…

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36 Up-To-Date Ecommerce Statistics

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience…

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24 Must-Know Local SEO Statistics

Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top…

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7 Best Free Online Marketing Classes in 2024

The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and…

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Top 5 Local Rank Tracker Tools (Tested & Reviewed)

Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia, a marketing agency, improved its…

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35+ Key Small Business Statistics

Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state…

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5 Powerful Local SEO Tools to Get More Customers

Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian…

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The 12 Best SEO Services in 2024

As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can…

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Most Popular Websites

Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites…

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Number of Threads Users

Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5…

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Most Followed Accounts on Social Media

From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts…

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13 Best Affiliate Marketing Website Examples

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a…

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What Is Hreflang and How To Implement It the Right Way

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language…

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Most Popular Google Searches

Google processes billions of searches every day, revealing what people around the world are curious about. But what are the most popular search queries, both in the United States and…

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What is an H1 Tag? Best Practices & Examples

The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag,…

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The 11 Best ChatGPT Alternatives

ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language models (LLMs) is vast and varied, each offering unique features…

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Schema Markup Guide: Help Search Engines Help You

Schema markup is code you add to your webpage that tells a search engine what your content is about. If you can tell Google the meaning behind your content, it…

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Smartphone Usage Statistics

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now,…

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19 Key Market Research Statistics

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access…

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iPhone vs Android Statistics

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand,…

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15 Key Marketing Automation Statistics

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are…

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Revealing Average Screen Time Statistics

In today’s digital world, screen time is an essential part of our daily routine. From checking mail in the morning on a smartphone, to watching videos on the smartphone and…

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19 Key User-Generated Content Statistics

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats,…

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16 Key Affiliate Marketing Statistics

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending…

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41 Key AI Statistics

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market…

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The 22 Best Affiliate Programs

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your…

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8 Best Sitemap Generator Tools to Consider

A sitemap is a list of all the pages on your website. An XML sitemap, which is specifically meant for search engines, helps them discover new and updated content. Sitemaps…

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Competitor Analysis: Core Principles and How to Conduct One

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights…

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TikTok SEO: The Ultimate Guide

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique…

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13 Podcast Statistics You Need To Know

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike…

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Top 10 Health Affiliate Programs

The health and wellness industry is booming. As of 2022, the global wellness economy was worth $5.6 Trillion. With a wide range of sub-niches ranging from nutrition and physical fitness…

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Top 19 Fitness Affiliate Programs in 2024

Affiliate commissions in the fitness industry range from 3% to 20%. These companies sell everything from supplements to advanced exercise equipment. Meanwhile, global revenue in fitness has a projected annual…

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14 Best Pet Affiliate Programs in 2024

With the pet industry projected to grow to $368 billion by 2030, and tons of pet owners looking to find new products for their companions, there’s never been a better…

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17 Of The Best Gaming Affiliate Programs

The gaming community is willing to invest large sums of money to fuel their hobby. This enthusiasm has propelled the gaming industry to a staggering worth of $217.06 billion as…

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16 Best Fashion Affiliate Programs

With fashionistas always on the prowl for the next big thing, these affiliate programs are like the golden ticket for anyone who wants to generate an income leveraging this niche….

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The 14 Best Travel Affiliate Programs

Finding profitable travel affiliate programs can be brutal. With the global travel industry worth more than $7 trillion, competition in this niche is fierce. The problem? There are so many…

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Most Popular YouTube Channels & Searches of 2023

YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels…

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SEO Trends in 2024 and How to Adapt

In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most…

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What Is CTR? And How You Can Improve It

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it,…

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LinkedIn SEO Tips: Optimize Your Profile And Content

Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it, how do you…

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Image SEO: 15 Tips for Image Optimization

In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me…

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How to Track Your Google Keyword Rankings

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction….

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SEO Automation: 17 Tasks Streamlined for Enhanced Efficiency

Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings….

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User Behavior and SEO: A Deep Dive

Understanding how users interact with your site is vital for your SEO efforts. But how do you keep track of this? And how can you positively impact user behavior on…

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy…

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How to Perform SEO Competitor Analysis

The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t…

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Spyfu: A Comprehensive Guide

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. But how does it…

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An In-Depth Guide To Raven Tools

Raven Tools is an SEO, marketing, and auditing tool. It’s cloud-based and is designed to be used by agencies, media companies, in-house marketers, and freelancers. It’s a useful tool but…

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How to Find (and Fix) Broken Links

Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to…

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Keyword Analysis: The Definitive Guide 2023 | Backlinko

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and…

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How To Do a Backlink Audit in 13 Easy Steps

Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out…

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How to Rank Higher On Google In 2023

In this post, I’ll show you EXACTLY how to get higher rankings in Google. In fact, this is the same process I’ve used to rank #1 in Google for “SEO…

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How I Built 5,660 Backlinks in 30 Days [New Strategy]

Today I’m going to show you how I built 5,660 backlinks last month. (Without sending a single outreach email.) My secret? A new strategy called Reverse Outreach. And this case…

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How to Promote Your Blog: 21 NEW Strategies

In today’s post, I’m going to show you exactly how to promote your blog. In fact: These are the same strategies that I used to grow my blog to 553,682…

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The B2B Content Marketing Report

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked…

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How to Rank on Page 1 of Google FAST (In-Depth Case Study)

Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch…