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7 Ways to Find Related Content (+ Free Topic Planner)

Continually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes….

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Signal User Statistics: How Many People Use Signal?

Signal was released in 2014, initially with phone calls only functionality, later that year messaging was added. Today, Signal is a popular messenger app, widely considered as one of the…

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Cash App Statistics: How Many People Use Cash App?

Cash App launched in 2013, offering a platform for transferring money between individuals. Two years later, in 2015, service expanded with business transactions. Today, Cash App is a popular digital…

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HTML Link Code: How to Create Hyperlinks on Your Site

HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a…

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Canva User and Revenue Statistics

Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million…

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6 Best Social Media Management Tools (Tried & Tested)

There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration,…

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The 7 Best PPC Tools for Your Goals, Budget, and Workflow

Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC…

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6 Proven Steps to Master Ecommerce Keyword Research

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetify’s success. This beauty retailer was struggling with an all-too-common…

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How to Use ChatGPT to Get 10X Better Answers

This guide will show you how to use ChatGPT the right way. Brand new to using it? I’ll help you skip the rookie mistakes that leave most beginners frustrated. Tried…

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Top 5 Online Reputation Tools (Tried & Tested)

What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Keeping up with all of them takes A LOT of time…

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25 Best Blog Niche Ideas (Data Study)

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas.” But most lack any actual data to back up their recommendations. That’s why we…

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What Is JavaScript SEO? 6 Best Practices to Boost Rankings

JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. That’s why JavaScript SEO is essential. When applied…

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Semrush Pricing: How to Choose the Right Plan

Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You don’t want to…

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Claude Statistics: How Many People Use Claude?

Claude is an AI chatbot developed by Anthropic, a popular alternative to ChatGPT. Launched in March 2023, Claude quickly attracted a multi-million user base. Today, Claude has 18.9 million monthly…

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Most Popular AI Apps

Currently, the mobile AI apps market is valued at $2 billion, primarily led by the success of ChatGPT and the sector continues to rise with more apps. In 2024 alone,…

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9 Shopify Blog Examples You Need to See (+ Pro Tips)

Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month….

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How to Build a Competitive Intelligence Strategy from Scratch

Competitive intelligence (CI) gives you the clarity to make the right moves for your business—whether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this…

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How to Do a Website Audit in 5 Steps (+ Checklist)

A website audit helps you find what’s holding your site back. It highlights technical issues that affect your rankings and UX problems that hurt conversions. In this guide, I’ll walk…

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Top 5 YouTube Keyword Tools (Field-Tested For Growth)

The difference between getting discovered on YouTube search and being invisible? Strategic keyword research. By optimizing videos with the right terms, you can dramatically increase your organic traffic. Take YouTuber…

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DeepSeek AI Usage Stats

Founded in 2023, DeepSeek is a Chinese AI startup known for its new chatbot beating many existing models and rivaling dominance of ChatGPT. Since the public release of DeepSeek-R1 on…

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9 Ecommerce Website Examples to Copy for Better Results

Many ecommerce websites obsess over flashy designs and trendy layouts. Big mistake. Instead, you should focus on conversion-centered design. That’s the blend of buyer psychology, user experience, and strategic design…

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6 Steps to Win at Real Estate SEO

Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real…

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24 Up-To-Date PPC Statistics to Know

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If you’d like to learn about the state of PPC in 2025,…

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How To Improve Your Travel SEO In 10 Steps

Travel SEO is about turning strangers into guests. But it’s no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing…

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How Do Search Engines Work? (Quick Guide for Beginners)

Search engines help users find webpages related to specific search terms (called queries). Understanding how search engines work can help you make your pages more accessible. And ultimately direct more…

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How to Get More Google Reviews: 9 Proven Tips

Google reviews play a huge role in a brand’s success. Especially positive reviews. That means it’s a good idea to think about how to get more Google reviews for your…

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Bluesky Statistics: How Many People Use Bluesky?

Publicly launched in February 2024, Bluesky is a microblogging social network, widely considered an alternative to X/Twitter. During the invite-only stage, Bluesky attracted an audience of 3 million registered users…

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What Is Generative AI and How Does It Work?

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can…

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21 Google Search Tips to Find Exactly What You Want

Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search the web without typing a query Discover cool things you…

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How to Find Competitors’ Keywords to Boost Your SEO

Finding competitor keywords is essential to building your SEO strategy. Why? Because they show what’s working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, we’ve spied…

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Top 14 Competitor Analysis Tools

Need help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How…

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What Are Orphan Pages? (How to Find & Fix Them)

Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the site’s normal navigation, meaning users and search engines can’t find them by…

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21 Up-To-Date Google Search Statistics

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the…

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6 Step Content Distribution Strategy (for Maximum Reach)

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other…

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Are Reciprocal Links Worth It? An Expert SEO Analysis

In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal…

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SEO Maintenance: Here’s What to Do & How Often

The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, we’re going to show you exactly how to maintain your SEO the…

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Ecommerce Website Design: How to Create a Store That Sells

Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying…

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UTM Test

Test Link Test Link The post UTM Test appeared first on Backlinko.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these…

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7 Best HARO Alternatives (Expert Review)

If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements…

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SEO For Roofers: 6-Step Guide to Attract More Leads

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone…

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Shein Revenue and Usage Stats

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the…

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SEO Jobs: How to Build a Career in Search Marketing

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs…

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18 AI Startups to Watch

Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one…

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Inbound Marketing: Benefits, Strategies, and Examples

Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out…

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Google Gemini vs ChatGPT: Which AI Chatbot Is Better?

Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with…

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12 Essential Landing Page Statistics

A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of…

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Topic Clusters 101: How to Level Up Your SEO (with Examples)

Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive…

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10+ Key SaaS Statistics to Know

Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now…

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How to Do a Market Analysis for Your Business in 6 Steps

Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able…

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14 Remote Work Statistics

In today’s rapidly changing work landscape, remote work has emerged as a popular working model, offering employees increased flexibility. In this article, we’ll cover the latest statistics on remote work…

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16 Digital Transformation Statistics

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud,…

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12 Employee Onboarding Statistics

The importance of comprehensive onboarding cannot be overstated, as it plays a crucial role in the long-term success of new employees and organizations’ productivity. Ineffective onboarding experience may lead to…

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AI Copywriting: Top 4 Tools and Best Ways to Use Them

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it…

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7 Top Google Analytics Alternatives (Free and Paid)

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a…

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9 Best Chrome Extensions for SEO: Our Top Picks

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed…

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5 Best SEO Audit Tools for More Traffic

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us…

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Keyword Mapping: A Step-by-Step Guide to Better SEO

If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps…

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15 Online Review Statistics

Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this…

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8 Remarkable SEO Podcasts to Level Up Your Knowledge

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you…

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AI Overviews: What They Are and How to Optimize for Them

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI…

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11 Best Search Engines to Use Instead of Google

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data…

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How to Build an SEO Roadmap That Drives Performance

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid…

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Redirects 101: A Beginner’s Guide to Setup & Best Practices

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has a redirect) it will take you to https://backlinko.com/hub/youtube/positioning…

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New Social Media Platforms

Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 14 new social networks making waves in 2024. Let’s dive right in! 1….

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10 Types of Keywords with Examples (+ How to Find Them)

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How…