Latest SEO News & Tips From Moz Blog

Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can…

Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing…

In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above…

It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons…

I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this…

Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects,…

Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought…

Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever!…

We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable….

Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before,…

On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after,…

My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn…

Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to…

Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign…

Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the…

This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. There are a lot of…

Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost…

Universal Analytics is officially done collecting data. Cue one single tear running down every marketers’ cheek. Now all of your site data will flow solely through Google Analytics 4. Are…

This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. Learn all about how SEOs and…

Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions,…

If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question…

This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand…

It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…

Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the…

Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help…

Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit…

It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand…

Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don’ts…

MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event…

Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re…

Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings….

How to generate a snapshot SEO report in seconds with Domain Overview Time. Resources. No matter the day, month, year, or algorithm update, these are 2 commodities of which SEOs…

In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value —…

In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving…

The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab. If you’re looking…

When working in social media, it can feel like you exist worlds away from SEO. And as an SEO, social media may feel like something that isn’t quite relevant in…

What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to…

In her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you…

Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25…

There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may…

Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker…

Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw…

As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things….

If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts —…

There’s no question that AI has already started to have a meaningful impact on organizations that create content every single day.  “The wonderful world of AI is changing rapidly. ChatGPT4…

Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the…

Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails,…

Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning…

Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords…

Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests, so you need to approach…

The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh…

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned…

In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue. Click on the whiteboard…

For the past 20 years, local business owners and their marketers have had to live and work with Google as the “great house”, owning all the good real estate. The…

Artificial Intelligence is nothing new. It has been running behind the scenes of many marketing tools for several years now. But the key here is that it was running behind…

In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on…

This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is…

Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search…

Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already…

In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents…

As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4…

“Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful…

A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or…

In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues…

Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together…

AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and…

As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path,…

If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to…

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On…

This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do…

Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand…

Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through…

People change jobs, move teams, and shift responsibilities all the time, and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a…

“Localism” – Miriam Ellis We know that a picture is worth a thousand words and that Google is betting the house on a visual future, yet I’ve often struggled to…

MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage.  From networking with peers, hearing from industry…

We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going…

12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the…

MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we…

In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and…

We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as…

Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it…

Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine,…

Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and…

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example,…

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and…

Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. Click on the…

Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go! You may feel daunted by the…

There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed…

Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals….