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Top Local SEO Takeaways from MozCon 2023

It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons…

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6 Ways ChatGPT Can Improve Your SEO

Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the…

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How to Get More Local Business Reviews from Travelers

Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost…

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How to Prepare for an SEO Conference, Including MozCon

Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions,…

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Google SGE: Early Local Search Data

If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question…

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How SEOs and Developers Can Work Better Together

This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand…

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How to Combat SERP Volatility

Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation…

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Why SEOs Need to Embrace AI

It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…

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Explore the GA4 Integration with Moz Pro

Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help…

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The MozCon 2023 Final Agenda Has Touched Down!

It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand…

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How TikTok Is Reading Your Mind — Whiteboard Friday

Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings….

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6 Local SEO Tasks for Summer Success

I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray…

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The Moz Links API: Touch Every Endpoint in Python

The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab. If you’re looking…

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How Social Media Can Supercharge Your SEO

When working in social media, it can feel like you exist worlds away from SEO. And as an SEO, social media may feel like something that isn’t quite relevant in…

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The Moz Links API: An Introduction

What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to…

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A Timeline of Bing and Bard Features

Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25…

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Meet Our MozCon 2023 Community Speakers

Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker…

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Our Online Reputation Management Playbook

Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the…

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Mining for Content Ideas – Next Level

Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails,…

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Google vs. AI — Whiteboard Friday

Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning…

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MozCon 2023: The Initial Agenda

The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh…

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Google Bard vs. the New Bing

This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is…

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The ROI of Digital Accessibility

In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents…

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9 Years of the Google Algorithm

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On…

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20 Google Analytics Alternatives

The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though,…

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SEO Recap: ChatGPT

We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as…

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An Apple Search Engine? – Whiteboard Friday

Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine,…

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ChatGPT Won’t Replace Google Search (Yet)

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example,…

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Daily SEO Fix: Investigating Keyword Cannibalization

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and…

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What Is a Core Update? – Whiteboard Friday

Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. Click on the…

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After Google: Should SEOs Jump Ship?

There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed…

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The Best of Whiteboard Friday 2022

We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top…

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Daily SEO Fix: Monitoring Local Markets

Almost every search we make via Google includes some degree of localization. So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing…

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SEO Recap: Page Rank

Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Learning is…

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Use SEO to Fuel Your Brand’s Community Flywheel

I don’t typically wear jewelry. However, when I heard a friend rave about the ring and necklace he bought from Automic Gold, it piqued my interest. As I scrolled through…

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2022 YouTube and Video SERP Result Changes

When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October,…

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Sneak Peek: The MozCon 2023 Speaker Line-Up

The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug….

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SEO Gap Analysis — Whiteboard Friday

Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to…

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A Different Way of Thinking About Core Updates

These days, Google algorithm updates seem to come in two main flavors. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be…

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Advanced On-Page SEO Optimizations — Whiteboard Friday

Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the…

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How to E-A-T Ethically with Digital PR

It’s an old marketing cliche that people buy from people, not brands, and if you spend any amount of time on LinkedIn, you’ll be inundated with personal branding gurus explaining…

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How to Maximize Your Content — Whiteboard Friday

In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you’re developing quarter…

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TikTok SEO: Understanding the TikTok Algorithm

TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset…

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Measuring E-A-T? — Whiteboard Friday

The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually…

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How to Apply Semantic SEO to Different Niches

Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide…

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Estimating Search Opportunity — Whiteboard Friday

Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the…

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Daily SEO Fix: Competitive Link Research

Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about…

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How Helpful Was the Helpful Content Update?

On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux…

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How to Identify and Refresh Outdated Content

When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past…

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Visual Search Optimization — Whiteboard Friday

In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might…

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The Top 5 Soft Skills SEOs Should Develop

When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best…

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How to Do Better, Lazier Keyword Research

This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted….

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How to Measure Content Engagement — Whiteboard Friday

 When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation…

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Is TikTok Going to Replace Google?

TikTok has absolutely taken the world by storm since 2020. And it’s not just for the kids — with over 1 billion users, it’s popular across all demographics. User behavior…

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A Guide to Franchise SEO

As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages…

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Post-Pandemic Travel Marketing: What Now?

As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality…

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Where Can You Go to Learn Local SEO?

Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine…

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How to Use Chrome to View a Website as Googlebot

Introduction to Googlebot spoofing In this article, I’ll describe how and why to use Google Chrome (or Chrome Canary) to view a website as Googlebot. We’ll set up a web…

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Underused Tactics and Overlooked Metrics in E-Commerce

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of simply…

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Going International: 15 SEO Steps for a Successful Expansion

Introduction Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish…

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Optimization Tips for Your SEO Career (and Your Life)

What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action….

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Social Media Competitor Analysis: The Complete Guide

According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they…

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Outstanding Local SEO Takeaways from MozCon 2022

It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters…

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Ready for S’more? The MozCon 2022 Day Two Recap

Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the…

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Freshness & SEO: An Underrated Concept

During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives,…

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Planning for a Post-Local-Pack Possibility

Local SEOs are accustomed to continuous change in the SERPs, but if S.2992, the American Innovation Online Choice Act, becomes law and prevents monopolies like Google from preferencing their own…

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Hey, These Aren’t My Competitors!

You know your competitors, and you’re not going to let some damned SEO tool tell you different! Hey, I’ll give you the first part, but there are a lot of…

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How to Earn Topical Authority in 2022 and Beyond

As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing…