Latest SEO News & Tips From Search Engine Journal Blog

Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for. The post Add Me To…

Google’s John Mueller answers question about SEO impact of UI & UX changes to a website The post Google: It’s Easy To Mess Up A Site Revamp appeared first on…

Discover new use cases and explore its capabilities while understanding limitations for informed decision-making and content quality assurance. The post How To Use ChatGPT To Be More Productive & Creative…

Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience. The post How Google Blends…

Discover how this organized approach, which can guide you in formulating and pressure-testing activities for a robust content marketing strategy. The post The Three Pillars Of Content Marketing Strategy (Festive…

Do multiple statements by Googlers indicate that the homepage is the most important part of a website? The post Are Homepages The Most Important To Google? appeared first on Search…

Explore the challenges and promises of AI-generated content and prepare your SEO strategy accordingly for the launch of SGE. The post How To Build A Future-Proofed SEO Strategy When AI…

Update your PPC strategy with generative AI like ChatGPT and Bard. Explore the untapped potential of text generation for Google Ads optimization. The post ChatGPT & PPC: 7 Ways SEMs…

Decode the implications of the leaked ranking factors and understand their relevance for SEO practitioners. The post Yandex Data Leak: The Ranking Factors & The Myths We Found (Festive Flashback)…

How do AI-generated images and stock photography affect user experience? Explore thoughts from John Mueller, Google Search Advocate, in this discussion with the SEO community. The post Beyond SEO: John…

Should you use keywords in domain names for SEO? Google Search Advocate John Mueller offers a definitive answer and what to focus on instead. The post John Mueller On Keyword…

Google’s John Mueller answers question about how one knows they did their best effort for SEO The post Google On Knowing Best SEO Was Applied appeared first on Search Engine…

Learn about the fundamentals of Google PageRank in this beginner’s guide. Uncover its historical evolution and impact on search. The post Google PageRank Explained For SEO Beginners (Festive Flashback) appeared…

Google’s Martin Splitt answers how Googlebot handles the Prerender-Status-Code meta tag The post Google Answers How It Handles A Specific Non-Standard Meta Tag appeared first on Search Engine Journal.

Understand the types of machine learning, explore ethical considerations, and gain insights from impactful 8 real-world examples. The post Machine Learning Examples In The Real World (And For SEO) (Festive…

Which chatbot suits your business best? Here’s a comparison of ChatGPT, Bard, and Bing chatbots so you can uncover strengths, weaknesses, and potential challenges. The post ChatGPT Vs. Bard Vs….

Learn why focusing on these keywords, despite lacking volume data, can enhance site structure, address queries, boost remarketing efficiency, and tap into unseen traffic opportunities. The post Should You Focus…

Google’s John Mueller showed how a subdomain caused a site to appear to have a problem getting indexed The post Google On How Subdomain Caused Perception Of Indexing Issue appeared…

WordPress developing guides to migrate away from Divi, Elementor The post WordPress Migration Guides Undermining Divi, Elementor And Wix? appeared first on Search Engine Journal.

Glimpse the future of AI in content creation and discover why human-authored insights remain irreplaceable. The post Will AI Kill SEO? We Asked ChatGPT (Festive Flashback) appeared first on Search…

Discover how to create content related to your business tangentially, attracting a wider audience and boosting brand visibility. Learn about unconventional keyword research method. The post Tangential SEO: Finding Keywords…

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes,…

Uncover the hidden potential of SEO success by focusing on website architecture. Learn what it is and explore the essential elements that ensure organic visibility. The post How To Optimize…

Google’s John Mueller clarifies the importance of server location and specific strategies for increasing localized traffic to a EU domain hosted in the US. The post How To Increase Localized…

Navigate the nuances of Gen Z marketing, recognizing the impact of a digital-first upbringing. Consider this approach with online, social media, and local experience. The post How Gen Z Are…

Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive…

Google’s Gary Illyes explains the benefit of a hierarchical site structure for SEO The post Why Google Recommends Hierarchical Site Structure For SEO appeared first on Search Engine Journal.

Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024. The post Google SGE And Generative…

Demystify the realm of “entities” and avoid confusing it with keywords and phrases. Here’s your guide to understand, including its brief history to implementing schema. The post Entities In SEO:…

Who did it best? Compare Google’s interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow. The post Santa Tracker 2023:…

Google is hit by a spam attack that’s continued unabated for days, creating the perception that Google is helpless to stop it The post Google Search Overwhelmed By Massive Spam…

Stay ahead in the ever-evolving world of SEO with podcasts covering search marketing news, strategies, and career growth. The post Top 14 SEO Podcasts For 2023 (Festive Flashback) appeared first…

Discover the best AI tools for SEO in 2024, with free AI chatbots, affordable AI tools, and scalable AI solutions for marketing agencies and enterprises. The post Scalable AI Tools…

Google offered a surprising response to accusations of “stealing” content for rich results including for branded searches The post Google Responds To Accusations Of “Stealing” Publisher’s Content appeared first on…

Discover the SEO advantages of a headless CMS and prepare for the future of content management and SEO integration with 8 tips. The post Headless SEO: 8 Essential Steps For…

Explore the newly designed Google Labs, featuring 12 AI experiments for search, creativity, productivity, and business showcasing the future of generative AI at work. The post New Google Labs Design…

Explore the significant improvements in WordPress Core Web Vitals for 2023, including mobile and desktop passing rates, and how it impacts the web. The post WordPress Shares Core Web Vitals…

Google updated their guidance to clarify demotions based on non-consensual explicit imagery. The post Google Updates Spam And Ranking Systems Guidance appeared first on Search Engine Journal.

Google updated their guidance to clarify demotions based on non-consensual explicit imagery. The post Google Updates Spam And Ranking Systems Guidance appeared first on Search Engine Journal.

Learn to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies. The post Volatile Is The New Normal: A Year Of Updates appeared first on Search…

Google’s John Mueller answers if a company blog can be eligible for Google News The post Is Your Company Blog Eligible For Google News? appeared first on Search Engine Journal.

Google’s Gary Illyes answers the question about the potential SEO impact of a double forward slash error in the URL The post Google Answers If Double Slash In URL Has…

Avoid losing organic visibility for your key queries – here’s what you need to know to remain competitive keeping Google’s reviews system update in mind. The post 2 New SERP…

In its latest update, Google Bard expands support for Export to Replit to 18 programming languages. Discover how to use Bard’s coding capabilities for SEO. The post Google Bard: Export…

Researchers tested multiple AI Search optimization strategies and shared which ones boost visibility The post Researchers Discover How To SEO For AI Search appeared first on Search Engine Journal.

Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges ‘openness’ as a local search ranking factor. The post Google Confirms Business ‘Openness’…

Authorship data is focus of Google’s changes to forum structured data documentation The post Google Forum Structured Data Update Focused On Authorship appeared first on Search Engine Journal.

Learn the keys to success in China’s search engine realm, adapting strategies for current and future algorithmic advancements. The post Baidu Ranking Factors for 2024: A Comprehensive Data Study appeared…

Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers. The post Google Maps: New Location…

Position yourself for SEO success in the coming year! Explore best practices, insights, and tips from 21 industry experts in our latest SEO Trends ebook. The post Key 2024 Trends…

Gain wisdom from top SEO pros as they reflect on intense changes and share predictions for 2024, including embracing AI tools for enhanced productivity. The post 21 SEO Experts Offer…

Discover 25 years of Google Search with key milestones, fun facts, and Google Trend’s annual Year in Search 2023, showcasing top global and local trends. The post Year In Search…

Google’s John Mueller answers if domain age has an impact on search rankings The post Google Answers If Domain Age Impacts Rankings appeared first on Search Engine Journal.

Get a head start on ProductGroup changes before Google’s official announcement. Learn the why, how, and technical challenges for a seamless transition The post Google Search & Shopping, Product Variants…

Explore OpenAI’s response to user feedback of GPT-4 becoming lazier appearing on social media, community forums, and Google Reviews on the company’s presence in search. The post OpenAI Investigates ‘Lazy’…

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow,…

Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready…

Reviews System Update finished rolling out. Ongoing reviews system updates will be the new normal The post Google Reviews Update Finished – What To Know appeared first on Search Engine…

In this week’s Ask An SEO, Adam Riemer gives actionable and applicable optimization advice for service providers in general, from local to national websites. The post Optimizing Keywords For Service…

Third party security audit uncovers several security risks in the Mozilla VPN service The post Mozilla VPN Security Risks Discovered appeared first on Search Engine Journal.

Survey of over 200 digital agencies reveals 100% adoption of AI and further embedding of technology into their workflow in 2024 The post Survey Reveals 100% of Digital Agencies Are…

Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings. The post Are Core Web Vitals A Ranking Factor? appeared first on Search…

Microsoft Deep Search for Bing powered by GPT-4 offers comprehensive results for complex search queries. Explore how it works and what’s coming in 2024. The post Explore Microsoft Bing Deep…

Learn about revolutionizing link building, emphasizing storytelling, emotions, and authentic connections in the evolving digital era. The post 3 Books Essential To Master Link Building appeared first on Search Engine…

Explore Google Bard’s future, user feedback, and competitive strategies in Search Engine Journal’s exclusive interview with Yury Pinsky. The post Google Bard Director Talks Usage, Ethics, And Competitive Advantage appeared…

Boost ecommerce sales with a pro tactic: Discover which top level domain enhances trust, visibility, and reduce costs in this comprehensive report. The post Unlock Ecommerce Success: How You Can…

Discover 12 innovative lead magnet ideas tailored for law firms. Boost your email list, attract clients, and elevate your online authority in the legal industry. The post 12 Creative Lead…

Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy. The post SEO Vs. PPC: Pros,…

Google expands organization markup support to improve knowledge panels with more accurate business details. The post Google Enhances Search With Support For Organization Meta Data appeared first on Search Engine…

Learn more about US11769017B1, a patent that provides insight into Google’s Search Generative Experience and the impact of generative AI in SEO and content marketing. The post Google SGE &…

How does social media’s evolving blend of AI and human experience look like? Learn what’s changed in the search landscape using LinkedIn as an example. The post Is AI Going…

Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year. The post Future-Proof SEO: Navigating…

Learn how to optimize your Core Web Vitals to achieve enhanced website speed, better user experience, and higher SERP rankings. The post How To Improve Page Speed To Pass Google’s…

Gain more insight into Google’s ranking algorithm with insights from Danny Sullivan. Learn to balance SEO advice while prioritizing user satisfaction for optimal search results. The post How To Rank…

Learn why precise conversion tracking is crucial for your expansion efforts. Discover how to set it up and measure long-term results effectively. The post How To Use Market-Specific Conversion Tracking…

Google’s John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken inbound links The post Google Discusses Fixing 404 Errors From Inbound Links appeared first…

Google introduces structured data markup for forums and profiles to improve search visibility. New Search Console reports can help you help monitor implementation. The post Google Highlights Forums & Profiles…

Google announced that the Googlebot crawl rate limiter will soon disappear from search console The post Google Removing Crawl Rate Limiter Tool From Search Console appeared first on Search Engine…

Google’s John Mueller offers his thoughts about how SEOs should consider traffic metric The post Google On Traffic Metric & SEO appeared first on Search Engine Journal.

An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google. The post Search Console Insights: What The Report Can…

Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices. The post Is Alt Text A Ranking Factor For Google Image Search?…

Google podcast offers four ideas that can help with understanding and overcoming site quality issues The post Google: What If Site Quality Is Simpler Than People Think? appeared first on…

Unveil strategies for omni-channel storytelling and discover how Generative AI has added a new element to search-friendly formats. The post The Role Of Blog Content And Multiple Search-Friendly Formats In…

Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google’s Search Relations team. The post Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’…

Discover the transformative power of AI Large Language Models in this insightful article. Learn how they’re reshaping workflows and compare them to search engines. The post Are LLMs And Search…

Google SearchLiaison confirmed an investigation recent reports of dramatically declining traffic from News and Discover for some publishers. The post Google Investigating Reports Of Declining Traffic After Updates, Discover Bug…

Google’s John Mueller offers advice on the use of SEO tools that tell you what to write The post Google: Don’t Rely On SEO Tools To Tell You How To…

Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T….

Danny Sullivan offered a startling presentation that shows Google’s SEO guidance is now what we think it is The post Google Presentation May Change How We Think About Ranking appeared…

Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help…

The legacy of Google’s Update Florida continues to influence how we do SEO 20 years later The post Google’s Update Florida Offers Insights 20 Years Later appeared first on Search…

Get your SEO strategies ready for 2024. Join our expert panel as they dissect where SEO went 2023 and what you should do next. The post Search Evolution 2024: Navigating…

Bing launches AI-powered captions for search results to provide more informative snippets and enhance the search experience. The post Bing Employs GPT-4 To Write Custom Search Snippets appeared first on…

Google introduces “Notes” feature in Search Labs to let users add comments and insights on search results. The post Google Launches “Notes” To Add User Comments In Search Results appeared…

Google announced changes to Search to prioritize content that demonstrates first-hand knowledge, and a new way to deliver personalized results. The post Google Alters Search Rankings To Prioritize First-Hand Knowledge…

Google reveals the best times and worst times for holiday travel and shopping using past data to avoid crowds. The post Google Reveals Best & Worst Times For Holiday Travel…

Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. The post Google Maps Introduces New Ways To Plan Travel & Navigate appeared first on…

Discover how AI helps revolutionize SEO, content generation, keyword research, and user experience for effective marketing strategies. The post 3 New Ways To Use AI For SEO & Keyword Research…