Latest SEO News & Tips From Search Engine Journal Blog

Avoid the confusion that is common around entities, keywords, and phrases, and use this guide to leverage “Entities” in SEO. The post Entities In SEO: What Are They And Why…

Structure your website to help customers understand the site’s hierarchy and also shows the resources available within the section. The post When To Create Localized Folders And Pages For SEO…

YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system. The post YouTube Explains How Shorts Algorithm Works appeared first on Search…

Google updates flight searches to help find cheaper fares with price insights, tracking alerts, and guarantees. The post Google Updates Flight Search Results To Help Find Cheaper Fares appeared first…

Google’s Martin Splitt discusses AI Content in the context of quality control at the time of crawling and rendering The post Google On How Googlebot Handles AI Generated Content appeared…

Learn what the industry thinks about the impact of generative AI on content creation and how you can use it to your advantage. The post Content Creation In An AI…

Search engines constantly change how they rank websites. Improve your SEO with these 5 up to date concepts. The post 6 SEO Concepts To Focus On Right Now appeared first…

WordPress announced that it is offering 100-year domain name registrations, available right now The post WordPress Announces 100-Year Domain Name Registrations appeared first on Search Engine Journal.

Explore Anthropic’s plans to launch paid plans for Claude.ai, including a survey to determine what users will pay for a premium version of Claude. The post Anthropic To Launch Paid…

Google now indexes CSV files. This is in addition to previously using them via structured data for enhanced search appearances The post Google Is Now Indexing CSV Files appeared first…

Explore the latest announcements from Perplexity including updates to AI-assisted search with GPT-3.5 Turbo fine-tuning and access to Code Llama, Meta’s open-source LLM for coding. The post Perplexity Announces AI…

It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists. The post 5 Reasons Why Your PPC…

Explore the latest round of investments for Hugging Face that demonstrate big tech’s continued interest in open-source AI advancements and collaborations. The post Hugging Face Receives $235M Investment Raising Value…

Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September. The post Google Automatically Upgrading Vehicle Ads To Performance Max appeared first on Search Engine Journal.

Discover Code Llama, Meta’s latest large language model (LLM) for coding. Learn how it could shape the future of programming, along with risks it poses. The post Meta AI Introduces…

LinkedIn bolsters newsletters with a revamped interface, multiple newsletters per account, and automatic follows for subscribers. The post LinkedIn Rolls Out New Features To Enhance Newsletters appeared first on Search…

LinkedIn enhances its home feed recommendation algorithm with AI for a more personalized experience. The post LinkedIn’s Feed Is Getting Smarter Thanks To AI appeared first on Search Engine Journal.

Expand your B2B business into international markets with Google Ads and and focus on holistically localizing your strategy with this step by step guide. The post How To Scale Your…

Get your copy of State Of SEO 2023 for our full findings on the emergent SEO factors you should pay attention to this year. The post 3,890 SEOs Shared The…

Google announces AI-powered security for their Workspace suite of tools The post Google Workspace Announces AI-Powered Security appeared first on Search Engine Journal.

Find out what content marketers can learn from the Associated Press’ recent guidance on covering AI topics and using AI tools. The post Associated Press Offers AI Guidance For Content…

Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning. The post BREAKING: Microsoft Announces…

Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. The post How Google Analytics 4 Uses AI To Enhance Your Marketing Data appeared…

Thanks to the collaboration between Disctopia and Semrush, podcasters can harness the power of the Podcast Hosting App to amplify their content. The post Disctopia And Semrush Launch Podcast Hosting…

Learn what hinders your email marketing success and cross-check if any of these is happening with you or your team. The post 19 Email Marketing Mistakes Affect Open, Click, Conversion…

Elevate your success in 2023 with Google’s updates, AI integration, and online reputation tactics. Ready to thrive? Read on for expert insights. The post Essential Google Algorithm & AI Updates…

Learn how Core Web Vitals are changing and what you can do to score well on Interaction to Next Paint, Google’s new page experience metric. The post Google’s New Core…

Elon Musk plans a major shift in how links are displayed in X posts by removing headlines and descriptions. How will this affect content marketers? The post Elon Musk Confirms…

OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. The post OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning appeared first on Search Engine Journal.

Google’s Search Off The Record podcast sheds light on the search engine’s evolving ranking systems and updates. The post Google Podcast Sheds Light On Ranking Systems & Updates appeared first…

The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform. The post Threads By Instagram…

Google announces rollout of August 2023 core search update, which may take weeks to complete. The post Google Launches August 2023 Core Update appeared first on Search Engine Journal.

Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023. The post Move Over Google Discovery Ads,…

Don’t let irrational fears about AI and outsourcing worry you about job security. Help out HR, customer support, and the C-suite with this guide. The post Your SEO Skills Are…

Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search…

YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights. The post YouTube Announces Music Industry Partnerships…

Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation. The post Google AdsLiaison On Performance…

Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog. The post How To Drive More Sales: The Ultimate Multichannel Ecommerce…

Google’s John Mueller explains the purpose of the ARTICLE semantic HTML element The post Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element appeared first on Search Engine…

What is Instagram’s Threads app and is it a better way to X-Twitter? The post Threads: What Is The New Social App From Instagram? appeared first on Search Engine Journal.

New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws. The post Is Google Collecting Children’s Data For Ads? New Report Sparks…

Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks The post Google Answers If Noindex Is Okay For Altering…

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…

Make sure your content is up to spec to capture your audience. Tailor visuals to your social media platforms’ requirements with this handy guide. The post Social Media Image Size…

Explore separate announcements from Adam Mosseri, Instagram CEO, about changes to how Threads displays reposts and a new audio notes feature in development for Instagram. The post Threads Adds Reposts…

Google’s John Mueller offers advice about inability to rank despite good SEO The post Google Answers Why A Site Doesn’t Rank Despite Good SEO appeared first on Search Engine Journal.

Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads. The post 5 Best Google Ads Alternatives To Diversify & Grow…

Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products. The post Google Lets Businesses Add Social Media Links To…

Amazon has added AI-generated customer review summaries to select products. Learn about the benefits and risks of AI-generated content in ecommerce for Amazon sellers. The post Amazon AI-Generated Customer Review…

Want to create GA4 reports in Google Sheets? Check out the new GA4 Reports Builder for Google Analytics add-on for Google Workspace from Google. The post GA4 Reports Builder For…

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. The post Google Analytics 4 Rolls Out New User Data Export To BigQuery appeared first on…

Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. The post Google Courts Small Advertisers With Premium Support Pilot appeared first…

Consider practical tips to implement effective content marketing strategies to boost brand awareness, establish online authority, engage customers and drive business growth. The post Why Do Local Businesses Have To…

OpenAI unveils an AI moderation system using GPT-4 to reduce the mental burden on human moderators. The post Can GPT-4 Reduce The Human Cost Of Content Moderation? OpenAI Thinks So…

Google doesn’t use third-party SEO tool scores for search rankings, but the tools still provide useful optimization insights. The post Google: We Don’t Use Third-Party SEO Tool Scores For Rankings…

Google introduces updates to its AI-powered search experience to aid learning and education. The post Google Rolls Out AI Search Upgrades Focused On Education appeared first on Search Engine Journal.

Link building for SaaS companies requires leveraging unique content resources and implementing strategic techniques. Discover 19 tried and tested list building techniques today. The post 19 List Building Techniques For…

As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources.  And in today’s challenging economic…

Rene Ritchie, YouTube’s Creator Liaison, debunks misconceptions and provides new insights into YouTube’s algorithm. The post YouTube Algorithm: Insights From Creator Liaison Renee Ritchie appeared first on Search Engine Journal.

Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers. The post Generative AI Adoption Rate Eclipsing Smartphones & Tablets appeared first on Search Engine…

Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.

Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy. The post YouTube Strategic Direction Revealed Over Three Key…

Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content. The post Instagram Unveils Carousel Music, Collabs,…

Learn how marketing automation works to help you create a seamless, delightful customer experience without the manual hassle. The post What Is Marketing Automation And How Does It Work? appeared…

Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing…

Find out what the expansion of Custom Instructions for ChatGPT means for all users outside of the EU and UK, including sample use cases. The post OpenAI Expands Custom Instructions…

Google is rolling out the ability to translate Gmail messages within the Android and iOS apps for Google Workspace and personal Gmail users. The post Google Rolls Out Gmail Translation…

Google has introduced a free, beginner-oriented training course on Google Analytics 4 to aid businesses in optimizing their performance. The post Google Launches Beginner-Friendly GA4 Training Course appeared first on…

Learn more about the newest beta features for select Google Workspace users including eSignature in Google Docs and Drive plus customizable Gmail ‘Email Layouts v2.’ The post Google Opens Beta…

To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links. The post YouTube Implements New Linking Policy…

Explore the latest developments in generative AI tools for sellers on Amazon and other popular ecommerce platforms focused on improved product descriptions. The post Amazon Reportedly Testing Generative AI Tools…

In this guide, we’ll cover some of the risks of using ChatGPT for law firm website content writing – and what to use instead. The post 5 Reasons You Shouldn’t…

Learn more about NVIDIA’s AI Workbench, built to help enterprises develop and deploy customized generative AI models. The post NVIDIA Introduces AI Workbench For Enterprise Generative AI Models appeared first…

Learn more about the reported negotiations between Google and Universal Music over AI-generated songs, including tools big tech companies have introduced to advance AI audio. The post Google And Universal…

John Mueller answers if using the ARTICLE Semantic HTML element has any impact on Google The post Google Answers If Semantic HTML Element Has An Impact appeared first on Search…

Find out how to to review your likes, sort accounts you follow, add alt text to images, and more in the latest Threads app update. The post 6 New Features…

Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations…

Learn to create compelling content consistently and revolutionize your SEO strategy with Semrush’s new AI writing tool. The post How To Unlock SEO Success With Semrush’s New AI Content Creation…

X partners with Integral Ad Sciences for exclusive brand safety solutions. Explore the details of this and other new safety features for X advertisers. The post X Introduces New Brand…

Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. The post Google Updates Performance Max Best Practices Guide appeared first on…

Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results. The post Google Releases Updated Holiday Advertising Playbook appeared…

Google announced that it is severely restricting the visibility of FAQ and HowTo rich results in the SERPs The post Google Downgrades Visibility of HowTo and FAQ Rich Results appeared…

Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers. The post Google Unveils New AI Tools To Help Advertisers This Holiday Season appeared first on…

Discover multilingual marketing opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI. The post How To Use Multilingual Localization To…

In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion…

Keep stakeholders reassured while being confident with redirecting 100,000 URLs using this guide. The post A Guide To Enterprise-Level Migrations (100,000+ URLs) appeared first on Search Engine Journal.

The latest update to the ChatGPT app for iOS includes Custom Instructions, which allows Plus users to enter personalized directions for better responses. The post Custom Instructions Included In Recent…

Google’s John Mueller shares a PSA to website owners about the implications of allowing Google to index AI chatbot content on their websites. The post 3 Ways To Block Google…

YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices. The post YouTube Expands 1080p Premium With Enhanced Bitrate To Web…

Explore new Bing AI user engagement statistics and features, from AI-generated images to multimodal visual search, third-party browser support, and additional mobile options. The post Bing AI Celebrates 6 Months…

Learn 6 key ways to improve local SEO rankings using generative AI. Boost your brand in every local market you’re in. The post The Ultimate Guide To Boosting Local SEO…

Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…

Find out more about the GPTBot, OpenAI’s web crawler, and what website owners and creators can do to stop it from consuming their content. The post OpenAI Launches GPTBot With…

Google research proposes TW-BERT, a remarkable framework that improves search ranking and is easy to deploy to existing ranking systems The post Google Ranking Algorithm Research Introduces TW-BERT appeared first…

Create a global content calendar to make your content workflow efficient and increase customer engagement. The post Key Considerations For A Global Content Calendar appeared first on Search Engine Journal.

U.S. District Court greenlights key antitrust lawsuits against Google, potentially paving the way for changes in digital advertising. The post Google On Trial: Antitrust Allegations Advance appeared first on Search…

Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation. The post Google Analytics 4 Gets Regex Filtering For Customized Reporting appeared first…

Brave Search rolls out independent image and video search, freeing itself from reliance on Microsoft and Google. The post Brave Search Breaks Free Of Bing With Standalone Image Index appeared…

Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance. The post Google’s Responsive Search Ad Guide: Navigating AI In Advertising appeared…

Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns. The post The Complete Guide To Google Ads Lead Forms Extensions appeared first…