Latest SEO News & Tips From Search Engine Journal Blog

Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good,…

New Microsoft Bing and Edge tools harness AI to recommend products, summarize reviews and ensure best prices The post New Bing & Edge Features Use AI To Streamline Shopping appeared…

Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But…

Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared…

Conversational intelligence is the skill of confidently communicating to achieve successful outcomes. Discover how it can help you improve SEO and digital marketing overall. The post What Is Conversational Intelligence?…

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared…

Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat…

Maximize your web performance with Google Analytics 4. Check out this article to explore GA4’s exciting new features. Learn to navigate the transition smoothly. #GA4Upgrade The post How To Properly…

The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As…

Google Analytics 4 integrates with AMP; updates enable data collection, but limitations remain. The post Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) appeared first on Search Engine Journal.

Google acknowledges user discontent with search, introduces “Perspectives” feature, and admits AI limitations amid Reddit blackout challenges. The post Google’s Search Limitations Amplified By Reddit Blackouts appeared first on Search…

Content marketers or business owners can benefit from scraping ideas and creating unique content your competitors don’t have. Here’s a comprehensive guide to help you. The post Tangential SEO: Finding…

Rehydration is a necessity for your highly interactive website. Discover when best to use it for faster initial load times and improved user experience. The post Rehydration For Client-Side Or…

See how the Google Perspectives search filter provides diverse viewpoints for queries through highly-engaging social media posts, videos, Q&A, forum discussions, and news content. The post Google Perspectives: How This…

Google experts caution: “site:” has limits. For full indexing insights, rely on Search Console instead. The post Google’s “Site:” Operator Won’t Show You Everything That’s Indexed appeared first on Search…

Unlock the full potential of ChatGPT to revolutionize your digital marketing strategy. From writing product descriptions to generating blog topic ideas, here’s everything you need. The post Revolutionize Your Ecommerce…

Website homepage deindexed? Google’s experts recommend fixing technical problems, optimizing content, and waiting patiently; the solution likely lies therein. The post Why Isn’t My Homepage Indexed? Google Explains appeared first…

With new ChatGPT plugins arriving daily, here’s how to choose the right ones, reveal the best prompts, and extract use case examples for work-related tasks. The post How To Use…

Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights. The post Generative AI – Using Tools Effectively While Avoiding Common Traps…

Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms. The post Microsoft Announces Platform Name Changes Amidst…

YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. The post YouTube Says ‘No More Confusion’: Fan Accounts Need…

The ChatGPT plugin store now offers almost 550 plugins. Find out how to search the web for specific content using ChatGPT plugins. The post How To Search The Web With…

LinkedIn shares details of new AI image detector that successfully identifies fake profile images at a rate of 99.6% The post LinkedIn Reveals AI Image Hunter That Catches Fake Profiles…

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on…

Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now. The post Enhancing SEO Content Writing With AI:…

Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential. The post 5 Powerful Ways Marketers Are Using AI To Boost…

Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first…

Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals…

In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared…

In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples. The post How To Make…

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. The post Meta Expands Reels Ads To Instagram, Tests AI Features…

Over 100,000 ChatGPT accounts were breached by info stealers, prompting calls for enhanced password practices and two-factor authentication. The post Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected appeared…

OpenAI explores launching an ‘app store’ for AI models, potentially challenging current partners and expanding customer reach. The post OpenAI Considers ‘App Store’ For ChatGPT appeared first on Search Engine…

Digital Marketers of all stripes are invited to look to The Future of Search! Learn from industry experts and network with peers in this unique two-day experience. The post Free…

Custom elements in document heads can disrupt Google’s rendering, potentially harming SEO; JSON-LD offers a flexible alternative. The post Google’s John Mueller Warns Against Custom Elements In Head appeared first…

How important are backlinks as a metric when it comes to making sure your content has E-E-A-T? Tony Wright tackles this week’s Ask An SEO. The post Google E-E-A-T: Should…

Get an in-depth view of Google’s content removal process. With insights from John Mueller, learn how to remove your personal info from search. The post Google’s Personal Info Removal Process:…

The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more. The post The Trade Desk Launches…

Google sues a member of a Rank and Rent Facebook Group for breach of contract for creating hundreds of fake Google business profiles The post Google Sues Rank And Rent…

A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business. The post Google Ordered To Sell Off Part Of Ad-Tech…

Googlers offer feedback on Google’s policies on AI content at Search Central Live Tokyo 2023 The post Google Is Forming A Policy On AI Content And E-E-A-T appeared first on…

This article aims to get you started creating linkable content so you can build a natural link profile in less time.  The post A Guide To Linkable Assets For Effective…

Learn more about the NTIA’s request for information about AI accountability, including responses from OpenAI, Microsoft, and Google. The post NTIA Receives Over 1,450 Comments On AI Accountability appeared first…

See what Google Search shared on generative AI at the Search Central Live event in Tokyo on June 15 – 16. The post Generative AI Insights From Google Search Central…

Find out what WordPress’ Executive Director Josepha Haden Chomphosy has to say about Open Source, the future of the CMS, Brand Stories & more. The post Leveraging WordPress To Tell…

Learn about the 20-plus-year-old search engine that claims to not track, target, or keep the search history of its users. The post Startpage: The World’s Most Private Search Engine appeared…

Google Domains has agreed to be acquired by Squarespace, including approximately 10 million domains The post Google Domains Agrees To Be Acquired By Squarespace appeared first on Search Engine Journal.

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. The post Google Announces Google Analytics 4 & AdSense Integration appeared…

Reuters’ 2023 Digital News Report reveals rising influence of internet celebrities in news, growing distrust in algorithms, and increasing news avoidance. The post Trust In Online News Shifting From Reporters…

Instagram Broadcast Channels are rolling out globally. Discover how to find interesting channels and create a channel for your followers or subscribers. The post Instagram Broadcast Channels Roll Out Globally:…

WooCommerce Stripe Payment Gateway plugin vulnerability allows hackers to steal sensitive customer information The post Vulnerability In WooCommerce Stripe Payment Gateway Plugin Affects 900,000+ Websites appeared first on Search Engine…

When it comes to editing video, you’re spoiled for choice with free software around. We’ve listed the pros and cons to help you decide quickly. The post Top 5 Video…

Plan what to do in a PR emergency and learn how to proactively protect your brand. The post The Small Business Guide To Reputation Management appeared first on Search Engine…

Google’s newly discovered Easter egg, a Katamari minigame, offers a fun distraction and pays tribute to the popular series. The post Google’s Latest Easter Egg: A Katamari Minigame appeared first…

Google’s AI chatbot Bard faces launch delay in Europe over data privacy concerns amid stricter EU regulations. The post Google’s Bard Paused in the EU. What’s Behind the Delay? appeared…

Google’s new search spam report form expands reportable issues, emphasizing the role of user feedback in improving search quality. The post Google Aims To Improve Search Quality With New Feedback…

Executives remains focused on profits while popular Reddit communities maintain support for developers forced to shut down popular Reddit apps over API changes. The post Popular Reddit Communities Support These…

Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected. The post Google Ads To Update Trademark Policy Worldwide…

Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency. The post Google Expands ‘Confirming Gross Revenue’ Tool…

Google research paper shows how they created a dataset for training language models for open-ended dialogue The post Google Research: Is This Dataset Used For Google’s AI Search? appeared first…

Website crawling is fundamental to SEO. Help the search engine bots discover your content more efficiently when you follow these top 5 tips. The post Website Crawling: The What, Why…

Boost product page rankings! Unleash power of link building & SEO content marketing with our innovative full-funnel approach. #eCommerce #SEO #LinkBuilding The post How To Drive Product Page Rankings With…

Learn the ultimate cost of content cannibalization as 2 industry experts guide you through how to remedy it. RSVP for this webinar, now! The post The Cost Of Cannibalization: How…

Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights. The post Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View…

Learn more about updates to OpenAI’s API, GPT-3.5 Turbo, and GPT-4 models and how they could lead to enhanced generative AI applications for business. The post OpenAI Updates API, GPT-3.5…

Google’s John Mueller offers feedback about links from non-English to English language websites The post Google: Links From Non-English To English Language Sites Are Not Bad? appeared first on Search…

Mark Zuckerberg reveals his vision for AI across Meta’s products, transforming advertising, enhancing social interactions, and simplifying Metaverse coding tasks. The post Mark Zuckerberg’s AI Plan: Integration Across All Meta…

YouTube lowers the threshold for monetization and expands its affiliate program, creating new revenue opportunities for content creators. The post Making Money On YouTube Just Got Easier appeared first on…

Google enhances Search Console’s video indexing report, providing precise feedback to optimize video visibility. The post Google Enhances Video Indexing Report In Search Console appeared first on Search Engine Journal.

Discover the latest AI news, top generative AI tools, and the best tips for integrating new AI technologies. The post From Science Fiction To Marketing Reality: Exploring The Impact Of…

Learn about different hosting types to find the best option for your company’s WordPress site. Here are our top recommendations for each type. The post Your Guide To Hosting Types…

How is pagespeed related to helpful content in Google? Expert Adam Riemer answers this week’s Ask An SEO. The post Will Improving Page Speed Count For Helpful Content In Google?…

Get your free Complete Technical SEO Audit Workbook – SEJ’s all-inclusive guide and SEO audit template for performing a technical SEO audit. The post Your Ultimate Guide To A Successful…

Developers have created a total of almost 400 plugins, now available to ChatGPT Plus users. Here are 25 ChatGPT plugins for marketing. The post 25 ChatGPT Plugins For Marketing Included…

Discover why thousands of subreddit moderators joined the protest of the upcoming Reddit API changes, restricting access to millions from June 12 – 14. The post Is Reddit Down? Why…

ChatGPT’s capacity for humor shows promise, but struggles with originality and scope, posing implications for digital marketers. The post ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds appeared first on…

Google invited more users to try Search Generative Experience after recent speed and quality improvements. Here are some changes to the AI overviews we noticed. The post Google Invites More…

Security researchers publish proof of concept of how ChatGPT can be used by hackers to spread malicious code The post Researchers Warn That ChatGPT Can Be Used To Spread Malicious…

Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. The post Google’s Fight Against Ad…

Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show. The post Decoding Ads Policy:…

Microsoft annoucned that users can now interact with Bing AI Chat with voice on the desktop The post Bing AI Voice Chat Comes to Desktop appeared first on Search Engine…

LinkedIn launches a messaging inbox for company pages, enhancing direct communication amid economic shifts. The post LinkedIn Unveils Messaging Inbox For Company Pages appeared first on Search Engine Journal.

Much like the internet in the 90s, the metaverse has great potential to shape businesses and people’s lives. The post The Metaverse: What Is It? appeared first on Search Engine…

Google’s John Mueller debunks the “Index Bloat” theory, stating there’s no limit on the number of pages indexed per site. The post Google Debunks The “Index Bloat” Theory appeared first…

Google’s Search Relations team provides insights into controlling Googlebot’s interactions with webpages on the latest ‘Search Off The Record’ podcast. The post How To Control Googlebot’s Interaction With Your Website…

Discover Apple’s latest innovations at WWDC 2023 for work including Microsoft apps in augmented reality workflows, desktops that can handle machine learning workloads, and more. The post WWDC 2023: How…

Google I/O and industry regulation chatter is everywhere. Here’s what you need to know. The post After I/O: What To Know Following Google’s Big Month [Podcast] appeared first on Search…

An issue with Gmail is redirecting newsletters to spam, affecting open rates, MailChimp confirms. The post Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms appeared first on Search Engine Journal.

Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach. The post Microsoft Store Ads Go Global & New Features Revealed appeared first on Search Engine…

Does a security header that enforces an HTTPS connection also provide a ranking influence? The post Google Answers If Security Headers Offer Ranking Influence appeared first on Search Engine Journal.

Google’s Martin Splitt explains why Google’s structured data validator is different from the Schema.org validator The post Why Google’s Structured Data Validator Shows Errors While Official Schema Version Doesn’t appeared…

Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences. The post 10 YouTube Marketing Strategies & Tips (With Examples) appeared…

Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns. The post How To Start Optimizing Your Offline Conversions With Google…

The latest update to Google’s Vertex AI platform brings accessible and powerful generative AI models to a broader audience. The post Google Cloud Introduces Generative AI Support In Vertex AI…

Google’s Bard language model enhances reasoning abilities and adds Google Sheets export functionality. The post Google Enhances Bard’s Reasoning Skills appeared first on Search Engine Journal.

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest. The post Microsoft Advertising Boosts Analytics & Global Reach In June Update appeared first…

WordPress now has an AI Assistant to help with writing content, titles, summaries and even spelling & grammar. The post WordPress Now Has An AI Content Generator – Free Access…

Understanding web development is fundamental to improving online success. The post Website Development: In-Depth Guide For Beginners appeared first on Search Engine Journal.