Latest SEO News & Tips From Search Engine Journal Blog

Find out more about the GPTBot, OpenAI’s web crawler, and what website owners and creators can do to stop it from consuming their content. The post OpenAI Launches GPTBot With…

Google research proposes TW-BERT, a remarkable framework that improves search ranking and is easy to deploy to existing ranking systems The post Google Ranking Algorithm Research Introduces TW-BERT appeared first…

Create a global content calendar to make your content workflow efficient and increase customer engagement. The post Key Considerations For A Global Content Calendar appeared first on Search Engine Journal.

U.S. District Court greenlights key antitrust lawsuits against Google, potentially paving the way for changes in digital advertising. The post Google On Trial: Antitrust Allegations Advance appeared first on Search…

Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation. The post Google Analytics 4 Gets Regex Filtering For Customized Reporting appeared first…

Brave Search rolls out independent image and video search, freeing itself from reliance on Microsoft and Google. The post Brave Search Breaks Free Of Bing With Standalone Image Index appeared…

Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance. The post Google’s Responsive Search Ad Guide: Navigating AI In Advertising appeared…

Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns. The post The Complete Guide To Google Ads Lead Forms Extensions appeared first…

Get the informed KPIs you need to adapt your SEO strategies and maximize results with the 2023 Organic SEO Industry Benchmarks report. The post KPIs, Metrics & Benchmarks That Matter…

Google’s John Mueller answers if it’s possible to stop banner ads from being indexed by Google as part of the main content The post Google On Blocking Banner Ads From…

Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google. The post Google Ads Users Experience Temporary Disruption To Services appeared…

ChatGPT is rolling out major updates, including intuitive prompt examples, suggested replies, file uploads for Code Interpreter, and keyboard shortcuts. The post 6 New ChatGPT Features Include Prompt Examples &…

Stay in control of your privacy with notifications about personal information in search results, removal requests for intimate personal photos, and blurring of explicit content. The post Google Enhances Privacy…

Learn the different types of buyer intent keywords and get some tips on identifying terms that bring more conversions and sales to your business. The post Understanding Buyer Intent Keywords…

Wondering if you should run your own website server? Here’s what John Mueller has to say about website management, Wix SEO, and constant change. The post SEO Professionals Should Delegate…

A popular third-party plugin that gives ChatGPT access to the web – Link Reader – has disappeared from the plugin store. Here are some alternatives. The post Link Reader Disappears…

Google Chrome’s latest update for mobile users includes more search suggestions, trending searches, and enhanced Touch to Search functionality. The post 4 Google Chrome Updates For Enhanced Mobile Search appeared…

Google unveils new Google Analytics 4 features to help app developers understand users and boost campaign performance. The post GA4 Updates: New Features To Assist App Marketers appeared first on…

Google unveiled new AI capabilities for SGE to provide quicker summaries, more visuals, and context. The post Google Speeds Up AI Summaries, Adds More Visuals To SGE appeared first on…

From labels for AI-generated content to AI chatbots with unique personas, explore the future of generative AI on Instagram. The post 6 Generative AI Features Reportedly Coming To Instagram appeared…

You’re a business owner. Not a marketer. How are you supposed to know what works? Skip the learning curve with the latest from Fiona Allman-Treen. The post Learn To Master…

In this post, we explore 5 innovative content formats to incorporate into your strategy. The post Exploring Innovative Content Formats For Effective Marketing Beyond Blogs appeared first on Search Engine…

WordPress.com is paying domain transfer fees for first one million Google Domains customers plus committing to low registration fees for everyone The post WordPress Paying Google Domains Transfer Fees appeared…

OpenAI files for GPT-5 trademark, indicating continued advancements in AI, natural language processing, and machine learning. The post OpenAI Files Trademark Application for GPT-5 appeared first on Search Engine Journal.

To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing. The post YouTube Rolls Out 6 Creative Tools For Shorts appeared first on Search…

How will Meta’s AI chatbots with dozens of distinct personalities transform social media engagement? Find out with a reported sneak peak at the new feature. The post Meta To Launch…

AdRoll partners with WooCommerce to offer ecommerce merchants a unified marketing platform. The post AdRoll & WooCommerce Partner To Offer Unified Marketing Solution appeared first on Search Engine Journal.

Wix Studio offers freelancers and agencies the opportunity to scale their businesses and easily handle more clients The post Wix Studio Offers Freelancers & Agencies Way To Scale Business appeared…

YouTube is testing AI auto-generated summaries on select videos. Find out how this could impact viewer engagement and video optimization strategies. The post YouTube Experiments With AI Auto-Generated Summaries appeared…

In an interview with SEJ, Professor Froehle discusses AI’s role in reshaping jobs, emphasizing continuous learning and responsible AI practices. The post The Impact of AI On Jobs: An Interview…

WooCommerce CEO outlines growth strategy and upcoming enhancements for leading e-commerce platform. The post WooCommerce Targets 15% Web Share After Explosive Growth appeared first on Search Engine Journal.

Content marketing doesn’t have to be a factory assembly line. Unleash inspiring, high impact content by learning 5 things marketers get wrong. The post Why It’s Time To Reinvent And…

Optimize your site for blazing-fast load times and an enhanced customer journey with actionable strategies and practical tips. The post Supercharge Your Shopify Site: A Guide To Boosting Speed And…

Google is revamping Assistant with new generative AI similar to ChatGPT and reorganizing teams to work on the product. The post Google Assistant To Receive Generative AI Overhaul appeared first…

Google’s John Mueller: Linking to high-authority sites doesn’t help search rankings. Focus on useful links that benefit users. The post Google: Linking To Authoritative Sites Won’t Help SEO appeared first…

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The post 7 Top Tips…

Discover how OpenAI’s GPT-4 and Whisper models could revolutionize the way we transcribe and summarize meeting minutes with AI automation. The post OpenAI Publishes Tutorial For AI-Generated Meeting Minutes appeared…

Google announces site names for subdomains on all devices in four languages and shares a workaround for unselected preferred site names. The post Google Expands Site Names For Subdomains On…

Google updates its policies on Product Ratings, encouraging merchants to mark reviews with primarily automated and AI-generated content as spam. The post Google Updates Product Ratings Policies On Automated AI…

Google’s Gary Illyes answers a question about the SEO considerations of using the .AI top level domain which is associated with a Caribbean island The post Google Shares How It…

Find out how to use LinkedIn marketing to get more professional brand and business visibility. The post How To Use Linkedin For Marketing appeared first on Search Engine Journal.

Unlock GA4’s Power. Master Google Analytics 4’s new reports & metrics for your business. Access the on-demand webinar now! The post Mastering GA4: How To Use The New Google Analytics…

To find the best times to post on Instagram, in this article, discover insights from a range of data studies from social media tools. The post The Best Time To…

Unlock your company’s full potential with lead scoring and increase revenue. Read the best practices to follow, including types of lead scoring, benefits, and more. The post Lead Scoring: The…

Learn about the Frontier Model Forum, an initiative by OpenAI, Google, Microsoft, and Anthropic to ensure the safe and responsible development of frontier AI models. The post OpenAI, Google, Microsoft,…

Learn how Meta’s AI innovations are boosting DAUs and MAUs in each of its top social platforms in the Q2 2023 earnings call. The post Meta Earnings Call: AI Improves…

Alphabet’s latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product. The post Google’s AI Innovations Drive Search & Ad Performance: Q2…

A four-day workweek experiment at SEJ revealed inefficiencies, led to better work-life balance, and showed that saying “no” can increase productivity. The post Oh, the 4-Day Workweek? We Crushed It….

The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are. The post Top 42 Viral…

New study shows companies maintain reduced hours and boost performance with a four-day workweek, supported by SEJ CEO Jenise Uehara’s experiences. The post Success Of Four-Day Workweek: An Interview With…

Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI. The post Microsoft Q4 Earnings Call: Over One Billion…

OpenAI discontinues AI text detection tool after criticism over inaccuracy. The post OpenAI Shuts Down Flawed AI Detector appeared first on Search Engine Journal.

The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean?…

Explore the latest updates on the Threads app by Instagram, including a chronological following feed, organized notifications, and translations. The post Threads App Update Includes For You And Following Feeds…

Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And…

Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To…

Prioritize the crawling and indexing of important and updated pages to optimize Googlebot’s crawl budget. Here are 12 tips you need to know. The post How To Manage Crawl Budget…

What’s the relationship between on-page SEO scores and domain authority? Expert Tony Wright answers your burning question in this week’s Ask An SEO. The post What Factors Contribute To High…

Discover the new TikTok text posts: a fresh medium for self-expression and content creation, allowing TikTok to offer another alternative to Twitter. The post TikTok Introduces Text Posts To Effortlessly…

Bing AI chat and AI copilot for search results, previously exclusive to Microsoft Edge and Bing app users, is now accessible on Google Chrome browsers. The post Bing AI Chat…

The new ChatGPT Android App from OpenAI, available for pre-registration, will provide instant answers and personalized AI assistance with professional inputs and tailored advice. The post ChatGPT Android App Available…

Twitter becomes X under Musk, promising unlimited interactivity and vast new features to redefine the scope of the popular social platform. The post Twitter Becomes X: The Future Of The…

Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide…

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first…

Google’s John Mueller answers whether it’s a good idea to match the title tag to how Google rewrites it The post Google Answers If Matching How It Rewrites Title Is…

Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. The post Google: Don’t Choose Cheap TLDs, Avoid Spam Risks appeared first on Search Engine…

Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on…

AI is coming whether you want it to or not. Here’s how to prepare your social media team. The post Reflecting On 20 Years Of WordPress With The CEO of…

Google’s Gary Illyes offered advice about choosing between the 301 and 404 status codes The post What’s Less Harmful: 301 Redirect or “404 Error Pages”? appeared first on Search Engine…

Google Discover is a mobile experience that helps users find info they didn’t know they needed. Here’s how to use it for your brand. The post How To Succeed In…

Writers from various sectors respond to the threat of generative AI technology. Explore the reasons why screenwriters, authors, journalists, and others writers want regulation. The post Screenwriters, Authors, and Journalists…

OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses. The post ChatGPT Gets A Memory: New Feature Remembers Your Preferences appeared first on…

WooCommerce and TikTok announce opportunity for merchants to be among the first to sell directly in TikTok Shops The post WooCommerce Merchants Can Now Sell Directly On TikTok appeared first…

Curious about Threads as a digital marketer and eager to learn some SEO tips? Follow the growing SEO community on Threads with this list. The post 68 SEO Experts To…

Want to track your site’s performance, analyze keywords, and ensure mobile-friendliness? Discover the best tools for performing a comprehensive SEO audit in this guide. The post The Ultimate Guide To…

Researchers discover that ChatGPT quality has become worse over the course of several months The post Researchers Find That OpenAI ChatGPT Quality Has Worsened appeared first on Search Engine Journal.

Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here’s everything you need to know. The post Managing Successful SEO…

ChatGPT Plus users can now enjoy an expanded limit of 50 messages every three hours on the GPT-4 model, enhancing conversation depth. The post OpenAI Increases GPT-4 Message Cap To…

Twitter is about to launch new features for Verified Organizations to post jobs listings to Twitter profiles. The post Twitter To Launch Job Listings For Verified Organizations appeared first on…

Apple is reportedly developing its own AI chatbot, “Apple GPT,” to compete with big tech companies and many productivity tools in the App Store. The post Rumored ‘Apple GPT’ AI…

GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with The post Essential GA4 Reports…

Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To…

Microsoft unveils new AI features for Bing, Microsoft 365 to enhance consumer and business search, productivity, and data insights. The post Microsoft Doubles Down On AI To Transform How People…

Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design. The post Google’s Tips To Enhance Your Business Reputation & Trust…

Meta and Microsoft announce expanded AI partnership to release Llama 2, an open-source LLM, free to global partners and supporters. The post Meta And Microsoft Release Llama 2 Free For…

With generative AI advances, can technology discern human vs. AI-generated content? We review research claiming built-in biases and accuracy gaps in AI detectors. The post Should You Trust An AI…

Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom…

Meta enhances Facebook video tools, centralizes content in new Video tab, and deepens integration with Instagram Reels for wider reach. The post Meta Enhances Video Capabilities On Facebook appeared first…

Brave browser faces criticism for allegedly selling copyrighted data for AI training, sparking debates on ethical data usage and transparency. The post Brave Browser Under Fire For Alleged Sale Of…

New study finds ChatGPT increases productivity 40% for professionals doing common writing tasks but broader economic impacts remain unpredictable. The post ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY] appeared…

Contractors under pressure and low pay crucially shape Google’s Bard AI chatbot, raising concerns over AI product quality. The post Underneath Google’s Bard AI: A Peek Into The World Of…

Wix AI Site Generator can create an entire website, including text and images. It also analyzes business trends and suggests strategies The post Wix AI Site Generator Creates Entire Website:…

Google’s Martin Splitt says that there is no easy answer but mentions the role of demand and habits of users. The post Google Answers How To Get Discover Traffic Back…

Google’s John Mueller makes it clear that fake personas and LinkedIn profiles aren’t fooling anyone The post Google’s Mueller To Those Who Create Fake Personas: You’re Deluding Yourselves appeared first…

Social media interaction, done right, helps you learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. The post 10 Best Social Media Interaction…

Unlock your SEO potential! Find out how to conquer content cannibalization and upgrade your keyword rankings. Access the on-demand webinar here! The post Boost Your SEO: How To Identify &…

AI is coming whether you want it to or not. Here’s how to prepare your social media team. The post How To Navigate Social Media Trends & Emerging AI Technologies…

ByteDance, TikTok’s parent company, created a ChatGPT plugin for CapCut that generates everything you need for viral video content in moments using generative AI. The post ByteDance Releases CapCut Plugin…

WordPress 6.3 helps publishers achieve better SEO with improvements to Largest Contentful Paint scores The post WordPress 6.3 Will Improve LCP SEO Performance appeared first on Search Engine Journal.

What social networks should you spend your time and marketing budget on in 2023? Find out using this list of over 130 social media statistics. The post 134 Social Media…