Latest SEO News & Tips From Search Engine Journal Blog

Learn how to tap into each social media platform’s algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In…

Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights…

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than…

Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results…

Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete.  The post Google Rolls Out December…

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on…

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top…

Improve how users experience your site by learning how to identify and eliminate render-blocking resources. The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here’s how to create a social media calendar. The post How To Create A Social…

Nothing impacts your company’s survival more than the strength of its workforce. Bolster that, and you’ll increase your competitive advantage. The post 7 Ways To Bolster Your Sustainable Competitive Advantage…

Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize…

Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages.  The post Google’s Desktop Search Results Are Now Continuously Scrollable…

Acquisition of hybrid workplace collaboration company strengthens Mozilla’s plans for growing their suite of products The post Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company appeared first on Search Engine Journal.

Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template. The post The Ultimate Google Ads Pacing Dashboard For 2023…

WordPress recommends immediate action to fix multiple vulnerabilities discovered in versions prior to 6.0.3 The post WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 appeared first on Search…

Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns…

Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites’ pros and cons, including a checklist. The post 6 Checkout Page Examples…

Details emerge that Rackspace outage due to a security incident – Customers encouraged to migrate to Microsoft 365 The post Rackspace Hosted Exchange Outage Due to Security Incident appeared first…

Does your IP address help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor. The post Is IP Address A Google…

Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal.

Learn the Python equivalents of your favorite Excel formulas to speed up your data analysis and automate repetitive tasks. The post Transitioning From Excel To Python: Essential Functions For SEO…

For SEO pros looking to get ahead of the curve, our next webinar focuses on how to handle frequent algorithm changes and market shifts. The post What 2022 SEO Shifts…

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of…

Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on…

LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages.  The post LinkedIn’s New Focused Inbox Surfaces…

Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates. The post Google Updates Display…

From ensuring website loading speed to crafting great social media content, these 8 strategies can help you generate more leads and foster sustainable business growth. The post 8 Creative Real…

SEO has a very obvious benefit to companies. More traffic, more leads or sales, more revenue. But how else can SEO skills and activity help? The post Why Everyone In…

This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry. The post Finance Marketing: How To Form A…

Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine…

Google answers if a long article that is split into interlinked pages risks being seen as thin content The post Google Answers If Splitting A Long Article Could Result In…

A Googler remarked that links have “a lot less significant impact” today than they previously did in the past The post Google: Links Have Less Impact Today Than In The…

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2…

This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A…

Google says that disavowing random links that a tool has flagged is not a good use of time The post Google: Disavowing Random Links Flagged By Tools Is A Waste…

Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl…

Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search…

Ex-Googler Marissa Mayer says there’s nothing wrong with Google Search, it’s the web that’s getting worse The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search…

To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. The post Is Fresh Content…

Not sure which SEO metrics are useful and which aren’t as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The post SEO ROI: How To…

A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From…

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on…

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For…

Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing…

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely. The post 12 Powerful Email…

Gen Z may be a trickier market but done right, you’ll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen…

Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best…

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares…

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared…

Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell…

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry…

Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search…

Whatever SEO tool you’re using, understand what it’s best used for and discern which one you believe when running an analysis. The post [Semrush Vs. Ahrefs: Why Are The Number…

Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies…

Does your domain name have an impact on search results? Let’s take a closer look at the debate. The post Is Domain Name A Google Ranking Factor? appeared first on…

Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on…

How can one boost rankings in today’s competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website…

This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. The post A Comprehensive Guide To Marketing…

Customers expect personalization, and if you’re not taking advantage of it, you’re missing out. The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account…

Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To…

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. The post Elon Musk Hires Prolific…

Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search…

Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free). The post An Introduction To…

Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here’s how to do it step-by-step. The post A Practical Guide To…

Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings. The post How To Analyze Your Content & Craft A Winning…

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. The post YouTube Brings Photo Editing &…

If you’re planning your 2023 SEO strategy, you need to know what’s coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO. The post The State of…

Let’s take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared…

Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search…

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared…

A new guide to Google’s ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide…

Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your…

Rock Content’s CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared…

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy.  The post Are Press Releases…

Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online The post Users Lose Confidence That Twitter…

Social media managers can save time by adapting these content calendar templates for clients. Learn the why, how, and when to use them. The post Why Bulk Content Creating For…

Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In…

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. The post Google’s New Local Search…

Discover more key agency SEO insights with our State of SEO: Agency Report, and use your newfound knowledge to plan your strategy for next year. The post Key Insights That…

Download our dedicated in-house SEO report and learn how to set your team up for success next year. The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared…

Wix announced a new feature that let’s users update SEO factors like structured data and meta tags at the page level from one location The post Wix Announces New Way…

Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first…

Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues. The post Social Media Logos: How…

Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.

Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure The post Evidence of New Twitter Features Leaked By Security Researcher appeared…

Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In…

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To…

Elon Musk became the owner and CEO of Twitter on October 27, 2022, after acquiring the social media company for $44 billion. The post Elon Musk’s Twitter Takeover: A Timeline…

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business…

You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in. The post Google Search Console:…

The more you know about your target audience, the more chances you have of meeting goals. Here’s what you need to know to find them. The post What Is A…

This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories. The post SEO For News: Complete Top Stories Keyword Research…

Learn how to market your brand on social media to boost your organic discoverability and reach. The post How Social Media Search & Short-Form Video Are Revolutionizing SEO [Webinar] appeared…

Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on…

Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk and mock-apologizes for firing “these geniuses” The post Twitter Fires Senior Engineers for…