Latest SEO News & Tips From Search Engine Journal Blog

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal…

Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan…

There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…

No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively…

Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…

Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division…

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation…

Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine…

Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…

Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions…

Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first…

Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content…

Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And…

Explore how you can improve existing content in the same ways you’re approaching new editorial content. The post How To Adapt To Google’s Helpful Content & Core Updates appeared first…

Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For…

Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have different interests than in years past. The post Twitter’s Most Active…

Google podcast discusses stock photography and set the record straight about the impact on web and image search The post Google On The Use Of Stock Photography appeared first on…

Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. The post Twitter Expands Campaign Planner To 15…

Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. The post Meta Lets Brands Search Facebook & Instagram…

Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…

Understand how your visitors consume your content so you can help them navigate your site successfully. The post Is It Better To Direct To A New Subpage Or A Popup…

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates…

Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine…

Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement…

Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! The post NESS 2022: How This News SEO…

Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands…

Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens. The post 4 Questions To Ask…

Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use…

Learn from these 25 great examples of FAQ resources and discover what makes them effective. The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.

Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B…

Does offering different languages on your website and the way you organize localized pages affect organic search rankings? The post Is Language A Google Ranking Factor? appeared first on Search…

Ready to step up your hiring practices and attract the best talent for your digital and organic marketing team? Join our upcoming webinar. The post 2023 Hiring Strategies: Attract &…

LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos…

How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social…

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. The post Google Lets You Disable Targeted Ads & Keep Personalized…

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared…

From utilizing long tail keywords to sending customer surveys, here’s how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics…

Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic…

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out…

Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared…

Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance. The post Link Building: How To Work…

Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine…

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages.  The post Google Spam Algorithm Update Rolling Out Now appeared…

Investing in link-worthy assets will pay off in the long run. Here’s how to start building them as a reseller business. The post How Can Resellers Create Linkable Assets &…

Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm…

Is there a direct relationship between spelling and grammar and search rankings? Here’s what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on…

WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks The post WordPress Security Release Fixes 16 Vulnerabilities appeared first on Search…

Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results. The post 6 Keys Your Business Needs To Win With Your Marketing Agency…

Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. The post 5 Ways SEO Experts Are Winning…

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All…

Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared…

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween…

Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know…

Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps. The post How To Optimize…

How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon? The post How To Leverage Amazon Prime Day To Grow…

In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. The post TikTok Update Will…

Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & Accessibility appeared first on Search…

Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The post Google Makes Ads More…

Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates. The post Information Retrieval: An Introduction For…

Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs. The post SEO Strategy For…

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search…

This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge. The post Learn SEO: A Blueprint From Beginner…

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page The post Google Replaces Title…

WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed…

Discover how content personalization enhances the customer journey and develop content that addresses your customer’s concerns more efficiently. The post Content Personalization: What Is It? appeared first on Search Engine…

Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. The post Microsoft Bing Is Getting An AI Image…

As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill The post Google Launching Passkey Support for Android,…

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search…

Spammy links are out of your control, but there are things you could to help overpower them. Here’s how. The post Is Link Spam From Our Old Hacked Website Impacting…

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on…

Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A…

What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy. The post The Fundamentals Of Influencer…

Google’s update to image structured data makes it easier to add credit, creator and copyright information The post Google Updates Image Structured Data appeared first on Search Engine Journal.

Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO The post Google On Solving How to Write Good Alt Text appeared first…

Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022 The post Google Announces Search Central Live Conference appeared…

Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar. The post New SEO Strategies: 3 Steps To Perfect SEO Content Creation appeared…

Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal…

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.  The post Conversion Rate Optimization…

More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business. The post TikTok Planning On Opening Warehouses In U.S….

U.S. Government advisory warns of CSRF vulnerability in WordPress plugin Shortcodes Ultimate which is used by over 700,000 websites The post WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites appeared…

United States President Joe Biden signed an Executive Order this month to implement the EU & US data privacy framework known as Privacy Shield 2.0. The post Privacy Shield 2.0:…

When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create…

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on…

WordPress plugin publishers begin supporting the new CAPTCHA alternative from Cloudflare but Contact Form 7, used by 5+ million, rejects it for one valid reason The post WordPress Plugins Begin…

Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce The post Research On 150,000 Product Queries Reveals Changes in Google SERPs…

TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared…

Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows. The post Google Cloud Rebrands Data Studio…

YouTube has a new way for users to find and engage with content creators directly by tagging them. The post YouTube Launches @username Handles To Help Drive Traffic appeared first…

The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps. The post Google Sunsetting Assistant Driving Mode Dashboard…

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…

Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals. The post 12 GA4 Expectations…

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce…

Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step. The post Creating Hyper-Local PPC Landing…

Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content…

Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing…

Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages The post Google On The Use Of AI Images appeared first on Search Engine Journal.

Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in…