Search Engine Journal

How To Lower Average Cost Per Click

In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…

Search Engine Journal

Text Formatting: Is It A Google Ranking Factor?

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…

Search Engine Journal

Measuring Marketing Effectiveness: What You Need To Know

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…

Search Engine Journal

7 Tips For Better Local SEO Reporting

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…

Search Engine Journal

Google Analytics Discontinues Store Visits Reporting

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store…

Search Engine Journal

Google Settles Consumer Privacy Lawsuit For $85 Million

The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit…

Search Engine Journal

Twitter Emulates TikTok With Two New Features

Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two…

Search Engine Journal

Instagram Is Now Putting Ads In Your Profile Feed

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting…

Search Engine Journal

Is RankBrain A Ranking Factor In Google Search?

RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say. The post Is RankBrain A Ranking Factor…

Search Engine Journal

TikTok Moves Forward With Live Shopping In US

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live…

Search Engine Journal

Facebook Launching New In-App Browser For Android

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For…

Search Engine Journal

TikTok vs. YouTube: Which Is Better For You?

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first…

Search Engine Journal

WordPress Gutenberg 14.2 Offers Better User Experience

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.

Search Engine Journal

Drupal Warns of Critical High Severity Vulnerability

Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.

Search Engine Journal

LinkedIn Rolls Out 3 Updates To Pages

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on…

Search Engine Journal

Google Announces 7 Local Search Updates

At Google’s annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search…

Search Engine Journal

Running Amazon Deals And Discounts: A Complete Guide

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And…

Search Engine Journal

TikTok Trends Right Now: Fall 2022

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now:…

Search Engine Journal

Google Announces 5 Changes Coming To Mobile Search

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile…

Search Engine Journal

Search On 22: Google Debuts 9 New Shopping Features

Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search…

Search Engine Journal

Effective Brand Building In The Metaverse

Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In…

Search Engine Journal

Website Quality Score: Is It A Google Ranking Factor?

Does Google have an organic quality score for websites? And does it impact your rankings? The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search…

Search Engine Journal

Real-World SEO: How People Search, Shop & Buy Online

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search,…

Search Engine Journal

Seamlessly Integrating SEO For Product Launches – Ep. 286

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot’s Aja Frost & Justin Champion shared their insights. The post Seamlessly Integrating SEO For Product…

Search Engine Journal

Google Core & Product Review Updates Finish Rolling Out

Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish…

Search Engine Journal

TikTok Adds Downvote Button For Comments

TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search…

Search Engine Journal

Google On How To Simplify Hreflang Implementation

Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To…

Search Engine Journal

A Marketer’s Guide To TikTok Analytics

Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need. The post A Marketer’s Guide…

Search Engine Journal

Fact-Checking: Get Your Facts Right

Here’s what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared…

Search Engine Journal

WordPress Considers Historic Development Change

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical The post WordPress Considers Historic Development Change appeared first on…

Search Engine Journal

How To Quickly Fill Content Gaps In Your Strategy

Learn how you can get high-quality E-A-T content on your site that helps you build your business and rank higher on SERPs. The post How To Quickly Fill Content Gaps…

Search Engine Journal

TikTok Increases Length Of Video Descriptions

TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions. The post TikTok Increases Length Of Video…

Search Engine Journal

Google On Percentage That Represents Duplicate Content

Google’s John Mueller answers the question of whether there’s a percentage at which content is considered duplicate The post Google On Percentage That Represents Duplicate Content appeared first on Search…

Search Engine Journal

Keyword Difficulty: How Do You Measure It?

Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do…

Search Engine Journal

TikTok Marketing 101: How To Get Started

Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start. The post TikTok Marketing 101:…

Search Engine Journal

Are 301 Redirects A Google Ranking Factor?

Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking…

Search Engine Journal

How To Create Awesome Meta Descriptions

The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors. The post How To Create Awesome Meta Descriptions appeared…

Search Engine Journal

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

Give your online customers a compelling reason to buy your product. Here are 20 do’s and don’ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages:…

Search Engine Journal

Voice Search: What Is It & How Does It Work?

With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here’s how. The post Voice Search: What Is…

Search Engine Journal

Why Would Someone Build Links For Me?

Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week’s Ask An SEO. The post Why Would Someone Build…

Search Engine Journal

Are Title Tags A Google Ranking Factor?

Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say. The post Are Title Tags A Google…

Search Engine Journal

YouTube Is Monetizing Shorts With 45% Revenue Split

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split…

Search Engine Journal

Google Streamlines Ad Creation Process

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

Search Engine Journal

How To Use HARO For Link Building And PR

Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO…

Search Engine Journal

Competitive Analysis: A Comprehensive 9-Step Guide

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide…

Search Engine Journal

WordPress Drops Security Support for Older Installations

WordPress announced that it is dropping security updates for versions 3.7 – 4.0 beginning on December 1, 2022 The post WordPress Drops Security Support for Older Installations appeared first on…

Search Engine Journal

Google: 5 Ways To Prepare For Site Closure

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways…

Search Engine Journal

Google Local Pack: What Is It?

Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack:…

Search Engine Journal

7 Enterprise SEO Tools For Keyword Research, Compared

What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword…