Latest SEO News & Tips From Search Engine Journal Blog

Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in…

In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…

It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be…

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads…

Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife…

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…

Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To…

Changes to how users share images, videos and GIFS sets the stage for Twitter to become the “best place to share media” The post Twitter Update Sets Goal To Be…

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store…

Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media…

Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns The post Google, Apple, Meta, Amazon & Microsoft…

The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit…

Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two…

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag…

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting…

What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write…

While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To…

RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say. The post Is RankBrain A Ranking Factor…

Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar! The post How Google’s Helpful Content & Core Updates…

Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy…

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends,…

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts…

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live…

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and…

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For…

YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another…

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first…

If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm…

Join us and our guests on October 12 at 2 PM ET. Learn what it takes to develop a winning digital strategy for your business. The post Build Trust &…

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.

Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad…

YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show…

Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless…

Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy. The post Software Industry Traffic Trends…

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on…

Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing.  The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg…

At Google’s annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search…

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And…

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now:…

Top brands suspend advertising after ads shown next to solicitations for child porn The post Twitter Ads Suspended By Top Brands Because Of Child Exploitation appeared first on Search Engine…

Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get…

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For…

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile…

Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search…

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. The post Google Highlights Online Discussions…

Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In…

Does Google have an organic quality score for websites? And does it impact your rankings? The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search…

WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared…

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search,…

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot’s Aja Frost & Justin Champion shared their insights. The post Seamlessly Integrating SEO For Product…

Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together. The post Search Engine Journal Promotes Jessica Cromwell to VP of Sales appeared first…

Learn about the rendering process and why Google is taking its time to index your new pages (if at all) by following these tips. The post How Long Before Google…

Struggle with adapting to fast-changing SEO standards? This webinar will help keep your content strategies up-to-date. The post Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] appeared first…

Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish…

TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search…

Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To…

Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need. The post A Marketer’s Guide…

Here’s what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared…

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical The post WordPress Considers Historic Development Change appeared first on…

Learn how you can get high-quality E-A-T content on your site that helps you build your business and rank higher on SERPs. The post How To Quickly Fill Content Gaps…

TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions. The post TikTok Increases Length Of Video…

Google’s John Mueller answers the question of whether there’s a percentage at which content is considered duplicate The post Google On Percentage That Represents Duplicate Content appeared first on Search…

Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. The post Google Answers If Meta Robots Tags Affect Search…

Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do…

Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start. The post TikTok Marketing 101:…

Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking…

The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors. The post How To Create Awesome Meta Descriptions appeared…

Give your online customers a compelling reason to buy your product. Here are 20 do’s and don’ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages:…

Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. The post Google App Lets You Remove…

On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News…

For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I…

With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here’s how. The post Voice Search: What Is…

LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals. The post LinkedIn Professionals Share…

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter…

Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are…

Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From…

Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week’s Ask An SEO. The post Why Would Someone Build…

Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. The post Wix Integrates With Semrush To Provide Users With…

Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say. The post Are Title Tags A Google…

Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results The post Google Answers If Core Update…

For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How…

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split…

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins The post Yoast SEO 19.7 Causes Fatal Error & Crashes…

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review…

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide…

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform…

WordPress announced that it is dropping security updates for versions 3.7 – 4.0 beginning on December 1, 2022 The post WordPress Drops Security Support for Older Installations appeared first on…

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. The post Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] appeared…

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways…

Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack:…

Google’s John Mueller answers the question of whether or not it matters if one uses stop words in the URL The post Google Answers If Stop Words Should Be Used…