Latest SEO News & Tips From Search Engine Journal Blog

Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared…

Not sure why you’re not ranking as well as your opponent? Perform text analysis between your site and competitors with Python and learn what’s missing. The post Compare Vocabulary Differences…

Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits…

Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance. The post Google PageSpeed Insights Reports: A Technical Guide appeared first…

Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google On Why Helpful Content Update…

Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers…

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.

WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal.

Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The…

Make the most out of your Instagram posts by posting them at the right times. Here’s what experts recommend. The post The Best Times To Post On Instagram appeared first…

From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads:…

Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers…

Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. The post Twitter Circle Lets…

LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search…

Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s…

YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. The post YouTube Adds Metrics To Main App, + New…

Use TikTok as a search engine for your brand to fuel collaborations and creative content. The post How To Use TikTok Search To Find Content, Community, And Creators appeared first…

Find high & low (or zero) click page clusters with this free Python script. The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine…

Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership…

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…

Get creative with AI and generate unique images to better suit your content. Here are the best steps to get the most out of it. The post How To Create…

SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results. The post SEOs – You…

More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into…

Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others The post Google Shares Insights into Indexing & Crawl Budget appeared first on…

Find out what’s inside of Semrush’s complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6…

Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…

From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing…

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips…

Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To…

A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…

Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. The post Google To Clearly Label Clinics That Provide Abortions…

Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…

Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post ​​Marketplace Marketing, Management,…

Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation…

Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses:…

Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy…

Internet Archive website offline. Tweet promises that they’re working to restore service but no explanation of what’s going on The post Internet Archive Website Offline for Hours appeared first on…

Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…

The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or…

Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted…

In this article, you’ll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO…

Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool…

When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them. The post Why Is My…

Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display &…

YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.

Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.

Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first…

Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on…

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on…

Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More…

Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO…

A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute…

Learn how you can forecast your SEO strategy so that your shareholders will trust it and understand its value. The post How To Forecast SEO With Better Precision & Transparency…

Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search…

Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority. The post What Is Topical…

Learn why off-page SEO is critical for website success with examples of strategies that show how to do it The post Off-Page SEO: An In-Depth Guide appeared first on Search…

Find new opportunities, combat immediate threats, and lay the foundation for a successful recovery when the economy takes a turn for the worst. Here’s how. The post Why Businesses Turn…

Learn the importance of data visualizing and how to use it for your SEO campaign. The post What Is Data Visualization And How To Use It For SEO appeared first…

Google is yet again under fire from for its alleged anticompetitive practices in online advertising.  According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s…

Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out. The post Google Readying A…

Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to devalue content written primarily for SEO. The post Google ‘Helpful Content’ Algorithm…

To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how. The post Paid Social Media: A Guide To…

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The post TikTok Introduces 3…

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first…

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush…

Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved. The post Google Search Console Was Reporting Incorrect…

Be inspired by these 14 Shopify stores using SEO-friendly elements to optimize their stores and attract more organic traffic and sales. The post 14 Stellar SEO-Friendly Shopify Store Examples For…

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that. The post SEO And The…

Is headless CMS faster? Should you be making the switch? What benefits does headless offer? Lidia Infante explains on this episode of the SEJ Show. The post Decoded Headless CMS…

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. The post New Instagram Reels Features Include Crossposting,…

In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost. The post Snapchat+ Adds New…

A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For…

From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022. The post LinkedIn’s 20 Most Popular Courses Are…

We’ve put together some of the best sites to help you get your logo ready for your brand. The post 16 Places To Create A Free Brand Logo appeared first…

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared…

Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for. The post Getting Started In…

Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4…

Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. The post Meta Introduces New Way To Schedule Facebook Reels appeared…

The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode. The post Google Analytics 4 – More…

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification…

What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about…

In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first…

Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO. The post How To Beat Your…

Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your…

Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts…

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress…

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. The post YouTube Adopts Feature From TikTok – Reply To…

Matt Mullenweg criticized that it took a month to redesign two pages, saying it would take a day with Wix or Squarespace The post WordPress Creator Mullenweg: Designing In Wix…

Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…

Business owners and executives are accustomed to poorly ran meetings. Learn how to wow your guests by executing video calls with excellence. The post 11 Tips For Mastering Video Calls…

Learn the 10 enterprise SEO tasks you should be doing to get new prospects and distinguish your brand in a cluttered market. The post Level Up Your Content Strategy –…

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The post Facebook’s Popularity Plummets…

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher’s online experience. The post Google Algorithms & Updates Focused On User Experience:…

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On…

Search isn’t just about matching keywords. Use AI re-ranking to customize results down to individual level – here’s how. The post AI Re-Ranking For Semantic Search appeared first on Search…

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building…

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first…