Latest SEO News & Tips From Search Engine Journal Blog

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal,…

Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here. The post Basics Of JavaScript SEO For Ecommerce: What You…

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads…

Chrome’s Freeze Dried Tabs delivers interactive screenshots, speeding by up webpage delivery by up to 20% during moments such as in a cold startup The post Chrome Uses Interactive Screenshots…

Google’s Danny Sullivan explained the reason why the September Core Update closely followed the Helpful Content Update, saying they could have released simultaneously The post Google: Timing Of September Core…

If you’re looking for some SEO fundamentals overall for optimizing your medical practice’s website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your…

Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript. The post How To Do…

Biases can exist even in SEO. What can SEOs do to create a search experience that won’t harm society? Read on for the latest research. The post Are SEOs Responsible…

Learn these important ways to improve the search presence of your law firm’s website. The post Website Organization Best Practices For Law Firms appeared first on Search Engine Journal.

Someone asked Google if it’s okay to target keyword phrases that have no search volume The post Google Discusses Zero Search Volume Keyword Targeting appeared first on Search Engine Journal.

Google has announced it will begin rolling out a new HTTPS report in Search Console.  The announcement came via Google’s Search Central Blog and indicated the search engine expects the…

While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022. The post New Apple Ads…

WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and…

SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace. The post Is Technical SEO A Female-Friendly Place To…

Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started. The post 5 Sitemap Examples That Showcase Best…

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

John Mueller explains how Google treats two sites that share the same look and feel and whether they can still rank The post Will Google Penalize Sites That Look The…

Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results The post Google Expands Eligibility for Product Rich Results…

Get 6 key insights on how to write and distribute content that boosts traffic and conversions. The post 6 Keys To Effective Content That Ranks High On SERPs Right Now…

Discover 15 ways to improve your site’s rankings. Learn how to discover your local SEO weaknesses, strengths & opportunities for improvement. The post The 15-Step Local SEO Guide: How To…

Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add…

Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide. The post Getting Started With Reddit Advertising: What You Need…

The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared…

Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country.  The feature, which was…

Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance….

Google announced a September 2022 Core Algorithm Update, which signals noticeable changes to the search results. Some are counting on it The post Google Announces September 2022 Core Algorithm Update…

Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared…

Stay away from these 18 popular link-building ideas that sound good but don’t work anymore. The post 18 Popular Link Building Tactics You Should Avoid appeared first on Search Engine…

Google answers if publishing content on a daily basis will help increase ranking The post Google Answers If Adding Content Daily Increases Rankings appeared first on Search Engine Journal.

Chris Laas to explore how he uses SEO forecasting to provide greater value to clients and senior stakeholders. The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO…

Bluehost announces a point & click WordPress eCommerce solution that makes it easy to create an advanced eCommerce website The post Bluehost Unveils Easy WordPress Ecommerce Solution appeared first on…

See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th. The post Instagram Beta Testing New Repost Feature appeared first on Search…

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The…

You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The post What’s REALLY Working In…

Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

Reach out to potential clients with high-quality content. Here are six simple content writing tips for law firms. The post 6 SEO Content Writing Tips For Law Firms appeared first…

Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…

Here’s an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres. The post 25 Top Movies About Social Media…

Get actionable insights for your ecommerce SEO strategy. This 1 hour could save you hours of wasted work down the road! The post Is Your Ecommerce Content Optimized For How…

Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now. The post How To Forecast SEO…

Optimize your hotel listing on Google Business Profile and get the right reviews. Here are 6 tips for both small and big hotel chains. The post 6 Google Business Profile…

Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency. The post Do You Still Need Directory Submissions For Local SEO?…

Discover how to optimize your law firm’s website and business listings to rank better for local SEO. The post Local SEO For Law Firms: Get More Local Clients appeared first…

Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May Get Stronger With Next Core…

Understand the nature of Google’s 15 MB crawling limit. Here are ways to analyze it and make sure your content can be crawled. The post Find Resources Bigger Than 15…

Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips. The post Facebook Competitions: What You Need To Know appeared first on…

Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. The post Google Will Reject…

Google’s documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on…

Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The post Meta Lists 4 Ranking Signals For Video On Facebook…

Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One…

Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023.  The post The Best SEO Conferences For 2022-2023…

Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage. The post What Is Programmatic…

What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an…

Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO?…

Quora can be a useful part of a larger marketing strategy. Learn what it is and how to use it without being spammy. The post What Is Quora & How…

LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. The post LinkedIn Lists Top 20…

Let’s take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store. The post How To Use…

Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO &…

Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how. The post How Can We Encourage Older Consumers To Leave Reviews? appeared first…

From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of…

Here are a few ideas on how you can add context to take your social media content to the next level. The post How To Incorporate More Context In Your…

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom…

Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared…

Not sure why you’re not ranking as well as your opponent? Perform text analysis between your site and competitors with Python and learn what’s missing. The post Compare Vocabulary Differences…

Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits…

Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance. The post Google PageSpeed Insights Reports: A Technical Guide appeared first…

Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out. The post Google On Why Helpful Content Update…

Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples. The post 3 Ways To Get More Push Notification Subscribers…

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.

WordPress released a security and maintenance update to address three vulnerabilities. The post WordPress Releases 6.02 Security Vulnerability Update appeared first on Search Engine Journal.

Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more. The post SEO For Ecommerce & The…

Make the most out of your Instagram posts by posting them at the right times. Here’s what experts recommend. The post The Best Times To Post On Instagram appeared first…

From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads:…

Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers…

Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. The post Twitter Circle Lets…

LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search…

Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s…

YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. The post YouTube Adds Metrics To Main App, + New…

Use TikTok as a search engine for your brand to fuel collaborations and creative content. The post How To Use TikTok Search To Find Content, Community, And Creators appeared first…

Find high & low (or zero) click page clusters with this free Python script. The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine…

Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership…

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…

Get creative with AI and generate unique images to better suit your content. Here are the best steps to get the most out of it. The post How To Create…

SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results. The post SEOs – You…

More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into…

Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others The post Google Shares Insights into Indexing & Crawl Budget appeared first on…

Find out what’s inside of Semrush’s complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6…

Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…

From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing…

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips…

Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To…

A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…

Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. The post Google To Clearly Label Clinics That Provide Abortions…

Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…

Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post ​​Marketplace Marketing, Management,…

Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation…

Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses:…