Latest SEO News & Tips From Search Engine Journal Blog

We’ve put together some of the best sites to help you get your logo ready for your brand. The post 16 Places To Create A Free Brand Logo appeared first…

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared…

Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for. The post Getting Started In…

Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4…

Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. The post Meta Introduces New Way To Schedule Facebook Reels appeared…

The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode. The post Google Analytics 4 – More…

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification…

What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about…

In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first…

Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO. The post How To Beat Your…

Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your…

Here are 10 ways that understanding code can help turn a good SEO into a great one. The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts…

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress…

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. The post YouTube Adopts Feature From TikTok – Reply To…

Matt Mullenweg criticized that it took a month to redesign two pages, saying it would take a day with Wix or Squarespace The post WordPress Creator Mullenweg: Designing In Wix…

Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…

Business owners and executives are accustomed to poorly ran meetings. Learn how to wow your guests by executing video calls with excellence. The post 11 Tips For Mastering Video Calls…

Learn the 10 enterprise SEO tasks you should be doing to get new prospects and distinguish your brand in a cluttered market. The post Level Up Your Content Strategy –…

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The post Facebook’s Popularity Plummets…

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher’s online experience. The post Google Algorithms & Updates Focused On User Experience:…

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On…

Search isn’t just about matching keywords. Use AI re-ranking to customize results down to individual level – here’s how. The post AI Re-Ranking For Semantic Search appeared first on Search…

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building…

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first…

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. The post Meta Brings Automation To Small Business Advertising appeared first…

What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage…

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. The post Microsoft Bing Adds Coupon Codes To Shopping Searches appeared first on…

Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online. The post An Online Marketer’s Guide To…

Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows. The post SEO Project Management: A Guide To Organizational…

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic…

Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The…

Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO &…

The Boolean search logic offers a powerful way to extract specific and helpful SEO information. The post Why You Should Use Boolean Search Operators For SEO appeared first on Search…

Google experiences rare, widespread outage. Cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts…

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review…

Done right, thought leadership content can earn your industry and customers’ trust while helping you rank for relevant keywords. Here’s how. The post Thought Leadership Content: What It Is And…

Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To…

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads…

DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. The post DuckDuckGo Now Says It Will Block Microsoft Trackers appeared first…

WordPress released Gutenberg 13.8, offering welcome incremental improvements to design options and accessibility The post WordPress Gutenberg 13.8 Offers Greater Editing Flexibility appeared first on Search Engine Journal.

Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared…

How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration. The post How To Write CTAs For B2B: A Call-To-Action Guide For Businesses…

Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should…

Bring these 3 teams together to help you catch SEO issues before they damage your rankings – and bottom line. The post 8 Ways To End Silo Mentality & Increase…

It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A…

Google’s search snippets will look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. The post Google Shows New Snippets For Quoted…

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing…

Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping. The post How Can We Solve Autogenerated URL Errors Once & For All?…

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos…

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared…

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New…

If you’re looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How…

Data says it’s worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer’s experience? The post 5 Actionable Strategies To…

Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In…

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.

Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use…

Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To…

Running out of hours in the day? Perhaps working overtime – or even regular time – isn’t the answer. The post Is The 4-Day Week The Future Of Work? A…

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first…

Learn how you can find your conversion rate on a few popular platforms for sellers on Amazon. The post How To Find & Understand Conversion Rates Of Your Amazon Products…

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace…

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm…

Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? Try these tools from Indiana University. The post 3 Free Twitter…

Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first…

Which CMS solutions are preferred by site owners today? See how WordPress, Shopify, Wix, performed in July with these market share insights. The post CMS Market Share: Shopify Falls Slightly…

Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here. The post Content Marketing Metrics…

Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market. The post 9 Ways To…

Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them. The post 8 Elements Of…

Create your scalable SEO formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level. The post How To Scale Your Enterprise SEO Program appeared first on Search Engine…

Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations The post Twitter Transparency Report Shows Dark…

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year…

Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.

In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The…

How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software…

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In…

Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help. The post Schema Strategy –…

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review…

Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds. The post Head Of Instagram…

How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For…

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy. The post Travel Content SEO Strategy: How To…

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On…

Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go…

The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For…

Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5…

A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’…

Google’s John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search…

The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here. The post How Does SEO…

Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains. The post What Should You Do With Extra Domain Names?…

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO…

Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand…

Get started in SEO by learning these 10 essential factors that will help you improve your online presence and grow your business. The post Getting Started In SEO: 10 Things…