Latest SEO News & Tips From Search Engine Journal Blog

Customers expect personalization, and if you’re not taking advantage of it, you’re missing out. The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account…

Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To…

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. The post Elon Musk Hires Prolific…

Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search…

Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free). The post An Introduction To…

Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here’s how to do it step-by-step. The post A Practical Guide To…

Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings. The post How To Analyze Your Content & Craft A Winning…

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. The post YouTube Brings Photo Editing &…

If you’re planning your 2023 SEO strategy, you need to know what’s coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO. The post The State of…

Let’s take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared…

Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search…

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared…

A new guide to Google’s ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide…

Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your…

Rock Content’s CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared…

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy.  The post Are Press Releases…

Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online The post Users Lose Confidence That Twitter…

Social media managers can save time by adapting these content calendar templates for clients. Learn the why, how, and when to use them. The post Why Bulk Content Creating For…

Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In…

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. The post Google’s New Local Search…

Discover more key agency SEO insights with our State of SEO: Agency Report, and use your newfound knowledge to plan your strategy for next year. The post Key Insights That…

Download our dedicated in-house SEO report and learn how to set your team up for success next year. The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared…

Wix announced a new feature that let’s users update SEO factors like structured data and meta tags at the page level from one location The post Wix Announces New Way…

Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first…

Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues. The post Social Media Logos: How…

Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.

Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure The post Evidence of New Twitter Features Leaked By Security Researcher appeared…

Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In…

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To…

Elon Musk became the owner and CEO of Twitter on October 27, 2022, after acquiring the social media company for $44 billion. The post Elon Musk’s Twitter Takeover: A Timeline…

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business…

You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in. The post Google Search Console:…

The more you know about your target audience, the more chances you have of meeting goals. Here’s what you need to know to find them. The post What Is A…

This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories. The post SEO For News: Complete Top Stories Keyword Research…

Learn how to market your brand on social media to boost your organic discoverability and reach. The post How Social Media Search & Short-Form Video Are Revolutionizing SEO [Webinar] appeared…

Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on…

Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk and mock-apologizes for firing “these geniuses” The post Twitter Fires Senior Engineers for…

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business…

YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App…

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. The post Microsoft Video Ads Are Now Broadly Available appeared first…

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website…

Google updated the review snippet structured data to standardize how numbers are written The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.

For your client’s or company’s SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners…

This article is designed to give you some tips and tricks for bidding on holiday season trending keywords. The post Tips For Bidding On Holiday Season Trending Keywords appeared first…

Learn how to repair image-related SEO issues to easily give your website the competitive SEO advantage you need in 2023. The post 10 Image SEO Tips To Make A Website…

TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. The post TikTok Offers New Resources & Ad Credits For Small…

Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can The post Experts Predict Twitter Outage & Advise Downloading Your…

Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. The post Google Settles Location-Tracking Case For…

LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch…

Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn’t be worse The post Twitter Fires 80% of Contractor Employees With No…

Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research…

Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics…

Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API The post Meta Announces Instagram Explore Home Ads…

Warnings issued over vulnerabilities in five WordPress WooCommerce plugins that may affect up to 135,000 websites The post Vulnerabilities Discovered in Five WooCommerce WordPress Plugins appeared first on Search Engine…

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…

Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter’s functioning resign The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The…

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools…

Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO…

After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An…

Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan…

Google’s John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search…

Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And…

With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+. The post Meta Ads Automation: An Advertiser’s Guide appeared…

Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you. The post How To Hire Top SEO &…

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency…

Yoast WordPress SEO Plugin released an update addressing a fatal error bug and compatibility issues The post Yoast SEO 19.10 Update – Know This Before Updating appeared first on Search…

As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you’re not leaving. The post Most Of You Aren’t Leaving Twitter,…

Content is king, but can your content’s reading level have some power over your site’s ranking? Let’s take a look. The post Is Reading Level A Google Ranking Factor? appeared…

Use the Streamlit package and create a beautiful app easily with Python with this tutorial, which also includes a Dockerfile for deploying your app. The post Streamlit Tutorial For SEOs:…

Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads…

Learn how to make sure your site is meeting Google’s Core Web Vitals criteria and track performance for better ranking. The post The 6-Step Core Web Vitals Guide: How To…

Instagram users with professional accounts can now schedule posts and reels up to 75 days in advance directly from the mobile app. The post Instagram Lets Users Schedule Posts &…

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The post Google Allows Custom Dimensions In GA4…

Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these “Do’s” and “Don’ts.” The post The Do’s And Don’ts Of…

Gain more control over what pages represent your content best – by placing canonical tags. Here’s what you need to know. The post What is a Canonical URL? A Guide…

When you struggle with productivity, Chrome extensions can really come through for you. Check out these to get more done in your day. The post 9 Chrome Extensions To Increase…

In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first…

Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. The post 8 Digital Marketing Strategy Insights For Massive…

Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. The post Google’s John Mueller: “Search Is Never…

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On…

YouTube Shorts are now available in a television-optimized format for connected TVs. The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.

Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here’s how. The post Developing Value Proposition…

Save time while ensuring your local SEO is up to date. Try these 5 quick tips for more traffic, reviews, and customers. The post Doing More With Less: 30 Minutes…

Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. The post 12 Ultimate Tools & Tactics For Effective…

Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first…

Do internal links matter in search? Read on and find out how they can help determine where your webpages will rank in search results. The post Are Internal Links A…

Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them. The post 10 Steps To Boost Your…

Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine. The post Google Shopping Free Listings:…

Learn how you can use machine learning’s progress in relevancy to help you tailor your link building strategy. The post Smarter Link Building: How To Use Machine Learning To Accelerate…

YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. The post YouTube Updates: More Search Insights,…

During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. The post Google Predicts Strength Of Backlinks Ranking Factor Will…

Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app. The post Substack Sets Its Sights On Twitter With New Chat…

Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. The post Google Announces Sunset…

Take a look at the top features and benefits of using Tumblr, from writing tutorials to creating podcasts. The post 50 Things You Should Know About Tumblr appeared first on…

Forget keyword stuffing and writing just to fulfill a word count. Learn to use and repurpose long form content to gain authority in your industry. The post A Guide To…