Latest SEO News & Tips From Search Engine Journal Blog

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. The post Meta Brings Automation To Small Business Advertising appeared first…

What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems. The post Aftermath Of August 8 Google Outage…

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. The post Microsoft Bing Adds Coupon Codes To Shopping Searches appeared first on…

Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online. The post An Online Marketer’s Guide To…

Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows. The post SEO Project Management: A Guide To Organizational…

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic…

Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The…

Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO &…

The Boolean search logic offers a powerful way to extract specific and helpful SEO information. The post Why You Should Use Boolean Search Operators For SEO appeared first on Search…

Google experiences rare, widespread outage. Cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts…

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review…

Done right, thought leadership content can earn your industry and customers’ trust while helping you rank for relevant keywords. Here’s how. The post Thought Leadership Content: What It Is And…

Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To…

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads…

DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. The post DuckDuckGo Now Says It Will Block Microsoft Trackers appeared first…

WordPress released Gutenberg 13.8, offering welcome incremental improvements to design options and accessibility The post WordPress Gutenberg 13.8 Offers Greater Editing Flexibility appeared first on Search Engine Journal.

Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. The post Google Updates Search Snippets For Product Review Pages appeared…

How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration. The post How To Write CTAs For B2B: A Call-To-Action Guide For Businesses…

Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage. The post Why You Should…

Bring these 3 teams together to help you catch SEO issues before they damage your rankings – and bottom line. The post 8 Ways To End Silo Mentality & Increase…

It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A…

Google’s search snippets will look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. The post Google Shows New Snippets For Quoted…

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing…

Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping. The post How Can We Solve Autogenerated URL Errors Once & For All?…

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos…

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared…

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New…

If you’re looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How…

Data says it’s worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer’s experience? The post 5 Actionable Strategies To…

Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In…

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.

Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use…

Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To…

Running out of hours in the day? Perhaps working overtime – or even regular time – isn’t the answer. The post Is The 4-Day Week The Future Of Work? A…

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first…

Learn how you can find your conversion rate on a few popular platforms for sellers on Amazon. The post How To Find & Understand Conversion Rates Of Your Amazon Products…

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace…

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm…

Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? Try these tools from Indiana University. The post 3 Free Twitter…

Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first…

Which CMS solutions are preferred by site owners today? See how WordPress, Shopify, Wix, performed in July with these market share insights. The post CMS Market Share: Shopify Falls Slightly…

Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here. The post Content Marketing Metrics…

Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market. The post 9 Ways To…

Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them. The post 8 Elements Of…

Create your scalable SEO formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level. The post How To Scale Your Enterprise SEO Program appeared first on Search Engine…

Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations The post Twitter Transparency Report Shows Dark…

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year…

Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.

In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The…

How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software…

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In…

Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help. The post Schema Strategy –…

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review…

Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds. The post Head Of Instagram…

How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For…

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy. The post Travel Content SEO Strategy: How To…

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On…

Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go…

The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For…

Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5…

A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’…

Google’s John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search…

The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here. The post How Does SEO…

Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains. The post What Should You Do With Extra Domain Names?…

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO…

Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand…

Get started in SEO by learning these 10 essential factors that will help you improve your online presence and grow your business. The post Getting Started In SEO: 10 Things…

Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing. The post 6 Reasons Why…

Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings. The post Why Having A User-First…

Drupal published a security advisory warning of multiple critical vulnerabilities The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.

Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google…

The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first…

Build on the human connection to better capture your B2B audience. Here’s how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B…

Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing…

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve…

A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels…

Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural The post WordPress Releases Gutenberg 13.7 – Focused on…

How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here’s how to utilize “freshness” for users. The post How Freshness Works (And…

Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms. The post 10 New Social Media Platforms & Apps To Have…

Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on…

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared…

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right…

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. The post Google Lets Businesses Set…

Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first…

A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost…

Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The…

Are you ready to upgrade your Instagram Reels? Here’s what you need to know about Instagram Reels Insights, plus best practices and recommended video editors. The post How To Measure…

How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit. The post Small Business Marketing: How…

YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. The post YouTube Reduces Length Of Copyright Dispute Process…

YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. The post How To Connect Your…

Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons…