Latest SEO News & Tips From Search Engine Journal Blog

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search…

This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge. The post Learn SEO: A Blueprint From Beginner…

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page The post Google Replaces Title…

WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed…

Discover how content personalization enhances the customer journey and develop content that addresses your customer’s concerns more efficiently. The post Content Personalization: What Is It? appeared first on Search Engine…

Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. The post Microsoft Bing Is Getting An AI Image…

As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill The post Google Launching Passkey Support for Android,…

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search…

Spammy links are out of your control, but there are things you could to help overpower them. Here’s how. The post Is Link Spam From Our Old Hacked Website Impacting…

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on…

Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A…

What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy. The post The Fundamentals Of Influencer…

Google’s update to image structured data makes it easier to add credit, creator and copyright information The post Google Updates Image Structured Data appeared first on Search Engine Journal.

Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO The post Google On Solving How to Write Good Alt Text appeared first…

Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022 The post Google Announces Search Central Live Conference appeared…

Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar. The post New SEO Strategies: 3 Steps To Perfect SEO Content Creation appeared…

Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal…

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.  The post Conversion Rate Optimization…

More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business. The post TikTok Planning On Opening Warehouses In U.S….

U.S. Government advisory warns of CSRF vulnerability in WordPress plugin Shortcodes Ultimate which is used by over 700,000 websites The post WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites appeared…

United States President Joe Biden signed an Executive Order this month to implement the EU & US data privacy framework known as Privacy Shield 2.0. The post Privacy Shield 2.0:…

When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create…

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on…

WordPress plugin publishers begin supporting the new CAPTCHA alternative from Cloudflare but Contact Form 7, used by 5+ million, rejects it for one valid reason The post WordPress Plugins Begin…

Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce The post Research On 150,000 Product Queries Reveals Changes in Google SERPs…

TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared…

Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows. The post Google Cloud Rebrands Data Studio…

YouTube has a new way for users to find and engage with content creators directly by tagging them. The post YouTube Launches @username Handles To Help Drive Traffic appeared first…

The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps. The post Google Sunsetting Assistant Driving Mode Dashboard…

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…

Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals. The post 12 GA4 Expectations…

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce…

Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step. The post Creating Hyper-Local PPC Landing…

Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content…

Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing…

Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages The post Google On The Use Of AI Images appeared first on Search Engine Journal.

Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in…

In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…

It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be…

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads…

Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife…

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…

Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To…

Changes to how users share images, videos and GIFS sets the stage for Twitter to become the “best place to share media” The post Twitter Update Sets Goal To Be…

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store…

Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media…

Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns The post Google, Apple, Meta, Amazon & Microsoft…

The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit…

Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two…

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag…

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting…

What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write…

While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To…

RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say. The post Is RankBrain A Ranking Factor…

Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar! The post How Google’s Helpful Content & Core Updates…

Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy…

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends,…

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts…

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live…

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and…

Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For…

YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another…

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first…

If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm…

Join us and our guests on October 12 at 2 PM ET. Learn what it takes to develop a winning digital strategy for your business. The post Build Trust &…

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.

Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad…

YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show…

Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless…

Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy. The post Software Industry Traffic Trends…

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on…

Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing.  The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg…

At Google’s annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search…

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And…

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now:…

Top brands suspend advertising after ads shown next to solicitations for child porn The post Twitter Ads Suspended By Top Brands Because Of Child Exploitation appeared first on Search Engine…

Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get…

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For…

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile…

Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search…

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. The post Google Highlights Online Discussions…

Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In…

Does Google have an organic quality score for websites? And does it impact your rankings? The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search…

WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared…

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search,…

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot’s Aja Frost & Justin Champion shared their insights. The post Seamlessly Integrating SEO For Product…

Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together. The post Search Engine Journal Promotes Jessica Cromwell to VP of Sales appeared first…

Learn about the rendering process and why Google is taking its time to index your new pages (if at all) by following these tips. The post How Long Before Google…

Struggle with adapting to fast-changing SEO standards? This webinar will help keep your content strategies up-to-date. The post Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] appeared first…

Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish…

TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search…

Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To…