Latest SEO News & Tips From Search Engine Journal Blog

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store…

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To…

Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat. The post Instagram Adds In-Chat Payment Feature…

Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. The post Snapchat Launches On Desktop For Premium Members appeared first on…

Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb. The post How To Find Talented Writers To Fuel…

Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize On An Ecommerce Site To…

Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it. The post 7 Tips For Building…

Google is adding a new metric to their Core Web Vitals. It’s called Interaction to Next Paint, or INP. SEO pro, Brian Harnish, talks INP. The post Interaction To Next…

Want to learn more about engaging and growing your audience on Twitter? Then it’s time to dive into your Twitter Analytics. The post Twitter Analytics – Uncover The Best Twitter…

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy. The post 7 Data-Driven Content Strategy Tips For Improving…

Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first. The post Top 5 Chinese Search…

Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social Media Interaction Posts That Get…

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search…

Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. The post Does The CMS Matter For Search…

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search…

Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods. The post 5 Ways To Check If Google Analytics…

Not sure what you need to improve your site? Pinpoint where your customers engage the most (and least) with these top 8 heat mapping tools. The post The Top 8…

WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. The post WordPress 6.0.1 Maintenance Update Released…

HTTPS is a ranking factor. So is there a negative impact to SEO from linking to insecure HTTP webpages? The post Will Linking To HTTP Pages Impact SEO? appeared first…

While there are no guarantees your pages will be crawled, telling Google via sitemaps still makes a difference. Here are 10 sitemap generators to help. The post 10 Best Sitemap…

See what happens when you upload images to Google’s Vision image classification tool to see how an algorithm identifies what it’s about. The post Free Google AI Image Analysis Tool…

If you’re ready to build a comprehensive real estate marketing strategy across multiple channels, this ebook can show you how to get you started. The post Learn To Increase Your…

Twitter is giving people the option to untag themselves from tweets with a new feature called unmentioning. The post Twitter Now Lets You Remove Unwanted Mentions appeared first on Search…

Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit. The post Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit appeared first on…

Google’s John Mueller discusses a reason why Google is can avoid counting random links against a website The post Any Risk In Deleting A Disavow File? appeared first on Search…

Winners and losers of Google’s May 2022 core update are analyzed to provide insights to help your website recover from the impact of these changes. The post Google’s May 2022…

Learn how to develop a comprehensive SEO strategy that touches all aspects of the website, including every team involved. The post 8 Ways To End Silo Mentality & Increase Business…

Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover. The post Google Analytics 4 – Everything You Need To…

Why are the vast majority of blogs not delivering strong marketing results? Find out as we break down the 13 essential elements of a blog. The post 13 Must-Have Elements…

Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission. The post Twitter Buyout Uncertain…

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search…

Audit enterprise-level websites with these tips that will save you time in crawling millions of web pages. The post 14 Must-Know Tips For Crawling Millions Of Webpages appeared first on…

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines…

In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching. The post DuckDuckGo, Ecosia, Qwant Pen Open Letter On…

Overwhelmed by thousands of review plugin choices on WordPress? Discover these top 6 plugins so you can easily show off reviews from clients and customers. The post 6 Best WordPress…

Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts. The post 7 Essential Insights For SEO Client Reports…

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now. The post Improving Brand Awareness…

In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. The post Google Search Console Insights…

Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks. The post Google Ads Rolls Out Diagnostic Insights appeared…

Learn how to scale your SEO program on an enterprise level with a sophisticated, fine-tuned, and strategic approach. The post How To Scale Your Enterprise SEO Program [Webinar] appeared first…

How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand. The post 5 Excellent Brand Instagram…

Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google. The post Building a Better Search Engine: Lessons…

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post TLD Experimentation & Authority Building with…

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw. The post How Decentralized Web3 Is Changing Online…

TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok. The post TikTok Responds To Allegations Of…

Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform. The post How TikTok’s Search…

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started. The post 4 Ways To…

Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn. The post 5 Pro Tips To…

As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond. The post 25+ SEO Words…

Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms…

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’…

Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent…

Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into…

It’s easy to see why so many SEO professionals have turned to project management platforms to help them stay organized and productive. The post 15 Project Management Tools For SEO…

Does aligning SEO goals with multiple teams and departments feel like herding cats? It’s time to try the perfect SEO brief. The post How We Create The Perfect SEO Brief…

As part of a more significant effort to fight creator impersonation, YouTube has stopped allowing channels to hide the number of subscribers they have. The post YouTube Disables Hidden Subscriber…

SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your…

Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance. The post Inflation’s Impact On Ad Spend Detailed In…

Learn which 10 content management systems are most used right now and explore recent updates from major CMS players. The post CMS Market Share Monthly: 64.2% Of Sites Use WordPress…

A new report from SEMRush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The post Small Business Search Trends On The Rise In…

See how Google perceives your page performance with bulk page speed tests using the Page Speed Insights API and this Python script. The post Bulk Loading Performance Tests With PageSpeed…

Let’s deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more. The post Where We Are Today…

Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. The post Local SEO: Top Ways To Get Higher Quality…

In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. The post How To Create Your Instagram Content Plan appeared first…

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.

U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores. The post U.S. FCC Commissioner Requests Google &…

The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared…

Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know…

Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps…

Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine…

The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO:…

81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create…

Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first…

Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product Structured Data Guidance appeared first on…

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution…

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This…

Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? The post What Happens When…

Set your brand’s writers up for success by providing detailed writing guidelines – here’s how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need…

Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post 6 Common Hreflang Tag Mistakes Sabotaging…

Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared…

Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration. The post SEJ Exclusive: Surfer SEO Unveils New Semrush Integration appeared first on Search Engine Journal.

Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website’s indexability. The post 11 SEO Tips…

Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. The post Googlebot Crawls &…

What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page…

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found. The post Keywords Hidden For…

Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show. The post The Four Day…

Google’s John Mueller answers if Google crawls and uses links found in structured data. The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.

Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. The post Shopify Unveils 100+ New Updates &…

Familiar with both JavaScript and Python? Learn more about how PyScript allows Python Scripts to work easily within web components. The post PyScript: Making Python Scripts Work In Browser For…

At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To…

Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising…

Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location. The post How Public Web Data…

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To…

SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together. The post 4 Secrets Your SEO…