Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can The post Experts Predict Twitter Outage & Advise Downloading Your…
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. The post Google Settles Location-Tracking Case For…
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch…
Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn’t be worse The post Twitter Fires 80% of Contractor Employees With No…
Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research…
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics…
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API The post Meta Announces Instagram Explore Home Ads…
Warnings issued over vulnerabilities in five WordPress WooCommerce plugins that may affect up to 135,000 websites The post Vulnerabilities Discovered in Five WooCommerce WordPress Plugins appeared first on Search Engine…
The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say. The post Is Bounce Rate A Google Ranking Factor? appeared first on Search…
Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter’s functioning resign The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The…
Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools…
Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO…
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An…
Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan…
Google’s John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search…
Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And…
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+. The post Meta Ads Automation: An Advertiser’s Guide appeared…
Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you. The post How To Hire Top SEO &…
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency…
Yoast WordPress SEO Plugin released an update addressing a fatal error bug and compatibility issues The post Yoast SEO 19.10 Update – Know This Before Updating appeared first on Search…
As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you’re not leaving. The post Most Of You Aren’t Leaving Twitter,…
Content is king, but can your content’s reading level have some power over your site’s ranking? Let’s take a look. The post Is Reading Level A Google Ranking Factor? appeared…
Use the Streamlit package and create a beautiful app easily with Python with this tutorial, which also includes a Dockerfile for deploying your app. The post Streamlit Tutorial For SEOs:…
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads…
Learn how to make sure your site is meeting Google’s Core Web Vitals criteria and track performance for better ranking. The post The 6-Step Core Web Vitals Guide: How To…
Instagram users with professional accounts can now schedule posts and reels up to 75 days in advance directly from the mobile app. The post Instagram Lets Users Schedule Posts &…
Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The post Google Allows Custom Dimensions In GA4…
Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these “Do’s” and “Don’ts.” The post The Do’s And Don’ts Of…
Gain more control over what pages represent your content best – by placing canonical tags. Here’s what you need to know. The post What is a Canonical URL? A Guide…
When you struggle with productivity, Chrome extensions can really come through for you. Check out these to get more done in your day. The post 9 Chrome Extensions To Increase…
In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first…
Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. The post 8 Digital Marketing Strategy Insights For Massive…
Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. The post Google’s John Mueller: “Search Is Never…
Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On…
YouTube Shorts are now available in a television-optimized format for connected TVs. The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.
Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here’s how. The post Developing Value Proposition…
Save time while ensuring your local SEO is up to date. Try these 5 quick tips for more traffic, reviews, and customers. The post Doing More With Less: 30 Minutes…
Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. The post 12 Ultimate Tools & Tactics For Effective…
Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first…
Do internal links matter in search? Read on and find out how they can help determine where your webpages will rank in search results. The post Are Internal Links A…
Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them. The post 10 Steps To Boost Your…
Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine. The post Google Shopping Free Listings:…
Learn how you can use machine learning’s progress in relevancy to help you tailor your link building strategy. The post Smarter Link Building: How To Use Machine Learning To Accelerate…
YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. The post YouTube Updates: More Search Insights,…
In this article, we’ll look at how bad link building can hurt your reputation and give you some ways to help you keep yours spotless. The post Can Link Building…
During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. The post Google Predicts Strength Of Backlinks Ranking Factor Will…
Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app. The post Substack Sets Its Sights On Twitter With New Chat…
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. The post Google Announces Sunset…
Take a look at the top features and benefits of using Tumblr, from writing tutorials to creating podcasts. The post 50 Things You Should Know About Tumblr appeared first on…
Forget keyword stuffing and writing just to fulfill a word count. Learn to use and repurpose long form content to gain authority in your industry. The post A Guide To…
Learn how content management systems are important website management efficiency, marketing abilities, powering your digital presence, and find the best option for your website. The post What Is A Content…
Learn how to build a winning marketing technology stack to help you improve campaign performance in this upcoming webinar! The post Get Your MarTech Stack Ready For 2023 [Webinar] appeared…
Learn tips for surviving crises from a Ukrainian team; their business processes helped them stay strong through the invasion of Ukraine. The post 5 Lessons For Surviving Crises From The…
Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. The post Instagram Launches New Ways For Creators To Earn Revenue appeared first on…
TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security. The post TikTok Should Be Banned,…
Facebook’s professional profile mode is now available to users worldwide, giving everyone an opportunity to showcase their skills and abilities in new ways. The post Facebook Expands Professional Profiles To…
Hangouts, which has been Google’s primary messaging services since 2013 has been ended. Users have until January 1 to migrate data. The post Google Pulls The Plug On Hangouts appeared…
Do social signals affect search rankings? Let’s explore social signals as a Google ranking factor to determine their effect on search rankings. The post Are Social Signals & Shares A…
Learn how to make the customer journey on your Shopify store smoother and reap the rewards for Black Friday and Cyber Monday sales events. The post 16 Tips To Keep…
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More…
Want to step up your content strategy in 2023? Join this webinar and discover how to create quality content for better performance and higher rankings. The post Content Strategy: How…
Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails. The post How SEO Experts Predict…
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New…
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To…
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. The post Google Introduces New Search Labels For…
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track…
From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work. The post Semantic Search With Vectors appeared first on Search Engine Journal.
Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site’s performance. The post Website Performance & Health Monitoring: Tips &…
Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling. The post How To Create More Helpful Content With Topic Modeling & Topic…
Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images The post Google Explains Alt Text for Logos & Buttons appeared first…
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service…
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent…
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways…
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For…
Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them. The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared…
Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren’t satisfactory The post Research Finds Evidence Of User…
Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers’ feeds. The post TikTok: Your Guide To…
When it comes to SEO, your website is the foundation on which your hard work rests. Here are 10 tips for building a travel website. The post 10 Dos And…
Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales. The post SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts…
Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For…
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword…
Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth? The post Are Nofollow Links A Google Ranking Factor? appeared…
Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of…
Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags. The post Meta Tags: What You Need To…
Elon Musk completes purchase of Twitter and promises to make the platform a place for all sides to come together in a “healthy manner” The post Elon Musk Finally Owns…
SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that. The post SEO Data And…
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on…
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs. Soft 404 Errors: What’s The Difference &…
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features…
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal…
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan…
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…
No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively…
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division…
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation…
Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine…
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…