Latest SEO News & Tips From Search Engine Journal Blog

More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem The post Ahrefs CEO Reveals More About Yep appeared first…

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In…

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain…

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO…

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses The post WordPress Community Reacts To 6.0 Arturo appeared first on Search…

Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared…

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google…

Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more. The post On-Page SEO: How To Optimize Pages & Beat…

Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts.  The post Instagram Update Could Impact Reach For Some…

With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts. The post Declining Support Of Tech…

Salary and benefits are not the only aspects of hiring fully-remote SEO experts that have legal implications. Here’s what you need to factor in. The post Legal Considerations & Communication…

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With…

Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind. The post Should You Use A…

Learn how to create a well-coordinated SEO brief that will seamlessly connect your marketing teams, elevate your content program, and outperform your competitors. The post How We Create The Perfect…

Ready to see how your website will hold up Google’s next algorithm change? Market Brew’s search engine modeling platform helps you see future SERP positions. The post 6 New Market…

Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads. The post Facebook Ad Tips For…

Don’t miss opportunities for new content and inspire your content team to do SEO today. Here’s how. The post How To Inspire Content Teams To Care About SEO appeared first…

Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I…

WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users The post WP Engine Acquires Company Behind ACF, WP Migrate &…

Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search…

Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms. The post Twitter To Roll Out Notifications For…

From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix. The post Wix Structured Data Guide:…

Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To…

WordPress parent company Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six…

What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared…

Does investing in SEO work? Absolutely. Learn how to gauge which SEO strategies are worth your time and money. The post Demystifying SEO Investments: Expert Advice On What CMOs Can…

In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New…

Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck…

Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare. The post Reminder: Google Ending Expanded…

seoClarity announced that it is acquiring enterprise SEO automation company RankSense The post seoClarity Acquires RankSense appeared first on Search Engine Journal.

How you structure your remote SEO team is essential to its success. Let’s talk about company structure, salaries for international workers, and benefits to start. The post How To Build…

Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect). The post 4 SEO Copywriting Tips For…

Sitewide audits can be daunting but are worth the time and effort. Here’s how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO…

Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An…

Do you have a brand that’s expanding globally? International SEO can help. Sign up for this upcoming webinar. The post International SEO: Top 10 Best Practices You Need To Know…

TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. The post 7 TikTok Stats Show…

Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals. The post Google Debuts Upgrades To Its Enterprise 360…

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site’s success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search…

Inlinks launches keyword topic and content planning tool that speeds up the content creation process The post Inlinks Launches New Keyword & Topic Research Tool appeared first on Search Engine…

Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies. The post How 3 Different Enterprise SaaS Content Strategies…

Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis. The post Competitor Backlink Analysis With Python [Complete Script] appeared first…

Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes. The post 6 Perfectly Preventable Ways Facebook Ads Tend…

Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat…

LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. The post LinkedIn Debunks Algorithm Myths…

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show. The post How To Dominate Google…

Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce?…

Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements. The post 12 Essential SEO…

Can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings. The post Is User-Generated Content (UGC) A…

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media…

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With…

Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. Here are the top ones answered. The post 5 Top Google Business Profile…

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign…

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try…

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For…

DuckDuckGo’s search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company’s allegedly private mobile web browser. The post DuckDuckGo’s Search Deal…

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. The post YouTube Analytics Now Separates Data By Video Type…

TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. The post TikTok Brings Account Management To Third-Party Tools appeared first…

Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve. The post Google Execs Share…

Proposed California law would hold social media companies liable for harmful effects on minors. The post California Bill Allows Parents To Sue For Child’s Social Media Addiction appeared first on…

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. The post Meta Brings Transparency To…

Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance. The post 10 Must-Know SEO Basics For Web Developers appeared first…

Automate the creation of new ecommerce category pages by clustering product inventory and automatically aligning SKUs to search demand with Python – no coding required! The post How To Automate…

If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get More Law…

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google…

Here’s your comprehensive guide to reverse image search on today’s major image search engines. The post Reverse Image Search: Everything You Need To Know appeared first on Search Engine Journal.

Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today.  The post Google Launching May 2022 Broad Core Algorithm Update appeared first on…

Naturally generate backlinks with any piece of content. Use these quick tips and best practices to become your own authoritative source. The post How To Use Statistics Content To Attract…

Brace yourself: The adoption of GA4 is likely to trigger for your organization or clients in the next 14 months. The post Google Analytics 4 Should Trigger Reorganizations & Agency…

Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far. The post The Future of PPC:…

Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO? The post 7 Ways To Tweak Your Content For Better…

Learn how to take advantage of the opportunities Instagram Reels create with these tips and real-world brand examples. The post How To Use Instagram Reels For Business appeared first on…

Is your WordPress website secure? Learn 15 ways to secure your WordPress site, from easy to advanced. The post Top 15 Ways To Secure A WordPress Site appeared first on…

WordPress 6.0, code named “Arturo,” is rolling out with nearly a thousand improvements and new features. The post WordPress 6.0 “Arturo” Is Here With Nearly 1,000 Changes appeared first on…

Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads. The post 16 Announcements From Google Marketing Live…

A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The post LinkedIn Data Reveals What Type of InMail…

The SEO industry shares memories and condolences as they mourn the passing of SEO legend, patent expert, and dear friend, Bill Slawski. The post Remembering Bill Slawski: SEO Legend, Mentor…

Don’t fall into the same trap that others do: Block bots and spiders from crawling your site and avoid unwanted traffic with these top tips. The post How & Why…

Check out how LinkedIn’s single image ad retargeting feature enables you to capitalize on engagement-based audiences. The post A Guide To LinkedIn Single Image Ad Retargeting appeared first on Search…

Learn how to improve your online reputation with new consumer trends, a step-by-step method of gathering more reviews, and more. The post Local SEO: Top 6 Ways To Get Higher…

Keep reading to learn how Twitter advanced search differs from regular search, followed by some examples of advanced search in action. The post How To Easily Search For Tweets By…

Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? This free online conference is happening in English, Spanish, and Portuguese. The post SEOday 2022: The…

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. The post Google Unveils New Ads Manager Tools For Video Ads appeared first…

A lot of SEO best practices can be handled in-house. However, there are situations where you are better off hiring a professional SEO. The post 5 Times You Absolutely Must…

Discover the roadblocks you’ll typically encounter with starting enterprise workflow automation. Learn how to get around them so you can scale SEO with success. The post How To Get Started…

Should you automate schema creation or not? Discover what the pros think you should do to help (and not hurt) your SEO. The post Is Schema Stuffing The New SEO…

Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife. The post 7 Major Stressors For Digital…

Prepare for reactive digital PR and find a goldmine of opportunities to become more relevant to your audience with these best practices. The post Reactive Digital PR: What It Is…

Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization…

Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales. The post Last Call: 5…

The right intro sets the podcast on a path to success. Learn how you can set the stage for your audience with these seven tips. The post Successful Podcasters Share…

Embrace this new era of SEO and be well-positioned to succeed in the years to come. Understand how to take advantage of the data revolution. The post How Data Is…

In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From…

Google’s new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields. The post Google Launches Tool For Practicing Job Interviews appeared first…

TikTok users will now be able directly tag and credit video creators using a button in the social media app. The post TikTok Launches Creator-Crediting Feature appeared first on Search…

Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here’s how. The post Using The Jobs To…

Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches. The post How To Optimize YouTube Videos…

Congratulations to Miranda Miller, Senior Managing Editor, who is working to grow SEJ’s editorial blueprint, talent, and operations exponentially. The post Search Engine Journal Promotes Miranda Miller To Senior Managing…

Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To…

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s…