Latest SEO News & Tips From Search Engine Journal Blog

Hybrid search refers to merging search technologies, though the tech used to create hybrid search engines is changing. Here’s where it’s at today. The post Evolution Of Hybrid Search &…

Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process. The post Winning At Retargeting In…

Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience The post Firefox Total Cookie Protection Blocks Creepy…

Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how. The post Growth Marketing vs SEO –…

Google, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have companies share more information with the European Commission. The post Google, TikTok, &…

We interviewed Josepha Haden Chomphosy, Executive Director of WordPress at WordCamp Porto. Find out what she has to say about current and future WordPress developments. The post The Future Of…

Headless WordPress brings the opportunity to feed many channels from your WordPress install. Learn more in this interview with Ivan Popov. The post Headless WordPress And More With Ivan Popov…

John Mueller answers the question of whether there’s a ranking effect from the use of a Content Delivery Network (CDN) The post Does Using A CDN Improve Ranking? appeared first…

Poor reviews on Google make your “digital storefront” look bad. Take action quickly to remove spam reviews and know what to do if you can’t. The post How To Delete…

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank &…

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. The post LinkedIn Launching Free Tool For B2B Professionals appeared first…

Choosing a domain name is an important step for launching a website, so it’s important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared…

Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. The post Google Ad Manager Gets 8…

Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. The post Meta Reportedly Developing…

Help search engines get the right content to your users effortlessly. Here’s your guide to understanding query expansion and query scoping for the right keywords. The post Query Relaxation And…

The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website’s visibility, and land more deals. The post Real Estate Link Building: 4…

Google confirms the core update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The post Google May 2022…

Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO. The post Top 17 Enterprise SEO Metrics…

Discover 15 possible reasons why your web pages are in the Excluded group and resolve them so you can start ranking for them. The post Fixing Google Search Console’s Coverage…

Here are seven steps you can take to leverage your email campaigns for SEO. The post 7 Ways To Use Email To Boost Organic Traffic appeared first on Search Engine…

Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. The post Google Expands Verification Requirement…

A good SaaS homepage will drive conversions and improve your business as w whole. Read on and learn how to optimize yours. The post SaaS Homepage SEO: Keywords, Linking &…

Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin. The post Yoast On Why It’s Adopting IndexNow Protocol…

LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. The post LinkedIn Expands Audio Events To…

Google argues a bill proposed by US Congress has the potential to compromise users’ safety, as well as break products such as Search and Maps. The post Google’s Criticisms Against…

WordPress takes steps toward improving security and performance impact of third party plugins The post WordPress Proposes A Plugin Checker For Security And Performance appeared first on Search Engine Journal.

In this third part of our series on remote SEO teams, learn how to use training and professional development to support a great culture. The post Training & Professional Development…

Messages and texts have played a vital role in our lives for almost two decades. Sometimes, with serious consequences. Could Apple’s latest features change that? The post Dark Side Of…

What’s the best format for structured data? Check out the different types and which markup Google prefers. The post Google’s Preferred Structured Data: JSON-LD vs. Microdata appeared first on Search…

Don’t fret when your Amazon listings are ignored by your target market. Discover the potential causes and how to remedy them. The post Why Aren’t My Products Selling On Amazon?…

Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. The post How Does Google Handle Page Titles…

More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem The post Ahrefs CEO Reveals More About Yep appeared first…

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In…

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain…

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO…

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses The post WordPress Community Reacts To 6.0 Arturo appeared first on Search…

Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared…

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google…

Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more. The post On-Page SEO: How To Optimize Pages & Beat…

Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts.  The post Instagram Update Could Impact Reach For Some…

With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts. The post Declining Support Of Tech…

Salary and benefits are not the only aspects of hiring fully-remote SEO experts that have legal implications. Here’s what you need to factor in. The post Legal Considerations & Communication…

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With…

Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind. The post Should You Use A…

Learn how to create a well-coordinated SEO brief that will seamlessly connect your marketing teams, elevate your content program, and outperform your competitors. The post How We Create The Perfect…

Ready to see how your website will hold up Google’s next algorithm change? Market Brew’s search engine modeling platform helps you see future SERP positions. The post 6 New Market…

Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads. The post Facebook Ad Tips For…

Don’t miss opportunities for new content and inspire your content team to do SEO today. Here’s how. The post How To Inspire Content Teams To Care About SEO appeared first…

Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I…

WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users The post WP Engine Acquires Company Behind ACF, WP Migrate &…

Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search…

Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms. The post Twitter To Roll Out Notifications For…

From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix. The post Wix Structured Data Guide:…

Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To…

WordPress parent company Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six…

What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared…

Does investing in SEO work? Absolutely. Learn how to gauge which SEO strategies are worth your time and money. The post Demystifying SEO Investments: Expert Advice On What CMOs Can…

In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships. The post How To Increase Agency Revenue With New…

Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck…

Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare. The post Reminder: Google Ending Expanded…

seoClarity announced that it is acquiring enterprise SEO automation company RankSense The post seoClarity Acquires RankSense appeared first on Search Engine Journal.

How you structure your remote SEO team is essential to its success. Let’s talk about company structure, salaries for international workers, and benefits to start. The post How To Build…

Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect). The post 4 SEO Copywriting Tips For…

Sitewide audits can be daunting but are worth the time and effort. Here’s how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO…

Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An…

Do you have a brand that’s expanding globally? International SEO can help. Sign up for this upcoming webinar. The post International SEO: Top 10 Best Practices You Need To Know…

TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. The post 7 TikTok Stats Show…

Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals. The post Google Debuts Upgrades To Its Enterprise 360…

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site’s success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search…

Inlinks launches keyword topic and content planning tool that speeds up the content creation process The post Inlinks Launches New Keyword & Topic Research Tool appeared first on Search Engine…

Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies. The post How 3 Different Enterprise SaaS Content Strategies…

Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis. The post Competitor Backlink Analysis With Python [Complete Script] appeared first…

Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes. The post 6 Perfectly Preventable Ways Facebook Ads Tend…

Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat…

LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. The post LinkedIn Debunks Algorithm Myths…

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show. The post How To Dominate Google…

Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce?…

Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements. The post 12 Essential SEO…

Can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings. The post Is User-Generated Content (UGC) A…

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media…

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With…

Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. Here are the top ones answered. The post 5 Top Google Business Profile…

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign…

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try…

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For…

DuckDuckGo’s search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company’s allegedly private mobile web browser. The post DuckDuckGo’s Search Deal…

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. The post YouTube Analytics Now Separates Data By Video Type…

TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. The post TikTok Brings Account Management To Third-Party Tools appeared first…

Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve. The post Google Execs Share…

Proposed California law would hold social media companies liable for harmful effects on minors. The post California Bill Allows Parents To Sue For Child’s Social Media Addiction appeared first on…

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. The post Meta Brings Transparency To…

Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance. The post 10 Must-Know SEO Basics For Web Developers appeared first…

Automate the creation of new ecommerce category pages by clustering product inventory and automatically aligning SKUs to search demand with Python – no coding required! The post How To Automate…

If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get More Law…

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google…

Here’s your comprehensive guide to reverse image search on today’s major image search engines. The post Reverse Image Search: Everything You Need To Know appeared first on Search Engine Journal.

Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today.  The post Google Launching May 2022 Broad Core Algorithm Update appeared first on…

Naturally generate backlinks with any piece of content. Use these quick tips and best practices to become your own authoritative source. The post How To Use Statistics Content To Attract…