Latest SEO News & Tips From Search Engine Journal Blog

Sitewide audits can be daunting but are worth the time and effort. Here’s how to conduct an enterprise SEO audit to inform your overall strategy. The post 24-Point Enterprise SEO…

Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files. The post Get Content Crawled & Ranked Faster: 5 Tips From An…

Do you have a brand that’s expanding globally? International SEO can help. Sign up for this upcoming webinar. The post International SEO: Top 10 Best Practices You Need To Know…

TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. The post 7 TikTok Stats Show…

Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals. The post Google Debuts Upgrades To Its Enterprise 360…

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site’s success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search…

Inlinks launches keyword topic and content planning tool that speeds up the content creation process The post Inlinks Launches New Keyword & Topic Research Tool appeared first on Search Engine…

Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies. The post How 3 Different Enterprise SaaS Content Strategies…

Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis. The post Competitor Backlink Analysis With Python [Complete Script] appeared first…

Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes. The post 6 Perfectly Preventable Ways Facebook Ads Tend…

Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat…

LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. The post LinkedIn Debunks Algorithm Myths…

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show. The post How To Dominate Google…

Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce?…

Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements. The post 12 Essential SEO…

Can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings. The post Is User-Generated Content (UGC) A…

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media…

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With…

Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. Here are the top ones answered. The post 5 Top Google Business Profile…

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign…

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try…

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For…

DuckDuckGo’s search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company’s allegedly private mobile web browser. The post DuckDuckGo’s Search Deal…

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. The post YouTube Analytics Now Separates Data By Video Type…

TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. The post TikTok Brings Account Management To Third-Party Tools appeared first…

Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve. The post Google Execs Share…

Proposed California law would hold social media companies liable for harmful effects on minors. The post California Bill Allows Parents To Sue For Child’s Social Media Addiction appeared first on…

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. The post Meta Brings Transparency To…

Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance. The post 10 Must-Know SEO Basics For Web Developers appeared first…

Automate the creation of new ecommerce category pages by clustering product inventory and automatically aligning SKUs to search demand with Python – no coding required! The post How To Automate…

If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get More Law…

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google…

Here’s your comprehensive guide to reverse image search on today’s major image search engines. The post Reverse Image Search: Everything You Need To Know appeared first on Search Engine Journal.

Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today.  The post Google Launching May 2022 Broad Core Algorithm Update appeared first on…

Naturally generate backlinks with any piece of content. Use these quick tips and best practices to become your own authoritative source. The post How To Use Statistics Content To Attract…

Brace yourself: The adoption of GA4 is likely to trigger for your organization or clients in the next 14 months. The post Google Analytics 4 Should Trigger Reorganizations & Agency…

Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far. The post The Future of PPC:…

Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO? The post 7 Ways To Tweak Your Content For Better…

Learn how to take advantage of the opportunities Instagram Reels create with these tips and real-world brand examples. The post How To Use Instagram Reels For Business appeared first on…

Is your WordPress website secure? Learn 15 ways to secure your WordPress site, from easy to advanced. The post Top 15 Ways To Secure A WordPress Site appeared first on…

WordPress 6.0, code named “Arturo,” is rolling out with nearly a thousand improvements and new features. The post WordPress 6.0 “Arturo” Is Here With Nearly 1,000 Changes appeared first on…

Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads. The post 16 Announcements From Google Marketing Live…

A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The post LinkedIn Data Reveals What Type of InMail…

The SEO industry shares memories and condolences as they mourn the passing of SEO legend, patent expert, and dear friend, Bill Slawski. The post Remembering Bill Slawski: SEO Legend, Mentor…

Don’t fall into the same trap that others do: Block bots and spiders from crawling your site and avoid unwanted traffic with these top tips. The post How & Why…

Check out how LinkedIn’s single image ad retargeting feature enables you to capitalize on engagement-based audiences. The post A Guide To LinkedIn Single Image Ad Retargeting appeared first on Search…

Learn how to improve your online reputation with new consumer trends, a step-by-step method of gathering more reviews, and more. The post Local SEO: Top 6 Ways To Get Higher…

Keep reading to learn how Twitter advanced search differs from regular search, followed by some examples of advanced search in action. The post How To Easily Search For Tweets By…

Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? This free online conference is happening in English, Spanish, and Portuguese. The post SEOday 2022: The…

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. The post Google Unveils New Ads Manager Tools For Video Ads appeared first…

A lot of SEO best practices can be handled in-house. However, there are situations where you are better off hiring a professional SEO. The post 5 Times You Absolutely Must…

Discover the roadblocks you’ll typically encounter with starting enterprise workflow automation. Learn how to get around them so you can scale SEO with success. The post How To Get Started…

Should you automate schema creation or not? Discover what the pros think you should do to help (and not hurt) your SEO. The post Is Schema Stuffing The New SEO…

Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife. The post 7 Major Stressors For Digital…

Prepare for reactive digital PR and find a goldmine of opportunities to become more relevant to your audience with these best practices. The post Reactive Digital PR: What It Is…

Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator. The post Avoid These 6 Common Google News Optimization…

Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales. The post Last Call: 5…

The right intro sets the podcast on a path to success. Learn how you can set the stage for your audience with these seven tips. The post Successful Podcasters Share…

Embrace this new era of SEO and be well-positioned to succeed in the years to come. Understand how to take advantage of the data revolution. The post How Data Is…

In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From…

Google’s new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields. The post Google Launches Tool For Practicing Job Interviews appeared first…

TikTok users will now be able directly tag and credit video creators using a button in the social media app. The post TikTok Launches Creator-Crediting Feature appeared first on Search…

Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here’s how. The post Using The Jobs To…

Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches. The post How To Optimize YouTube Videos…

Congratulations to Miranda Miller, Senior Managing Editor, who is working to grow SEJ’s editorial blueprint, talent, and operations exponentially. The post Search Engine Journal Promotes Miranda Miller To Senior Managing…

Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging Infographic Types & How To…

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s…

Meta Facebook Transparency Report shows that the most popular content might not be what you think it is. The post Facebook’s Most Widely Viewed Links Dominated By Spam appeared first…

TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To…

Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals…

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The…

Have you added apps to your site to improve the user experience? Discover which apps help attract traffic and convert visitors into customers. The post Ecommerce: Top 5 Ways To…

There are ways to dramatically improve your backlink profile without building links. Learn how in this webinar recap. The post How To Improve Your Organic Growth: Stop Building Links &…

Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands. The post Metaverse Primer For…

John asks an SEO, “When I publish my article on someone else’s site, should I tell them to use a sponsored link attribute?” The post Should Guest Post Links Be…

Struggling to assess your SEO job candidates? The secret is in the interview questions you ask! The post Cut Through Any Bull With These 8 SEO Job Interview Questions appeared…

Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what’s best for your site. The post Subdomain, Subdirectory &…

Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too! The post Current Market Trends…

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. The post New TikTok Tool Surfaces Useful Insights For Marketers appeared…

The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities. The post Similarweb Acquires SEO & Rank Tracking Company Rank Ranger appeared first on Search…

Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” The post Google Ads Makes Automation Easier With Scripts Updates appeared…

YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. The post YouTube Adds New Way To…

Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it. The post Local Video Marketing:…

Google’s John Mueller answers question about the impact of JavaScript on Googlebot and recommends testing to find out what’s really happening The post Site Dependence On JavaScript A Problem For…

Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser The post Edge Browser Will AI Improve All Web Images appeared first on…

Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here’s how. The post 8 White Hat SEO…

Uncover how effective your SEO investment is, and learn how to discover the potential business benefits you can gain from certain SEO activities. The post Demystifying SEO Investments: Expert Advice…

Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta. The post Meta Lists 6 Culture Codes…

Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews. The post LinkedIn Updates Include Improvements To Search Results appeared first on…

Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users. The post Musk’s Twitter Deal…

Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance! The post How To Empower Content Teams With Real-Time Log…

SEO is ongoing and not a set-it-and-forget-it tactic. Here’s what you need to focus on for SEO this 2022. The post What’s The Top SEO Focus For 2022? Ask An…

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. The post YouTube Shorts Green Screen Now Compatible With…

Google’s John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ The post Google Allows FAQ Markup for Non-FAQ Content appeared…

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console…

“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To…

A Python script can make quick work of your search for lucrative opportunities where your keywords are close to top rankings. Here’s how. The post Using Python + Streamlit To…

Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store. The post Google Sued Over Android In-App Payment Monopoly appeared first on Search…