Latest SEO News & Tips From Search Engine Journal Blog

When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on…

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced…

GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A…

It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel…

Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first…

Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips. The post Tips For Writing…

Google’s John Mueller answers a question about multisearch and how that might affect SEO The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.

Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success. The post Cross-Channel Remarketing Campaigns:…

Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin The post Vulnerability Found in WordPress Anti-Malware Firewall appeared first on Search Engine Journal.

Become more competitive in the news landscape with this educational Python coding session, including the most popular languages, words, genres, and ngrams for News SEO. The post Visualizing Hot Topics…

Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business…

SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits…

Microsoft announced that bingbot is changing its user agent and it’s gaining desktop and mobile device variants The post Bingbot User Agent is Changing appeared first on Search Engine Journal.

Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on…

Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans The post Meta Announces Research To Create Human-Level AI…

Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second The post Cloudflare Names OVH and Hetzner as Origins of DDOS…

In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse. The post Zuckerberg Highlights Meta’s Future appeared…

Product-led organizations might not prioritize SEO initiatives. Take the first steps toward your enterprise fully investing in your SEO team objectives with these 7 tips. The post Enterprise SEO Buy-in:…

Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022. The post Google Ads Implements 3-Strike Policy Rule appeared first on…

Please welcome Amanda Zantal-Wiener to Search Engine Journal! Our new Editor-in-Chief will oversee the editorial team as we grow our team, brand, and content. The post Search Engine Journal Welcomes…

Advance your SEO career with the help of your mentor. From avoiding common mistakes to setting schedules, here are the best practices to follow. The post Tips For Creating A…

Want search engines to find your new and updated content faster? Learn how they index and crawl content to inform your SEO strategy. The post How Search Engines Crawl &…

What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here. The post 7 Things You Need…

The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022. The post TikTok Most Downloaded App In Q1 2022 appeared first on…

Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. The post Google Search Allows Removal Of Personally Identifiable…

Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30…

Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses…

Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call The post Google Feels Earnings Impact…

Google may update your local listings anytime, even without your knowledge. Here’s why along with a step-by-step process to resolve any errors that appear. The post 4 Top Reasons Your…

A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. The post YouTube Super Thanks Rolls Out…

Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short? The post Google’s Q1 Earnings Are In…

Let’s dive into each of these A-R-E categories to see how they should be incorporated in a wholistic SEO program. The post The Three Pillars Of SEO: Authority, Relevance, And…

Twitter announces a sitewide ban on ads denying the scientific consensus around climate change. The post Twitter Bans Climate Change Denial Advertising appeared first on Search Engine Journal.

New jobs can seem like a whirlwind. Set the foundation for your longer-term SEO success with these 10 steps and start your first month strong. The post Top 10 SEO…

Tick all the items on this off-page SEO checklist for restaurants to increase your eatery’s online visibility and rank higher in search. The post Improve Rankings With This Off-Page SEO…

WP Engine announced that .htaccess will no longer be supported. Believe it or not, this might be the future of web hosting The post WP Engine Ending Support for .htaccess…

Wish your leads were worth your team’s time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways…

How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn…

Discover why “earning” links is better than “building” them plus see the results you can expect from this link building strategy. The post How To Improve Your Organic Growth: Stop…

Twitter’s board could accept Elon Musk’s offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon…

Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP &…

WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search…

Broken internal links can do more harm than just turning off users. Avoid negatively impacting your SEO efforts by finding and fixing them. The post How To Find And Fix…

YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile…

Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…

If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment. The post Can AI Perform SEO? Experimenting…

Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers…

Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free…

Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine…

Is Google Search Worse? And if so, is it because content is so bad or is the algorithm to blame? The post Is Google Search Worse? Many Seem to Agree…

Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we’re talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help…

How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data? The post The Importance Of First Party Data…

Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first…

Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm &…

Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To…

SEO professionals and the organic marketing team can no longer be siloed from the rest of the digital marketing department. Here’s how to break barriers. The post Proven Ways To…

TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers. The post TikTok Introduces Interactive Add-Ons For…

Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here’s a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For…

The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit. The post Manager Account-Level Reporting…

Gutenberg 13.0 shows off new features that will be included in WordPress 6.0 in May 2022 The post Gutenberg 13.0 Previews WordPress 6.0 Improvements appeared first on Search Engine Journal.

Struggling to get found in local search results and drive more business in-store and online? Put these proven tactics SMBs to work. The post 50+ Business-Building Local SEO Tactics For…

Google’s website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. The post How To Create A Website…

Do you know which search trends and keywords to focus on this year? Help your business rise above the rest. Register for our upcoming webinar. The post SERP Trends &…

Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To…

How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In…

Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know…

Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide…

Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help. The post 4 Key Areas Of…

Google’s mobile interstitial penalty specifically targets intrusive interstitials. This article aims to clear up some of the uncertainty surrounding pop-ups and SEO. The post 7 Tips To Keep Pop-Ups From…

Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required! The post How To Automate…

A report from LinkedIn shows demand for software engineers, RNs, and salespeople are high, while need for service professionals continues to grow. The post LinkedIn Reports Most In-Demand Jobs Across…

New extension lets more than three million WooCommerce merchants turn their product catalogs into shoppable product Pins. The post WooCommerce Partners with Pinterest appeared first on Search Engine Journal.

Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. The post Instagram Wants To Make Hashtags More Valuable appeared…

Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide. The post Meta Adds Fundraising Features To Instagram…

Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on. The post Building An SEO…

Make marketing a priority for your small business, and you will not be disappointed. Here’s your one-stop guide that includes SEO and PPC best practices. The post Small Business Marketing…

The best times to post on social media continue to stray from the norm as people around the world adjust to ever changing routines.  The post Best Times To Post…

Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills. The post 5 PPC Certification…

Web.com announced a new eCommerce platform that combines a simple drag and drop interface with sophisticated SEO and eCommerce automation The post New Web.com eCommerce Platform Helps SMBs Reach Millions…

A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO. The post Why Would Optimizing Existing…

The official WordPress Performance Lab plugin is out of beta, featuring stable infrastructure for non-experimental modules The post WordPress Performance Lab Plugin Officially Out of Beta appeared first on Search…

Do you know where to focus your SEO efforts this year? Gain insights from Conductor’s survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing…

Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps. The post Website Spring Cleaning In…

You work hard at crafting just the right message – don’t sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your…

There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But…

Identifying stressful client situations before working together will help preserve your sanity. Heed these red flags. The post 25 Surefire Signs You’re Dealing With A Client From Hell appeared first…

Google’s John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images The post Why Updating Images Can Backfire appeared first on…

How can you use ‘organization’ structured data to help Google better understand your content and optimize for rich results? The post A Guide To ‘Organization’ Structured Data For Google Rich…

Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared…

Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared…

Local SEO experts took the virtual stage for attendees of LocalU Advanced earlier this month. See the top takeaways for local marketers. The post 9 Local SEO Tips From Top…

Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job. The post Are Digital Marketing Courses…

Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. The post Reddit Makes Comments Searchable appeared…

Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data The post Google Offers 3 Strategies for Adjusting to Privacy First Marketing appeared first on…

Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of…