Latest SEO News & Tips From Search Engine Journal Blog

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution…

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This…

Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? The post What Happens When…

Set your brand’s writers up for success by providing detailed writing guidelines – here’s how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need…

Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post 6 Common Hreflang Tag Mistakes Sabotaging…

Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared…

Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration. The post SEJ Exclusive: Surfer SEO Unveils New Semrush Integration appeared first on Search Engine Journal.

Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website’s indexability. The post 11 SEO Tips…

Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. The post Googlebot Crawls &…

What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page…

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found. The post Keywords Hidden For…

Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show. The post The Four Day…

Google’s John Mueller answers if Google crawls and uses links found in structured data. The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.

Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. The post Shopify Unveils 100+ New Updates &…

Familiar with both JavaScript and Python? Learn more about how PyScript allows Python Scripts to work easily within web components. The post PyScript: Making Python Scripts Work In Browser For…

At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To…

Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising…

Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location. The post How Public Web Data…

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To…

SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together. The post 4 Secrets Your SEO…

RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search…

Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization. The post SEO & Local Market…

Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? Here’s…

Looking to improve your visibility in a specific neighborhood or region? Check out these proven local SEO tips for small businesses like yours. The post Local SEO For Small Businesses:…

Deepfake technology isn’t for every brand, but it could be worthwhile for your company. Here are some well-executed examples. The post Deepfake Technology Pros & Cons For Digital Marketing appeared…

When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey…

Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first…

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma:…

Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did…

Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total…

TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At…

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search…

AI writing tools save writers time and hassle of creating from scratch. Discover the possible types of content they can generate, along with best practices. The post 7 Ways To…

Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? What…

Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period. The post Get To Know Google’s Before: and After:…

A new feature for YouTube creators will make it possible to add corrections to videos after they go live. The post Now You Can Add Corrections To YouTube Videos After…

Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here’s how. The post SEO For Non-Profits: 7…

While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. The post TikTok Shopping 101:…

Want to increase traffic from organic search? Learn the top local SEO strategies doctors and dentists need to grow their practice and bookings. The post 10 Local SEO Strategies For…

Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. The post Instagram’s Main Feed Is Going Full Screen appeared first…

A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers? The post Could TikTok Be A Search Engine? For…

Google announced a breakthrough that it calls a step toward achieving the goal of a single AI model that handles multiple tasks The post Google LIMoE – A Step Towards…

TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild. The post TikTok To Show Who Viewed Your Posts…

Are there issues specific to microsites we should consider when traffic drops? Ryan Jones answers for a reader in this edition of Ask An SEO. The post Let’s Talk About…

Considering a new career or transition in SEO? Learn all about the skills, salary, and job prospects for SEO analysts in 2022. The post So You Want To Be An…

Google’s John Mueller answered a question about sitelinks and rankings that closely mirrors official Google documentation The post Has Google’s SEO Office Hours Lost It’s Spark? appeared first on Search…

Everyone wants quick results from link building. Learn about the various factors that impact your efforts and when to expect positive changes. The post How Long Does It Take To…

Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The post Facebook To Restructure Main Feed Around…

Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need…

Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The post Google Replacing ‘Warning’ Labels In Search…

Running out of fresh content ideas for your retail brand? Take your cue from these perfectly executed examples on various platforms for your next campaign. The post 11 Retail Content…

Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why. The post Google Analytics &…

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s…

Hybrid search refers to merging search technologies, though the tech used to create hybrid search engines is changing. Here’s where it’s at today. The post Evolution Of Hybrid Search &…

Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process. The post Winning At Retargeting In…

Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience The post Firefox Total Cookie Protection Blocks Creepy…

Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how. The post Growth Marketing vs SEO –…

Google, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have companies share more information with the European Commission. The post Google, TikTok, &…

We interviewed Josepha Haden Chomphosy, Executive Director of WordPress at WordCamp Porto. Find out what she has to say about current and future WordPress developments. The post The Future Of…

Headless WordPress brings the opportunity to feed many channels from your WordPress install. Learn more in this interview with Ivan Popov. The post Headless WordPress And More With Ivan Popov…

John Mueller answers the question of whether there’s a ranking effect from the use of a Content Delivery Network (CDN) The post Does Using A CDN Improve Ranking? appeared first…

Poor reviews on Google make your “digital storefront” look bad. Take action quickly to remove spam reviews and know what to do if you can’t. The post How To Delete…

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank &…

LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. The post LinkedIn Launching Free Tool For B2B Professionals appeared first…

Choosing a domain name is an important step for launching a website, so it’s important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared…

Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. The post Google Ad Manager Gets 8…

Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. The post Meta Reportedly Developing…

Help search engines get the right content to your users effortlessly. Here’s your guide to understanding query expansion and query scoping for the right keywords. The post Query Relaxation And…

The real estate market is more competitive than ever. Discover four ways to earn backlinks, improve your website’s visibility, and land more deals. The post Real Estate Link Building: 4…

Google confirms the core update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The post Google May 2022…

Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO. The post Top 17 Enterprise SEO Metrics…

Discover 15 possible reasons why your web pages are in the Excluded group and resolve them so you can start ranking for them. The post Fixing Google Search Console’s Coverage…

Here are seven steps you can take to leverage your email campaigns for SEO. The post 7 Ways To Use Email To Boost Organic Traffic appeared first on Search Engine…

Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. The post Google Expands Verification Requirement…

A good SaaS homepage will drive conversions and improve your business as w whole. Read on and learn how to optimize yours. The post SaaS Homepage SEO: Keywords, Linking &…

Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin. The post Yoast On Why It’s Adopting IndexNow Protocol…

LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. The post LinkedIn Expands Audio Events To…

Google argues a bill proposed by US Congress has the potential to compromise users’ safety, as well as break products such as Search and Maps. The post Google’s Criticisms Against…

WordPress takes steps toward improving security and performance impact of third party plugins The post WordPress Proposes A Plugin Checker For Security And Performance appeared first on Search Engine Journal.

In this third part of our series on remote SEO teams, learn how to use training and professional development to support a great culture. The post Training & Professional Development…

Messages and texts have played a vital role in our lives for almost two decades. Sometimes, with serious consequences. Could Apple’s latest features change that? The post Dark Side Of…

What’s the best format for structured data? Check out the different types and which markup Google prefers. The post Google’s Preferred Structured Data: JSON-LD vs. Microdata appeared first on Search…

Don’t fret when your Amazon listings are ignored by your target market. Discover the potential causes and how to remedy them. The post Why Aren’t My Products Selling On Amazon?…

Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. The post How Does Google Handle Page Titles…

More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem The post Ahrefs CEO Reveals More About Yep appeared first…

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In…

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain…

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO…

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses The post WordPress Community Reacts To 6.0 Arturo appeared first on Search…

Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared…

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google…

Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more. The post On-Page SEO: How To Optimize Pages & Beat…

Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts.  The post Instagram Update Could Impact Reach For Some…

With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts. The post Declining Support Of Tech…

Salary and benefits are not the only aspects of hiring fully-remote SEO experts that have legal implications. Here’s what you need to factor in. The post Legal Considerations & Communication…

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With…