Meta research paper shows how to improve the conversion rate of their landing pages and offers a free evaluation scorecard The post Meta Research Reveals Conversion Optimization Best Practices appeared…
Tick all the items on this off-page SEO checklist for restaurants to increase your eatery’s online visibility and rank higher in search. The post Improve Rankings With This Off-Page SEO…
WP Engine announced that .htaccess will no longer be supported. Believe it or not, this might be the future of web hosting The post WP Engine Ending Support for .htaccess…
Wish your leads were worth your team’s time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways…
How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn…
Discover why “earning” links is better than “building” them plus see the results you can expect from this link building strategy. The post How To Improve Your Organic Growth: Stop…
Twitter’s board could accept Elon Musk’s offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon…
Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP &…
WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search…
Broken internal links can do more harm than just turning off users. Avoid negatively impacting your SEO efforts by finding and fixing them. The post How To Find And Fix…
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile…
Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…
If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment. The post Can AI Perform SEO? Experimenting…
Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers…
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free…
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine…
Is Google Search Worse? And if so, is it because content is so bad or is the algorithm to blame? The post Is Google Search Worse? Many Seem to Agree…
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we’re talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help…
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data? The post The Importance Of First Party Data…
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first…
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm &…
Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To…
SEO professionals and the organic marketing team can no longer be siloed from the rest of the digital marketing department. Here’s how to break barriers. The post Proven Ways To…
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers. The post TikTok Introduces Interactive Add-Ons For…
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here’s a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For…
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit. The post Manager Account-Level Reporting…
Gutenberg 13.0 shows off new features that will be included in WordPress 6.0 in May 2022 The post Gutenberg 13.0 Previews WordPress 6.0 Improvements appeared first on Search Engine Journal.
Struggling to get found in local search results and drive more business in-store and online? Put these proven tactics SMBs to work. The post 50+ Business-Building Local SEO Tactics For…
Google’s website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. The post How To Create A Website…
Do you know which search trends and keywords to focus on this year? Help your business rise above the rest. Register for our upcoming webinar. The post SERP Trends &…
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To…
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now…
How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In…
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know…
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide…
Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help. The post 4 Key Areas Of…
Google’s mobile interstitial penalty specifically targets intrusive interstitials. This article aims to clear up some of the uncertainty surrounding pop-ups and SEO. The post 7 Tips To Keep Pop-Ups From…
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required! The post How To Automate…
A report from LinkedIn shows demand for software engineers, RNs, and salespeople are high, while need for service professionals continues to grow. The post LinkedIn Reports Most In-Demand Jobs Across…
New extension lets more than three million WooCommerce merchants turn their product catalogs into shoppable product Pins. The post WooCommerce Partners with Pinterest appeared first on Search Engine Journal.
Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. The post Instagram Wants To Make Hashtags More Valuable appeared…
Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide. The post Meta Adds Fundraising Features To Instagram…
Every business needs SEO as part of its marketing plan. Here’s a guide to developing a case your boss can be happy signing off on. The post Building An SEO…
Make marketing a priority for your small business, and you will not be disappointed. Here’s your one-stop guide that includes SEO and PPC best practices. The post Small Business Marketing…
The best times to post on social media continue to stray from the norm as people around the world adjust to ever changing routines. The post Best Times To Post…
Become more competitive in online advertising and establish your expertise in PPC. Here are 5 top PPC courses you can use to expand your skills. The post 5 PPC Certification…
Web.com announced a new eCommerce platform that combines a simple drag and drop interface with sophisticated SEO and eCommerce automation The post New Web.com eCommerce Platform Helps SMBs Reach Millions…
A reader asks why optimizing meta descriptions, alt text, and subheadings would cause significant losses in rankings in this edition of Ask An SEO. The post Why Would Optimizing Existing…
The official WordPress Performance Lab plugin is out of beta, featuring stable infrastructure for non-experimental modules The post WordPress Performance Lab Plugin Officially Out of Beta appeared first on Search…
Do you know where to focus your SEO efforts this year? Gain insights from Conductor’s survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing…
Laying a solid foundation will help your SEO strategy pay off for years to come. Don’t miss these fundamental first steps. The post 9 Essential Steps In Building A Winning…
Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort. The post 8 Best Enterprise-Level SEO Tools…
Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps. The post Website Spring Cleaning In…
You work hard at crafting just the right message – don’t sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your…
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But…
Identifying stressful client situations before working together will help preserve your sanity. Heed these red flags. The post 25 Surefire Signs You’re Dealing With A Client From Hell appeared first…
Google’s John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images The post Why Updating Images Can Backfire appeared first on…
How can you use ‘organization’ structured data to help Google better understand your content and optimize for rich results? The post A Guide To ‘Organization’ Structured Data For Google Rich…
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared…
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared…
Local SEO experts took the virtual stage for attendees of LocalU Advanced earlier this month. See the top takeaways for local marketers. The post 9 Local SEO Tips From Top…
Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job. The post Are Digital Marketing Courses…
Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. The post Reddit Makes Comments Searchable appeared…
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data The post Google Offers 3 Strategies for Adjusting to Privacy First Marketing appeared first on…
Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of…
Does your organization have a plan for the imminent loss of third-party data? Learn how to embrace first-party data and connect with your customers. The post How To Harness First-Party…
In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar? The post Marketing In The…
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The post YouTube’s Keyword Research Tool Available To Everyone This…
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine The post AdSense Pausing Monetization On Some Ukraine…
A Remote Code Execution Vulnerability discovered in the Elementor Website Builder plugin that can lead to full site takeover The post WordPress Elementor Plugin Remote Code Execution Vulnerability appeared first…
Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides. The post Learn GA4: 17…
Getting a law firm to rank at the top of Google Search is a big undertaking. Take the first step with this foundational guide. The post What’s The First Step…
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins. The post How Do Tracking Pixels…
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages? The post Amazon Raises Affiliate Commission Rates appeared first on Search Engine Journal.
WordPress announced a decision to formally reassess the highly controversial WebP by Default feature The post WordPress Reconsiders WebP By Default Proposal appeared first on Search Engine Journal.
Tesla CEO decides not to join Twitter’s board of directors less than a week after becoming the social media company’s largest shareholder. The post Elon Musk Not Joining Twitter Board…
Using AI and imagery, Google can now automatically update important information about businesses using information from Google Maps. The post Google Using AI To Automatically Update Some Business Information appeared…
A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. The post The Most Sought After Marketing Jobs In 2022 appeared first on Search Engine…
Block plagiarizing scrapers and hackers with these tips for unlocking powerful capabilities within the Wordfence WordPress security plugin The post 2 Ways To Crush Scrapers & Hackers With Wordfence appeared…
What could TikTok do for your online visibility and sales? Check out these TikTok statistics that show who’s using the platform – and how. The post 40+ TikTok Stats Digital…
How can you make sure Google understands the difference between the city name and last name when they’re the same? We Ask An SEO. The post Last Name & City…
Block plagiarizing scrapers and hackers with these tips for unlocking powerful capabilities within the Wordfence WordPress security plugin The post How to Block, Scrapers, Hackers and Spammers with Wordfence appeared…
Customers are searching for your business right now. Wish you knew precisely what ranking factors help your local business rank higher? Find out. The post Google Algorithm Updates & Local…
Hummingbird set the stage for dramatic advances in search. Learn what Google Hummingbird really was to better understand the impact it eventually had on SEO. The post Google’s Hummingbird Update:…
With our newest ebook, “Mobile SEO: A Complete Guide,” get ready to unlock new levels of mobile SEO success! The post Mobile SEO: A Complete Guide [Ebook] appeared first on…
Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. The post Google Creates Bubble Chart Template For…
Pinterest rolled out a new content policy to combat misinformation on climate change. It’s the first digital platform to provide clear and distinct guidelines. The post Pinterest Bans Climate Change…
It’s time to take this out of the whisper network and shine a light on SEO conference harassment, where and when it’s happening. The post SEO’s Whisper Network Hasn’t Stopped…
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed. The post Facebook Ads For Beginners:…
Sweatpants aren’t the only things appearing in workplaces. Fidos, Fifis, and other critters are changing the world for anyone hiring, working, or marketing. The post National Pet Day: How Our…
Core Web Vitals Technology Report names which CMS have the best CWV performance. Number 1 crushes the competition The post Top 6 CMS For Core Web Vitals appeared first on…
Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer. The post Single-Page Websites: Are…
Are you getting the email response rates, and conversions you expected? If not, use interactive emails to beat your competitors and gain a competitive edge. The post 6 Ways Marketers…
JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. The post Google Says It’s Normal For Cached JavaScript Pages To…
Looking to improve your social commerce game? Get started selling on Instagram with these tips and get inspired by successful accounts. The post How To Sell On Instagram: 11 Tips…
What’s it like to work in data science? A Senior Data Scientist from Amazon shares his career journey and how he keeps machine learning fun. The post Career Building Tips…
Googler’s discuss how using non-recommended structured data could be useful The post Google Discusses Value Of Non-Recommended Structured Data appeared first on Search Engine Journal.
How can you use ‘organization’ structured data to help Google better understand your content and optimize for rich results? The post A Guide To ‘Organization’ Structured Data For Rich Google…
Google now allows companies to appeal to eco-conscious customers by adding “recycling” to their business attributes. The post New Google Attribute Helps Businesses Promote Sustainability appeared first on Search Engine…
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime. The post Google Ads Experiencing…