Latest SEO News & Tips From Search Engine Journal Blog

TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos. The post TikTok Has A…

Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. The post Meta Expands Ad Formats And…

Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue. The post Performance Max Campaigns Driving Growth In…

As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. The post Meta Expands Reels Monetization With Monthly Challenges…

Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO. The post 9 Creative Ways To Use Google’s…

Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads…

Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing. The post 10 Creative Infographics & Why They Work [With…

Google’s John Mueller offers advice on how to choose structured data The post What Structured Data to Use and Where to Use it? appeared first on Search Engine Journal.

Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event. The post Top Creator Economy &…

Google’s John Mueller answers why core web vitals scores seem to always change even when web pages remain the same The post Why Do Core Web Vitals Scores Always Change?…

Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here’s how. The post Why Keyword Research Is Useful For SEO…

Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On…

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels…

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know. The post Performance Max: 7 PPC Community &…

Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting…

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide. The post Hreflang For Beginners:…

WordPress 6.0 takes big step toward fulfilling Gutenberg’s promise to make WordPress easy to create websites and publish content The post New Details of WordPress 6.0 Reveal Major Improvements appeared…

Google’s John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings The post Technical Issues Usually Not a Trigger for…

Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data. The post How To Harness First-Party Data & Win In A…

In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links. The post We Paid Over…

The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data…

Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here’s how. The post Product Detail Page SEO: How Product Information…

HubSpot WordPress Plugin, used by over 200,000 publishers, patched a Server Side Request Forgery vulnerability The post HubSpot WordPress Plugin Vulnerability appeared first on Search Engine Journal.

Google patent for showing content from around the world but modifying the search results based on generic ratings The post Google Patent for Modifying Results Based on Generic Ratings appeared…

Here’s why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO…

Learn how to optimize your title tags and other page elements to better target the right SERP features. The post Mastering SEO Within Google’s SERPs [Podcast] appeared first on Search…

In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube. The post Google Lets Users Limit Ads About Dating…

As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search…

Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New…

Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience. The post Survey Shows In-Office Workers Least Happy…

When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on…

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced…

GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A…

It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel…

Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first…

Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips. The post Tips For Writing…

Google’s John Mueller answers a question about multisearch and how that might affect SEO The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.

Cross-channel remarketing helps you connect with your customers in a more impactful way. Here’s how – plus, get helpful tips for your own remarketing success. The post Cross-Channel Remarketing Campaigns:…

Reflected XSS vulnerability was patched in Anti-Malware Security and Brute-Force Firewall WordPress Plugin The post Vulnerability Found in WordPress Anti-Malware Firewall appeared first on Search Engine Journal.

Become more competitive in the news landscape with this educational Python coding session, including the most popular languages, words, genres, and ngrams for News SEO. The post Visualizing Hot Topics…

Is your business eligible to get Google Guaranteed or Google Screened? See why businesses are using this designation and how to get it. The post Is Getting Your Google Business…

SEO is the number one source of leads. Prepare for the future and implement a strong SEO strategy across multiple areas of your enterprise. The post 5 Value-Added SEO Benefits…

Microsoft announced that bingbot is changing its user agent and it’s gaining desktop and mobile device variants The post Bingbot User Agent is Changing appeared first on Search Engine Journal.

Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on…

Facebook parent company Meta announced a new research project with the goal of creating human-level AI that processes data like humans The post Meta Announces Research To Create Human-Level AI…

Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second The post Cloudflare Names OVH and Hetzner as Origins of DDOS…

In quarterly earnings call, Meta CEO shares plans to slow the pace of some investments, and discussed progress with Reels and the metaverse. The post Zuckerberg Highlights Meta’s Future appeared…

Product-led organizations might not prioritize SEO initiatives. Take the first steps toward your enterprise fully investing in your SEO team objectives with these 7 tips. The post Enterprise SEO Buy-in:…

Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022. The post Google Ads Implements 3-Strike Policy Rule appeared first on…

Please welcome Amanda Zantal-Wiener to Search Engine Journal! Our new Editor-in-Chief will oversee the editorial team as we grow our team, brand, and content. The post Search Engine Journal Welcomes…

Advance your SEO career with the help of your mentor. From avoiding common mistakes to setting schedules, here are the best practices to follow. The post Tips For Creating A…

Want search engines to find your new and updated content faster? Learn how they index and crawl content to inform your SEO strategy. The post How Search Engines Crawl &…

What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here. The post 7 Things You Need…

The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022. The post TikTok Most Downloaded App In Q1 2022 appeared first on…

Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. The post Google Search Allows Removal Of Personally Identifiable…

Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30…

Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses…

Alphabet, the parent company of Google, explained how Russia’s war on Ukraine has impacted revenues, both directly and indirectly during 2022 Q1 earnings call The post Google Feels Earnings Impact…

Google may update your local listings anytime, even without your knowledge. Here’s why along with a step-by-step process to resolve any errors that appear. The post 4 Top Reasons Your…

A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. The post YouTube Super Thanks Rolls Out…

Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short? The post Google’s Q1 Earnings Are In…

Let’s dive into each of these A-R-E categories to see how they should be incorporated in a wholistic SEO program. The post The Three Pillars Of SEO: Authority, Relevance, And…

Twitter announces a sitewide ban on ads denying the scientific consensus around climate change. The post Twitter Bans Climate Change Denial Advertising appeared first on Search Engine Journal.

New jobs can seem like a whirlwind. Set the foundation for your longer-term SEO success with these 10 steps and start your first month strong. The post Top 10 SEO…

Tick all the items on this off-page SEO checklist for restaurants to increase your eatery’s online visibility and rank higher in search. The post Improve Rankings With This Off-Page SEO…

WP Engine announced that .htaccess will no longer be supported. Believe it or not, this might be the future of web hosting The post WP Engine Ending Support for .htaccess…

Wish your leads were worth your team’s time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways…

How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn…

Discover why “earning” links is better than “building” them plus see the results you can expect from this link building strategy. The post How To Improve Your Organic Growth: Stop…

Twitter’s board could accept Elon Musk’s offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon…

Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP &…

WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search…

Broken internal links can do more harm than just turning off users. Avoid negatively impacting your SEO efforts by finding and fixing them. The post How To Find And Fix…

YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile…

Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…

If you’ve ever wondered if AI can do SEO and perform as well as human experts, you’ll want to check out this experiment. The post Can AI Perform SEO? Experimenting…

Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers…

Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free…

Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine…

Is Google Search Worse? And if so, is it because content is so bad or is the algorithm to blame? The post Is Google Search Worse? Many Seem to Agree…

Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we’re talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help…

How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data? The post The Importance Of First Party Data…

Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first…

Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm &…

Here are 10 ways you can get more Page 1 – and Position 1 or even the coveted Position Zero – results in Google. The post 10 Different Ways To…

SEO professionals and the organic marketing team can no longer be siloed from the rest of the digital marketing department. Here’s how to break barriers. The post Proven Ways To…

TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers. The post TikTok Introduces Interactive Add-Ons For…

Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here’s a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For…

The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit. The post Manager Account-Level Reporting…

Gutenberg 13.0 shows off new features that will be included in WordPress 6.0 in May 2022 The post Gutenberg 13.0 Previews WordPress 6.0 Improvements appeared first on Search Engine Journal.

Struggling to get found in local search results and drive more business in-store and online? Put these proven tactics SMBs to work. The post 50+ Business-Building Local SEO Tactics For…

Google’s website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile. The post How To Create A Website…

Do you know which search trends and keywords to focus on this year? Help your business rise above the rest. Register for our upcoming webinar. The post SERP Trends &…

Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To…

How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In…

Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know…

Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide…