Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions. The post Getting Started With GA4:…
Google is introducing a new way to search the web using a combination of text and images at the same time. The post Google Multisearch: A New Way To Search…
Why should you go for DuckDuckGo instead of Google, Yahoo, or Bing? Discover why this search engine is popular for those who value their privacy. The post What Is DuckDuckGo…
Check out 15 popular digital marketing tools (in no particular order) marketers are using to help businesses like yours automate tasks and get found online. The post 15 Top Digital…
Google’s John Mueller offers advice on what the best way is to use alt text within the context of SEO The post SEO Best Practice for Alt Text appeared first…
Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of…
SEOs must constantly stay up-to-date on the latest changes. Let us show you the many ways you can learn and follow what’s happening in SEO. The post How To Stay…
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content…
Elon Musk, a vocal advocate for change on Twitter, is now on the board of directors and the company’s largest shareholder. What happens next? The post What Does Elon Musk’s…
Supporting those in need, fighting the informational war, joining the armed forces — this is how Ukrainian SEO pros and marketers are helping. The post Report From Ukraine: 8 Stories…
From link quality to age, Python enables you to analyze and evaluate backlinks in different ways from simple spreadsheets or backlink tools. The post How To Visualize & Customize Backlink…
How can you make the most of the advertising opportunities that Google Discovery Ads offer? Learn how they work, dos and don’ts, and more. The post Google Discovery Ads Dos…
Whether or not word count matters in SEO has been hotly debated. Here’s how you can use it to your advantage. The post Does Word Count Really Matter For SEO…
Twitter confirms it’s working on an edit button and will begin testing it with select users in the coming months. The post Twitter Confirms It’s Working On An Edit Button…
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand. The post 15 Digital Marketing ROI Metrics You Need To Know appeared…
Creating content for your website, but not seeing the results you desire? Let’s solve those worries by looking at how scalable content marketing can help. The post How To Scale…
See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits. The post A Complete SEO Checklist for Website Owners appeared first…
Learning to automate Google Ads will put you ahead of the curve and serve you well in your digital marketing career. Here’s how. The post 5 Reasons To Learn To…
How can you make your Amazon listings stand out? Check out these 9 tips on crafting better titles and bullets for these lower-funnel ecommerce searchers. The post 9 Amazon Copywriting…
Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them. The post Why Do Aggregator Sites…
Google’s John Mueller answers whether a brand mention is treated like a link The post Does Google Treat Unlinked Mentions Like Links? appeared first on Search Engine Journal.
Google’s new algorithm is a step toward realizing Google’s Pathways AI architecture, provides a peek into the next generation of search The post Google PaLM Algorithm: Path To Next Generation…
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians. The post Tech Companies Rally to Help…
Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information The post ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites appeared…
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. The post Google: Out Of Stock…
A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. The post Google Introduces Retail Search for Ecommerce Sites appeared first on Search Engine Journal.
Whether you’re an aspiring digital marketer or wish to explore career possibilities, here are the pros and the cons of getting a digital marketing degree. The post Is It Still…
What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article. The post The Truth About Duplicate…
Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link…
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins. The post Do Manual Adjustments Still Make Sense With…
Google’s John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence The post Google Search Ranking and Popup Banners appeared first on…
Google’s John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently The post Does Google Use Different Algorithms…
Wouldn’t it be great if your leads were worth your team’s time? In this webinar, you’ll discover a defined process that attracts high-quality inbound leads. The post 3 Overlooked Ways…
While SEO is critical, counting on search alone to reach your market isn’t a winning strategy. Here’s why. The post Focusing On SEO Alone Just Isn’t Enough. Here’s Why. appeared…
Should you create content with Google in mind? Yes. Learn how to follow Google’s rules to create user-first content that works – and vice versa. The post 4 Reliable Ways…
CMS can be a solid foundation for your SEO efforts. How do you find the best one? Here’s what you need to know. The post How to Pick the Most…
New tools added to LinkedIn’s Creator Mode gives you more analytics data with greater insight into audience engagement, and access to new profile features. The post LinkedIn Adds New &…
Should you be using the Google Search Partner network? Let’s look at some of the ways it helps advertisers gain visibility and control. The post Google Search Partners: 5 Misconceptions…
As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post 103 Small Business Marketing Ideas…
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business:…
The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here’s how it’s done. The post 5 Reasons Law Firms…
SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs. The post The 9 Most Important SEO KPIs You…
What’s unique in content marketing for SaaS? How can you incorporate it into your own strategy? Find out in our latest ebook. The post SaaS Content Marketing: A Complete Guide…
WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70% The post “Flawed” WordPress Proposal Causes Backlash appeared first on Search…
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update. The post Performance Max Now Supported In Google…
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads. The post TikTok Launches Search Ads…
Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources. The post A Complete Guide To On & Off Page Local…
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords…
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The post New Google Search Label For Highly Cited Sources appeared…
Looking to grow your agency by taking on enterprise-level clients? Here are some signs you’re up for the challenge and positioned to succeed. The post 4 Signs Your Agency Is…
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. The post New PPC Salary Report Details How Much PPC…
WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to powerful insights for improving conversions and diagnosing site issues The post WordPress All In One SEO Plugin…
Google shares new information on how it has reduced “unexpected shocking” search results with BERT and the role MUM plays in safe search. The post Google Explains How AI Keeps…
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. The post More Search Console Insights Added…
The coveted Google Trusted Store badge is now available on free product listings. Learn how to earn the badge and its benefits. The post Google Expands Trusted Store Badge To…
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away. The post Reminder: Support For Google Expanded Text Ads…
Kickstart your career in SEO and take steps toward landing your dream job with these helpful tips from an industry expert. The post 7 Tips For Landing Your Dream SEO…
Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today. The post How Should We Internally Link…
LinkedIn announces Newsletters for business pages. Newsletters are serialized long-form content that followers subscribe to. Here’s how to get started. The post LinkedIn Pages Can Now Publish Newsletters appeared first…
Page speed browser extensions are extremely useful for publishers and developers. Use these top browser extensions to optimize your webpages. The post Best Browser Add-Ons For Analyzing Page Speed appeared…
Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms. The post Where & How To Get The…
What’s really going to move the needle in your social media marketing campaigns? Check out these social facts and get inspired. The post 30 Crazy Social Media Facts Marketers Need…
What could be missing from your organic marketing strategy? Push notifications are an easy way to increase organic traffic to your site. The post How To Drive Traffic & Engagement…
Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps. The post Hotel Booking Links Now Available…
Improvements to accessibility don’t directly impact a website’s search rankings, says Google’s Search Advocate John Mueller. The post Google: Accessibility Not A Direct Ranking Factor appeared first on Search Engine…
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. The post TikTok Taps Into GIPHY’s Video…
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today. The post Top Digital Marketing Trends For 2022:…
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork. The post Google Search Console Updates…
What does it take to train into an SEO leadership role with a major brand? Autotrader’s Senior Director of SEO Product and Content Strategy explains. The post Growing Into In-House…
Get the latest tips and insights for a powerful B2B content marketing strategy. The post B2B Content Strategies for SEO & Beyond [Podcast] appeared first on Search Engine Journal.
In this week’s Ask An SEO column, you’ll learn when and where to use blog tags and how much they really impact your site’s SEO. The post Tagging Blog Posts:…
See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads. The post Facebook Ads: Who’s Best At Earning The Click & How…
Wish every SEO fire had a more standardized, easy-to-follow solution? With this 4-Step Technical SEO Waltz webinar, finding a consistent approach is surprisingly easy. The post 4-Step SEO Waltz: Tackle…
Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing. The post 7 Insights Into…
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. The post YouTube Testing ‘Search Chips’…
If your Google Business Profile got suspended out of nowhere, here’s a list of reasons why (and how you can fix it). The post Why Did Your Google Business Profile…
If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make…
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first…
Check out these top local ranking signals you’ll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals…
Check out this list of web directories with real traffic that could translate into real business value for your website. The post 21 Web Directories You’ll Still Want To Use…
Next Webinar: Find out what top marketers are doing to better understand their challenges and how they plan to achieve success in 2022. The post State Of Organic Marketing In…
Get the latest information on Google’s new changes to their search engine algorithm, and discover how they affect local businesses. The post Google Algorithm Updates & Local SEO: 6 Top…
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count…
With Python and SEO automation, it’s possible to audit millions of URLs in sitemaps. Here’s a comprehensive technical SEO tutorial for sitemap audits. The post How To Do A Sitemap…
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad. The post What’s The Alternative…
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post How To Completely…
Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on…
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7…
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find…
A new language model from Google means a new way of understanding users’ search intent. Learn how LaMDA works and prepare for its rollout. The post Google LaMDA: How Language…
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…
Google’s John Mueller explains why Search Console query data is inconsistent between the different reports The post Why Search Console Query Reports Are Inconsistent appeared first on Search Engine Journal.
Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore. The post The Link Title Attribute: What It Is & How…
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started. The post New Related Search Feature For…
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms. The post New Integration For GA4 And Search…
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post Google Launches Third Product Review Algorithm…
An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips…
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way. The post 6 Tips For Supercharging Google…
Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report. The post Shopify Analytics: 5 Hidden Gems To…
WordPress SEO plugin Rank Math bug generates duplicate sitemaps The post Rank Math WordPress Plugin Duplicate Sitemap Bug appeared first on Search Engine Journal.