Latest SEO News & Tips From Search Engine Journal Blog

Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. The post Google: Alt Text Only A…

Factor in seasonal SEO and how it’ll impact the business when mapping out a 6-month or annual SEO plan. Here’s how. The post Seasonal SEO Tips & Examples For Year-Round…

Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses…

New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms? The post How Can I Rank…

It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing. The post 8 Fun &…

Traffic = customers = revenue. Learn how to diagnose a traffic loss and determine what you can do to recover lost revenue. The post How Much Revenue Are You Losing…

A local organic competition analysis helps you understand what your competitors are doing, so you can adapt your strategy to what’s happening in relevant SERPs. The post Analyzing Your Local…

Want to improve your website’s performance? Find out how DebugBear helps you track historical changes, see changes to your website’s performance immediately, and more. The post How To Accurately Measure…

Yoast confirmed a bug that causes WordPress to generate duplicate sitemaps and is said to be working on a fix The post Yoast WordPress SEO Bug Creates Duplicate Sitemaps appeared…

In response to a question about why SEO tools don’t show all backlinks, Google’s John Mueller says it’s impossible to crawl the whole web. The post Google’s John Mueller: “It’s…

Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US. The post Google Introduces New…

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. The post YouTube Launching 5 New Features…

Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content…

Google’s John Mueller answers how Google’s algorithm handles abbreviations The post How Google Ranks Pages With Abbreviations appeared first on Search Engine Journal.

Stay ahead of the competition by focusing on a topic-centered approach that complements the user’s search journey. The post How To Dominate SERPs By Focusing On Topics Instead Of Keywords…

You may have heard submitting a reconsideration request can help remove a manual penalty and get your site ranking in Google again. But is it true? The post Are Reconsideration Requests…

500 response to a robots.txt fetch causes loss of rich results and while a bug in search console fails to diagnose the issue The post 500 Response on Robots.txt Fetch…

Just getting started with local SEO? See who needs it and how it coincides with voice search, mobile, and organic SEO, as well. The post Local SEO For Beginners: Getting…

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” The post Nearly 50% Of Twitter Users…

A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. The post New LinkedIn Tool Finds Top Skills…

Can paywalls and SEO coexist? Balancing free and premium content for SEO is tough, but it’s possible for paywalled content to rank in organic search. The post SEO For Membership…

Do you need to submit XML sitemaps every month, or only when you make changes? How about HTML files? Discover the answers with Adam Riemer. The post Should You Submit…

Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market. The post Using A Facebook Page vs Profile For Marketing Your…

What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your…

Can prominence, distance, and relevance affect your organic search rankings? From customer reviews to local maps, see whether these will truly help your business. The post Are Relevance, Distance, &…

Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps The post How To Set Up IndexNow Using Rank Math WordPress SEO…

The question here is whether Google devalues or even ignores content that is initially hidden from the user using UX/design elements. The post Tabbed Content: Is It A Google Ranking…

Have your most pressing questions on PPC this year answered by Navah Hopkins on the Search Engine Journal Show. The post Ask A PPC Live 2022 With Navah Hopkins [Podcast]…

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal Analytics In 2023 appeared first…

Discover 4 trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. The post Evolution Of The Web: 4 Future Enterprise SEO…

Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO. The post Subdomain (Or Subdirectory) Usage: Is It…

Cloudflare announces a free Firewall that blocks many common exploits The post Cloudflare Announces Free Web Application Firewall appeared first on Search Engine Journal.

Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large…

In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content! The post Perfectly Optimized Content From Start…

Does Google treat internal links differently based on location on a page? Are header and footer internal links less important? The post Are Internal Links In Header and Footer Treated…

WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback The post WordPress Releases a New Performance Plugin appeared first…

In order for local SEO to succeed, enterprises and franchises need a plan that scales. Here’s a guide to help you do just that. The post A Guide To Local…

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…

Building links with little to no outreach effort is possible. Check out this article on how to get links without asking for it. The post How To Build Links That…

If you don’t have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here’s why. The post What Is Local…

There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? The post Review Sentiment: Is…

Stored XSS Vulnerability affects WordPress itself and can lead to full site takeover The post WordPress Stored XSS Vulnerability – Update Now appeared first on Search Engine Journal.

Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy. The post 9 Types Of…

Wouldn’t it be nice to solve every technical SEO problem in a standardized manner? Learn the 4-step process that stops SEO fires before they start. The post 4-Step Technical SEO…

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt…

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage…

Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For…

Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion. The post Are Social Signals A Google Ranking…

Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it The post How Page Experience Ranking…

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites. The post WWW Vs. Non-WWW:…

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. The post Google May Surface More…

Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

After Google’s first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let’s dive in. The post Spelling & Grammar: Is It…

Learn how to make your website SEO-ready and beautifully designed with Tilda website builder. The post Tilda: An SEO-Friendly Website Builder. 6 Features That Will Help You Rank High [Review]…

No more waiting days or weeks for search engines to crawl your new content. Here’s what you need to know about IndexNow. The post Everything We Know About IndexNow So…

Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns. The post 6 Ways To…

What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter. The post TF-IDF: Is It…

Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question.  The post Are XML Sitemaps A…

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To…

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. The post How Google Search…

Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach The post Internal Linking is Super Critical For SEO appeared first on Search Engine…

Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.

SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The post WordPress Plugin SEOPress Updated…

In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…

Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The post New Google Blog Series…

We’ve curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO…

Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners. The post Where Do We Even…

What does diversity, equity and inclusion mean in practice in your organization? Rachel Heseltine shares her transition and coming out experiences. The post Transitioning, Rebranding & Leading In SEO: Q&A…

International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started. The post 10 Women In SEO & Marketing On…

You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap. The post On-Site Search Intent: 3 Powerful…

Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results. The post 14 Essential Local SEO & Listing Management…

Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar…

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…

“Why are we losing traffic?” We know Traffic = Customers = Revenue. Don’t worry. The tips in this webinar make recovering lost organic traffic easy. The post How Much Revenue…

Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting…

Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…

Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A…

See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business…

Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…

Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first…

Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…

See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared…

Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…

Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…

Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact. The post Google Page Experience Update – Desktop Rollout…

How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics. The post Use These 3 SEO Metrics…

Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…

There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…

Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices. The post 2022 SERP Feature…

Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first…

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer…

Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A…

Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals…

Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think The post Facebook Report Reveals Most Popular Posts and Pages…

Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete…