Latest SEO News & Tips From Search Engine Journal Blog

Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine. The post 7 Exclusive Ways To Convert Webinar…

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…

“Why are we losing traffic?” We know Traffic = Customers = Revenue. Don’t worry. The tips in this webinar make recovering lost organic traffic easy. The post How Much Revenue…

Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users. The post Google On Recipe Pages – Are They Getting…

Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…

Check out the claims around user search history as a ranking factor and get clarity around the extent to which it impacts results. The post User Search History As A…

See what research says about the reasons why consumers choose a business as their local service provider over its competitors. The post 5 Top Reasons Consumers Choose One Local Business…

Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…

Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first…

Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…

See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too. The post SEO Community Support For Ukraine & How You Can Help appeared…

Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…

Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…

Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact. The post Google Page Experience Update – Desktop Rollout…

How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics. The post Use These 3 SEO Metrics…

Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…

There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…

Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices. The post 2022 SERP Feature…

Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first…

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. The post Google Search Trends Show How Customer…

Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one. The post How To Migrate A…

Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals…

Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think The post Facebook Report Reveals Most Popular Posts and Pages…

Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show. The post Faster, More Complete…

Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features. The post Meta Expands Facebook…

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of…

A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing…

Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on…

Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared…

Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce…

Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google. The post How Google Universal Search Ranking Works…

Is it possible to rank a Weebly site well in Google? Learn about Square’s site builder and its SEO features and limitations. The post Weebly SEO: Features, Limitations & Tips…

Other ecommerce companies are dominating SEO. Now, it’s possible for you to thrive, too. Learn how to grow your ecommerce business like the big guys. The post SEO At Scale:…

Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.

Bing announces that the IndexNow protocol added to Rank Math WordPress SEO Plugin – Hands-on review shows that indexing couldn’t be easier The post Rank Math WordPress SEO Plugin Adds…

Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.

Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search. The post 7 Local SEO Tips For Franchises & Their Locations…

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask). The post YouTube & Video…

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data…

Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. The post Bing Announces All In One SEO…

Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. The post Google On The SEO Impact Of Changing…

Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!). The post 10 Creative Digital Marketing Ideas For Local…

While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource. The post 5 Creative Ways…

Fight back against increased cyber attacks with these free tools and resources The post Advisories To Increase Website Security After Russian Attack appeared first on Search Engine Journal.

Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared…

Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short…

Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You…

While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is…

Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It…

Oncrawl is a tool that crawls websites similar to how a search engine bot would, then generates reports full of actionable SEO insights. The post BrightEdge Acquires Oncrawl To Help…

Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3…

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. The post Microsoft Ads: Reach…

Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.  The post How Impression-Based KPIs…

Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via…

Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms.  The post Google Page Experience Update For Desktop Starts Rolling Out appeared first…

With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads. The post Facebook Ads: When…

How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon’s AI lab, explains. The post Vector Search: Optimizing…

Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition. The post Microsoft Ads Launches…

Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF…

Neglecting to incorporate social media into your marketing plan can cost you. Here’s why you should consider leveraging social media marketing for your local business. The post Social Media Marketing…

Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on…

The ‘Discovered – Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered…

Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. The post How Google Crawls…

Hiring a technical SEO specialist? Use these sample interview questions to explore their experience, skills, and level of technical SEO knowledge. The post 15+ Technical SEO Interview Questions For Your…

Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing…

Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.

UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal.

Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared…

Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. The post Google On The…

Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search? The post Physical Proximity To Searcher: Is…

What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship. The post Local SEO Deliverables: What To Expect…

What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked. The post 10 Top Advertising Campaigns & Why…

Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically…

Learn how the Right to be Forgotten works, which allows people to request URL delisting on Google, but only for certain countries. The post Google And The Right To Be…

A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of…

Stay ahead of your local competition in the SERPs with this comprehensive local SEO audit that will help identify and prioritize top ranking opportunities. The post How To Do A…

Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords…

We’re looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you? The post We’re Looking For A Unicorn… appeared first on Search…

The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top. The post Paid Search In A Cookieless World:…

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. The post Google Web Stories…

Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics. The post Google Ads Announces Top 3 Priorities for…

YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future. The post YouTube Rolls Out New Metadata For Educational Videos…

The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them. The post Google Highlights Performance Max…

Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology. The post Conductor Acquires Real-time SEO Monitoring Tool ContentKing…

Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community. The post What Is Discord &…

SEO is a long-term investment and often marketers don’t have the luxury of a lot of time and money. Follow Core Morris’ one-month SEO-on-a-budget journey. The post One Month With…

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains The post Google: No SEO Bonus For Keyword-Based Domains appeared…

Could the power of search intent be used for more than just driving traffic to your site? Absolutely! Find out how in our next webinar. The post On-Site Search Intent:…

No other white-label PPC solution provides its users with a platform that governs every nuance of the outsourcing process. The post PPC Management – All In One Place. The First…

In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future. The post Mark Zuckerberg Announces…

Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. The post Google: Good Core Web Vitals Scores Won’t Improve Indexing…

A reader asks, “How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer? The post What’s The Best…

Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results. The post 4 Important Business Benefits Of An International…

You don’t have to spend millions to increase your conversion rates. Here are 4 simple optimizations that’ll improve both UX & CRO. The post 4 Simple UX Practices Proven To…

Critical Arbitrary Code Execution Vulnerability rated 9.8 on a scale of 1 – 10 is actively being exploited by hackers The post Critical Vulnerability Strikes Magento Open Source and Adobe…