Search Engine Journal

Perfectly Optimized Content From Start to Finish [Ebook]

In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content! The post Perfectly Optimized Content From Start…

Search Engine Journal

WordPress Releases a New Performance Plugin

WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback The post WordPress Releases a New Performance Plugin appeared first…

Search Engine Journal

Link Detox: How To Check & Remove Toxic Backlinks

You’ve done everything right to get your website found by search engines, but rankings are not great. What’s going on? Let’s check your backlinks. The post Link Detox: How To…

Search Engine Journal

7 Ways To Use Semantic SEO For Higher Rankings

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…

Search Engine Journal

How To Build Links That You Didn’t Ask For

Building links with little to no outreach effort is possible. Check out this article on how to get links without asking for it. The post How To Build Links That…

Search Engine Journal

What Is Local SEO & Why Local Search Matters

If you don’t have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here’s why. The post What Is Local…

Search Engine Journal

Review Sentiment: Is It A Google Ranking Factor?

There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings? The post Review Sentiment: Is…

Search Engine Journal

WordPress Stored XSS Vulnerability – Update Now

Stored XSS Vulnerability affects WordPress itself and can lead to full site takeover The post WordPress Stored XSS Vulnerability – Update Now appeared first on Search Engine Journal.

Search Engine Journal

9 Types Of Content That Will Help Your Local SEO

Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy. The post 9 Types Of…

Search Engine Journal

Twitter Tests More Visible Alt Text

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt…

Search Engine Journal

New Ways To Grow & Manage Facebook Groups

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage…

Search Engine Journal

SEO Best Practices For Migrating To Shopify

Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For…

Search Engine Journal

Are Social Signals A Google Ranking Factor?

Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion. The post Are Social Signals A Google Ranking…

Search Engine Journal

How Page Experience Ranking Factors Actually Work

Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it The post How Page Experience Ranking…

Search Engine Journal

WWW Vs. Non-WWW: Is It A Google Ranking Factor?

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites. The post WWW Vs. Non-WWW:…

Search Engine Journal

Schema Markup: Is It A Google Ranking Factor?

Does applying schema markup to your webpages help them rank higher in Google Search? The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Search Engine Journal

Spelling & Grammar: Is It A Google Ranking Factor?

After Google’s first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let’s dive in. The post Spelling & Grammar: Is It…

Search Engine Journal

Everything We Know About IndexNow So Far

No more waiting days or weeks for search engines to crawl your new content. Here’s what you need to know about IndexNow. The post Everything We Know About IndexNow So…

Search Engine Journal

TF-IDF: Is It A Google Ranking Factor?

What is TF-IDF? Is it even essential to have in your SEO checklist? Learn whether or not it is a ranking factor in this chapter. The post TF-IDF: Is It…

Search Engine Journal

Are XML Sitemaps A Google Ranking Factor?

Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question.  The post Are XML Sitemaps A…

Search Engine Journal

Internal Linking is Super Critical For SEO

Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach The post Internal Linking is Super Critical For SEO appeared first on Search Engine…

Search Engine Journal

Upwork Suspends Operations in Russia

Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.

Search Engine Journal

WordPress Plugin SEOPress Updated With IndexNow Support

SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated. The post WordPress Plugin SEOPress Updated…

Search Engine Journal

Google Acquires Cybersecurity Firm Mandiant

In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of leading cybersecurity firm Mandiant The post Google Acquires Cybersecurity Firm Mandiant appeared first…

Search Engine Journal

Women In SEO Share Tips On Closing The Wage Gap

We’ve curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO…

Search Engine Journal

Where Do We Even Begin With SEO For A Startup?

Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners. The post Where Do We Even…

Search Engine Journal

Transitioning, Rebranding & Leading In SEO: Q&A With Rach...

What does diversity, equity and inclusion mean in practice in your organization? Rachel Heseltine shares her transition and coming out experiences. The post Transitioning, Rebranding & Leading In SEO: Q&A…

Search Engine Journal

10 Women In SEO & Marketing On How To #BreakTheBias

International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started. The post 10 Women In SEO & Marketing On…

Search Engine Journal

14 Essential Local SEO & Listing Management Tools

Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results. The post 14 Essential Local SEO & Listing Management…

Search Engine Journal

LinkedIn Profiles Can Now Display Career Breaks

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. The post LinkedIn Profiles Can…

Search Engine Journal

Reading Level: Is It A Google Ranking Factor?

Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor. The post Reading Level: Is It A Google Ranking Factor? appeared…

Search Engine Journal

What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY]

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on…

Search Engine Journal

Google Ads Has A New Way To Measure Offline Leads

Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A…

Search Engine Journal

Yandex Warns of Threats To Continued Operations

Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect The post Yandex Warns of Threats To Continued Operations appeared…

Search Engine Journal

7 Content Marketing Tips For Financial Services Brands

Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help. The post 7 Content Marketing Tips For…

Search Engine Journal

20 Proven Ways To Reduce Your Bounce Rate

Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher’s expectations. The post 20 Proven Ways To Reduce Your Bounce Rate…

Search Engine Journal

WhoIs Information: Is It A Google Ranking Factor?

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A…

Search Engine Journal

Metaverse Marketing Myths, Musts & Mantras #WAGMI

There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…

Search Engine Journal

Twitter Transparency Report Discloses Impact on Member Accounts

Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first…

Search Engine Journal

Google Ads Updates Destination Requirements Policy

Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared…

Search Engine Journal

Local SEO Guide For Ecommerce & Online Ordering

Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO. The post Local SEO Guide For Ecommerce…

Search Engine Journal

Are Brand Mentions Important to Google’s Algorithm?

Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.

Search Engine Journal

Rank Math WordPress SEO Plugin Adds IndexNow

Bing announces that the IndexNow protocol added to Rank Math WordPress SEO Plugin – Hands-on review shows that indexing couldn’t be easier The post Rank Math WordPress SEO Plugin Adds…

Search Engine Journal

Rank Math Integrates IndexNow for WordPress Sites

Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.

Search Engine Journal

7 Local SEO Tips For Franchises & Their Locations

Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search. The post 7 Local SEO Tips For Franchises & Their Locations…

Search Engine Journal

YouTube Adding More Analytics Data About Views & Revenue

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. The post YouTube Adding More Analytics Data…

Search Engine Journal

Bing Announces All In One SEO And IndexNow Integration

Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. The post Bing Announces All In One SEO…

Search Engine Journal

Monetize Facebook Reels With Overlay Ads

Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared…

Search Engine Journal

Google Rolls Out Short Titles For Product Ads

Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short…

Search Engine Journal

5 HTTP Security Headers You Need To Know For SEO

Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You…

Search Engine Journal

Why Client Trust Is Essential In Paid Media & How To Build It...

While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is…

Search Engine Journal

Semantic Search: How It Works & Who It’s For

Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It…

Search Engine Journal

How Impression-Based KPIs Drive Campaign Performance

Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.  The post How Impression-Based KPIs…

Search Engine Journal

How To Simplify Your Content Creation Process

Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…

Search Engine Journal

Google Explains Geotargeting Via URL Subdirectories

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via…

Search Engine Journal

Google Page Experience Update For Desktop Starts Rolling Out

Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms.  The post Google Page Experience Update For Desktop Starts Rolling Out appeared first…