In this series, we’re talking with SEO decision-makers about the industry trends, lesser-known opportunities, and emerging technologies you should have on your radar. The post 4 SEO Challenges In 5…
People searching for a local business online are usually ready to convert – right now. Get this ebook & make sure your business is seen. The post Local SEO: The…
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To…
Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message. The post Instagram Enables Likes…
John Mueller says if you’re a small company competing with large companies it’s always going to be hard The post Do Small Sites Have A Chance Anymore? appeared first on…
A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of…
Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business’ growth. The post Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]…
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Awesome Examples of About Us Pages appeared…
Don’t lose link equity or sabotage UX by redirecting users to the wrong place. Here’s how to clean up and future-proof all your redirects. The post Redirect Management: An SEO…
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question. The post How Can I…
Understandably, marketers are reluctant to let robotic heroes do their creative work. But is AI threatening an end to the craft of writing? The post Does Content Marketing’s Love For…
Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how. The post How To Premiere A Video…
Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it’s being used today and what lies ahead for MUM. The post Is Google’s MUM…
Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here’s what you need to know. The post Google Cautions Businesses About Anti-Tech…
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The post Google Search Ads 360 Updated: Here’s…
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the W3C Validator before you launch your site. The post W3C Validator: What It…
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the WC3 Validator before you launch your site. The post WC3 Validator: What It…
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make…
Break the cycle of bad link building. Discover which mistakes you might be making and how to fix them. The post Top 4 Link Building Mistakes To Avoid In 2022…
Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]…
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact…
What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try. The post What’s In Your…
Imagine simply typing a question or phrase, and it creates the dashboard using your own SEO data. Here’s how to build your own SEO AnswerBox. The post Build Your Own…
Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world’s largest marketplace. The post Amazon SEO: A Comprehensive Guide For…
Looking to build a team of enterprise SEO freelancers? Improve their work product and your working relationship with these important tips. The post 7 Tips For Getting The Most Of…
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data…
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month. The post LinkedIn Rolls Out Sales Navigator Search & CRM Card…
With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands. The post Advertising Around The…
Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture. The post Homepage Design & Linking Strategy…
The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions…
Bing’s new PubHub is a new way to bring millions of site visitors to news sites of all sizes The post Bing’s New PubHub Offers Millions Of New Site Visitors…
Accessibility reviews should be built into all digital marketing strategies. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits). The post A Guide To…
A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. The post Content Marketing Priorities for B2B &…
Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original…
Google’s John Mueller discusses the kind of content that is more likely to be indexed The post Google Will Likely Index Content That’s Important appeared first on Search Engine Journal.
How does Google perceive links with UTM parameters and what do you need to know for your SEO strategy? Adam Riemer explains. The post Do Links With UTM Parameters Pass…
Is your reporting a snoozefest for stakeholders and team members? Improve your enterprise SEO reports by avoiding these 7 common mistakes. The post 7 Common Enterprise SEO Reporting Mistakes To…
Local SEO expert Joy Hawkins shares tips and advice to help marketers stay agile in a changing local landscape in this Q&A interview. The post Local SEO Trends, Tips &…
Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that. The post Want To Get…
Wish you could know exactly which ranking factors affect your target keywords? You can: Use AI to crack the code of daily SERPs in real-time. The post How To Improve…
Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. The post Google On The SEO Impact…
SERP Features: How do you determine which panel, pack, and features will generate the most traffic? Joining this upcoming SEO webinar to find out. The post 2022 SERP Feature Trends…
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Best About Us Page Examples On The…
The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it. The post Don’t Use The…
How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video. The post 13 Key Elements Of Successful YouTube Videos…
Which SEO priorities pack the biggest bang for retailers’ buck? Check out these top optimizations and tactics every retail SEO strategy requires. The post 10 Essential Priorities For Your Retail…
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For…
Wish it were easier to help clients understand how your work affects their rankings? Adding this missing SEO tool to your stack can help! The post The Missing SEO Link:…
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. The post Facebook Shifts Focus To Short-Form…
Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog The post Screaming Frog Adds Google URL Inspection API appeared first on Search Engine…
Google’s John Mueller explains the complexity of migrating a subdomain to a main domain The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.
Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. The post Google Manual Actions…
Google Business Profile reviews impact your local search rankings and searchers’ perception of your business, as well. Here’s how to make the most of them. The post The Complete Guide…
When it comes to reaching and converting hyperconnected consumers, SEO and cross-departmental peers are just better together. Here are 4 workstreams you’ll need to succeed. The post 4 Key Enterprise…
Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic. The post 6 Conversion Rate…
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To…
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand? The post KPIs & Metrics That Matter For Digital Marketing Success In 2022…
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important…
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search…
SEJ is an excellent place to refine your copy editing experience and continue growing your SEO knowledge, too. Learn more about this open position. The post Want To Work At…
Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed. The post How To Write…
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples…
To join the rank of top B2B publishers, you can’t wing it. You need to set detailed content marketing goals – here’s how. The post B2B Content Marketing: How to…
Sure, you can buy them. Plenty are willing to sell you links. But are paid links a ranking factor and are they worth the risk? The post Are Paid Links…
Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first. The post SEO For Tourism:…
Enterprise Brands: How valuable is your content to your target audience? Are you seeing higher bounce rates? [RSVP For This Webinar] The post 7 Big Enterprise Content Marketing Strategies You…
Google shares how it weeds out fake or abusive reviews left for local businesses on Google Maps The post Google Explains How Google Maps Reviews Are Moderated appeared first on…
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation. The post 7 Ways To Segment Your Audience For Successful Retargeting appeared first on Search Engine…
SEO expert Bill Slawski shares details from a new patent that sheds light on how Google may use entities to interpret queries. The post Patent Reveals How Google May Interpret…
Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where…
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform. The post The Complete Beginner’s Guide To YouTube Video Advertising appeared…
1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks The post WordPress Vulnerability in Essential Addons for Elementor appeared first on Search Engine Journal.
Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience…
Are you generating leads at your highest potential? 53% of marketers say webinars are the top-of-the-funnel format that generates the most high-quality leads. The post How To Get More Leads…
Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. The post Google Gives 3 Reasons Why FAQ Schema…
Third-party cookies are disappearing. Learn how savvy marketers are overcoming this challenge and getting a first-mover advantage by utilizing improved paid search techniques. The post Paid Search In A Cookieless…
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. The post Google Says Emojis Won’t Hurt Or…
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score. The post Google Ads Introduces New Recommendations…
Bing and Google share many of the same ranking signals, but there are also key differences you need to know. The post 5 Big Ways Bing SEO Differs From Optimizing…
A lot can go wrong with site migrations and consolidation. In this Ask An SEO, you’ll find the most important considerations. The post What Are The Top SEO Considerations For…
What’s next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains. The post Conversation Intelligence Trends…
Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is…
Page titles have a large impact on click-through rates. A recent study shows Google rewrites page titles more than 60 percent of the time. The post Google Changes More Than…
Google expanded Search Console access with the URL Inspection Tool API which extends functionalities of many SEO tools and WordPress plugins and themes The post Google Announces Search Console URL…
Explore proven link building strategies with examples of how they work and what you need to implement them – and learn what to avoid, too. The post The Top 5…
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. The post Wix Gets An SEO Upgrade With Deepcrawl…
Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why. The post 10 Big Ways Infographics Benefit…
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page. The post How To Appraise…
Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO. The post Top 7 SEO Benefits Of Responsive Web Design appeared first on…
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April. The post Google Ads Performance Max Replaces Smart Shopping & Local…
Link graphs are a fundamental part of how Google understands websites and ranks them The post Link Graphs And Google Rankings appeared first on Search Engine Journal.
It can be intimidating not to know what this penalty means for your site. Learn more about manual actions and whether they impact search rankings. The post Are Manual Actions…
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The post Google Study: 90%…
Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No…
New .Day Top Level Domains makes valuable domains available, with prices dropping every day until February The post Google Unveils .Day Domains appeared first on Search Engine Journal.
Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. The post 10 Advanced SEO Skills To Level…
Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations. The post 6 Tips For Giving Your Reporting Dashboards…
There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let’s take a look. The post Inbound Links As A Ranking Factor: What You…
It’s time to away from the standard SEO strategy. These 7 uncommon keyword sources can help you get ahead of your competition. The post 7 Unique Keyword Sources To Boost…
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. The post What YouTube Video To…