Latest SEO News & Tips From Search Engine Journal Blog

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The post Learn How TikTok Advertising…

Google’s John Mueller answers if value of an internal link is influenced by the location on the page The post Does Value of Internal Links Differ Based on Page Location?…

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The post Google Sunsets FLoC, Announces New Topics API Solution appeared…

SEO data visualizations make your reporting far more interesting and easier to digest. Here are 11 examples you can put to work in your reporting. The post 11 Stunning SEO…

Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your…

Find inspiration from these proven tips and brand examples to develop a winning social commerce strategy for your business. The post 7 Social Commerce Tips & Who’s Doing It Right…

Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos. The post Instagram Rolls Out…

Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. The post Are SEOs Unwilling To Say “I…

Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos The post Squarespace Announces Video Hosting And Monetization appeared first on Search Engine Journal.

WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here. The post WordPress 5.9 With Gutenberg Is The Future of Publishing…

See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update. The post Visualizing Google Core Update Winners & Losers With…

Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via…

What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues. The post Protecting Rankings & Traffic During…

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. The post YouTube CEO Defends Removal Of…

Google’s John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online The post Build on Country Specific Domain Or Use Existing…

Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. The post Google’s Core Web…

Check out these 5 specific on-page optimizations that will help you rank higher in both local organic SERPs and the Map Pack. The post 5 Key On-Page Optimizations For Local…

A reader asks an SEO pro why a competitor’s links are still considered relevant by Google. See what Tony Wright has to say. The post Why Does Google Not Recognize…

Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor. The post Talking Google MUM &…

Discover key trends that leaders in financial services marketing and SEO need to beat out tough competitors in organic search. The post SEO For Financial Services Brands: Key Trends &…

Get 600 links from just 700 outreach attempts, instead of the traditional 40,000. Set up a link building program that generates over 600 links/month. The post How We Built 600+…

Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content:…

Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you’ll use as a Search Analyst. The post 7 SEO Insights Search Analysts Need…

Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19. The post Google Ads Introduces New Experiments Page appeared…

Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here’s how to find them. The post 4 Ways To Find The Best Instagram Influencers For Your…

Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand’s stories. The post Snapchat vs Instagram Stories: Which One Is Best For…

Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In…

What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes…

What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is…

Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking…

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. The post Google Says It’s…

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New…

Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You…

Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies…

Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For…

Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10…

These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics…

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different…

How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO…

For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best…

What’s the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs…

Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To…

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New…

Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income…

Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search…

Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A…

Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To…

Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Requirements appeared first on Search Engine Journal.

Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here. The post Microsoft Clarity Analytics: Everything You Need To Know…

Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large…

Here’s what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared…

Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size. The post Does Google Have A Problem With Big…

Google offers tips on completing a successful site migration The post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With…

What can marketers do to improve their SEO skills in 2022? Read one SEO expert’s resolutions and how he plans to grow in his career. The post SEO Resolutions For…

A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score? The post Should You Disavow Links From Spammy Yet…

Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent. The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO…

Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology…

Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. The post How Does Google Search Use Synonyms? appeared first…

Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them. The post The Third-Party Cookie Ban: Unlocking The Secrets Of…

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. The post Google Search Console Updated With Page Experience Desktop Report…

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post What Is A Google Broad…

Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work. The post How To Use Amazon…

Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here. The post 5 Tips For…

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…

Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips. The post How To Use Instagram Reels: A…

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company’s bottom line. The post KPIs & Metrics That Matter For 2022 Digital…

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down. The post DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down appeared…

Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor? The post Are Local Citations…

Does link velocity matter? Let’s have a look at its origins and see whether link velocity needs consideration in link building. The post Link Velocity: Is It A Ranking Factor?…

Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up…

Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy? The post What Google’s Enhanced Autocomplete Box Means For SEO…

While using internal and external links adds value for your audience, as with all things SEO, it’s also important not to overdo it. The post How To Add Internal And…

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital…

Learn how to use the IndexNow API with Python to automate URL submission to Bing/Yandex or make API requests for bulk URL indexing. The post How To Use Python For…

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first…

SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips…

How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here. The post Everything You Need To Know About Cloudflare For SEO appeared…

SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started. The post Just Getting Started In SEO? Experts Share…

How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you. The post How To Use Content Marketing For Customer…

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231%…

New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips. The post 8 Quick SEO Wins…

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content…

Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web. The post Build A Solid Foundation For…

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher…

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. The post Google Can’t Provide Details About Core…

Still stuck moving the button around and toying with font colors? Try these lesser-known, higher impact CRO tactics instead. The post 3 Unconventional CRO Tactics To Skyrocket Your Revenue  appeared…

Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here’s how. The post 12 Ways To Use Content Marketing…

A reader asks whether it’s better for SEO to house the blog on the website or to use a blogging platform and link to it. The post Is It Better…

Google’s John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.

Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly. The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search…

Want to be guaranteed top positions on your most relevant keyword SERPs?Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics…

Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links. The post Google: Nofollow Is…

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types…

Learn how to use localized content to boost your business’s visibility in local search and the number of customers visiting your store, online and off. The post How To Create…

Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right? The post Are Outbound Links A…

See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step. The post How To Change Your YouTube Channel…