Latest SEO News & Tips From Search Engine Journal Blog

With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads. The post Facebook Ads: When…

How is vector search changing the way we search and discover content? Edo Liberty, CEO of Pinecone and former head of Amazon’s AI lab, explains. The post Vector Search: Optimizing…

Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition. The post Microsoft Ads Launches…

Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale. The post How To Build A Recommender System With TF-IDF…

Neglecting to incorporate social media into your marketing plan can cost you. Here’s why you should consider leveraging social media marketing for your local business. The post Social Media Marketing…

Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on…

The ‘Discovered – Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed. The post Google Says ‘Discovered…

Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. The post How Google Crawls…

Hiring a technical SEO specialist? Use these sample interview questions to explore their experience, skills, and level of technical SEO knowledge. The post 15+ Technical SEO Interview Questions For Your…

Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers. The post 10 TikTok Marketing…

Google’s John Mueller answers the question of whether author expertise is important to Google’s algorithm The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.

UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal.

Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared…

Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. The post Google On The…

Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search? The post Physical Proximity To Searcher: Is…

What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship. The post Local SEO Deliverables: What To Expect…

What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked. The post 10 Top Advertising Campaigns & Why…

Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS. The post Free Google Ads Script To Dynamically…

Learn how the Right to be Forgotten works, which allows people to request URL delisting on Google, but only for certain countries. The post Google And The Right To Be…

A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of…

Stay ahead of your local competition in the SERPs with this comprehensive local SEO audit that will help identify and prioritize top ranking opportunities. The post How To Do A…

Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords…

We’re looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you? The post We’re Looking For A Unicorn… appeared first on Search…

The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top. The post Paid Search In A Cookieless World:…

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. The post Google Web Stories…

Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics. The post Google Ads Announces Top 3 Priorities for…

YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future. The post YouTube Rolls Out New Metadata For Educational Videos…

The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them. The post Google Highlights Performance Max…

Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology. The post Conductor Acquires Real-time SEO Monitoring Tool ContentKing…

Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community. The post What Is Discord &…

SEO is a long-term investment and often marketers don’t have the luxury of a lot of time and money. Follow Core Morris’ one-month SEO-on-a-budget journey. The post One Month With…

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains The post Google: No SEO Bonus For Keyword-Based Domains appeared…

Could the power of search intent be used for more than just driving traffic to your site? Absolutely! Find out how in our next webinar. The post On-Site Search Intent:…

No other white-label PPC solution provides its users with a platform that governs every nuance of the outsourcing process. The post PPC Management – All In One Place. The First…

In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future. The post Mark Zuckerberg Announces…

Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. The post Google: Good Core Web Vitals Scores Won’t Improve Indexing…

A reader asks, “How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer? The post What’s The Best…

Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results. The post 4 Important Business Benefits Of An International…

You don’t have to spend millions to increase your conversion rates. Here are 4 simple optimizations that’ll improve both UX & CRO. The post 4 Simple UX Practices Proven To…

Critical Arbitrary Code Execution Vulnerability rated 9.8 on a scale of 1 – 10 is actively being exploited by hackers The post Critical Vulnerability Strikes Magento Open Source and Adobe…

Conducting an SEO site audit can be challenging. Here’s a list of free and useful SEO site audit tools that can help optimize your site. The post 17 Free SEO…

In this series, we’re talking with SEO decision-makers about the industry trends, lesser-known opportunities, and emerging technologies you should have on your radar. The post 4 SEO Challenges In 5…

People searching for a local business online are usually ready to convert – right now. Get this ebook & make sure your business is seen. The post Local SEO: The…

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. The post Google Ads Makes Changes To…

Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message. The post Instagram Enables Likes…

John Mueller says if you’re a small company competing with large companies it’s always going to be hard The post Do Small Sites Have A Chance Anymore? appeared first on…

A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The post TikTok A Key Part Of…

Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business’ growth. The post Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]…

About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Awesome Examples of About Us Pages appeared…

Don’t lose link equity or sabotage UX by redirecting users to the wrong place. Here’s how to clean up and future-proof all your redirects. The post Redirect Management: An SEO…

SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question. The post How Can I…

Understandably, marketers are reluctant to let robotic heroes do their creative work. But is AI threatening an end to the craft of writing? The post Does Content Marketing’s Love For…

Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here’s how. The post How To Premiere A Video…

Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it’s being used today and what lies ahead for MUM. The post Is Google’s MUM…

Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here’s what you need to know. The post Google Cautions Businesses About Anti-Tech…

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The post Google Search Ads 360 Updated: Here’s…

Make sure your web page code validates across multiple devices and platforms. Here’s how to use the W3C Validator before you launch your site. The post W3C Validator: What It…

Make sure your web page code validates across multiple devices and platforms. Here’s how to use the WC3 Validator before you launch your site. The post WC3 Validator: What It…

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make…

Break the cycle of bad link building. Discover which mistakes you might be making and how to fix them. The post Top 4 Link Building Mistakes To Avoid In 2022…

Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]…

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact…

Imagine simply typing a question or phrase, and it creates the dashboard using your own SEO data. Here’s how to build your own SEO AnswerBox. The post Build Your Own…

Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world’s largest marketplace. The post Amazon SEO: A Comprehensive Guide For…

Looking to build a team of enterprise SEO freelancers? Improve their work product and your working relationship with these important tips. The post 7 Tips For Getting The Most Of…

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The post Google Search Data…

LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month. The post LinkedIn Rolls Out Sales Navigator Search & CRM Card…

With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands. The post Advertising Around The…

Redesigning your news site? Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture. The post Homepage Design & Linking Strategy…

The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions…

Bing’s new PubHub is a new way to bring millions of site visitors to news sites of all sizes The post Bing’s New PubHub Offers Millions Of New Site Visitors…

Accessibility reviews should be built into all digital marketing strategies. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits). The post A Guide To…

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond.  The post Content Marketing Priorities for B2B &…

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original…

Google’s John Mueller discusses the kind of content that is more likely to be indexed The post Google Will Likely Index Content That’s Important appeared first on Search Engine Journal.

How does Google perceive links with UTM parameters and what do you need to know for your SEO strategy? Adam Riemer explains. The post Do Links With UTM Parameters Pass…

Local SEO expert Joy Hawkins shares tips and advice to help marketers stay agile in a changing local landscape in this Q&A interview. The post Local SEO Trends, Tips &…

Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that. The post Want To Get…

Wish you could know exactly which ranking factors affect your target keywords? You can: Use AI to crack the code of daily SERPs in real-time. The post How To Improve…

Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. The post Google On The SEO Impact…

SERP Features: How do you determine which panel, pack, and features will generate the most traffic? Joining this upcoming SEO webinar to find out. The post 2022 SERP Feature Trends…

About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Best About Us Page Examples On The…

The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it. The post Don’t Use The…

How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video. The post 13 Key Elements Of Successful YouTube Videos…

Which SEO priorities pack the biggest bang for retailers’ buck? Check out these top optimizations and tactics every retail SEO strategy requires. The post 10 Essential Priorities For Your Retail…

A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For…

Wish it were easier to help clients understand how your work affects their rankings? Adding this missing SEO tool to your stack can help! The post The Missing SEO Link:…

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. The post Facebook Shifts Focus To Short-Form…

Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog The post Screaming Frog Adds Google URL Inspection API appeared first on Search Engine…

Google’s John Mueller explains the complexity of migrating a subdomain to a main domain The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.

Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. The post Google Manual Actions…

Google Business Profile reviews impact your local search rankings and searchers’ perception of your business, as well. Here’s how to make the most of them. The post The Complete Guide…

When it comes to reaching and converting hyperconnected consumers, SEO and cross-departmental peers are just better together. Here are 4 workstreams you’ll need to succeed. The post 4 Key Enterprise…

Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic. The post 6 Conversion Rate…

Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To…

Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand? The post KPIs & Metrics That Matter For Digital Marketing Success In 2022…