Latest SEO News & Tips From Search Engine Journal Blog

Google’s recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In…

What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes…

What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is…

Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking…

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. The post Google Says It’s…

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New…

Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You…

Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies…

Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For…

Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10…

These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team. The post A Technical SEO Guide To Lighthouse Performance Metrics…

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different…

How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO…

For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best…

What’s the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs…

Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To…

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New…

Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income…

Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search…

Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A…

Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To…

Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Requirements appeared first on Search Engine Journal.

Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here. The post Microsoft Clarity Analytics: Everything You Need To Know…

Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large…

Here’s what Google advises regarding the use of FAQ markup on only select questions within a Q&A section. The post Google: FAQ Schema Can Be Used On Select Questions appeared…

Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size. The post Does Google Have A Problem With Big…

Google offers tips on completing a successful site migration The post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. The post Google’s Advice For Targeting Multiple Locations With…

What can marketers do to improve their SEO skills in 2022? Read one SEO expert’s resolutions and how he plans to grow in his career. The post SEO Resolutions For…

A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score? The post Should You Disavow Links From Spammy Yet…

Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent. The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO…

Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer. The post Rethinking Upsells & The Psychology…

Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. The post How Does Google Search Use Synonyms? appeared first…

Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them. The post The Third-Party Cookie Ban: Unlocking The Secrets Of…

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. The post Google Search Console Updated With Page Experience Desktop Report…

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post What Is A Google Broad…

Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work. The post How To Use Amazon…

Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here. The post 5 Tips For…

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…

Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips. The post How To Use Instagram Reels: A…

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company’s bottom line. The post KPIs & Metrics That Matter For 2022 Digital…

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down. The post DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down appeared…

Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor? The post Are Local Citations…

Does link velocity matter? Let’s have a look at its origins and see whether link velocity needs consideration in link building. The post Link Velocity: Is It A Ranking Factor?…

Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up…

Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy? The post What Google’s Enhanced Autocomplete Box Means For SEO…

While using internal and external links adds value for your audience, as with all things SEO, it’s also important not to overdo it. The post How To Add Internal And…

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital…

Learn how to use the IndexNow API with Python to automate URL submission to Bing/Yandex or make API requests for bulk URL indexing. The post How To Use Python For…

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first…

SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips…

How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here. The post Everything You Need To Know About Cloudflare For SEO appeared…

SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started. The post Just Getting Started In SEO? Experts Share…

How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you. The post How To Use Content Marketing For Customer…

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231%…

New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips. The post 8 Quick SEO Wins…

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content…

Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web. The post Build A Solid Foundation For…

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher…

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. The post Google Can’t Provide Details About Core…

Still stuck moving the button around and toying with font colors? Try these lesser-known, higher impact CRO tactics instead. The post 3 Unconventional CRO Tactics To Skyrocket Your Revenue  appeared…

Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here’s how. The post 12 Ways To Use Content Marketing…

A reader asks whether it’s better for SEO to house the blog on the website or to use a blogging platform and link to it. The post Is It Better…

Google’s John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.

Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly. The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search…

Want to be guaranteed top positions on your most relevant keyword SERPs?Reach your goal with these 25 link building, keyword research, and optimization tactics. The post 25 Unique SEO Tactics…

Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links. The post Google: Nofollow Is…

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types…

Learn how to use localized content to boost your business’s visibility in local search and the number of customers visiting your store, online and off. The post How To Create…

Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source). Are they right? The post Are Outbound Links A…

See how YouTube creators can change the name of their channel without changing the name on their Google account, step by step. The post How To Change Your YouTube Channel…

Google’s John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking?…

Make the most of WordPress with these tips and tools to help improve your enterprise site’s SEO and search performance. The post Enterprise SEO For WordPress: Plugins, Tips & Proven…

Free Link Building Webinar: Kevin Rowe generated more than 600 links in one month.Now, he’s going to teach you how. The post Build 600+ Links in 30 Days [Webinar] appeared…

Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor? The post Are Nofollow Links A…

Google’s John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first…

Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. The post 4 New Twitter Updates…

Learn how to better manage freelance writers and help them grow with your agency or business for your mutual benefit. The post Managing Freelance Writers: How To Find, Train &…

John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing The post Google: One Part Of Site Can…

Customer reviews help prove that your business has expertise, trustworthiness, and authority within the local service area. Here’s how that impacts your rankings. The post How Google Reviews Impact Map…

Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand digital fields. The post Google Career Certificates: A Complete List appeared first on…

WordPress announced high threat level vulnerabilities including two SQL injection flaws that were introduced by the core development team itself The post WordPress Core Vulnerabilities Hits Millions of Sites appeared…

Where should SMBs focus their SEO efforts in 2022? Here’s what our network of search experts had to say. The post 6 Expert Tips For Small Business SEO Strategy In…

Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow. The post Instagram To Show More…

Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. The post Does Domain Extension Affect SEO?…

Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With…

Create an opportunity to build or grow an in-house SEO team and accelerate its evolution. Read this guide for tips on how to do it. The post 6 Important Lessons…

Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level. The post How Digital Video Advertising…

Discover the ways you can improve your ranking with landing page optimization and how the landscape has changed. The post Landing Page SEO Best Practices & Tips For Success appeared…

How can you maximize your productivity while working from home or traveling? These tips on remote work gear and mindset can help. The post 9 Remote Workers Share Their Best…

Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing. The post Local SEO: New…

Average content just won’t cut it anymore. How do you create an exceptional content marketing team to propel you to the top of the SERPs? The post 11 Tips For…

No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking. The post Google Ads: How To Improve Lead Quality Without Backend Data…

Learn how to use SEO competitor analysis to uncover the tactics competitors are using to outrank you in Google Search results. The post SEO Competitive Analysis: The Definitive Guide appeared…

Keyword stuffing was a widely used technique because it yielded results. But is it a ranking factor today? The post Keyword Stuffing As A Google Ranking Factor: What You Need…

Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. The post Shopify SEO Gets…

How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization?…