Latest SEO News & Tips From Search Engine Journal Blog

Want to stand out in a sea of static content, boost your SEO, and grow your brand? Here’s why you should invest in interactive content. The post How Can Interactive…

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. The post How Instagram Ranks Search Results appeared first on…

As more new information comes out about Google’s update to generating web page titles, we learn it’s dynamic and will react to on-site changes. The post Google’s Page Title Update…

As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues. The post Facebook Messenger Turns 10, Adds 4 New Features…

The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know. The post Marketing in the Metaverse: The Future of Search…

Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here. The post 15 Local SEO Mistakes and…

What are display ads? How do they work? How can you optimize them? Here’s everything you need to know. The post What Are Display Ads: A Complete Guide for Digital…

Not getting the results you want from your link building campaign? Here you’ll learn how to create content that will help you earn links. The post How to Create Linkable…

Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types. The post Amazon Ad Types:…

Learn about the different types of SSL certificates, how they impact marketing here, and which one may be right for your website here. The post What Type of SSL Certificate…

SEO has come a long way and will continue to evolve as search engines evolve. Here’s where to focus next. The post How Can We Prepare for What SEO May…

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow. The post 9 Best Practices for SMS Marketing…

YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels. The post 5 Marketing Tips and Tricks From Top…

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…

Third-party reviews can impact consumers’ expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO. The post 5 Ways to Boost Your SEO With…

Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies. The post Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit appeared first…

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet…

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. The post How & When to Use…

Struggling to drive demand for your SaaS or tech company? Join this webinar and learn a new marketing approach to outperform your competition. The post The New Rules of Customer…

Google’s John Mueller answers a question about ranking for massive traffic head term keyword phrases The post Ranking for Head Term Keywords appeared first on Search Engine Journal.

Google’s Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved. The post Google’s Danny Sullivan Wants to Fix…

Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more! The post Google Ads Includes Impression Share Data in Custom…

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it’s measured, and more. The post How to Create High-Quality Content appeared first on…

Want to build yourself a name in the digital marketing industry? Here are the top 45 digital marketing blogs that accept guest posts. The post 45 Top Digital Marketing Blogs…

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try. The post 5 Things You…

Google created more control for advertisers with new conversion value rules. Here’s what they are, why they’re useful, & how to implement them! The post Google Ad’s New Conversion Value…

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. The post Google Analytics for Shopify Stores: Everything You Need to…

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you. The post 8 TikTok Power Features & Benefits for Digital…

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to. The post 15 Conversion Copy…

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement The post New Research Shows How to Win in Local Search appeared first…

Not paying attention to inventory management can create problems for Amazon sellers and digital marketers. Learn how to get ahead of it here. The post Amazon Sellers: Inventory Tips &…

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The post Facebook’s First-Ever Report On Most Viewed Content appeared…

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags…

Google’s Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly. The post Google Bug Causing Issues With Images…

Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here. The post 4 Signs That Link…

SEO is complex and constantly changing. Master these 15 aspects of SEO to be successful and grow your expertise in the industry. The post The 15 Areas of SEO Knowledge…

Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts. The post Site Migration & SEO: Common…

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google…

John Mueller on why it’s normal for 20% of a site to not be indexed and the influence of overall site quality on indexing The post Google: It’s Normal for…

Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. The post Snapchat Trends Shows Most Popular Keywords appeared first…

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned. The post YouTube Overhauls Search Results appeared first…

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages. The post Google: A ‘Site:’ Search Doesn’t Show All Pages…

Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore. The post Google Ads Is…

Choosing the right CRO agency can improve conversions and offers other digital marketing benefits, as well. Here’s how to find the best one. The post How to Choose the Best…

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of…

The wrong landing page ranking impacts conversion and revenue. This checklist helps make sure the right landing page is ranking. The post How to Make the Right Landing Page Rank:…

Struggling to drive demand for your SaaS? Join this webinar and learn a new marketing approach to outperform your competition. The post Customer Generation: Secrets to Outperform Your Competition [Webinar]…

WordPress security company discloses an XSS Vulnerability affects SEOPress that could lead to a full site takeover The post WordPress SEOPress Plugin XSS Vulnerability appeared first on Search Engine Journal.

Adobe announced a patch with 33 security enhancements including fixes for 16 vulnerabilities rated critical and important The post Magento Critical Vulnerabilities Announced by Adobe appeared first on Search Engine…

Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here. The post How to Prove SEO ROI &…

Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now. The post Facebook’s 11 Tips For Better Video Ads…

YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel. The post YouTube Rolls Out 3 Updates…

It can be frustrating when Google removes your content from its index. These 20 practices can explain why Google chooses not to display some webpages. The post 20 Ways to…

If you want your SEO agency’s clients to renew their campaigns or increase their budgets, Google Search Console reporting can help you do it. The post A Guide to Google…

Join our next live webinar and learn everything you need to know about leveraging SMS marketing to grow your business. The post 9 Tips to Start Conversations & Close Deals…

John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors The post How 500 Error Codes Can Impact Google…

YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?” The post Why is My YouTube Channel Watch Time Decreasing?…

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app. The post LinkedIn Launches Native Video Meetings appeared first on…

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research]…

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User…

We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing. The post How Search Engines Use Machine Learning:…

Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more! The post Facebook Ads Invests in Privacy Research With Goal of Improving…

Learn about Largest Contentful Paint – what LCP is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score. The post What Is Largest…

Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it. The post Marketing Productivity: What It Is &…

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. The post How Instagram’s Reels Algorithm Works…

Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more! The post Facebook Ads Announces Updates to Targeting…

Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know! The post Google Ads Editor Rolls Out New…

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO. The post How to Choose the Best…

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like…

Product reviews are essential for consumers, in Google’s eyes. Learn how to make yours stand out, rank higher, and convert more buyers. The post 6 Ways to Optimize Your Product…

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit…

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared…

As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. The post Google Looks Back…

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out. The post Which Content Creators…

We should recognize opportunities to make digital product experiences more accessible. Learn how to take on this challenge and help. The post Web Accessibility for the Human Experience: When We…

CrUX July 2021 Core Web Vitals scores are in. WordPress makes steady improvements but so does Wix. This how they measure up The post WordPress vs Wix: CrUX CWV Scores…

Learn about Cumulative Layout Shift (CLS): what it is, how it happens, how to measure it, and why it’s part of Core Web Vitals. The post Cumulative Layout Shift –…

WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets? The post WordPress Widgets Getting You Closer…

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors. The post Google On How to Check…

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company…

Google celebrated National Book Lovers’ Day by exploring popular search terms and highlighting Maps features to help users discover and support local bookstores. The post Google Celebrates National Book Lovers’…

Google’s Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the…

Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. The post How Does Web Hosting Affect SEO…

Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know! The post New Google Safeguards for Minors:…

Without regular updates, evergreen content slowly dies. Here’s how to do a content refresh to keep it alive longer. The post Content Refreshing: 4 Steps to Keep Top-Performing Content Fresh…

Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses. The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared…

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies. The post Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You…

Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics. The post First Input Delay – A Simple Explanation appeared…

Google redirects Structured Data Testing Tool to a landing page that seemingly favors Google’s Rich Results tool over competing Schema Structured Data Validator The post Google Replaces Structured Data Tool…

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared…

Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding…

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine…

Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it. The post How to Fix Disapproved Google…

Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts. The post Site Migration &…

Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here. The post Coupon Link Building…

Google’s John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation The post How to Trigger a Sitewide Quality Re-evaluation? appeared first on…