Latest SEO News & Tips From Search Engine Journal Blog

A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling. The post How Storytelling Fuels Reporting Your Clients Can…

Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered. The post Instagram Search & Explore: A Complete Guide for…

Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more. The post How to Use GMB Posts &…

Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it. The post Semantic Search: What It…

Find answers to the questions that come up most often in the GMB Help Community Forum and learn how to solve common local SEO issues. The post Google My Business…

Google’s John Mueller offers suggestions on how to improve search visibility for product pages The post Google: Suggestions for Ranking Product Pages appeared first on Search Engine Journal.

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design…

The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here’s what you need to know. The post How to Automate Keyword Clustering…

The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one. The post Facebook iOS 14 Update…

For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help. The post How to Support Your Go-To-Market Strategy with…

TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more. The post TikTok Launches 8 New Features For…

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. The post Pinterest Users Can Make Money…

Google goes over what it does with feedback sent in via the ‘send feedback’ button at the bottom of search results. The post What Google Does With User Feedback appeared…

It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices…

Google’s sitelinks are great for CTR, but sometimes the links aren’t the ones you want. Find out how to remove and improve sitelinks. The post How to Demote or Remove…

Learn how ecommerce sites of all sizes can swipe Amazon’s top three traffic and conversion strategies when you join our next webinar. The post Drive Traffic & Conversions: 3 Secrets…

Google’s John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal.

Website redesign projects must involve SEO from the start to avoid serious SEO damage. Learn why and how to do it in this article. The post Don’t Let Website Redesign…

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on…

Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible. The post The Ultimate Web Content Writing Checklist for…

Join our next webinar and learn what marketing strategies are helping successful businesses thrive and grow right now. The post Do This, Not That: Your Guide to Successful Marketing in…

Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales. The post What Is a Lead Magnet & 10…

Google’s John Mueller explains the reasons why Google may remove FAQ rich results displayed by a site The post Why Google May Remove a Site’s FAQ Rich Results appeared first…

On 21st July 2021, national, local, and regional news organizations in Austria joined over 800 news publications by signing up to the Google News Showcase. The post Austria Joins The…

Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better…

New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first…

Major outage at Akamai Edge and GTM service brings down major websites around the world. The post Akamai Outage Pulls Major Sites Offline Globally appeared first on Search Engine Journal.

Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results. The post Google Expands ‘About This Result’ With Info…

After making deal pages free for all ecommerce stores, Google offers six best practices to follow to optimize the pages for search results. The post Google’s 5 Best Practices For…

Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently. The post Google: Keep Redirects Live For One…

You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features…

Save time and money by automating the parsing, validation, and pivoting of log file data for SEO using Python (with script). The post How to Use Python to Parse &…

Twitter carries out an experiment that gives users the option to ‘down vote’ or up vote’ a reply within a Twitter conversation. The post Twitter Tests Voting On Tweets appeared…

Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns. The post 12 Facebook Ads Features Every Marketer Should…

Master how to create a culture of SEO across your Enterprise. Build your SEO Centre of Excellence and scale your operation. The post 5 Ways Brands Can Build an Enterprise…

Google’s John Mueller provides a detailed answer as to how long it takes to re-rank a rehabilitated website and why it takes so long The post How Long to Re-rank…

A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail’s survey. The post 5 Ways to Take…

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. The post LinkedIn Offers Free Marketing Certification Program appeared first…

Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks &…

Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants. The post Google Launches Free Deals Listings…

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. The post How to Understand User Behavior With Google Analytics…

Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help. The post PPC for SaaS Marketing: 6 Proven…

Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed &…

A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared…

Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting. The post Google: No SEO Advantage to Dedicated Hosting appeared first on Search…

Learn what Google’s E-A-T guidelines might mean for your industry and how reputation management can protect your brand’s SEO. The post An SEO Breakdown of Reputation as an E-A-T Factor…

Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic. The post Google’s 7 Tips For Analyzing a Google Search Traffic Drop appeared…

Redirects are often part of a site’s evolution, but mistakes can impact traffic and rankings. Learn how to avoid common redirect issues. The post 6 Redirect Mistakes That Can Wreak…

How can you compete against much larger competitors on a valuable keyword? Ask these important questions to improve your SEO strategy. The post How Do You Outrank Bigger Sites for…

There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership. The post How to Work With an…

Discover how leveraging first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic Search Strategy appeared first…

Twitter Advanced Search can help with market analysis, competitive research, geotargeting & more. Learn how to maximize this feature here. The post Everything You Need to Know About Twitter Advanced…

Google’s John Mueller explains the factors that influence how many pages from a site get crawled… and why some pages are not crawled The post Why GoogleBot Doesn’t Crawl Enough…

Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them The post Bing Clarity Rage Clicks Report Helps Improve appeared…

Google’s John Mueller explains what looks like a bug in Search Console that reports indexed URLs as crawled but not indexed The post Mueller Asked About Lag in Google Search…

Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August. The post Facebook Pay Rolling Out to Shopify Sites in August…

Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a…

YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams. The post YouTube Rolls Out 3 Updates For Live Streams appeared first on…

Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube. The post Google Launches New Way to Optimize…

A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven…

How do you choose the best enterprise search solution for your organization? Learn how to evaluate your options and what questions to ask. The post 6 Tips for Choosing the…

There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone. The post 5 Awesome Spreadsheet Apps…

Join our next webinar and learn strategies for thriving in the new normal and maximizing your marketing opportunities today and beyond. The post How Marketers Can Thrive in a Remote-First…

Learn the benefits of using highly targeted search terms packed with intent. Here’s how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why…

Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing…

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO…

There’s a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways. The post Top 40 Viral Videos of All Time…

Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33%…

Twitter is giving up on Fleets nine months after rolling it out to everyone, saying the feature didn’t accomplish what the company hoped it would. The post Twitter Ends Fleets…

WooCommerce announced a patch for a critical vulnerability that is rolling out as a forced update. Publishers urged to check if updated The post WooCommerce Vulnerability Affects Millions of WordPress…

YouTube is now automatically adding chapters to videos by default — a new feature that can be turned on or off from the settings panel. The post YouTube Begins Adding…

Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels. The post Google Launches Free Tools For Travel…

A platform owned by News Corp which aimed to operate outside of Google and Facebook’s ‘alleged bias’ closes down after 18 months of operation. The post News Site Created To…

Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common…

Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more. The post The Ultimate Guide to Yandex SEO…

See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content. The post 10 Companies Winning at Instagram Advertising appeared first on Search…

Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online. The post Google Teams Up With GoDaddy appeared first on Search Engine Journal.

Google has been fined by France’s antitrust authority and given two months to put forward new proposals before additional fines are given. The post Google Fined €500 Million For French…

Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know. The post When (& When…

Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in…

Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test…

In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on…

Google’s John Mueller answers a question about affiliate links and whether it’s beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared…

Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The post Google Launches New Structured Data For…

Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust. Get this ebook to learn how. The post Your Guide to Google E-A-T &…

Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile…

Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries. The post 5 Ways to Find New Customers & Grow…

Do you have what it takes to build a career in SEO? You’ll need certain skills to be successful. Learn what those skills are here. The post Top 8 Skills…

Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling The post Changes to Infrastructure May Trigger Indexing Drop appeared…

Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared…

Here’s how Semrush’s newly improved link building suite can help you work more efficiently and produce better results. The post Master Dynamic Backlink Management with the Semrush Link Building Suite…

Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link…

Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…

Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar. The post Why First-Party Data Should Lead…

Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them. The post 5 Simple Steps to Set Up Video Extensions…

John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.