Latest SEO News & Tips From Search Engine Journal Blog

Google’s Knowledge Graph is an important element of Search. Here’s what it is and how to use it to drive more visitors to your website. The post How To Maximize…

When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages? The post How Can We Outrank Negative…

On-page optimization is a powerful tool in any SEO arsenal. This Python SEO script will find the top five opportunities for each page at scale. The post Python SEO Script:…

Find out where and why people buy Instagram followers and likes, whether it helps engagement, and what Instagram can do if they catch you. The post Should We Buy Instagram…

Google’s John Mueller talks about the best way to write content and advises what to avoid The post Does Comprehensive Content Build Trust? appeared first on Search Engine Journal.

Newly formed WordPress Performance Team plans bold steps for improving performance in WordPress itself and also Plugins and Themes The post WordPress Takes Steps to Achieve Performance Lead appeared first…

Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns. The post 7 Proven Tips To Get Influencers To Promote Your Brand…

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on…

Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. The post Google Shares Tips For Optimizing Job Postings…

Google is now showing a new set of search results when people look for deals. All products with a “deals” badge are eligible to appear. The post Google Enhances Search…

When done right, push notifications can help you reach and convert more users. Learn best practices for using it on your own website. The post Push Notifications: Re-Engaging Users in…

Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. Here’s why it matters to marketers. The post Can Pro-Privacy Search Engines Replace Google? appeared first on Search…

Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. Here’s how they work. The post Why (& How) Topic Clusters…

Sure, content is King – but is it actually a ranking factor in Google’s search algorithms? See how content impacts your SEO. The post Content As A Google Ranking Factor:…

Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them. The post How to Evaluate Site Quality for Link Building [Webinar] appeared first…

OptinMonster WordPress Plugin REST-API implementation exposes publishers to full site takeover and threat of malicious downloads The post OptinMonster Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.

Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking…

Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search…

Does contact information – or a lack thereof – affect your Google search rankings? See what the experts have to say about it. The post Contact Information: Is It A…

LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. The post LinkedIn Adds New Features To Help Companies Attract…

Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work. The post PPC And Digital Marketing…

Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability The post WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites appeared first on Search…

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. The post Do Google Lighthouse Scores Affect…

Ghostly appearances in the SERPs, website necromancy, mysterious strategies no one can quite figure out…This year’s Halloween SEJ Special has it all. The post SEO Horror Stories That Will Scare…

Vulnerabilities are technically not SEO problems until the site is hacked and then it’s an SEO problem The post Vulnerabilities Are Not an SEO Issue… Until You Get Hacked appeared…

There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here. The post How to Spot SEO Myths: 26 Common…

Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template. The post The Ultimate Google Ads…

Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler The post Google Changes More Structured Data Requirements appeared first on…

Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock The post SEO and Temporarily Out-of-Stock Product Pages appeared first on Search…

Don’t let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand. The post Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]…

Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. The post Does URL Length…

What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change. The post Did Facebook Change…

The BigCommerce ecommerce platform comes with decent out-of-the-box SEO features. Here’s how to use them and what else you can do. The post BigCommerce SEO Features & Tips for Ecommerce…

Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site The post Google: Site Quality Can Cause Loss of Rich Results…

Need a better alternative to the Yoast SEO plugin for WordPress? We analyzed similar SEO plugins and found 7 great options. The post 7 Best Alternatives To Yoast SEO WordPress…

Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics. The post Website Health Check: Top Technical…

The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance The post Core Web Vitals Winner: WordPress, Drupal, Duda or Wix? appeared…

Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results. The post How to Optimize Your PPC…

All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts. The post Instagram Lets Everyone Share Links In Stories appeared…

Google ranking factors are a hot topic in the SEO industry. We’re talking about a few key ranking factors and what it means for you. The post Google Ranking Factors:…

Looking for high intent keywords? Discover how to take your keyword research to the next level – register now for this upcoming webinar. The post How to Conduct SEO Keyword…

Are you ready for the holidays? Get some final, last-minute SEO and SEM strategies in place to make the most of the 2021 holiday season. The post 5 Holiday Internet…

Do you want to reach more people online? Learn about the most effective types of digital marketing used today. The post The Ultimate Guide to Digital Marketing appeared first on…

Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA. The post 13 Effective Ways to Reduce Your Google Ads…

Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of…

Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021. The post 10 News SEO Tips from The…

Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021. The post News SEO: Popular Topics,…

How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO. The post How Can I Drive…

Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs…

Amazon Associates is one of the most popular affiliate marketing programs out there. Learn how to get started and what you need to succeed. The post A Guide To Getting…

Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages. The post The Link Building…

Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it. The post Instagram: How To Get…

Experimental Chrome HTML attribute can speed up Core Web Vitals scores The post Google’s Priority Hints Improves CWV appeared first on Search Engine Journal.

Learn proven ways leading online sellers are using social proof, UGC, and website security for better conversions and search visibility. The post How To Increase Ecommerce Traffic & Conversions appeared…

Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. The post Google Doesn’t Care What’s In An…

Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics…

Optimized GMB listings and location pages are essential. Learn top tactics and strategies to drive local business in competitive markets. The post 8 Ways To Drive Local Business In Competitive…

Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here’s how the LinkedIn algorithm works. The post How The LinkedIn Algorithm Works & Optimizing For It…

It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business. The post What to Do…

Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google The post Does Content or Links Improve Trust with Google? appeared…

Do you think Domain Authority is a ranking factor and helps websites rank in search engines? Read about our verdict here. The post Domain Authority: Is It a Google Ranking…

Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood The post Google Offers a Definition of Quality Content appeared…

Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is. The post Is Co-Citation A Google…

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data. The post Why Is TikTok…

Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities The post 300,00+ Installations of Catch Themes WordPress Plugins Vulnerable appeared first on…

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. The post Did YouTube Change Its…

Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat…

See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. The post Facebook Ads Updates: Conversions API Gateway & AEM for…

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. The post Keyword Segmentation: Find Which…

Building an effective B2B lead generation campaign isn’t easy, but it’s worth getting right. Here’s how to set yours up in 8 proven steps. The post Multi-Channel B2B Lead Generation:…

Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared…

Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers The post Free AI Content Optimization Tool by MarketMuse appeared first on Search Engine…

Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app. The post Shopify & Microsoft Team Up To Help…

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. The post Facebook Launches Audio &…

A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday…

Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared…

Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs…

There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here. The post Google’s E-A-T: Busting 10 of…

A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social…

WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine…

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. The post YouTube SEO: Auto…

Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users…

Pinterest has caught the eye of financial technology giant PayPal, to the extent a $45 billion offer is reportedly on the table. The post PayPal Offers $45 Billion For Social…

The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence. The post Google For Creators…

Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know. The post 3 Key Types of…

Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue The post What Google’s Indexing Looks like From Discovery to Ranking appeared…

Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important. The post Checking Your Page Size for SEO: A Complete Guide appeared first…

Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted The post How Google Analyzes Web Page Content and…

Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is…

Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here. The post Crawl Errors & Crawl Budget: Are They Google…

Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first…

Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more. The post Instagram Adds More Demographic Insights For Businesses…

Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more. The post 5 New Google Quality Rater Guidelines…

Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments. The post YouTube Announces Live Shopping and CTV Product Updates appeared…

Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives. The post Google Alerts Not…

Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions. The post Tracking Update Could Net Apple Billions In Search…

Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio. The post How To Spy On Competitors With Python & Data…

A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic. The post I Lost 90% of My Organic Search…

Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise. The post 4 Tips for Proactive Online Reputation Management appeared first on…

Learn how to implement the critical elements of a successful paid social campaign today. Implement them tomorrow. The post 3 Proven Tips For Creating Paid Social Campaigns That Convert appeared…