Latest SEO News & Tips From Search Engine Journal Blog

Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits The post Google Affirms the Value of Outreach Link Building appeared first…

Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new The post When Revamping a Site Can Negatively Impact…

Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season. The post Twitter Data Reveals…

YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before. The post YouTube Improves Content Discovery With ‘New…

Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value…

Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about…

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets:…

Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead. The post Stop Pausing Underperforming Google…

How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for…

Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.

Google’s John Mueller tells a frustrated site owner sometimes there’s no SEO solution that will make a site rank better in search results. The post Google’s John Mueller: Sometimes There’s…

Google’s John Mueller explains why a website might show up for keywords that seem unusual or not related to what the site is about. The post Google Explains Why A…

Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and splash of pink text in the SERPs. The post New Google Easter Egg…

WordPress is a powerful tool with an array of options available to you. But these can be cause for mistakes, too. Read about them here. The post 10 WordPress Mistakes…

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021:…

It’s not too late to prepare for the Google Page Experience update even as it’s rolling out. Learn how to get the edge in Search. The post 4 Ways to…

Join our next webinar and discover how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic…

Using video and multimedia software can be a game-changer for your marketing strategy. Here are some ways to leverage video for your brand. The post 6 Ways to Use Video…

Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know! The post Microsoft Advertising Announces New…

Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information. The post 5 Things Google Analytics Can’t Tell…

Google discusses the most problematic kind of spam and how to prevent it The post Google Search Quality: Hacking the Most Problematic Spam appeared first on Search Engine Journal.

Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. The post How to Integrate Your Product Into Your…

TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine…

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know…

You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how. The post How to Plan an Affiliate Marketing Strategy…

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links. The post Are Exchanged or Reciprocal Links Okay with…

Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces July Product Releases & Updates appeared first on Search…

Google’s John Mueller goes over what site owners need to know about using multiple types of schema structured data markup on the same page. The post Google on Using Multiple…

Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared…

How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision. The post 10 Tips for…

Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. The post 10 Tips for Facebook Ad Creative appeared first on…

Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing. The post Instagram: “We’re No Longer…

Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021…

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to…

Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. The post Google Is a…

Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns. The post 5 Reasons Your Facebook Ads…

Industry experts explain why media optimization is crucial for meeting Google’s Core Web Vitals, which will soon impact page rankings. The post Expert Tips for Improved Performance in a Google…

Google’s John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content…

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared…

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. The post Google On How Long SEO…

For many WordPress sites, simply taking small steps to secure a website is enough to keep the sites from getting hacked. Read about it here. The post How to Protect…

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad. The post Avoid These 10 Data Storytelling Mistakes That Undermine…