Latest SEO News & Tips From Search Engine Journal Blog

There are plenty of spreadsheet apps, but how do you choose the right one? Here’s how to find the best spreadsheet app for iPhone. The post 5 Awesome Spreadsheet Apps…

Join our next webinar and learn strategies for thriving in the new normal and maximizing your marketing opportunities today and beyond. The post How Marketers Can Thrive in a Remote-First…

Learn the benefits of using highly targeted search terms packed with intent. Here’s how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why…

Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. The post Google Shares 5 Insights Into Appearing…

Learn how to think like an SEO pro to get all of your content performing its best. See how in this complete content creation guide. The post The Ultimate SEO…

There’s a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways. The post Top 40 Viral Videos of All Time…

Proposed update for WordPress 5.9 may automatically improve Largest Contentful Paint scores by significant margins The post WordPress 5.9 May Boost a Core Web Vitals Metric by Up to 33%…

Twitter is giving up on Fleets nine months after rolling it out to everyone, saying the feature didn’t accomplish what the company hoped it would. The post Twitter Ends Fleets…

WooCommerce announced a patch for a critical vulnerability that is rolling out as a forced update. Publishers urged to check if updated The post WooCommerce Vulnerability Affects Millions of WordPress…

YouTube is now automatically adding chapters to videos by default — a new feature that can be turned on or off from the settings panel. The post YouTube Begins Adding…

Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels. The post Google Launches Free Tools For Travel…

A platform owned by News Corp which aimed to operate outside of Google and Facebook’s ‘alleged bias’ closes down after 18 months of operation. The post News Site Created To…

Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common…

Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more. The post The Ultimate Guide to Yandex SEO…

See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content. The post 10 Companies Winning at Instagram Advertising appeared first on Search…

Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online. The post Google Teams Up With GoDaddy appeared first on Search Engine Journal.

Google has been fined by France’s antitrust authority and given two months to put forward new proposals before additional fines are given. The post Google Fined €500 Million For French…

Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know. The post When (& When…

Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in…

Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test…

In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on…

Google’s John Mueller answers a question about affiliate links and whether it’s beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared…

Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website. The post Google Launches New Structured Data For…

Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust. Get this ebook to learn how. The post Your Guide to Google E-A-T &…

Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile…

Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries. The post 5 Ways to Find New Customers & Grow…

Do you have what it takes to build a career in SEO? You’ll need certain skills to be successful. Learn what those skills are here. The post Top 8 Skills…

Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling The post Changes to Infrastructure May Trigger Indexing Drop appeared…

Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared…

Here’s how Semrush’s newly improved link building suite can help you work more efficiently and produce better results. The post Master Dynamic Backlink Management with the Semrush Link Building Suite…

Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link…

Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies. The post How to Set Up Offline…

Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar. The post Why First-Party Data Should Lead…

Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them. The post 5 Simple Steps to Set Up Video Extensions…

John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.

Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits The post Google Affirms the Value of Outreach Link Building appeared first…

Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new The post When Revamping a Site Can Negatively Impact…

Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season. The post Twitter Data Reveals…

YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before. The post YouTube Improves Content Discovery With ‘New…

Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value…

Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about…

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How to Optimize for Google Featured Snippets:…

Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead. The post Stop Pausing Underperforming Google…

How are visual content marketing trends reshaping brands’ content strategy right now? You’ll want to keep an eye on these top trends. The post 10 Visual Content Marketing Trends for…

Tips for creating a sustainable content strategy as suggested by successful content creators The post Google Offers 5 Content Creation Tips for Success appeared first on Search Engine Journal.

Google’s John Mueller tells a frustrated site owner sometimes there’s no SEO solution that will make a site rank better in search results. The post Google’s John Mueller: Sometimes There’s…

Google’s John Mueller explains why a website might show up for keywords that seem unusual or not related to what the site is about. The post Google Explains Why A…

Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and splash of pink text in the SERPs. The post New Google Easter Egg…

WordPress is a powerful tool with an array of options available to you. But these can be cause for mistakes, too. Read about them here. The post 10 WordPress Mistakes…

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents. The post SEO Salary Report 2021:…

It’s not too late to prepare for the Google Page Experience update even as it’s rolling out. Learn how to get the edge in Search. The post 4 Ways to…

Join our next webinar and discover how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue. The post Why First-Party Data Should Lead Your Organic…

Using video and multimedia software can be a game-changer for your marketing strategy. Here are some ways to leverage video for your brand. The post 6 Ways to Use Video…

Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know! The post Microsoft Advertising Announces New…

Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information. The post 5 Things Google Analytics Can’t Tell…

Google discusses the most problematic kind of spam and how to prevent it The post Google Search Quality: Hacking the Most Problematic Spam appeared first on Search Engine Journal.

Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies. The post How to Integrate Your Product Into Your…

TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes. The post TikTok Triples Length of Videos appeared first on Search Engine…

Enterprise SEO trends can help guide the website and digital marketing improvements that drive traffic, brand recognition, and revenue. The post Top 10 Enterprise SEO Trends You Need to Know…

You’re creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here’s how. The post How to Plan an Affiliate Marketing Strategy…

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links. The post Are Exchanged or Reciprocal Links Okay with…

Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know! The post Microsoft Advertising Announces July Product Releases & Updates appeared first on Search…

Google’s John Mueller goes over what site owners need to know about using multiple types of schema structured data markup on the same page. The post Google on Using Multiple…

Google’s John Mueller says he doesn’t think search engines will ever advance to a point that SEO becomes obsolete. The post Google’s John Mueller Doesn’t See SEO Becoming Obsolete appeared…

How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision. The post 10 Tips for…

Get inspired and create your most engaging, compelling Facebook Ads creative yet with these expert tips and real-world examples. The post 10 Tips for Facebook Ad Creative appeared first on…

Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing. The post Instagram: “We’re No Longer…

Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021…

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to…

Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. The post Google Is a…

Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns. The post 5 Reasons Your Facebook Ads…

Industry experts explain why media optimization is crucial for meeting Google’s Core Web Vitals, which will soon impact page rankings. The post Expert Tips for Improved Performance in a Google…

Google’s John Mueller answers the question about what to do about old content that is of a very low quality The post What to Do About Old Low Quality Content…

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared…

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. The post Google On How Long SEO…

For many WordPress sites, simply taking small steps to secure a website is enough to keep the sites from getting hacked. Read about it here. The post How to Protect…

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad. The post Avoid These 10 Data Storytelling Mistakes That Undermine…