Latest SEO News & Tips From Search Engine Journal Blog

OpenAI may seek to acquire Chrome if it’s split from Google in the ongoing antitrust proceedings. The post OpenAI Expresses Interest In Buying Chrome Browser appeared first on Search Engine…

Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions. The post DOJ’s Google Search Trial: What If Google Must Sell Chrome? appeared first…

Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first…

SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your…

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google…

Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research. The post Competitor Analysis In Local SEO And How To Gain An Edge…

Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO The post SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025…

Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag The post Google Says LLMs.Txt Comparable To Keywords Meta Tag appeared first…

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results. The post How To Write SEO Reports That Get Attention From…

Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now. The post Google’s New Domain Structure: What’s Next…

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t…

JavaScript-dependent content may not be accessible to search engine crawlers, so make sure all page content can be rendered for best practice. The post Ask An SEO: My Content Can’t…

Google’s John Mueller explains that structured data won’t make a site rank better. The post Google Confirms That Structured Data Won’t Make A Site Rank Better appeared first on Search…

Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies. The post AI & SEO-Driven Content Marketing: How To Calculate True…

Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising The post Marketing To Machines Is The Future – Research Shows Why appeared…

Google updated the documentation for their structured data carousels (beta) that are available in the EEA The post Google Updated Documentation For EEA Structured Data Carousels (Beta) appeared first on…

Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To…

Wix’s new AI assistant enables users to improve SEO, streamline how they work, and use tools more intuitively to grow their business. The post Wix’s New AI Assistant Enables Meaningful…

HubSpot unveils AI agents, new Workspaces, and key upgrades to Marketing Hub Enterprise in its Spring 2025 release, focused on speed and scale. The post HubSpot Announces 200+ Features At…

Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files New Patent On Personal History-Based Search appeared…

Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout. The post Google Confirms Discover Coming…

Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership. The post Why Search Marketing &…

Progress Planner extends Yoast SEO with actionable guidance to further improve website performance The post WordPress Plugin Extends Yoast SEO appeared first on Search Engine Journal.

Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search…

Google’s John Mueller affirmed that using the disavow tool is not a normal part of site maintenance The post Google Says Disavow Tool Not Part Of Normal Site Maintenance appeared…

Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses. The post Google Maps Gets An Upgrade To…

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results. The post How To Write SEO Reports That Get Attention From…

Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever. The post How To Apply E-E-A-T To…

Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.

DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility The post How DoorDash Became Huge Starting With A $10 Domain…

Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch. The post How To Identify Migration Issues Quickly…

Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic The post Google Explains SEO Impact Of Adding New…

Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site The post Google On Negative Authorship Signal And…

DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility The post DoorDash Co-Founder: Customer Obsessed, Not Competitor Focused appeared first…

JavaScript-loaded images can be indexed, Google’s Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search. The post Google’s Martin Splitt: JavaScript-Loaded…

Should you open an agency as a beginner in SEO? Find out how it affects your competitiveness and client attraction. The post Ask An SEO: If I Am Not An…

Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed The post Data Shows Google AIO Is Citing Deeper Into Websites appeared first on…

Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.” The post Google On Scaled Content: “It’s Going To Be An Issue”…

JavaScript SEO problems can hurt search rankings, warns Google’s Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing. The post Google’s Martin Splitt Reveals 3…

Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality The post Google Cautions SEOs & Creators About Filler Content…

Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively. The post Using Local Business Partnerships And Collaborations To Build Authority…

Google’s John Mueller said that EEAT isn’t something that SEOs can add to websites The post Google Confirms You Can’t Add EEAT To Your Web Pages appeared first on Search…

Transform your SaaS model with an enterprise SEO strategy that focuses on sustainable growth and consumer engagement. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first…

Join us and dive into data-backed strategies from GatherUp’s analysis of tens of thousands of businesses to uncover the real impact of online reputation management. The post Unlock Local SEO:…

Google’s John Mueller confirmed at Search Central Live NYC that they launch nearly 5,000 updates every year The post Google Says They Launch Thousands Of Updates Every Year appeared first…

Google’s John Mueller’s overview of the quality raters and the guidelines they use carries a subtext that’s valuable for SEO The post Google Shares Valuable SEO Takeaway About Quality Raters…

Google’s John Mueller discussed why the ‘15% of queries unseen’ statistic remains the same despite AI search changes The post Google Revisits 15% Unseen Queries Statistic In Context Of AI…

Watch our in-depth webinar on-demand, where we’ll explore how SEO professionals and B2B companies can effectively navigate changes. The post Q2 SEO & AI Update: How To Track & Optimize…

Google’s John Mueller said Search is not going away, but acknowledged that AI is changing many things, requiring adjustments The post Google Affirms AI Is Not Replacing Search – Search…

Google’s Danny Sullivan shared what small independent sites can do to improve their rankings. The post Google’s SEO Tips For Better Rankings – Search Central Live NYC appeared first on…

Google completes March 2025 Core Update rollout after two weeks of implementation across search results worldwide. The post Google Completes March 2025 Core Update Rollout appeared first on Search Engine…

Jono Alderson proposes a radical rethink of content strategy to compete against AI and win in Google Search The post Top SEO Shares How To Win In The Era Of…

Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared…

AI bots from OpenAI and others consume massive bandwidth, affecting analytics and server resources for websites worldwide. The post AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics appeared…

What are zero click searches and why do they matter? Discover their significance and effects on digital marketing strategies. The post The Shift To Zero-Click Searches: Is Traffic Still King?…

Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil The post Ex-Googler: Google Sees Publisher Traffic As…

Google lawsuits may change the search engine’s dominance in search and ads. AI competition and political shifts could impact your traffic. Here’s what to know. The post Checking In: Where…

Are you considering selling on marketplace or website? Discover the best approach to launch your online sales effectively. The post Ask An SEO: Should I Prioritize Selling On Marketplaces Or…

Google’s March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week. The post Google’s March Core Update: Early Observations…

Google commits to December deadline to improve independent publishers’ search visibility after mounting criticism from content creators. The post Google Provides Timeline To Improve Publishers’ Search Visibility appeared first on…

Google’s Danny Sullivan explains the role predictive summaries, fan-out technique and grounding play to produce AI Overviews search results The post Google Search Central Live NYC: Insights On SEO For…

Google Business Profile suspensions are rising, with appeal times now hitting five weeks. Experts say one thing is clear: Don’t make any changes. The post Google Business Profile Suspensions Rise,…

Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. The post Google Explains Why Indexed Pages May Not Appear In Search…

Author pages can significantly impact trust. Find out how to optimize them for better authority and credibility. The post Ask An SEO: What Should Be On Your Author Pages? appeared…

Transform your SaaS model with an enterprise SEO strategy that focuses on sustainable growth and consumer engagement. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first…

Google faces official charges for allegedly favoring its services in search results and restricting app developers on Google Play. The post EU Charges Google With DMA Violations: What This Means…

Join us as we dive into the advanced techniques top brands use to enhance search performance and skyrocket conversions. The post High-Quality Conversions: How To Optimize Your Website & Boost…

New cybersecurity bot attack defense gives SaaS apps deeper insight into threats and attackers The post New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure appeared first on Search…

Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources…

Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence The post Google Researchers Improve RAG With “Sufficient Context” Signal appeared first on Search…

AI tools are creating fake URLs causing 404 errors. Google’s John Mueller offers guidance to navigate this issue. The post Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?…

Google’s John Mueller advises SEO professionals to adapt to modern business needs, focus less on server-side optimization. The post Google’s Muller Cautions SEO Pros On Changing Business Needs appeared first…

Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings. The post Agentic AI In SEO: AI Agents & Workflows…

Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared…

2024’s top SEO podcasts offer deep dives into search marketing, analytics, and industry trends. The post Top SEO Podcasts For 2025 appeared first on Search Engine Journal.

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. The post Google Updates Structured Data Requirements For Return Policies appeared first on…

Google Gemini’s integration of Search history blurs the line between traditional Search and AI assistants The post Google Search History Can Now Power Gemini AI Answers appeared first on Search…

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. The post Google Begins Rolling Out March Core Algorithm Update appeared first…

Google publishes new Robots.txt documentation that provide SEOs and publishers with a refresher on how to control search crawler behavior The post Google Publishes New Robots.txt Explainer appeared first on…

Find out if you’re visible within Google’s AI Overviews (Google AIO). Learn AI prompts you need to find out where you rank on 2025 SERPs. The post Google AIO: 4…

With AI reducing traditional search traffic, expanding SEO efforts into emerging markets can help businesses capture new revenue and stay ahead of competitors. The post Using SEO To Capture Growth…

Is compressibility an SEO myth? The surprising facts about whether Google uses compression as a quality signal The post Is Compression A Google SEO Myth? appeared first on Search Engine…

Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape. The post Ask An SEO:…

The DOJ moves to split Google’s Chrome browser and curb anticompetitive practices in a new antitrust filing The post U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly…

An email from Sergey Brin suggests that vibe coding may soon influence search algorithm development, impacting SEO The post Why Google May Adopt Vibe Coding For Search Algorithms appeared first…

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. The post Google’s Martin Splitt Warns Against Redirecting 404s To Homepage appeared…

Google discontinues the Page Annotations feature, which diverted traffic from websites back to Google’s search results. The post Google Discontinues Controversial “Page Annotations” On iOS appeared first on Search Engine…

Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals. The post 10 Top Converting Landing Pages That Boost Your ROI [With Examples] appeared…

A new study finds Google’s expansion of AI Overviews correlates with declining clickthrough rates for informational queries. The post Google CTR Study: AI Overviews Rise As Click Rates Decline appeared…

Improve your local business’s visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To…

Google updates robots meta tag document with details on managing how content appears in new AI Mode. The post Google Updates Robots Meta Tag Document To Include AI Mode appeared…

Avoid SEO penalties from duplicate content. Discover how canonical links can help manage multiple domains without hurting rankings. The post Ask An SEO: How To Handle Duplicate Content Across Multiple…

Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search. The post CMO Guide To Schema: How…

Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page. The post Google Business Profile Update: QR Codes For Review Pages…

Does PPC impact SEO? Find out if dwell time and user engagement from Google Ads influence search rankings—and what actually moves the needle. The post Ask An SEO: Does Dwell…

Google’s John Mueller shares his thoughts on low-effort content that “looks good” The post Google On Low-Effort Content That Looks Good appeared first on Search Engine Journal.

BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. The post Do Reviews Still Matter? Study Looks At…

New data shows that YouTube citations in Google AI Overviews are growing by as much as 36% every month The post Google AIO Is Sending More Traffic To YouTube appeared…

Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance The post Google AI Overviews Trending Toward Authoritative Sites appeared first…

Transform your approach with customer-centric SEO. Learn how to prioritize user needs for greater engagement and satisfaction. The post Customer-Centric SEO: How To Enhance Customer Experiences appeared first on Search…