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Here is a recap of what happened in the search forums today…

Google is testing a button to drive more people into AI Mode for shopping help. The button is labeled “Help me shop in AI Mode.” When you click on it,…

Google has now expanded AI Mode to UK users after bringing it to India last month and the US fully the month prior to that. Google said, “Starting to roll…

Google seems to be testing using AI to summarize the menus for local restaurants within Google Search and Google Maps. I believe it still shows the real menu but will…

A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had even…

I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update….

Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show…

Google seems to be testing replacing the three vertical dots next to the search results snippets with a question mark icon. Clicking on that triggers the about this site feature.

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is…

Here is a recap of what happened in the search forums today…

As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than during the core update. Well,…

Google finally launched its virtual clothes try-on feature after launching it several times and then demoing it again at Google I/O. Google also launched price alerts to let users specify…

Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, “Web Guide is an AI-organized…

Google is now also showing AI Overviews for explanations of lyrics. If you do some searches asking about the meanings of some songs, Google may give you an AI Overview…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says normal…

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google…

Google has released an alpha version of an API to access Google Trends data – the Google Trends API. “This new API will help Researchers, Journalists, and Developers to understand…

Google’s John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and SEO. They covered why CSS files matter for SEO, how modern CSS…

Google’s John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show…

Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on…

Google announced it will be removing the block control category named “Significant Skin Exposure” from the block controls. That means if you have apps or websites where you want to…

Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.

Here is a recap of what happened in the search forums today…

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not…

Google is testing adding more links within the search results snippets. Google is showing a “see more” link that will jump you to the section on the web page related…

Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in…

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in…

Here is a recap of what happened in the search forums today…

Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is…

Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on…

Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller…

Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a…

Here is a recap of what happened in the search forums today…

Jordi Ribas, Microsoft’s Corporate Vice President of Search and AI, posted a comparison of Microsoft’s Copilot to Google’s AI Mode on LinkedIn. He said, “They’re both excellent AI search products…

Google is testing moving the “Ask” button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below…

After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google’s home page – on Google.com. This seems like…

Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The…

Here is a recap of what happened in the search forums today…

Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini…

Google launched a new feature for Google Business Profiles that lets you check the status of your edits. So if you made a change and you want to see what…

Google’s John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login…

Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don’t have firsthand knowledge since I don’t typically search for movies. However, I’ve been told…

Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. Normally, the Bing sitelinks don’t have any underline at all – but here Bing is testing…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced the…

Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google released Gemini 2.5 Pro for AI Mode and Deep Search for Google…

Several weeks ago, we reported Google was testing AI-generated summaries for Google Discover. Well, according to TechCrunch, Google has confirmed as of this week, this is an official launch and…

Earlier this year, Google released a new search labs feature named Ask For Me. Google would call local businesses to get the information you need and then send it to…

Google is testing much larger favicons in the Google Search results on mobile. We’ve seen Google test variations to favicons and sitenames countless times and covered a lot of them…

Google’s June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said barely…

Google’s John Mueller replied to a question around indexing issues on a site and said that if the site is hosted on a strong platform and is technically sound, and…

Google has added two more comparison views to the Search Console performance reports. One lets you compare last 24 hours to previous period and the other lets you compare last…

Google Business Profiles appeal tool now shows the reason your appeal was rejected. It can show a list of reasons why the appeal was rejected, so that next time you…

Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google has updated its local ranking documentation and Tips to improve your local ranking on Google page. The new wording is shorter and has fewer details than the older version.

Google seems to be automatically adding social media links to Google Business Profiles. A post from Darren Shaw of Whitespark shows that hundreds or thousands of locations had their social…

Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense publishers complaining in the Google AdSense Help Forums about issues where they are unable…

We know you have been able to add your text or WhatsApp number to your Google Business Profile for some time now, but now Google is asking for it when…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google June…

Today marks the two-week mark of the start of the Google June 2025 core update. This update seems pretty significant thus far, with Google announcing the update on June 30th…

Google has updated a number of search-related help documents for its merchant return policies and loyalty programs. Google said these updates are to “remove unclarities in the documentation and examples.”

We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now managed by Google Business Profiles. I know a number of local…

Google is either testing showing link cards only within AI Mode or it might be a bug. Randomly over the past few weeks or so, I’ve seen reports of people…

Google is now showing not just short videos in AI Overviews but also longer-form videos in the AI Overviews. AI Overviews may show no videos or may show several videos…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local rankings…

This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google…

Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and…

Microsoft is testing expanding its image search box within the Bing Search results to let you “explore” images in a deeper way. Part of this test brings you into Bing’s…

Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?

Microsoft is testing showing the “See more” button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test…

Here is a recap of what happened in the search forums today…

It has now been ten days since the Google June 2025 core update began rolling out. It will probably take another ten or so days to finish rolling out, but…

Google Search Console may have a weird glitch in the performance report average position data. For some reason, many are seeing huge declines in average position in the chart but…

In February, we covered the new Google Ads “people also consider” ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing…

Google has removed from the Google Business Profiles help documentation the ability to use a utility bill as evidence for submitting an appeal. I am not sure why it was…

Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google’s Rajan Patel wrote on X, “Today, we’re taking your visual searches to the next…

Here is a recap of what happened in the search forums today…

Google’s John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in…

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites…