Latest SEO News & Tips From SE Roundtable Blog

Bing not only added new filters by device and country, but also Bing added several more months of historical data – from 16 months to 24 months of data to…

Google is testing adding the “people also search for” section within the Google AI Mode results. This shows below the link cards on the right, and shows other queries people…

Yesterday, OpenAI announced GPT-5 and it is free for all users within ChatGPT and other platforms. That includes Microsoft Copilot, which now is also using GPT-5’s models.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google’s Liz Reid, in response to all the third-party studies, wrote on the Google blog, “Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year.”…

Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more…

Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those…

Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don’t use the Google app all that…

Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for “device” and for “country,” which was added to the…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings…

I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking…

Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in…

Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot…

Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on…

Here is a recap of what happened in the search forums today…

Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of…

Did you know that Google can show AI Overviews within AI Overviews. We’ve seen AI Overviews in people also ask, we’ve also seen AI Mode in people also ask. But…

Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA – Multi-Vector Retrieval via Fixed Dimensional Encodings. He said that Google might use something…

Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell…

Similar to the AI Audio overviews in Google Search, Google is testing “AI Catch Up.” These give you summaries of the highlights from the latest game you Googled to get…

Here is a recap of what happened in the search forums today…

The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking…

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. “Google is getting…

As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since earnings day. But let’s dig into the statements Steven Huï¬man, Reddit’s CEO,…

Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in…

Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We’ve seen this on the AI Mode button on the search box…

Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings…

Guess what – another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it…

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google’s statement that…

Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the…

Google has replaced the promotions section in the merchant local knowledge panel with a deals section. There are still clipable coupons but it is renamed “Deals” instead of it saying…

Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar,…

Here is a recap of what happened in the search forums today…

Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super logo we spotted before. This menu is below the other menu and lets…

Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two…

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you understand how your customers are searching and engaging with your business…

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to “protect young people as they…

Google is testing a new section in the search results titled “Posts on Reddit.” This section seems to maybe replacing or be in addition to the Discussions and Forums section,…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling…

Google announced that the full version of Search Live, with video and not just audio, is now rolling out this week on mobile in the U.S. for users enrolled in…

Google AI Mode added the ability to upload PDFs and images for your queries. Google also added a Canvas feature to help you plan things while you are asking AI…

Here is a recap of what happened in the search forums today…

Google is testing a button to drive more people into AI Mode for shopping help. The button is labeled “Help me shop in AI Mode.” When you click on it,…

Google has now expanded AI Mode to UK users after bringing it to India last month and the US fully the month prior to that. Google said, “Starting to roll…

Google seems to be testing using AI to summarize the menus for local restaurants within Google Search and Google Maps. I believe it still shows the real menu but will…

A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had even…

I know I just reported on the super-heated Google Search ranking volatility week we had, and how the post-core update seems more unstable than during the June 2025 core update….

Google seems to be rolling out a new Google local feature for Google Business Profiles that shows if the attributes listed by the business are accurate. Now, Google can show…

Google seems to be testing replacing the three vertical dots next to the search results snippets with a question mark icon. Clicking on that triggers the about this site feature.

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is…

Here is a recap of what happened in the search forums today…

As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) after the Google June 2025 core update completed than during the core update. Well,…

Google finally launched its virtual clothes try-on feature after launching it several times and then demoing it again at Google I/O. Google also launched price alerts to let users specify…

Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, “Web Guide is an AI-organized…

Google is now also showing AI Overviews for explanations of lyrics. If you do some searches asking about the meanings of some songs, Google may give you an AI Overview…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says normal…

Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don’t need to do GEO, LLMO or anything else to show up in Google…

Google has released an alpha version of an API to access Google Trends data – the Google Trends API. “This new API will help Researchers, Journalists, and Developers to understand…

Google’s John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and SEO. They covered why CSS files matter for SEO, how modern CSS…

Google’s John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show…

Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on…

Google announced it will be removing the block control category named “Significant Skin Exposure” from the block controls. That means if you have apps or websites where you want to…

Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.

Here is a recap of what happened in the search forums today…

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not…

Google is testing adding more links within the search results snippets. Google is showing a “see more” link that will jump you to the section on the web page related…

Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in…

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in…

Here is a recap of what happened in the search forums today…

Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is…

Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on…

Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller…

Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a…

Here is a recap of what happened in the search forums today…

Jordi Ribas, Microsoft’s Corporate Vice President of Search and AI, posted a comparison of Microsoft’s Copilot to Google’s AI Mode on LinkedIn. He said, “They’re both excellent AI search products…

Google is testing moving the “Ask” button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below…

After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google’s home page – on Google.com. This seems like…