


New Google Robots Tag indexifembedded: Control Indexing With Embe...
Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with…

Google On Redirect Pull Backs Plus Signal Consolidation
I am not going to get into the 301 vs 302 redirect debate, covered that countless times here. But I found an interesting conversation on Twitter about the differences between…

Cameos on Google Is Going Away
Google on Friday sent out emails to those who have recorded videos for Cameos on Google that they are discontinuing the service. “Beginning February 17, 2022, you will no longer…

Google AdSense To Separate YouTube Earnings With Own Payment Thre...
Google sent emails to YouTube publishers that their YouTube AdSense payments will be separated from their other AdSense payments. So if you get paid through Google AdSense for AdSense ads…

January 22nd Unconfirmed Google Search Ranking Update
Again I am seeing signals, both a lot of chatter from the SEO community and tools lighting up around a possible but yet unconfirmed Google search ranking algorithm update. Yes,…

Daily Search Forum Recap: January 21, 2022
Here is a recap of what happened in the search forums today…

Federal Vampire & Zombie Agency Disappears From Google Search
The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with…

Search News Buzz Video Recap: Google Search Updates, Deduplicatio...
In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this…

Google Might Update & Even Rename The Webmaster Guidelines In...
Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines…

Google Requires Both Product & Car Markup For Review Snippets...
Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in…

Google Wants To Make Crawling More Efficient & Environmental ...
Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is…

Google Ads New Experiments Page Now Live
Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page…

Confirmed Bug With Google Ads Discovery & Performance Max Cam...
Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started…


Daily Search Forum Recap: January 20, 2022
Here is a recap of what happened in the search forums today…

Danny Goodwin Joins Search Engine Land : Reaction
As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen…

Google: We Don’t Understand If Content Is Equivalent When I...
Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content…

Google: We’re Getting Better At Languages & Location Wi...
Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was…

Another Unconfirmed Google Search Ranking Update (January 19th &a...
Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of…

Google Local Service Ads Allows Alternative Background Checks Pro...
Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request…


Google Reiterates That A Spike In Crawling Unrelated To Upcoming ...
Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated”…

Daily Search Forum Recap: January 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


Recipe Schema Markup No Longer Supports Ranges For Cook, Prep &am...
Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range…

Some Sites Seeing Massive Crawl Spikes From Googlebot
Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing “crawling spike across a number of sites” that started on January 12th through…

Google: SEO Site Migrations Are Hard Because URL Signals Need To ...
John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the…

Google: We Don’t Push Out Search Algorithm Rollouts Right B...
Google’s Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny…

Google Deduplication Of Top Stories From Web Search Results
We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same,…

Daily Search Forum Recap: January 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Maps Pins With Review Snippets
Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This…

Google: Do Not Use Commas, Brackets Or Non-Standard URL Encoding ...
Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets…


Will Google Target Fluff Content In Search?
The other day I wrote about how Google said fluff content is hard for search engines to understand and thus rank. I explained how Google does rank content that is…

Desktop Page Experience Report Now In Google Search Console
As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect….

Google Business Profile Edit Large Overlay In Search Results
With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is…

Daily Search Forum Recap: January 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may be…

Google: Hosting Companies Should Serve 500 Status Code On Robot D...
Google’s John Mueller posted one of those PSA tweets this morning asking hosting companies that trigger robot detection interstitials to not use a 200 status code. John also said not…

Vlog #155: Riley Hope On Women In SEO & Automotive Search
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…

Google Search Ranking Update January 14th & 15th (Unconfirmed...
Friday and Saturday, January 14th and 15th there may have been another unconfirmed Google search ranking algorithm update. This comes a few days after the unconfirmed January 11th update. There…

Google: Target CPA In Google Ads Not Going Away In 2022
Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in…


Google Product Reviews Update Will Expand, May Use Machine Learni...
Google’s John Mueller was asked a series of questions around the product reviews update on last Friday’s video hangout. In short, it will expand to other languages and countries, it…

Google Location Search Pack With Things To Do, Airports & Tra...
Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile…

Daily Search Forum Recap: January 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Poll: 90% Of SEOs Are Vaccinated
A Twitter poll with over 1,320 votes shows that 90% of SEOs are vaccinated. Well, at least 90% of the SEOs who took the poll are vaccinated. Although, I’d think…

Microsoft Bing Tests Related Searches On Left
Microsoft Bing is testing placing the related searches list on the left side of the search results page. Normally, Microsoft places these related searches on the right side of the…

Search News Buzz Video Recap: Google 1/11 Search Algorithm Update...
We had our first unconfirmed Google search ranking algorithm update of the 2022 year…

Google Search Showing (1) In Shopify Websites Titles
Most SEOs often look at titles tags when browsing web sites, I mean, I do, while the average person does not. So you’ve probably seen numbers in the tab bar…

IndexNow Now Sharing URLs Between Search Engines & IndexNow A...
When IndexNow was first announced by Microsoft Bing in October, it was not yet at a point where the participating search engines we co-sharing URLs – but that is no…


Google Ads Versatile Text Ads = Responsive Search Ads?
Steve Plimmer posted a screenshot from the Google Ads console’s change history log showing how Google has named the RSAs, response search ads, versatile text ads. It makes you wonder…

Daily Search Forum Recap: January 13, 2022
Here is a recap of what happened in the search forums today…

Survey Says SEOs To Allocate More Resources To Content Over Other...
Aleyda Solis posted a Twitter poll asking “in what area do you expect to allocate more resources/efforts in SEO this year?” She said you should base it on what you…

Google Local Search Results Grouping, Carousels & Count Label...
Google has been pushing the limits of its user interfaces in the local search results in web search and some of the other filters. I don’t know or even think…


Google: Fluff Content Hard For Search Engines To Understand &...
Google’s John Mueller the other day said on Twitter the example given to him was “less about duplicate content, and more about fluff.” He said when it comes to fluff…

Reminder: Google Search Quality Rating Guidelines Not Designed Fo...
Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.” We often forget that,…

Google Business Profile Makes New Mangers & Owners Wait 7 Day...
Google is putting new Google Business Profile owners and managers into a sandbox, penalty box or a waiting room for seven-days before they can manage all of the features in…

Daily Search Forum Recap: January 12, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We now have…

Do Not Block Slow Countries To Improve Your Google Core Web Vital...
It is probably not the best advice to block slow countries or regions with the goal of improving your Google search rankings. Yes, Google has a page experience algorithm that…

Poll: SEOs Not Confident In Giving Advice Around Google Discover
Alan Kent from Google posted an “informal poll” on Twitter asking SEOs “how confident are you in giving advice or planning strategies for Google Discover?” The poll only had 161…


Google Search Ranking Update On January 11th (Unconfirmed)
There may have been a Google search ranking algorithm update on January 11, 2022. This would be the first real unconfirmed update for the 2022 year. I am seeing both…

Google Still Recommending Disavowing Whole Domains With Machete
Google’s John Mueller said on Twitter “disavow the whole domain if you know there’s an issue with some of its links.” He said there is “no need to be exact…

Listen To Googlers Debate About Sharing More Details On Core Upda...
In the most recent Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt debate about if and what they should share when it comes to the Google…

Daily Search Forum Recap: January 11, 2022
Here is a recap of what happened in the search forums today…

Google Ads Local Campaigns Ad Scheduling Isn’t Allowed
Did you know that your local campaigns in Google Ads can now be scheduled to turn on or off on certain days or time of the day? Anders Hjorth posted…


Google Page Experience Update Coming To Desktop Soon
This is just a reminder that the Google Page Experience Update for desktop pages is coming to a Google search ranking algorithm soon. Well, technically it is coming next month…

Google Ads Disapproved Ads Auditor
Google Ads has a new scaled ad auditing tool set of code you can download at GitHub and use in your own software systems for managing your ads. The Disapproved…

Google Tests Web Stories For NFL Games (In Place Of YouTube Video...
Google is testing displaying web stories in place of YouTube videos for searches on NFL games. Personally, I still see the YouTube videos but some folks, like NFL enthusiast Mordy…

Google: Manual Actions Backlogged & Delayed Responses
Danny Sullivan of Google confirmed on Twitter that there is or was a backlog of manual actions issued by Google. Google has been slow and delayed in responding to those…

Google: Links Have To Be On Indexed Pages To Be Counted & Not...
Google said it is okay to ignore toxic links that some tools are reporting but why? Well, we know that for a link to be counted by Google the page…

Daily Search Forum Recap: January 10, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs said…

Vlog #154: Riley Hope On Ethics in SEO & Automotive SEO
Riley Hope came to visit me at my office in October to talk SEO. Riley started in SEO by doing unpaid internships for non-profits after high school…

Google Tests Trending Videos In Mobile Search
Google is testing a new trending videos section in the mobile search results. This one was spotted by Khushal Bherwani and he posted a video cast of a list of…

Many SEOs Will Buy Links In 2022 Despite Google’s Webmaster...
Tim Soulo from ahrefs posted a Twitter poll asking will you pay money to get links in 2022? Sadly, someone spammed the poll but I recreated it and it clearly…


Google: Ignore Threats For Do-Follow Links
Google’s John Mueller said you can ignore threats and blackmail emails from people who demand do-follow links. John said on Reddit when asked about these threats “ignore it, it’s just…

Google Ads Allows Sports Gambling Ads In New York Now
Google Ads, as of this past Saturday, January 8, 2022, is allowing certified and state-licensed entities in New York to run ads for sports betting. This was previously disallowed but…

Google Ads Live Chat Design Update
Google has updated the design for the Google Ads live chat help box. Brett Bodofsky picked up on the change and to be honest, I have not used this chat…

Daily Search Forum Recap: January 7, 2022
Here is a recap of what happened in the search forums today…

Google AdSense Resumes Related Search Experiments After 8 Months
Google has resumed the AdSense related search Custom search style experiments after pausing it back 8-months ago in May 2021. Google said “we’d like to inform you that as of…

Trying To Adds Exact Match Keywords To Google Ads? Google Says No...
Drew Cannon posted on Twitter a screenshot of him adding new exact match keywords to his Google Ads campaigns and then Google informing him that no, despite wanting exact match…

Search News Buzz Video Recap: Bing’s IndexNow For WordPress...
It was a slow start to 2022 but I guess that is welcomed by most of you – I have my January 2022 Google webmaster report live, if you took…


Google Adds Shops Section To Search Results
Google has recently added a new section to the mobile search results named “Shops.” This was first spotted by Khushal Bherwani on Twitter and we got confirmation from Google that…

Google: Keyword Density Still Not An SEO Search Ranking Factor
So it is now 2022 and some folks are asking if keyword density is an SEO Google search ranking factor. The answer is still no, according to John Mueller, a…

Google: Ignore Toxic Links, Some Tools Make The Wrong Assumptions
Google’s John Mueller said it again, when it comes to “toxic links” you can ignore them. If you are losing sleep at night over them and it makes you sleep…

Daily Search Forum Recap: January 6, 2022
Here is a recap of what happened in the search forums today…

Google Tests New Visual Stories Designs
It looks like Google is testing new layouts and formats for the visual stories, formerly AMP stories. Brodie Clark shared some screen shots of the new designs on Twitter.

Google People Also Ask With Read Full Answer Button
Google is testing a new option on some people also ask results, an option to click a button that says “read full answer.” Valentin Pletzer spotted this in the German…

Google Discover Tests New Look For Trending Searches
Google is testing a new look and design for the trending searches you see on the Google home page on mobile and in Google Discover. Here is a screenshot of…

Cars For Sale On Google Business Profiles
Google is showing more and more cars for sales in the local search results. Saad AK spotted it the other day and shared a video of it in action and…


IndexNow WordPress Plugin Released By Microsoft Bing
Our friends at Microsoft Bing released a holiday gift over Christmas, the IndexNow WordPress plugin. If you run your site on WordPress, you can easily click a few buttons to…

Daily Search Forum Recap: January 5, 2022
Here is a recap of what happened in the search forums today…

January 2022 Google Webmaster Report
Normally the month of December is not that busy because people take off for the holidays and such. But the past month was really not that calm at all. We…