Latest SEO News & Tips From SE Roundtable Blog

Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s)…

Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product…

Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does…

Google sent a document to the U.S. Copyright Office that explains how Google’s DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said again…

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…

Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard Shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are…

Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search….

In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value…

It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30…

Here is a recap of what happened in the search forums today…

Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019….

This week, we reported about a possible Google search ranking algorithm update brewing, after weeks of calmness. Google Ads may be mass disapproving ads…

Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of…

Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the…

The questions and answers section is often found for local listings local knowledge panel listing on both desktop and mobile but now it is also showing up in the Google…

Kara a Google Community Manager announced that Google is doing away with the Google Business profile feature to follow a local listing in Google Maps or Google Search and also…

Here is a recap of what happened in the search forums today…

Over the past couple of days, I’ve seen a few recent complaints about weird interface bugs in Google Search. To be honest, I know some of these are browser extension…

Over the past couple of weeks, the Google search rankings have been pretty stable and calm. It actually has been unusually calm that some SEOs are getting nervous. I recently…

A couple of weeks ago we reported that Google was sending out its first batch of manual actions (Google penalties) to news publications for Google News and Google Discover policy…

Google has launched a new API to retrieve call history data from your Google Business Profiles, you know, when people click call this business from Google Search and Google Maps….

Google is testing showing the site name and URL twice in the search result snippets in Google mobile search. So not only do you see the name of the site…

Here is a not new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying “Fun…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says there…

Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it…

Over the past few months, there have been some SEO folks asking me about Google’s snippet wide ban. I have never heard or seen such a thing, so I just…

Google is now asking searchers if they own the product before they rate it. Google asks under the rate and review box “do you own this product” and “help others…

Google Ads announced it is adding a new “destination not accessible” policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google…

Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative…

Google Business Profile manager seems to have removed the ability to modify or add a new appointment link to your business profile in Google Maps and Google Search. It is…

Here is a recap of what happened in the search forums today…

Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of…

I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being…

Google’s John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don’t implement it in a way that blocks…

Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach…

Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…

Google’s John Mueller said on Twitter “more content definitely does not mean more traffic.” Meaning, writing more content does not always translate to more traffic, espesially from Google Search.

Google seems to be testing really large sitelinks for some Google search ads in the mobile search results. We’ve seen larger sitelinks several months ago, but here it is in…

Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically…

On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google…

It looks like there is a missing day, a data gap, in the Google Search Console crawl stats report. I am personally missing Tuesday, February 8th crawl data but it…

Here is a recap of what happened in the search forums today…

A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll said they go as…

Google has made some big updates to its Search Ads 360 platform. Search Ads 360 is a search management platform that helps marketers manage search marketing campaigns across multiple engines…

Google seems to be testing a new ad label on the search ads that is way more noticeable than the normal ad label. This one has the black ad text…

Google AdSense has a revenue calculator widget that estimates how much money you can make from Google AdSense on your website. It is not new, it has been around for…

The Google algorithm ranking tracking tools seems to be having fun, or maybe they are off, I am seeing mixed signals of Google ranking updates. Google is testing a way…

There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. Alex van de Pol wrote on Twitter “Note if…

Here is a recap of what happened in the search forums today…

Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is…

Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.

Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from…

Google is still migrating aspects of the old Google Search Console to the new Google Search Console, even thought the process began back in 2017. The next thing to be…

Google is testing using a larger font in the desktop search bar where you type your query. Google was testing this on mobile recently and has been testing various font…

Here is a recap of what happened in the search forums today…

Microsoft Bing has moved the Bing News PubHub to within Bing Webmaster Tools. Bing News PubHub is a way for publishers to submit their site for approval in Bing News…

John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn’t make it a paid link. He said “links with…

Back in October 2021 we reported that Google was testing in Chrome something called Journeys. Journeys will cluster all the pages you’ve visited related to your previous browsing history so…

Joe Hall posted a Twitter poll asking the SEO community how the pandemic impacted their SEO business. The poll had 614 responses and most said that the pandemic has brought…

We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit…

Here is a recap of what happened in the search forums today…

Google’s John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO…

Google Ads is testing a new feature for the global site tag that can be configured to automatically collect user data. Dario Zannoni spotted this and wrote on Twitter “Global…

Microsoft Bing, in this crazy car market, has expanded its search features to help you buy a car. Bing also lets you filter the results in numerous ways and a…

Google is having a hard time holding on to its data in Google Search Console. Google posted yet another data logging issue on its site, this time it impacted the…

There is a new SEO myth floating around that says CTAs, call to action buttons, placed above the fold is bad for Google search ranking and SEO. That is simply…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed some…

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had…

Over the past couple of days, some of the Google search algorithm tracking tools were reporting large swings in volatility in the search results – thus signaling a possible Google…

Last week, we saw reports that some Shopify sites were showing massive declines in crawling activity from Google’s Googlebot. John Mueller of Google responded this morning that this was “temporary…

Google’s John Mueller said it only makes sense to update the date on a piece of content or article when you either “write something new or significantly change something existing.”…

Yesterday, Brian Freiesleben and Khushal Bherwani both noticed a new design for some of the knowledge and local panels on the mobile search results. Google is showing a more sleek…

Starting in mid-December, Google seemed to start showing more product rich results in the search results for many snippets even if those pages did not have product structured data on…

Here is a recap of what happened in the search forums today…

Aleyda Solis did a Twitter poll thread, multiple polls in a Twitter thread, around the Google page experience update. In short, the poll shows that page experience related metrics, such…

So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed…

All the craze right now is Web3 or Web 3.0, the new iteration of the World Wide Web based on the blockchain, which incorporates concepts including decentralization and token-based economics….

I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool – it is exciting. Google…

As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in…

Google is testing, at least I can’t replicate it right now, enhanced buying guides in the search results. Basically this “buying guide” in Google Search lets you really drill into…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps documented…

This month was packed with a handful of unconfirmed Google search algorithm updates, as you will see in the bulleted list below. In fact, there may be a more subtle…

After a lot of saga, postponements and changes, Google has finally launched the new Google Partner program details. Google also launched a new Premier Partner status for the top 3%…

Google announced on Twitter yesterday that the Search Console snapshot in the search results now also supports domain properties. This is a snapshot card of some of the higher level…