Latest SEO News & Tips From SE Roundtable Blog

Google seems to be testing a feature to help searchers listen to how to pronounce a company name with a microphone icon. Google is also testing in that local pack…

Google is testing making the black/gray magnifying glass in the search bar of he mobile search results page a bit more colorful. Well, the magnifying glass has the Google colors…

Last week, Microsoft reported earnings and yesterday Google (Alphabet) reported earnings and both companies showed a 32% increase with their advertiser revenues…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it…

Google Merchant Center announced that auto-tagging is now available for free listings on Google Shopping. “Auto-tagging for free listings is now available in your Merchant Center account,” the search company…

Google’s John Mueller said on Twitter that Google Search does not count links on a domain level. John is basically saying that each link counts for itself and that each…

Google’s John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight…

Ginny Marvin, the Google Ads Liaison, said that in the “very near future” the Google Ads team will be adding support to have Performance Max data to Google Data Studio….

Google has put together a new help document on SafeSearch where it merged a bunch of content into a single page around this topic. It also added content around how…

Here is a recap of what happened in the search forums today…

Google has said it changed the error and issues reporting in Google Search Console for Breadcrumbs and HowTo structured data. This may result in new errors, warnings and issues or…

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency and he was in my neighborhood, which is actually his old neighborhood and stop by…

Google’s John Mueller said the location of internal links, links you place on your website to other parts of that same web site, does not necessarily matter if they are…

Google this morning launched a new API for Search Console – the URL Inspection API. This API lets you programmatically interact with the URL Inspection Tool that you would manually…

About a year ago, Google first introduced guidelines around manual actions for Google Discover and Google News. In the past week, I have seen numerous news publishers, both large and…

Earlier this month we reported that Google said there is a backlog with the manual actions in the queue, some as far back as over several months ago. Well, I…

Danny Sullivan of Google said that no one was infected by the search spam issue around untitled documents. He said this is a spam issue, not a malware issue and…

As a reminder, Google Ads will be removing some query data from your search terms report on February 1, 2022. Google warned us of this change in September 2021 and…

Here is a recap of what happened in the search forums today…

Google is promoting the Pointy from Google solution in Google Business Profiles dashboard, Colan Nielsen explained on Twitter. Google is placing this box that says “Help customers find products they…

Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past…

The folks at 9to5Google spotted Google Image Search on mobile testing a related image design that takes on the color theme of the image result. So if the image is…

This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google…

Google has released a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns….

Google has confirmed an issue with the Google Search Console Performance reports specific to image search. The issue is a logging issue that may result in your clicks and impressions…

Google will be deprecating the Google My Business API on April 30, 2022 and replacing it with new APIs in the Google federated model. So you will have to update…

Here is a recap of what happened in the search forums today…

Google has a new search refinement titled “people search next.” This is in addition to the related searches, the people also ask, the people also search for and the others….

It is okay to have multiple properties verified for the same site in Google Search Console. It is not a bad thing, it won’t hurt you, in fact, it might…

There seems to be a bug that Google is working on where some searchers are getting left in the dark. Well, stuck in Google’s dark mode or dark theme setting…

In November 2020, Google said we may see a label for the Google page experience update show up in the search result snippets. Then in December 2020 we saw actual…

Google has added to Google business profiles listings in the Google Maps interface a section named “updates from customers.” This seems to show some recent reviews from Google Local Guides…

Here is a recap of what happened in the search forums today…

Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t…

How many times are you on client calls or meetings and then your Google Assistant device goes off. Then you scramble to say “hey Google — stop.” Well, now all…

Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results….

Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations,…

Surprise, surprise – Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300…

Here is a recap of what happened in the search forums today…

Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot…

Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his…

Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course,…

Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split…

Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…

Google’s John Mueller was asked if there is a way to better control the images that Google shows in the web search results for product results. The answer is not…

Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with…

I am not going to get into the 301 vs 302 redirect debate, covered that countless times here. But I found an interesting conversation on Twitter about the differences between…

Google on Friday sent out emails to those who have recorded videos for Cameos on Google that they are discontinuing the service. “Beginning February 17, 2022, you will no longer…

Google sent emails to YouTube publishers that their YouTube AdSense payments will be separated from their other AdSense payments. So if you get paid through Google AdSense for AdSense ads…

Again I am seeing signals, both a lot of chatter from the SEO community and tools lighting up around a possible but yet unconfirmed Google search ranking algorithm update. Yes,…

Here is a recap of what happened in the search forums today…

The Federal Vampire & Zombie Agency is no longer showing up in Google Search, is it some sort of conspiracy or technical bug? Well, it is a technical issue with…

In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this…

Everyone panic – Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines…

Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in…

Google’s Gary Illyes said on the last Search Off The Record Podcast that Google in 2022 is looking to make crawling more efficient and environmentally friendly. And while Google is…

Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page…

Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started…

Here is a recap of what happened in the search forums today…

As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen…

Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content…

Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was…

Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of…

Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request…

Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated”…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range…

Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing “crawling spike across a number of sites” that started on January 12th through…

John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the…

Google’s Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny…

We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same,…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This…

Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets…

As promised, Google has released the desktop version of the page experience report in Google Search Console. The desktop version is pretty similar to the mobile version, as you’d expect….

With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is…

The other day I wrote about how Google said fluff content is hard for search engines to understand and thus rank. I explained how Google does rank content that is…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may be…

Google’s John Mueller posted one of those PSA tweets this morning asking hosting companies that trigger robot detection interstitials to not use a 200 status code. John also said not…

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In…

Friday and Saturday, January 14th and 15th there may have been another unconfirmed Google search ranking algorithm update. This comes a few days after the unconfirmed January 11th update. There…

Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in…

Google’s John Mueller was asked a series of questions around the product reviews update on last Friday’s video hangout. In short, it will expand to other languages and countries, it…

Google is testing a new layout for location packs that show things to do, airports and transit stops based on the location you are looking at. This is Google mobile…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

A Twitter poll with over 1,320 votes shows that 90% of SEOs are vaccinated. Well, at least 90% of the SEOs who took the poll are vaccinated. Although, I’d think…