Latest SEO News & Tips From Semrush Blog

Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.

Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.

AI search traffic went up 527% in just a year. Here are some more AI SEO statistics—with sources.

See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.

Turn one piece of content into many. Learn a 5-step multimodal content strategy to expand reach, repurpose efficiently, and improve AI visibility.

Explore the key trends from the AI Visibility Index after three months of tracking AI search‘s leading brands and tactics.

Key AI search trends include growth in more complex queries and decreases in click-through rates.

Compare the top SEO software to find the right platform for your goals, team, and budget.

Fix ChatGPT 404 referrals fast. Learn how to find phantom URLs in GA4, prioritize with Semrush, and recover lost traffic.

Learn about the best large language models in 2025 and find out how to choose the best one for your needs.

To rank in ChatGPT, ensure your site is crawlable, pages are well-structured, and content is up to date.

Using Reddit for keyword research lets you find relevant terms to use on your site. See how to do it.

Key Google ranking factors include content quality, linking domain variety, and page experience elements.

Learn how to optimize news articles for Google News, Google Search, and LLMs to drive more site traffic.

How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.

We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.

Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.

Learn some key digital marketing tactics that work well for any business looking to grow.

Learn how to use Reddit for SEO to improve your organic search and AI visibility.

Learn how to successfully do Reddit marketing for your business—without seeming spammy.

Perplexity optimization tips include choosing high-performance topics and writing for user engagement.

Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.

We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.

Google launched Search Live in the U.S., adding voice and camera AI search. Here’s what it means for SEO and how to adapt.

Learn about GEO vs. SEO and how to optimize for AI tools like ChatGPT and Google‘s AI Overviews.

We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.

Two keyword clustering and topic modeling methods include automated clustering using SEO tools and grouping keywords manually.

You do LLMO by creating quality content, building web presence, formatting for AI parsing, and ensuring technical accessibility for crawlers.

You can reduce PPC costs by improving Quality Score, targeting long-tail keywords, using negative keywords, and optimizing ad scheduling and bids.

Keyword density is the percentage of times a keyword appears on a page. And it doesn’t matter anymore.

Leading SEO service providers include NP Digital, WebFX, Siege Media, and Victorious. Choose based on your budget and specific SEO needs.

Content marketing boosts brand visibility by creating valuable content, improving search rankings, and encouraging social sharing

Google‘s algorithm analyzes your search query to understand your intent, then evaluates and ranks web pages based on relevance and quality.

You should generally use subfolders for international SEO because they consolidate domain authority, are easier to manage, and typically perform better.

Keyword research is important to content marketing because it tells you whether a particular topic has clear demand or not.

White-label SEO reporting is important because it allows agencies to deliver professional, branded reports that build client trust while saving time.

Optimize images for SEO by using descriptive filenames, accurate alt text, compressing files for fast loading, and ensuring mobile responsiveness.

Common SEO mistakes to avoid include duplicate content, slow page speeds, poor mobile optimization, and weak keyword research that hurt rankings.

Top SEO trends include AI-powered search optimization, content for AI retrieval, and building topical authority through comprehensive coverage.

PPC campaign success factors include keyword targeting, compelling ad copy, relevant landing pages, and regular optimization.

The best local SEO strategies include Google Business Profile optimization, consistent NAP information, and collecting customer reviews.

Improve Amazon SEO by optimizing product titles with keywords, using high-quality images, competitive pricing, and encouraging reviews.

Improve local search rankings by optimizing Google Business Profile, maintaining consistent information, and collecting customer reviews.

SEO in blogging is optimizing blog posts to rank higher in Google search results and attract readers searching for your topics.

Learning SEO takes 4-6 weeks with daily practice for basics, while becoming proficient requires 3-6 months of hands-on experience.

SEO is optimizing your website to appear higher in Google search results, important for driving free traffic and building long-term business growth.

Rank tracking contributes to SEO success by providing measurable data on search visibility, helping make informed decisions and prove ROI.

Track prompts by capturing prompt logs, tagging your prompts, and analyzing them. See how to do it.

The best web hosting services are Hostinger, SiteGround, Hosting.com, DreamHost, and IONOS. Learn why in this guide.

Follow the steps in this guide to improve your small business’s visibility in search engines.

Google is rolling out AI features in the Chrome address bar that make AI Mode more accessible to users.

If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.

Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”

Discover how Amazon, WebMD, Airbnb, and other enterprises achieved massive organic growth. Learn from SEO success stories.

SEO challenges for enterprises include coordinating efforts across multiple teams, implementing technical changes at scale, and content scaling.

Use competitive intelligence to track rivals‘ tactics, discover opportunities, and adapt your marketing strategy accordingly.

Increase organic visibility by creating quality content, optimizing on-page elements, building backlinks, and fixing technical SEO issues.

There‘s no ideal SEO content length. Focus on thoroughly satisfying user needs over hitting word counts.

Hreflang helps search engines display the correct language version of your pages to users, essential for international SEO and user experience.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google‘s framework for evaluating content quality.

Domain authority is a metric predicting website ranking potential. Higher scores correlate with better rankings overall.

Regular rank tracking provides insights into SEO performance and helps identify optimization opportunities.

Local citations are online mentions of your business name, address, and phone number (NAP) on directories and websites.

Create an XML sitemap by listing important pages in a file, using CMS plugins or crawling tools, then submit to Google Search Console.

JavaScript impacts SEO by affecting how search engines crawl content, potentially causing indexing delays or making dynamic content invisible to crawlers.

Rank tracking tools are generally accurate within 1-2 positions with 90%+ accuracy, though results vary by location, device, and search timing.

The best free keyword research tools for beginners include Semrush‘s Keyword Magic Tool, Google search suggestions, and Google Keyword Planner.

NAP consistency matters significantly for local SEO because it helps search engines verify your business legitimacy and improves local search visibility.

Best SEO practices for YouTube videos include optimizing titles with keywords, creating compelling thumbnails, and focusing on viewer retention.

Use a rank tracker by setting up keyword monitoring, then analyzing weekly data to identify SEO opportunities and measure campaign performance.

A rank tracker is a tool that monitors where your site appears in search results for specific keywords, providing automated tracking and historical data.

Semrush‘s Keyword Magic Tool is the best free tool for keyword research, providing comprehensive data, search volumes, and difficulty scores.

The best free keyword research tools include Semrush‘s Keyword Magic Tool, Google Keyword Planner, and Search Console for comprehensive data.

AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.

Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.

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How does AI optimization software boost results?

What are real-world applications of AI optimization software in digital marketing?

What to consider when selecting AI optimization software?

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What are the best practices for monitoring brand sentiment in LLMs?

Which tools help benchmark my AI visibility against competitors?

What strategies help grow AI visibility and guide customers to my brand?

What steps ensure brand consistency across AI-driven platforms?

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What are the best ways to monitor AI brand mentions?

What are the best practices for optimizing LLM training data sources?

How do you optimize content for AI-generated search results?

How can marketers adapt to LLM-powered search?

How do you optimize for AI search?

What are advanced competitor intelligence methods powered by AI?

How does enterprise AI optimization drive competitive advantage?

How to leverage AI optimization tools for better content strategies?

How do you evaluate ROI from AI optimization software?

What are future trends in AI optimization software?

What tools are effective for real-time trend analysis via LLMs?

What Are the Most Effective Ways To Track Brand Sentiment in LLM Mentions?