Latest SEO News & Tips From Semrush Blog

Creating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.

Super Bowl ads don‘t stop after the final whistle. Discover how brands leverage digital platforms to keep the momentum going, and learn how you can track their post-game strategies with…

Content optimization improves your existing online content for better search engine rankings and conversions.

Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.

The best SEO blogs include Semrush, Backlinko, Detailed, and Search Engine Land.

Master These 28 SEO Skills to Advance Your Career.

Effective Comparison Pages: 6 Steps for Better Conversion Rates

Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.

Understanding the types of SEO out there can help you choose the right services to get your website in the spotlight. It also helps you to fix issues yourself and…

Appear higher in Airbnb search results by adding amenities to your listing and responding to guests quickly.

Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.

Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.

Looking for inspiration to make high-impact social ads? We’ve curated this list of some of our favorites that capture attention and leave an impression.

You audit your website by analyzing the design, site speed, content, technical elements, and navigation.

The process of SEO includes keyword research, on-page optimization, technical SEO, and link building.

On-site SEO is about optimizing your website, while off-site SEO is about building authority externally.

Backlink analysis is the process of evaluating the number and quality of links that point to your website.

Yes, you can learn SEO on your own. Many successful SEOs and marketers taught themselves SEO.

Yes, website traffic is a KPI because it can reveal whether your marketing efforts are attracting an audience.

A backlink in SEO is a link on a different website that points back to a page on your website.

A keyword is a word or phrase someone types into Google. An example of a keyword is “wedding cakes.“

Long-tail keywords are longer, specific keywords that have lower search volumes but signal clear user intent.

The different types of keywords are informational, navigational, commercial, and transactional.

An SEO report is a summary of a site’s search engine performance with key metrics like traffic and revenue.

The difference between SEO and SEM is that SEO drives unpaid traffic and SEM covers SEO and paid traffic.

The most important elements of SEO are keyword research, content, on-page SEO, off-page SEO, and UX.

Check out the top SEO audit tools you can use to uncover and fix your website’s SEO issues.

Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.

ChatGPT search is a tool that combines the features of an AI chatbot and a web search engine like Google.

SEO in the travel industry is highly competitive. Use these strategies to rank higher and drive more traffic.

Content syndication involves republishing content on other websites or platforms to reach a larger audience.

Navboost is part of Google‘s ranking algorithm that uses user interaction data to influence search results.

Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!

27 Up-to-Date Sales Statistics for 2025

Faceted navigation allows users to refine their search results by applying multiple filters at the same time.

On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.

Discover actionable digital marketing tips, tactics, and strategies to grow your small business online—with real-life examples.

This guide is your one-stop shop for mastering the art of the Instagram caption. We‘ll explore creative ideas, proven formulas, and real-world examples to help you elevate your Insta game.

Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.

Google Maps marketing is the process of making your local business easier to find in Google Maps results.

Use these proven copywriting tips and real-life examples to write landing page copy that converts.

Discover quick and impactful SEO strategies to boost rankings and traffic, without waiting months for results.

The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.

Looking to build a content style guide for your brand? Learn how to get started, what to include, and how other businesses do it.

Google doesn’t penalize AI content—we analyzed 20,000 articles and interviewed over 700 marketers to prove it. But it’s not that simple. Explore our research to get the full picture.

Discover how AI applications for your small business can transform workload, enhancing efficiency in key areas like bookkeeping, inventory management, and marketing. Explore practical solutions that simplify operations and drive…

Discover the Top 10 AI Tools Every Startup Needs to Thrive

Video ads are promotional videos often used on social media to drive awareness and conversions.

Discover the power of brand tracking software to monitor your brand’s performance, improve customer loyalty, and stay ahead of the competition.

Learn how to get more Instagram followers by optimizing your profile and boosting your content strategy. Discover AI tools that can help you grow your follower numbers faster than ever…

Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search…

Learn how to rank higher on Google by focusing on search intent, building backlinks, and much more.

Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging,…

Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.

Learn how to use SEO to improve your website’s search engine rankings and drive more sales.

Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.

Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.

Check out our list of the top website monitoring tools that can help you track uptime, rankings, and more.

SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.

Discover how automation can streamline your campaigns, drive conversions, and support brand consistency, even with limited resources.

Search queries are the exact words or phrases a user enters into a search engine to find information.

Get the latest generative AI statistics. View key metrics, usage, demographics, and trends.

Keyword intent (aka search intent) is what searchers want to achieve after they conduct a specific search.

With the power and reach of social media, influencer marketing is the quickest way to get visibility. Dive into influencer marketing campaign costs, and start planning your very own influencer…

Learn how to post on Facebook and schedule your content effortlessly. This step-by-step guide will show you how to plan and automate Facebook posts, saving you time and boosting engagement.

Use these 14 SEO hacks to improve your rankings, get more organic traffic, and grow your business.