Latest SEO News & Tips From Semrush Blog

How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.

Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.

Learn some key digital marketing tactics that work well for any business looking to grow.

Learn how to use Reddit for SEO to improve your organic search and AI visibility.

Learn how to successfully do Reddit marketing for your business—without seeming spammy.

Perplexity optimization tips include choosing high-performance topics and writing for user engagement.

Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.

We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.

Google launched Search Live in the U.S., adding voice and camera AI search. Here’s what it means for SEO and how to adapt.

Learn about GEO vs. SEO and how to optimize for AI tools like ChatGPT and Google‘s AI Overviews.

We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.

Two keyword clustering and topic modeling methods include automated clustering using SEO tools and grouping keywords manually.

You do LLMO by creating quality content, building web presence, formatting for AI parsing, and ensuring technical accessibility for crawlers.

Keyword density is the percentage of times a keyword appears on a page. And it doesn’t matter anymore.

Leading SEO service providers include NP Digital, WebFX, Siege Media, and Victorious. Choose based on your budget and specific SEO needs.

Google‘s algorithm analyzes your search query to understand your intent, then evaluates and ranks web pages based on relevance and quality.

You should generally use subfolders for international SEO because they consolidate domain authority, are easier to manage, and typically perform better.

Optimize images for SEO by using descriptive filenames, accurate alt text, compressing files for fast loading, and ensuring mobile responsiveness.

Improve Amazon SEO by optimizing product titles with keywords, using high-quality images, competitive pricing, and encouraging reviews.

Improve local search rankings by optimizing Google Business Profile, maintaining consistent information, and collecting customer reviews.

Learning SEO takes 4-6 weeks with daily practice for basics, while becoming proficient requires 3-6 months of hands-on experience.

SEO is optimizing your website to appear higher in Google search results, important for driving free traffic and building long-term business growth.

Track prompts by capturing prompt logs, tagging your prompts, and analyzing them. See how to do it.

The best web hosting services are Hostinger, SiteGround, Hosting.com, DreamHost, and IONOS. Learn why in this guide.

Follow the steps in this guide to improve your small business’s visibility in search engines.

Google is rolling out AI features in the Chrome address bar that make AI Mode more accessible to users.

If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.

Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”

Discover how Amazon, WebMD, Airbnb, and other enterprises achieved massive organic growth. Learn from SEO success stories.

SEO challenges for enterprises include coordinating efforts across multiple teams, implementing technical changes at scale, and content scaling.

Use competitive intelligence to track rivals‘ tactics, discover opportunities, and adapt your marketing strategy accordingly.

Increase organic visibility by creating quality content, optimizing on-page elements, building backlinks, and fixing technical SEO issues.

There‘s no ideal SEO content length. Focus on thoroughly satisfying user needs over hitting word counts.

Hreflang helps search engines display the correct language version of your pages to users, essential for international SEO and user experience.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—Google‘s framework for evaluating content quality.

JavaScript impacts SEO by affecting how search engines crawl content, potentially causing indexing delays or making dynamic content invisible to crawlers.

Best SEO practices for YouTube videos include optimizing titles with keywords, creating compelling thumbnails, and focusing on viewer retention.

Use a rank tracker by setting up keyword monitoring, then analyzing weekly data to identify SEO opportunities and measure campaign performance.

A rank tracker is a tool that monitors where your site appears in search results for specific keywords, providing automated tracking and historical data.

AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.

Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.

How do you generate prompts for tracking LLM performance?

What are enterprise AI optimization tools?

What are some key benefits of integrating AI optimization at enterprise scale?

What are some essential AI optimization tools for digital marketers?

How does AI optimization software boost results?

What are real-world applications of AI optimization software in digital marketing?

What to consider when selecting AI optimization software?

What are some key features to look for in LLM brand mention monitoring software?

Which tools help benchmark my AI visibility against competitors?

What strategies help grow AI visibility and guide customers to my brand?

What steps ensure brand consistency across AI-driven platforms?

What are the methods to track share of voice in AI chatbots?

What are the best ways to monitor AI brand mentions?

How can marketers adapt to LLM-powered search?

How do you optimize for AI search?

What are advanced competitor intelligence methods powered by AI?

How does enterprise AI optimization drive competitive advantage?

How to leverage AI optimization tools for better content strategies?

How do you evaluate ROI from AI optimization software?

What are future trends in AI optimization software?

What tools are effective for real-time trend analysis via LLMs?

What Are the Most Effective Ways To Track Brand Sentiment in LLM Mentions?

Will AI replace SEO?

How does AI impact SEO?

We reviewed the best AI search engines so you can choose the right one for your needs.

Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.

Study of 2,500 AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.

Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.

Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.

See how advanced users are unlocking Semrush’s full potential—from defending SEO in court to building scalable AI workflows and reporting systems.

AI search traffic is set to overtake traditional search by 2028. Learn 5 proven tactics to improve your AI presence.

Guest posts are articles you write and publish on other websites. Here’s how to get them.

Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026

Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.

Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.

Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.