Latest SEO News & Tips From Semrush Blog

Uncover the top 5 AI challenges in marketing and learn how to solve them with better strategy, stronger tools, and aligned team execution.

AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.

A markup language is a system for defining the structure, presentation, or purpose of text within a document.

AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.

With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and…

While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators…

In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted…

The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.

You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and…

Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.

Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it…

We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.

Learn to analyze competitor website traffic and compare metrics, engagement, devices, and demographics.

Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, Google AI Mode, and more.

Learn why we don‘t recommend using meta keywords or meta keyword tags as part of your SEO strategy.

Learn how to use HTML heading tags to improve your SEO and structure your content effectively.

Our recommended list of content editing tools includes Content Optimizer, ChatGPT Canvas, and Grammarly.

Upload once and distribute to all major business listing directories in minutes with Semrush Local‘s Listing Management tool.

Boost your local visibility and attract nearby customers that are ready to buy

Learn why and when MapQuest is relevant for local visibility and how to add a listing the right way

Easily update your Google Business Listing and help customers find you online

Learn how to maximize the impact of your Google Business Profile posts for better visibility and improved conversions

Accurate Google Business Profile listings are key to a solid local SEO strategy

A quick guide to taking advantage of an often overlooked local directory

Get your business on the platform that’s viewed by more than one billion Apple users

Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.

GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.

If you’re a local small business, optimizing your online presence for local clientele should be a top priority.

Make a great first impression with an optimal GBP cover image

Harness the power of Amazon Alexa to elevate your business with voice search optimization.

Your reviews on Google are super easy to find, but do you know what to do with them once you’ve found them?

Sending customers your Google review link increases the success of your customer feedback outreach.

Learn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read…

Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.

Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.

Share of search is the percentage of search queries for a brand relative to competitors in the same category.

Thought leadership content shares ideas drawn from your knowledge and experience to influence others. Use this guide to create true thought leadership content that makes a lasting impact.

Display ads are visual ads (usually in the form of banners) that appear on websites and apps.

A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.

Semrush Traffic & Market lets you explore shifting market dynamics, emerging trends, and evolving competitor strategies. In this article, we explore 10 features that provide deep market insights that will…

Get a comprehensive HTML tags list + free checklist categorized by function to boost your site‘s SEO

Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win…

Explore my curated selection of the best AI image generators in 2025, featuring top picks for designers, marketers, causal users, and more.

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…

Share of voice in SEO tells you how much search engine visibility you have. Measure it with Semrush.

Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.

Learn to do market research, the process of gathering information about your target market and customers.

I tested the top ChatGPT alternatives and shortlisted 11 of them. Read this guide to explore their features and choose the best option for your needs.

Use our free SEO audit template and follow our in-depth guide to get your site in shape.

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Get better insights into your industry, competitors, and target audience with these market research tools.

Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.

Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

Analyze competitors and keyword trends back to 2012 with Semrush historical data.

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…

Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…

Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it,…

Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works,…

When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.

Semrush historical data lets you analyze past SEO performance, uncover trends, and drive smarter strategy.

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush…

Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.

Discover 10 practical tips to write website content that attracts, engages, and converts in 2025.

A/B testing compares two versions of an element to see which performs best. Learn how & see examples.

Understand which SEO tasks will effectively, efficiently, and strategically optimize your website.

Programmatic SEO involves creating many webpages using templates and data to target keywords at scale.

Copy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.

We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted…

Authority Score is a compound metric in Semrush that measures a domain‘s or webpage‘s overall quality.

Learn what local search is and how to use it to better market your business.

Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.

Discover the easiest way to add your business to Google Maps to reach more customers.

Learn more about SEO reputation management and explore how Semrush Local can transform your business‘s online presence.

Discover the power of geo-targeting SEO and how it can transform your local business‘s online presence.

Learn how to reply to 1-star reviews on Google and other platforms with response examples you can use as templates.

A top-level domain is the “.“ and text to the right of a domain. It can affect user perception of your brand.

Commercial intent keywords are search terms used to research a brand, product, or service before buying.

Evergreen content is content that remains relevant for a long period of time without needing frequent updates.

Discover the easiest way to add your business to Google Maps to reach more customers.

Learn how to display products in your Google Business Profile and show locals what you have to offer.