Latest SEO News & Tips From Semrush Blog

Learn why these pillar page examples stand out. And get tips for your own pillar page creation efforts.

A 307 redirect temporarily reroutes web traffic to another URL. Find best practices to implement 307 redirects.

Homepage SEO is optimizing your homepage to rank in search engines. Learn how to do it, step by step.

Browse and learn from click-worthy CTA examples from brands like Starbucks, Nike, Apple, and more.

Use the 6 steps in this beginner‘s guide to localize your website for international audiences.

Boost your online presence and attract more customers using these paid advertising strategies and techniques.

Ecommerce SEO is the process of improving the organic search rankings and visibility of online stores.

Get more from your content marketing efforts with content repurposing tools. Here are 10 top tools for 2024.

Learn how to get your podcast discovered by using podcast SEO to your advantage.

Is SEO worth it? Learn nine benefits of SEO that highlight its impact on your website and business.

Dive into our SEO monitoring guide to learn how to optimize your website for better organic ranking.

Want to become an advertising copywriter? Learn what they do, your potential salary, and how to get started.

Looking for the best SEO newsletters? These top picks have must-know tips, trends, and algorithm updates.

Learn what Open Graph meta tags are, how to set them up correctly, and how they impact click-through rate.

Use this off-page SEO checklist to improve your ranking, link building, local SEO, & more.

PPC automation can help you create and manage ads more efficiently. Learn how in this step-by-step guide.

Answer your audience’s most important questions with our free FAQ templates. Plus, see some examples.

Use UTM codes in Google Analytics 4 (GA4) to understand your marketing campaign performance.

Repurposing content is adapting your existing pieces to create new content that can reach more audiences.

An SEO competitor analysis involves researching competitors to gather insights to improve your own SEO.

Thorough market assessment will reveal your most promising international opportunities. Use this 5-step market assessment guide to help you choose your next target market.

Optimizing product listings and improving site search can help your B2B site. Here are 16 more things to try.

You don’t want to send an email to an invalid address, so you need a way to verify the email address is actually correct.

Discover the 10 best spreadsheet software tools you can use to manage your data.

Bad SEO hurts your search engine visibility. Here are some common bad SEO tactics and how to avoid them.

Here are three free Google Looker Studio templates for you to integrate all your SEO data in one place.

Content writing is creating text-based content like blog posts, typically for digital marketing purposes.

A comprehensive guide to the Google Search algorithm. What it is, how it works, ranking factors, and more.

Discover the secrets of becoming an SEO expert. Learn strategies, tips, and find the best resources here.

Learn about the power of website marketing and what strategies you can use to boost traffic and conversions.

Improve your website’s visibility with this actionable beginner‘s guide to SEO marketing.

Competitive intelligence is actionable information about your competitors, target customers, and market.

Discover tips for effective Reddit marketing in this comprehensive guide. Start marketing on Reddit today.

Learn everything you need to know about programmatic advertising, from types to pros and cons.

Broken links can severely impact your website. Learn common causes and how to find and fix them.

Buyer intent keywords are search terms that indicate a user’s readiness to purchase. Here‘s how to find them.

Explore the latest ad trends in social media, search, video, and more with these online advertising statistics.

Apply our ecommerce SEO checklist’s 22 actionable tips to drive traffic and sales for your online store.

Changing your domain name can affect SEO, but there are ways to minimize the impact on your rankings.

Discover how an SEO content brief can transform content creation for better drafts, rankings, and traffic.

Can’t choose between organic and paid marketing? This guide will help you.

Learn how to increase website authority and key factors that impact your domain’s Authority Score.

Crawl errors are problems that search engine crawlers encounter when they try to access a webpage.

Learn the ethical SEO practices that are essential for long-term marketing success with our guide.

Discover the power of Google Analytics 4 for ecommerce. Learn to measure your online store & track sales.

Learn what product marketing is, how best to promote your offering, and discover product marketing ideas.

What is a marketing channel? Check out some examples to inspire your own marketing strategies.

Looking for an AI assistant to help ease your workload and improve productivity? Here are 11 of our favorites.

Learn all about marketing and how to use strategies like SEO to drive brand visibility, engagement, and ROI.

Be wary of agencies offering guaranteed SEO services as they may harm your rankings in the long run.

Learn proven strategies for creating display ads that drive maximum results with this comprehensive guide.

Struggling to create content that converts? Learn how to create impactful and high-quality content in 7 steps.

Want to grow your ecommerce business? Get step-by-step guidance on 8 of the best ecommerce strategies.

Explore 8 B2B ecommerce marketing strategies that will help you improve brand awareness and drive sales.

A go-to-market strategy is a roadmap to success for your business. Learn what a go-to-market strategy entails, explore examples of successful go-to-market strategies, and use the included template to build…

Retargeting uses online ads to target people who have already interacted with your website or social media.

Here are the best free SEO courses that make a difference. Learn keyword research, link building, and more.

Learn how to remove outdated content from search results with these two Google tools.

Uncover best practices for effective sales funnel optimization and analysis that can boost your sales.

Supercharge your local SEO strategy with these 11 powerful tips you can start putting into action now.

Learn how to maximize your revenue and build customer loyalty through ecommerce email marketing.

Save time and effort by using these powerful AI rewriting tools for efficient creation of effective content.

Use this guide to find out why keyword monitoring is essential and how to get started the easy way.

SEO writing is the process of writing content with the goal of ranking well on search engines like Google.

Combine content marketing principles with SEO to create useful content for humans and search engines.

What are 400 bad request errors? Our guide explains these client-side errors and how to fix them.

Dive into 308 Permanent Redirects and discover why they’re crucial for SEO. And your website’s success.

Learn the key differences of SEO vs. Google Ads so you can adopt the right strategy for your business needs.

Here’s how to conduct A/B testing in Google Analytics 4 now that Optimize isn’t available.

Discover the advantages of social media advertising and how it can boost your brand’s online presence.

Explore the best AI email assistants to craft emails, organize contacts, and manage your inbox better.

Be inspired by these powerful ad copy examples to boost your reach and get more customers to convert.

Multichannel marketing promotes messages across channels to increase reach. Here’s how to do it right.

Learn how to write an article that attracts organic traffic and engages readers in this helpful 10-step guide.

Learn which SEO podcasts to follow for the latest insights in our top 10 list of the best, regularly updated ones.

Explore what affects website rankings and learn what you can do to improve your site’s performance.

Content personalization involves using data to create and share content with highly specific audiences.

Learn how affiliate programs work and everything you should consider before choosing the program that’s right for you.

We’ve compiled 60 SEO tools that can help optimize your website and get more traffic from Google.

Toxic backlinks are incoming links that harm your site’s search visibility or have the potential to.

Banner ads are visual, clickable ads that help advertisers increase brand awareness, traffic, and conversions.

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Niche driven SEO can help you get more traffic and leads. Here‘s what you need to know to get started.

Learn how to rank higher in search results with our beginner-friendly guide to SEO for photographers.

Learn how to run an SEO audit, including the best tools to use, to improve your website’s performance today.

Learn how to choose the best CMS for SEO and what features to look for to optimize your website.

Take your strategy into 2024 with our latest report on industry-specific traffic trends. Leverage our findings to refine your digital marketing strategies and maximize your ROI. Read now!

Learn how to identify high-value segments and target your best audience Google Analytics Audience.

In just a few clicks, you can now get an easy-to-digest overview of organic traffic changes, as well as an advanced look into the specifics of when and where the…

SEO visibility represents how likely it is for users to see & click on your site in organic search results.

Find out how to optimize your site with local SEO solutions and expert tips you can start implementing today.

A marketing strategy is an overarching guide to how your business positions and promotes itself to reach your company goals.

Discover 10 marketing tips to help you stay ahead of your competition and achieve results in 2023.

Learn how to write great ad copy with these 11 actionable tips complete with successful examples.

Discover strategies to find the right influencers for your next marketing campaign by reading our guide.

Local online marketing is how you can target nearby audiences with digital tactics. See how to get started.

Subdomains and subfolders organize website content into different sections. Find out which is best for SEO.

Learn how to turn your blogs into videos in just a few minutes with tools available from the Semrush App Center.

Curious about the future of SEO? Discover 8 essential trends that will define the next era of SEO and AI.

Want to improve your SEO results? Learn the latest custom SEO strategies to boost your site‘s rankings.

Understand the synergy between UX and SEO to boost your website‘s performance. Learn how search engines prioritize user intent and a seamless user experience when ranking pages.

With the right tools and experimentation, you can grow your business fast. Learn how growth hacking works.

Learn how experiential marketing can benefit your business. And get inspired by brands that do it well.

Breadcrumb navigation is a website navigation feature that shows the path to the current page using links.

SEO localization expands your reach. Tailor your site to local preferences and drive traffic from other places.

Negative SEO is a malicious attempt to harm a business’s visibility in search engine results pages.

Location pages help businesses to enhance their local online visibility. Discover best practices to enhance your location page SEO.

Learn what a marketing channel strategy is and how to leverage it to reach your audience and maximize ROI.

Learn how viewport meta tags impact website performance and make content rank higher in search results.

Learn from eight of the best social media campaigns and build lasting relationships with your audience.

What does an SEO strategist do, and how do you become one? Here’s everything you need to know.

Panda is the name of an algorithm Google released in 2011. Learn its history, impact, and relevance.

Before you execute online marketing strategies for your small business, you should develop a game plan. This plan should outline what you want to achieve, who you’re trying to reach,…

Stuck selling on only your site? Learn why and where to build a multichannel ecommerce portfolio.

An effective ecommerce marketing strategy drives traffic to your site to increase sales. Use these tips to help.

Learn how to get your products in front of local customers using local marketing ideas from successful brands.

Competitive audits drive business growth and improve outcomes. Learn how they can help you stay on top.

Explore ten actionable growth hacking examples to inspire and supercharge your customer engagement.

Does Google Bard live up to OpenAI rival ChatGPT? Learn how the chatbot works and tips for using it.

On October 5, 2023, Google released its October 2023 Core Update. This update arrived in what has been a “sea of volatility” with the release of the October 2023 Spam…

Learn strategies for finding niche keywords that boost search rankings and drive traffic to your site.

Read our SEO analytics guide to learn how to effectively track and evaluate key data for site optimization.

Google Analytics’ advertising features give advertisers better ways to analyze data. Here are four of the best.

Learn to identify secondary keywords and how to leverage them to grow your SEO rankings and traffic.

Discover 10 AI SEO software tools to optimize your content, analyze competitors, and plan data-driven strategies.

Discover 10 AI SEO software tools to optimize your content, analyze competitors, and plan data-driven strategies.

Want to rank higher on Google? Learn how to reach the top spot with our step-by-step guide.

Want to rank higher on Google? Learn how to reach the top spot with our step-by-step guide.

Learn the differences between HTTP and HTTPS, the benefits of HTTPS, and much more in this guide.

Learn the differences between HTTP and HTTPS, the benefits of HTTPS, and much more in this guide.

Drive more traffic to your videos using video schema markup. Explore its benefits and implementation steps.

Drive more traffic to your videos using video schema markup. Explore its benefits and implementation steps.

Learn how to ask for Google reviews. Get tips and examples for requesting reviews via email, text, and more.

Learn how to ask for Google reviews. Get tips and examples for requesting reviews via email, text, and more.

Discover the types of GA4 dimensions, how they function, and how to implement custom dimensions in this ultimate guide.

Discover the types of GA4 dimensions, how they function, and how to implement custom dimensions in this ultimate guide.

Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.

Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.

Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.

Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.

What is copywriting vs. content writing? Differences, examples, and two questions to know when to use which.

Outsourced marketing is when you hire a third party to manage some or all your marketing activities.

Brand awareness is the extent to which people recognize you. Follow these proven brand awareness tactics.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Learn all about Google Analytics 4 events, including types, setup, and benefits for more effective tracking.

Want to find new keywords for your website? Learn the top tools and tricks for finding new keywords here.

Find out how to boost your website’s performance by improving Largest Contentful Paint, a Core Web Vital.

An infographic is a blend of visual data and text. It presents information swiftly, clearly, and effectively.

Gated content is content that’s put behind a data capture form to generate leads and grow your email list.

Learn the basics of local business SEO and improve your online visibility with our comprehensive guide.

Check out the top 100 most searched items on Amazon. And learn which brands users are looking for.

LSI (latent semantic indexing) keywords are words that appear in similar contexts to a given keyword.

Get eight effective landing page copywriting tips backed with real-life examples to improve your results.

Meta tags are HTML tags that provide information about a webpage’s content to search engines and users.

A market analysis can help you stay competitive in your industry and find new opportunities for growth.

A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.

Video ads are a powerful marketing tool. Learn how to get started and create video ads that convert.

Learn what digital marketing is, its main benefits, the top digital channels, and how to build a strategy.

Learn how to write engaging and effective website content with these tips.

Mobile-first indexing means Google primarily uses the mobile version of your site for indexing and ranking.

Display advertising is online ads with visuals that appear on websites and apps. Learn how it works.

Struggling with getting local traffic? Want to get unprecedented visibility to your website? In this post, you will find a step-by-step guide on how to win at Local SEO and…

With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.

A top-level domain is the last piece of text in a domain name. And it can affect how users perceive your brand.

Ecommerce keyword research doesn’t have to be challenging. Here’s how to find keywords that are relevant to your audience and can drive sales.

The best B2B SEO tools to grow visibility and find business buyers for your products and services.

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Want more traffic from search engines? Make use of these SEO hacks to increase your search rankings.

Discover the best Shopify SEO tools to boost your store‘s rankings and improve your online visibility.

Read our list of 16 important ecommerce best practices for top tips to grow your website traffic and sales.

PPC keyword research contributes to profitable ad campaigns. Find the best keywords for your ads.

Up-to-date voice search statistics are few and far between. Find out the latest and how to use them.

Automated content creation saves you time and money. Learn how it works and which tools to use.

What can ChatGPT do to help your business? Probably more than you think. Find out more in this guide.

Learn nine ways you can use Webflow SEO to boost your brand awareness and increase conversions.

Learn what branded search is and 9 ways of capitalizing on branded keywords to increase traffic and sales.

Building a new website and want it to rank high on Google? Here are nine critical steps you need to follow.

It typically takes 4-12 months for SEO to work, but the exact timeline depends on your goals, strategy, etc.

See how to find your Shopify sitemap and submit it for better search engine visibility and site navigation.

Discover the top 10 customer review sites to establish and boost your business’s online presence.

Learn how to write a blog post step by step. Get tips on choosing an idea, doing keyword research, and more.

Launch effective ad campaigns by creating a Google Ads account. Learn the ins and outs with Semrush.

Boost exposure, engagement, and revenue with 35 low-budget marketing ideas for small business owners.

Keyword density was important. Does it still matter? We‘ll unpack this myth and explore best practices.

What is outbound marketing? And how does it compare to inbound marketing? Find out in this guide.

Increase your rankings, traffic, and conversions. Learn how to optimize your website for SEO in an afternoon.

Learn how to choose an SEO company and the red flags to avoid in this comprehensive guide.

Want to boost your organic CTR? Learn to measure, benchmark, and improve your click rate in this comprehensive, easy-to-follow post.

Learn how to write an SEO-friendly blog post that drives traffic, ranks in search and provides value to readers.

Learn the importance of primary keywords, how to find the best terms, and how to optimize your content.

Tips, tricks, and tools for finding SEO plagiarism—and avoiding penalties from Google—in the age of AI.

Discover 15 effective product launch ideas to skyrocket your business growth and help you meet your goals.

Learn how to compare search terms with Google Trends. Find content ideas, study competitors, and more.

With the right affiliate marketing strategy, you can earn passive income (and lots of it). Maybe you’ll even work your way to becoming an industry leader. But before you can…

Learn how to make the most of your automotive SEO campaign with these 12 tips for car dealer websites.

INBOUND‘s recap of actionable insights into how the modern salesforce can take advantage of the new trends and tools.

Integrated marketing is a unified strategy that delivers a consistent brand message across all channels.

Thinking about starting with Google Ads? Read our comprehensive guide to get ready for the next step.